Music Trade Review

Issue: 1922 Vol. 75 N. 27

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE MUSIC TRADE
REVIEW
FEATURE WALTZ HIT IN WINDOW
S. L. ROTHAFEL STAGES NOVELTY
Lyon & Healy Arrange Attractive Display of
"Three o'Clock in the Morning"—Sales of
Records and Sheet Music Boosted
Music Director of Capitol Theatre, New York,
Presents Conception of the Jack Mills, Inc.,
Musical Success, "Kitten on the Keys"
S. L. Rothafel, director of music and presenta-
No song in recent years has received more
window displays from retailers than has "Three tions at the Capitol Theatre, New York, recently
staged a clever conception of the musical suc-
o'Clock in the Morning," from the catalog of
Leo Feist, Inc. The
fact that it has been
popular for an ex-
ceptionally long pe-
riod has made it
possible for practi-
cally the entire trade
to feature it in the
above manner.
Under the circum-
stances, then, it was
most
appropriate
for Lyon & Healy,
Chicago, 111., who
h a v e l o n g been
k n o w n for their
artistic and attrac-
tive windows, to set
aside such space for
Lyon & Healy's Attractive Display of Feist Hit
a showing on this
popular number. The display in question ap- cess, "Kitten on the Keys." A huge piano was
peared early in November and featured the especially constructed for the scene and two
Victor Talking Machine Co.'s record of "Three members of the Capitol ballet, costumed as
o'Clock in the Morning" and several of the title kittens, did a clever interpretive daruie to
pages of the number. The records were shown orchestra accompaniment. The success of this
off advantageously on stands and the title pages novelty was so decided that Mr. Rothafel re-
were set off in a manner that made them ap- peated the presentation during Christmas week.
pear as being inlaid in the dance floor; cutouts Jack Mills, Inc., publishes "Kitten on the Keys."
of two youthful figures dancing to the strains
from a Victrola, with an antique clock in an
WAR ON FAKE PUBLISHERS
alcove, hand pointing to three o'clock, completed
Kenneth S. Clark, music director of Com-
the picture.
munity Service, Inc., is co-operating with the
The window was quite effective and attracted
Retter Business Bureau of the Music Industries
attention and created sales for records and sheet
Chamber of Commerce in the campaign to
music of "Three o'Clock in the Morning."
4Reasons for "MARTHA" being a bighit —o
i.
2
f^0t
A simple melody-beauti fully l f ^ ^ T ^ Hundreds of act3 and singers
arranged-combined With a*
M^ being constantly added to ^reat
consistent hjric.
J p J ^ throno. now sincjin^"riARTIiA"

DECEMBER 30, 1922
drive out fake music publishers
fleeced amateur songwriters.
who have
SONGS THAT SELL
Irving Berlin's Latest,
Greatest Song Hit
Homesick
Open Your Arms
(My Ala b a my)
You Know You Belong
to Somebody Else
(So Why Don't You Leave Me Alone ?)

Yankee Doodle Blues
Truly
Night
You Tell Her I Stutter
Early in the Morning (Bines)
While the Years Roll By
Just a Little Love Song
Choo Choo Blues
Send Back My Honey Man
Some S u n n y Day

Don't Bring Me Posies
It's Shoesies I Need
HERE THEY ARE
The Song Gems From
IRVING BERLIN'S Second Annual
Music
Box Revue
which opened at Music Box Theatre
October 23, 1922
Crinoline Days
Lady of the Evening
Will She Come From the East?
Pack Up Your Sins
and Go To The Devil
Now being played by
every orchestra in the
country.
READY
ALL TALKING- MACHINES
O R D E R NOW
The best singinq fox-
trot now before me.
public.
rUBUSHEO BY
KltfSSOKS
KANSAS
C1Tf.no
Porcelain Maid
The Little Red Lacquer Cage
Bring On the Pepper
RVING BERLIN, I n c . !
607 Broadway, New York!
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
51
THE MUSIC TRADE REVIEW
DECEMBER 30, 1922
I'LL BE IN MY DIXIE HOME AGAIN
TO MORROV
To • mon row, to - mor- row. How hap-py
I will
be,
To • mor- row, to
OUTSTANDING HIT OFTHE SEASON
STRAND THEATRE BLD«G
NEW BERLIN DEALER SERVICE
Irving Berlin, Inc., Concludes Arrangements
for Supplying Dealers With Pictorial News
Service—Many Dealers Have Signed Up
form of advertising and has a value alike to the
publisher, dealer and to the general public, for
nothing attracts attention to the window quicker
than the illustration of some event of interest
occurring at home or abroad.
Many dealers have already arranged for this
service and as there is no cost involved, un-
doubtedly, a large percentage of the trade will
arrange for'securing this material each week.
Irving Berlin, Inc., recently closed arrange-
ments whereby for a period of one year it will
place in the hands of retailers throughout the
country "News of the
World in Pictures." This
will be known as "The
Irving Berlin, Inc., Pic-
Pictorial News Service
torial News Service" and
New* of the World in Picture*
the events of the day in
the form of reproduced
photographs will be for-
warded gratis to any
dealer interested.
Upon receipt of the ma-
terial at weekly intervals
it is attached to the out-
side of the store window-
where such current news
immediately attracts the
attention of passers-by.
Undoubtedly, this service
will draw customers to,
and popularize, the store.
We are herewith repro-
ducing a miniature win-
dow poster which was
forwarded late in Decem-
ber showing the departure
of Georges Clemenceau
GEORGES CLEMENCEAU RETURNS TO FRANCE.
for France. The future
Homesick for hit native land, Georges Clemenceau has left thii country for France after making many
speeches here and receiving warm welcomes wherever he went. If Mr. Clemenceau had beard Mr. Berlin'»
posters will be of the
Uteri >ong hit, "Homesick, he could have appreciated the warm Kntunent of tame.
same caliber of news qual-
ity and of both national
and international impor-
tance.
It is understood that
the contract by which the
THE SONG HIT OF THE HOUR
Berlin organfzations se-
cured the rights for this
Copies For Sale At Our Music Counter
news service, exclusively
for the music dealer, in-
WATCH THIS WINDOW FOR THE LATEST NEWS OF THE WORLD IN PICTURES
volved considerable ex-
pense. It is an effective
Miniature of Window Poster Issued by Irving Berlin, Inc.
IRVING BERLIN, Inc.
HOMESICK
NEW YORK
MODERN DANCE MUSIC ON THE STAGE
Growing Tendency Favoring Dance Music Evi-
dent in Recent Dramatic Productions
In recent weeks, with the staging of several
legitimate dramas, there has been a tendency
to recognize the modern dance music. From
indications no show seems complete without
music upon the stage. The latest production to
recognize dance music is Al Wood's "The
Masked Woman," wherein appears a pianist who
renders appropriately and effectively several
dance numbers during the ballroom scene of
the play. The following melodies are played
nightly: "The Pelican," a fox-trot; "Love's
Lament," a waltz; "No Use Crying," a fox-
trot, and "Joy, Joy, Joy," a fox-trot one-step.
The Edward B. Marks Music Co. is the pub-
lisher of the above numbers.
NEW SAXOPHONE ARRANGEMENT
As a result of the demand Jack Mills, Inc.,
publisher of the Zez Confrey success, "Kitten
on the Keys," has published a saxophone solo
arrangement, with piano accompaniment by F.
Henri Klickman. This is being followed by a
violin arrangement of the number in solo form.
NEW MARKS SONG FOR DRAMA
The Edward B. Marks Music Co. is publishing
the Viennese success, "When Blossoms Bloom
Again." It has been selected for the musical
diversion of the new drama, by Elmer Rice,
"It Is the Law." It is played many times during
the performance, which has brought numerous
requests to the box office for the title.
NEW SONG ADDED BY CHAPPELL=HARMS
Among the new songs added to the catalog
of Chappell-Harms, Inc., is a poem by Byron,
with music by Roger Quilter, entitled "There
Be None of Beauty's Daughters." The number
originally gained some prominence in England
and the American publisher looks forward to
its repeating its favor here.
&EJVSATIOJVAL FROM THE
Ate Back To
WABNERSRVK
Y
SF S "ANGEL CHILD-SAYIT
START
WHILEDANCING
Al.Witmark & Sons • Wirmark Building AewYork

Download Page 54: PDF File | Image

Download Page 55 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.