Music Trade Review

Issue: 1922 Vol. 75 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
36
THE
MUSIC TRADE
REVIEW
DECEMBER 23, 1922
CONDUCTED BY V. D. WALSH
SOME NOTABLE WINDOW DISPLAYS OF FEIST SONG HIT
"Three o'Clock in the Morning" Featured in Most Elaborate Manner in Window Displays by
Dealers in Recent Campaign—Those Displays Selected as the Most Original and Best
During the exploitation campaign conducted
during the month of November by Leo Feist,
the country, the entire trade showed exceptional
co-operation with the publisher. Some hundreds
most attractive of these displays. Under the
chairmanship of Carl Kaufman, treasurer of the
•Federal Advertising Agency, Inc., seven judges
were appointed to pass upon the merits of the
showings. The first award was made to Glen
Bros.-Roberts Piano Co., Salt Lake City, Utah.
A reproduction of the window is shown herewith.
Best Display—Made by Glen Bros.-Roberts Piano Co., Salt Lake City, Utah
A minute description of this window, which
Inc., in which the successful waltz, "Three of dealers made exclusive window displays
o'Clock in the Morning," was featured in adver- showing the title pages in an atmosphere that follows, seems advisable in order to do full
justice to the display:
tisements in forty-two newspapers throughout was in most cases quite original.
"Placed in window is a large mantel clock,
The publisher received so many photographs
of these attractive window dressings that it was mahogany finish, with gold hands and figures.
decided to appoint a committee of competent Face of clock is made of scrim or netting
judges and award twenty-five prizes to the allowing a view inside the clock. Size of clock:
Second-best
Display—Made by 8. 8. Kresge Co.,
Detroit, Mich.
Third-best Display—Made by G. Sehirmer Music
Stores, Inc., and Starr J'iano Co., ],os Angeles
Fourth-best Display — Mnile by Strong Piano Co.,
Grand Junction, Col.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
DFXEMBER 23, 1922
MUSIC TRADE
REVIEW
Height eight feet, width fourteen feet, depth Pa.; Clark-Jones-Sheeley Co., Morristown, is very important, but an up-to-the-minute pop-
six feet six inches. Interior of clock lined with Tcnn.; W. T. Grant Co., Huntington, W. Va.; ular one is not only important, but necessary."
blue plush and illuminated. Looking through L. W. Muir, Norton, Kan.; Bluebird Music
the scrim dial to interior one sees at back center Shop, 6020 Lansdowne avenue, Philadelphia, Pa.
In the Federal Advertising Co.'s report on
a Style 210 Victrola, a picture of John McCor-
mack hanging above Victrola. At left a large the displays the following comment was made:
basket filled with roses; each rose is illuminated "We have never seen so many excellent window
with a small tinted light globe placed in the trims in a single competition and it is only
Irving Berlin's Latest,
center of flower. On the right side there are after most careful and reiterated study that we
Greatest Song Hit
two very lifelike figures, four feet high, of a render judgment. We regret that there were
man and woman in waltz position. These fig- not more prizes because there still remain a
ures are suspended from the top of the clock number of windows which deserve rewards and
by an invisible string and by air current made are only denied them because of the unusual
from invisible electric fans these figures are quality of the other windows. We hope out-
made to waltz back and forth, turning and re- decision will meet with the endorsement of
Open Your Arms
versing very naturally, and fortunately they both you and those who submitted windows."
(My Alabamy)
seem to keep in perfect time with the waltz,
You
Know You Belong
"Three o'Clock in the Morning," being played
SHEET MUSIC BUILDS BUSINESS
to
Somebody Else
through a Magnavox placed outside of the
(So Why Don't You Leave Me Alone ?)
Head of McDougall-Conn Music Co.'s Sheet
building above the door.
Yankee Doodle Blues
Music Department Stresses Its Value
The second award was given to the S. S.
Kresge store at 1449 Woodward avenue, De-
Truly
PORTLAND, ORE., December 9.—Aland McCauley,
troit, Mich.; third to G. Schirmer Music Stores,
Inc., and Starr Piano Co., 630 South Hill street, manager of the sheet music department of the
Night
Los Angeles, Cal.; fourth to the Strong Piano McDougall-Conn Music Co., who in the past
You Tell Her I Stutter
Co., Grand Junction, Colo.; also twenty-five six years has built up a remarkable following
of
teachers,
has
her
own
ideas
on
the
value
of
other awards to the following: C. C. Baker,
Early in the Morning (Bines)
Columbus, O.; S. S. Kresge Co., Cleveland, O.; a sheet music department in bringing in pros-
While the Years Roll By
Cleveland's Music House, Beloit, Wis.; Bruns- pects to a general music store.
Miss McCauley says: "I do not sec how any
wick Music Shop, Chicago, 111.; George T. Wil-
Just a Little Love Song
liams, Peckville, Pa.; W. T. Grant Co., Holyoke, music store can do business without a sheet
Choo Choo Blues
Mass.; Weber Jewelry & Music Co., St. Cloud, music department. Sheet music is the first and
Minn.; S. E. Philpitt, Jacksonville, Fla.; The last consideration of all musicians and some-
Send Back My Honey Man
Mu*sic Shop, Kalamazoo, Mich.; Grinnell Bros., thing that is in constant demand. Sheet music
Jackson, Mich.; Sherman, Clay & Co., Seattle, brings dozens of people into a store who would
Some S u n n y Day
Wash.; S. S. Kresge Co., 1131 Main street, never think of entering. After hearing a num-
Kansas City, Mo.; Sherman, Clay & Co., San ber at some show or concert, dance, or over
Francisco, Cal.; S. S. Kresge Co., Newark, O.; the radio, that has a special appeal, they come
Queen Weaver, Lowell, Ind.; Liberty Music in and ask for it and their attention is often
Shop, Seattle, Wash.; R. Montalvo, Jr., Plain- directed to a musical instrument, which in time
It's Shoesles I Need
field, N. J.; United Talking Machine Co., Wil- they purchase, if said store gives the proper
service.
I
have
always
catered
to
the
teachers
limantic, Conn.; S. S. Kresge Co., 10 South
State street, Chicago, 111.; S. S. Kresge Co., and find that through them I reach their pupils
Toledo, O.; M. H. Housel & Co., Williamsport, and friends. A complete classical department
SONGS THAT SELL
Homesick

j
4 Reasons for "MARTHA' being a big hit -s>
A simple melodybeautifullu
arranged -combined With a?
consistent lyric.
Hundreds of ads and singers
beinci constantly added to great
throng now singing"YlARTIrlA'
Don't Bring Me Posies
HERE THEY ARE
The Song Gems From
IRVING BERLIN'S Second Annual
Music Box Revue
which opened at Music Box Theatre
October 23, 1922
Crinoline Days
Lady of the Evening
Will She Come From the East?
Pack Up Your Sins
and Go To The Devil
Now beincj played by
every orchestra in the
country.
BEADY
eoor* Foa
ALLTALKINO- MACHINES
O R D E R NOW
The best singing fox-
trot now before ifte
public.
rtlBLISHEO BY
KANSAS CITY. MO
Porcelain Maid
The Little Red Lacquer Cage
Bring On the Pepper
RVING BERLIN, I n c . !
607 Broadway, New Yorkl

Download Page 36: PDF File | Image

Download Page 37 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.