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THE MUSIC TRADE REVIEW
JULY
15,
1922
a plan of merchandising which will place at the
dealers' disposal advertising data, catalogs, hook-
J. H. Williams and J. H. Shale Both Well Pleased With Present Conditions and Outlook for the lets, circularizing matter and newspaper copy,
which will have a telling effect and promote the
Future—W. R. Richardson Prepares Striking Advertisements for Dealers' Use
welfare of the dealers' business.
Activities at the factories of the United Piano sistently on a large amount of publicity matter
Corp., whose headquarters are at 20 West Forty- which can be used advantageously by the deal-
MANY JOIN TRAVELERS' ASSOC.
fifth street, New York, have been continually im- ers handling these lines. Definite campaigns have
proving. J. H. Williams, president of the com- been planned while a series of very dignified and Applications From Various Parts of the Country
pany, who stated to a representative of The Re- forceful newspaper advertisements have been pre-
Received as Result of Membership Drive
BUSINESS OF UNITED PIANO CORP. STEADILY INCREASES
That the membership drive of the National
Piano Travelers' Association is bearing fruit is
evident from the following names that have been
recently added to the membership:
Fred J. Base, Chicago; R. E. Becker, Buffalo,
N. Y.; George Bradford, St. Louis, Mo.; J. A.
Bryan, Jr., Chicago; Elmer W. Grinnell, Detroit,
Mich.; Fred O. Gamble, Memphis, Tenn.; R.
Gricks, New York; Arthur Hahn, New York;
H. W. Harvest, New York; E. H. Holland, Chi-
cago; H. E. Morrison, Plainfield,. N. J.; F. R.
Robinson, Harrisburg, Pa.; James A. Stitt, Riv-
erside, Cal.; H. W. Van Norstrand, New York;
E. C. Woodstock, New York; Fred G. Coryell,
New York; M. J. deRochemont, New York; Jo-
seph Oktavec, New York; William M. O'Neill,
New York, and Arthur Parpart, Mount Vernon,
N. Y.
P I A N O S are known by
JL the tone& they produce
Music that r caches you
hrough the Em
has made
he name famo s since 1849
Wherever pi anos are dis-
cussed the Em ctson is re-
swect-tonec
imerson"
a * descriptive
phrase rh.it prc ems the sum
toulofEmerso n quality ark
goodness
BUSINESS GAINING, SAYS STRONG
Marked Gains and More Confidence in Most
Industries, Asserts Federal Reserve Head
Three of the New Advertisements Prepared for Use of United Piano Corp. Dealers
view this week that he is very much gratified pared, electrotypes of which are furnished to the
with the orders that have been received for A. B. dealer. The artistic and high-grade character of
Chase, Emerson, Lindeman & Sons pianos, player- this newspaper publicity may be noticed in the
pianos and the Celco reproducing medium.
accompanying illustration, which comprises re-
"We feel very much encouraged," he said, "as productions of three of these advertisements. All
the orders which we have received recently not through this series special stress has been laid
only show that there has been a tendency to bet- upon the high character of the product, as well as
ter business in various sections of the country, the long and successful career of each instrument.
but also manifest the widespread recognition The careful and painstaking manner in which
which the instruments now produced by the this copy has been prepared is plainly manifested,
United Piano Corp. are receiving, especially from while the illustrations are of such a type as to
representative dealers throughout this and other immediately attract the attention of the reader.
The series comprises four pieces of copy for each
countries."
J. H. Shale, treasurer of the corporation, re- instrument.
turned this week from a two weeks' trip and
Besides this Mr. Richardson is now preparing
was enthusiastic with the success which he had a very unique and forceful campaign in behalf of
while away.
the Celco reproducing medium, which was re-
Oue of the busiest departments in this organi- cently introduced by the corporation for use in
zation at the present time is the advertising divi- the A. B. Chase, Emerson and Lindeman & Sons
sion, under the supervision of W. R. Richardson, instruments.
advertising manager, who has been working con-
No money or time is-being spared in producing
A steady return of business to normal condi-
tions and a sure recovery from last year's de-
pression were noted by Benjamin H. Strong,
Governor of the Federal Reserve Bank of the
Second (New York) District, in an address to
the United Waist League of America at its
monthly luncheon in the Hotel McAlpin.
"There has been a steady and marked improve-
ment in most of the industries in the last ten
months," said Governor Strong. "Pig iron, which
if not a barometer is at least a thermometer of
business conditions, shows a very rapid recovery
from the depression of last year."
Other hopeful signs, said Governor Strong,
were greater confidence among manufacturers
that their product would find a market, higher
prices for farm products, less unemployment,
better conditions in the wool and cotton markets,
low interest rates and the state of United States
Liberty bonds, now sold at a premium.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
ATWOOD
LOADERS
$65.00
COMPLETE
F. O. B. FACTORY
Cedar Rapids,
Iowi
INSTRUMENT PARTLY LOADED
With the Atwood Loader one man can load or unload
a piano in fifteen seconds. Can be attached to any
make of car; to Ford roadster In thirty minutes—
taken off in less time and car used as pleasure vehicle.
Simple and durable in construction and will last •
lifetime.
Weight of piano well to forward on car.
hence a well balanced and easy pulling load.
With the Atwood Loader the grief of loading and
unloading pianos Is a thing of the past. Any morning
the salesman can load his piano, single handed. In lass
time than It takes to tell It, and be on his way and
stop to demonstrate his Instrument at every farm house,
if he so desires, with no more trouble or effort
than to fill the radiator of his car.
Order one today.
It will pay for itself the first day
in use.
TERMS:—$15 00 cash, balance bill against B/L. Cat-
alogue on request.
At $65.00 completely equipped and ready to mount on your
car.
One Atwood Loader
One Ford Car and
One Man
will sell more pianos than any
six of the best piano salesmen
that ever walked in shoe leather.
Needn't take our word. Ask
dealers using them.
Designed to permit use on any make of car
SALESMAN
DEMONSTRATING
INSTRUMENT
IN FARM
ATWOOD PIANO LOADER CO.
YARD
CEDAR RAPIDS, IOWA