Music Trade Review
Issue: 1922 Vol. 75 N. 27 - Page 54
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE MUSIC TRADE
REVIEW
FEATURE WALTZ HIT IN WINDOW
S. L. ROTHAFEL STAGES NOVELTY
Lyon & Healy Arrange Attractive Display of
"Three o'Clock in the Morning"—Sales of
Records and Sheet Music Boosted
Music Director of Capitol Theatre, New York,
Presents Conception of the Jack Mills, Inc.,
Musical Success, "Kitten on the Keys"
S. L. Rothafel, director of music and presenta-
No song in recent years has received more
window displays from retailers than has "Three tions at the Capitol Theatre, New York, recently
staged a clever conception of the musical suc-
o'Clock in the Morning," from the catalog of
Leo Feist, Inc. The
fact that it has been
popular for an ex-
ceptionally long pe-
riod has made it
possible for practi-
cally the entire trade
to feature it in the
above manner.
Under the circum-
stances, then, it was
most
appropriate
for Lyon & Healy,
Chicago, 111., who
h a v e l o n g been
k n o w n for their
artistic and attrac-
tive windows, to set
aside such space for
Lyon & Healy's Attractive Display of Feist Hit
a showing on this
popular number. The display in question ap- cess, "Kitten on the Keys." A huge piano was
peared early in November and featured the especially constructed for the scene and two
Victor Talking Machine Co.'s record of "Three members of the Capitol ballet, costumed as
o'Clock in the Morning" and several of the title kittens, did a clever interpretive daruie to
pages of the number. The records were shown orchestra accompaniment. The success of this
off advantageously on stands and the title pages novelty was so decided that Mr. Rothafel re-
were set off in a manner that made them ap- peated the presentation during Christmas week.
pear as being inlaid in the dance floor; cutouts Jack Mills, Inc., publishes "Kitten on the Keys."
of two youthful figures dancing to the strains
from a Victrola, with an antique clock in an
WAR ON FAKE PUBLISHERS
alcove, hand pointing to three o'clock, completed
Kenneth S. Clark, music director of Com-
the picture.
munity Service, Inc., is co-operating with the
The window was quite effective and attracted
Retter Business Bureau of the Music Industries
attention and created sales for records and sheet
Chamber of Commerce in the campaign to
music of "Three o'Clock in the Morning."
4Reasons for "MARTHA" being a bighit —o
i.
2
f^0t
A simple melody-beauti fully l f ^ ^ T ^ Hundreds of act3 and singers
arranged-combined With a*
M^ being constantly added to ^reat
consistent hjric.
J p J ^ throno. now sincjin^"riARTIiA"
•
DECEMBER 30, 1922
drive out fake music publishers
fleeced amateur songwriters.
who have
SONGS THAT SELL
Irving Berlin's Latest,
Greatest Song Hit
Homesick
Open Your Arms
(My Ala b a my)
You Know You Belong
to Somebody Else
(So Why Don't You Leave Me Alone ?)
—
Yankee Doodle Blues
Truly
Night
You Tell Her I Stutter
Early in the Morning (Bines)
While the Years Roll By
Just a Little Love Song
Choo Choo Blues
Send Back My Honey Man
Some S u n n y Day
—
Don't Bring Me Posies
It's Shoesies I Need
HERE THEY ARE
The Song Gems From
IRVING BERLIN'S Second Annual
Music
Box Revue
which opened at Music Box Theatre
October 23, 1922
Crinoline Days
Lady of the Evening
Will She Come From the East?
Pack Up Your Sins
and Go To The Devil
Now being played by
every orchestra in the
country.
READY
O R D E R NOW
The best singinq fox-
trot now before me.
public.
rUBUSHEO BY
KltfSSOKS
KANSAS
C1Tf.no
Porcelain Maid
The Little Red Lacquer Cage
Bring On the Pepper
RVING BERLIN, I n c . !
607 Broadway, New York!
50
THE MUSIC TRADE
REVIEW
FEATURE WALTZ HIT IN WINDOW
S. L. ROTHAFEL STAGES NOVELTY
Lyon & Healy Arrange Attractive Display of
"Three o'Clock in the Morning"—Sales of
Records and Sheet Music Boosted
Music Director of Capitol Theatre, New York,
Presents Conception of the Jack Mills, Inc.,
Musical Success, "Kitten on the Keys"
S. L. Rothafel, director of music and presenta-
No song in recent years has received more
window displays from retailers than has "Three tions at the Capitol Theatre, New York, recently
staged a clever conception of the musical suc-
o'Clock in the Morning," from the catalog of
Leo Feist, Inc. The
fact that it has been
popular for an ex-
ceptionally long pe-
riod has made it
possible for practi-
cally the entire trade
to feature it in the
above manner.
Under the circum-
stances, then, it was
most
appropriate
for Lyon & Healy,
Chicago, 111., who
h a v e l o n g been
k n o w n for their
artistic and attrac-
tive windows, to set
aside such space for
Lyon & Healy's Attractive Display of Feist Hit
a showing on this
popular number. The display in question ap- cess, "Kitten on the Keys." A huge piano was
peared early in November and featured the especially constructed for the scene and two
Victor Talking Machine Co.'s record of "Three members of the Capitol ballet, costumed as
o'Clock in the Morning" and several of the title kittens, did a clever interpretive daruie to
pages of the number. The records were shown orchestra accompaniment. The success of this
off advantageously on stands and the title pages novelty was so decided that Mr. Rothafel re-
were set off in a manner that made them ap- peated the presentation during Christmas week.
pear as being inlaid in the dance floor; cutouts Jack Mills, Inc., publishes "Kitten on the Keys."
of two youthful figures dancing to the strains
from a Victrola, with an antique clock in an
WAR ON FAKE PUBLISHERS
alcove, hand pointing to three o'clock, completed
Kenneth S. Clark, music director of Com-
the picture.
munity Service, Inc., is co-operating with the
The window was quite effective and attracted
Retter Business Bureau of the Music Industries
attention and created sales for records and sheet
Chamber of Commerce in the campaign to
music of "Three o'Clock in the Morning."
4Reasons for "MARTHA" being a bighit —o
i.
2
f^0t
A simple melody-beauti fully l f ^ ^ T ^ Hundreds of act3 and singers
arranged-combined With a*
M^ being constantly added to ^reat
consistent hjric.
J p J ^ throno. now sincjin^"riARTIiA"
•
DECEMBER 30, 1922
drive out fake music publishers
fleeced amateur songwriters.
who have
SONGS THAT SELL
Irving Berlin's Latest,
Greatest Song Hit
Homesick
Open Your Arms
(My Ala b a my)
You Know You Belong
to Somebody Else
(So Why Don't You Leave Me Alone ?)
—
Yankee Doodle Blues
Truly
Night
You Tell Her I Stutter
Early in the Morning (Bines)
While the Years Roll By
Just a Little Love Song
Choo Choo Blues
Send Back My Honey Man
Some S u n n y Day
—
Don't Bring Me Posies
It's Shoesies I Need
HERE THEY ARE
The Song Gems From
IRVING BERLIN'S Second Annual
Music
Box Revue
which opened at Music Box Theatre
October 23, 1922
Crinoline Days
Lady of the Evening
Will She Come From the East?
Pack Up Your Sins
and Go To The Devil
Now being played by
every orchestra in the
country.
READY
O R D E R NOW
The best singinq fox-
trot now before me.
public.
rUBUSHEO BY
KltfSSOKS
KANSAS
C1Tf.no
Porcelain Maid
The Little Red Lacquer Cage
Bring On the Pepper
RVING BERLIN, I n c . !
607 Broadway, New York!
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