Music Trade Review
Issue: 1922 Vol. 75 N. 25 - Page 40
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
40
THE MUSIC TRADE REVIEW
all mud-dldd
up when ev — er
1
DECEMBER 16,
1922
at-tempt/xo sun-co-pate,
HEAR IT NOW!
\ b u can't go wron$
Withan/FEISTson£
'RUNNIN' WILD" AND "LOOSE FEET" GETTING RESULTS
NEW SONG SHOP IN INDIANAPOLIS
Leading Orchestras Enthuse Over Two Latest Numbers of Leo Feist, Inc., and Develop Them
Into Overnight Hits—Records and Rolls Soon—An Unusual Example of Success
Ed. East, Bert Wrennick and Tom Duncan
Start New Venture in That City
successful years in the history of that pub-
lishing firm.
The overnight success of "Runnin' Wild" and
"Loose Feet" encouraged the Feist organiza-
tion to increase substantially their usual appro-
priation for exploitation. A campaign was im-
mediately planned and is now under way to
give these two issues some of the most unusual
publicity ever inaugurated in behalf of such a
limited number of songs. The professional and
the band and orchestra departments, as well as
the numerous branch offices, with their entire
staffs, have enthusiastically got behind the pro-
gram and "Runnin' Wild," with "Loose Feet,"
will, undoubtedly, be heard everywhere and the
two titles will be linked up in a manner that
will probably mark a new precedent in song
exploitation.
The fact that Leo Feist, Inc., has given the
trade some of the most remarkable successes
of the past year will induce the industry to
co-operate upon the same scale as arranged by
the Feist forces. In this we are sure, con-
sidering the size, energy and scope of this com-
pany and its activities, they undoubtedly will
be justified.
INDIANAPOLIS, IND., December 12.—Ed. East,
widely known as a vaudeville entertainer; Bert
Wrennick, formerly with the Waterson, Berlin
& Snyder Co., and Tom Duncan have opened
the Ed. East Song Shop at 49 North Illinois
street. This is the first music place to give
Indianapolis the same service in music demon-
stration as is given in similar shops in New
York, Chicago and other large cities. Mr.
Wrennick has charge of the music counter and
does the "plugging," while Mr. Duncan is the
general manager of the shop.
Both Mr. East and Mr. Wrennick have been
employed extensively in this part of the country
as demonstrators for publishing houses.
Tlie orchestras to-day put the great majority
of songs through preliminary tests in order to
gain some idea of their possibilities. This is
done in co-operation with the leading publishing
houses and applies to all numbers with the ex-
ception of strictly ballads or selections that have
other points of individuality that would make
such early trials valueless.
However, the fact that one or two orchestras
show favor, or get enthusiastic, over a new issue
in its original form, is no guarantee of its popu-
larity and the public's approval. In those in-
stances, and they are rare indeed, where prac-
tically all of the orchestras who have had a
chance to render the number accept it as the
unusual and what is termed a "natural" there is
left little doubt as to the growth of its popular
appeal.
Bearing this in mind it was quite surprising
to find that practically overnight, early in De-
cember, not one, but two numbers from one
catalog had achieved this remarkable promi-
nence and favor from all of the leading orches-
tras in the metropolitan district. The numbers
are from the catalog of Leo Feist, Inc., and
are entitled "Runnin' Wild" and "Loose Feet."
Further substantiation of the possibilities of
these new publications was noted when several
of the leading talking machine record companies
requested piano copies or original manuscripts,
from which they could immediately make their
own orchestrations. These concerns followed
the methods pursued by most of the orchestras,
who, in a like manner, had their own orchestra-
tions made.
Following the footsteps of "Three O'Clock in
the Morning," "Stumbling," "Hot Lips" and
other Feist successes of this year, these two
additions to that catalog mark one of the most
HAS THREE HITS IN CATALOG
Jack Snyder, Music Publisher, Inc., now has
three numbers which are among the active sell-
ers of this season. They are: "November
Rose," "In Maytime" (I Learned to Love) and
"Meet Me Next Sunday." Among the concert
artists who have featured the former number
is John Steel, the well-known tenor. Mr. Steel
describes it "as the 'Last Rose of Summer,'"
and in his interpretations used eight bars of
that standard selection.
FRENCH MUSIC FOR^BERLIN LIBRARY
A number of the leading music publishers
of Paris have united in a gift to the National
Library in Berlin of new French music, fol-
lowing the example of a number of leading
Italian firms. This "political gesture" is praised
in Paris, for the rate of exchange makes il
almost impossible for Germans to buy French
music, and therefore the contemporary French
composers run the risk of being ignored in
Germany.
FEATURES "WISTFUL WALTZ"
PORTLAND, ORE., December 9.—"Wistful Waltz,"
published by Boosey & Co., is being featured
this week by Louis Mack, sheet music dealer
on Broadway, who says it is one of the best
hits he has handled for a long time. Mr. Mack
is greatly pleased with his new location and
says that business is increasing, with his old
and many new customers.
Sung by AL JOLSON in
"BOMBO."
'You can't £o wrong,
With any FEIST son£ fl
TOOT. TOOTSIE
(GOO> BYE )
AFoxTiot With aTootsie Wootsie Rhijthm
"Toot, toot, Toot-sie, Goo'
Bye!
Toot, toot,Toot-sie.dorit cry,
40
THE MUSIC TRADE REVIEW
all mud-dldd
up when ev — er
1
DECEMBER 16,
1922
at-tempt/xo sun-co-pate,
HEAR IT NOW!
\ b u can't go wron$
Withan/FEISTson£
'RUNNIN' WILD" AND "LOOSE FEET" GETTING RESULTS
NEW SONG SHOP IN INDIANAPOLIS
Leading Orchestras Enthuse Over Two Latest Numbers of Leo Feist, Inc., and Develop Them
Into Overnight Hits—Records and Rolls Soon—An Unusual Example of Success
Ed. East, Bert Wrennick and Tom Duncan
Start New Venture in That City
successful years in the history of that pub-
lishing firm.
The overnight success of "Runnin' Wild" and
"Loose Feet" encouraged the Feist organiza-
tion to increase substantially their usual appro-
priation for exploitation. A campaign was im-
mediately planned and is now under way to
give these two issues some of the most unusual
publicity ever inaugurated in behalf of such a
limited number of songs. The professional and
the band and orchestra departments, as well as
the numerous branch offices, with their entire
staffs, have enthusiastically got behind the pro-
gram and "Runnin' Wild," with "Loose Feet,"
will, undoubtedly, be heard everywhere and the
two titles will be linked up in a manner that
will probably mark a new precedent in song
exploitation.
The fact that Leo Feist, Inc., has given the
trade some of the most remarkable successes
of the past year will induce the industry to
co-operate upon the same scale as arranged by
the Feist forces. In this we are sure, con-
sidering the size, energy and scope of this com-
pany and its activities, they undoubtedly will
be justified.
INDIANAPOLIS, IND., December 12.—Ed. East,
widely known as a vaudeville entertainer; Bert
Wrennick, formerly with the Waterson, Berlin
& Snyder Co., and Tom Duncan have opened
the Ed. East Song Shop at 49 North Illinois
street. This is the first music place to give
Indianapolis the same service in music demon-
stration as is given in similar shops in New
York, Chicago and other large cities. Mr.
Wrennick has charge of the music counter and
does the "plugging," while Mr. Duncan is the
general manager of the shop.
Both Mr. East and Mr. Wrennick have been
employed extensively in this part of the country
as demonstrators for publishing houses.
Tlie orchestras to-day put the great majority
of songs through preliminary tests in order to
gain some idea of their possibilities. This is
done in co-operation with the leading publishing
houses and applies to all numbers with the ex-
ception of strictly ballads or selections that have
other points of individuality that would make
such early trials valueless.
However, the fact that one or two orchestras
show favor, or get enthusiastic, over a new issue
in its original form, is no guarantee of its popu-
larity and the public's approval. In those in-
stances, and they are rare indeed, where prac-
tically all of the orchestras who have had a
chance to render the number accept it as the
unusual and what is termed a "natural" there is
left little doubt as to the growth of its popular
appeal.
Bearing this in mind it was quite surprising
to find that practically overnight, early in De-
cember, not one, but two numbers from one
catalog had achieved this remarkable promi-
nence and favor from all of the leading orches-
tras in the metropolitan district. The numbers
are from the catalog of Leo Feist, Inc., and
are entitled "Runnin' Wild" and "Loose Feet."
Further substantiation of the possibilities of
these new publications was noted when several
of the leading talking machine record companies
requested piano copies or original manuscripts,
from which they could immediately make their
own orchestrations. These concerns followed
the methods pursued by most of the orchestras,
who, in a like manner, had their own orchestra-
tions made.
Following the footsteps of "Three O'Clock in
the Morning," "Stumbling," "Hot Lips" and
other Feist successes of this year, these two
additions to that catalog mark one of the most
HAS THREE HITS IN CATALOG
Jack Snyder, Music Publisher, Inc., now has
three numbers which are among the active sell-
ers of this season. They are: "November
Rose," "In Maytime" (I Learned to Love) and
"Meet Me Next Sunday." Among the concert
artists who have featured the former number
is John Steel, the well-known tenor. Mr. Steel
describes it "as the 'Last Rose of Summer,'"
and in his interpretations used eight bars of
that standard selection.
FRENCH MUSIC FOR^BERLIN LIBRARY
A number of the leading music publishers
of Paris have united in a gift to the National
Library in Berlin of new French music, fol-
lowing the example of a number of leading
Italian firms. This "political gesture" is praised
in Paris, for the rate of exchange makes il
almost impossible for Germans to buy French
music, and therefore the contemporary French
composers run the risk of being ignored in
Germany.
FEATURES "WISTFUL WALTZ"
PORTLAND, ORE., December 9.—"Wistful Waltz,"
published by Boosey & Co., is being featured
this week by Louis Mack, sheet music dealer
on Broadway, who says it is one of the best
hits he has handled for a long time. Mr. Mack
is greatly pleased with his new location and
says that business is increasing, with his old
and many new customers.
Sung by AL JOLSON in
"BOMBO."
'You can't £o wrong,
With any FEIST son£ fl
TOOT. TOOTSIE
(GOO> BYE )
AFoxTiot With aTootsie Wootsie Rhijthm
"Toot, toot, Toot-sie, Goo'
Bye!
Toot, toot,Toot-sie.dorit cry,
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