Music Trade Review

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36
THE
MUSIC TRADE
REVIEW
DECEMBER 23, 1922
CONDUCTED BY V. D. WALSH
SOME NOTABLE WINDOW DISPLAYS OF FEIST SONG HIT
"Three o'Clock in the Morning" Featured in Most Elaborate Manner in Window Displays by
Dealers in Recent Campaign—Those Displays Selected as the Most Original and Best
During the exploitation campaign conducted
during the month of November by Leo Feist,
the country, the entire trade showed exceptional
co-operation with the publisher. Some hundreds
most attractive of these displays. Under the
chairmanship of Carl Kaufman, treasurer of the
•Federal Advertising Agency, Inc., seven judges
were appointed to pass upon the merits of the
showings. The first award was made to Glen
Bros.-Roberts Piano Co., Salt Lake City, Utah.
A reproduction of the window is shown herewith.
Best Display—Made by Glen Bros.-Roberts Piano Co., Salt Lake City, Utah
A minute description of this window, which
Inc., in which the successful waltz, "Three of dealers made exclusive window displays
o'Clock in the Morning," was featured in adver- showing the title pages in an atmosphere that follows, seems advisable in order to do full
justice to the display:
tisements in forty-two newspapers throughout was in most cases quite original.
"Placed in window is a large mantel clock,
The publisher received so many photographs
of these attractive window dressings that it was mahogany finish, with gold hands and figures.
decided to appoint a committee of competent Face of clock is made of scrim or netting
judges and award twenty-five prizes to the allowing a view inside the clock. Size of clock:
Second-best
Display—Made by 8. 8. Kresge Co.,
Detroit, Mich.
Third-best Display—Made by G. Sehirmer Music
Stores, Inc., and Starr J'iano Co., ],os Angeles
Fourth-best Display — Mnile by Strong Piano Co.,
Grand Junction, Col.