Music Trade Review

Issue: 1922 Vol. 75 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
40
THE MUSIC TRADE REVIEW
all mud-dldd
up when ev — er
1
DECEMBER 16,
1922
at-tempt/xo sun-co-pate,
HEAR IT NOW!
\ b u can't go wron$
Withan/FEISTson£
'RUNNIN' WILD" AND "LOOSE FEET" GETTING RESULTS
NEW SONG SHOP IN INDIANAPOLIS
Leading Orchestras Enthuse Over Two Latest Numbers of Leo Feist, Inc., and Develop Them
Into Overnight Hits—Records and Rolls Soon—An Unusual Example of Success
Ed. East, Bert Wrennick and Tom Duncan
Start New Venture in That City
successful years in the history of that pub-
lishing firm.
The overnight success of "Runnin' Wild" and
"Loose Feet" encouraged the Feist organiza-
tion to increase substantially their usual appro-
priation for exploitation. A campaign was im-
mediately planned and is now under way to
give these two issues some of the most unusual
publicity ever inaugurated in behalf of such a
limited number of songs. The professional and
the band and orchestra departments, as well as
the numerous branch offices, with their entire
staffs, have enthusiastically got behind the pro-
gram and "Runnin' Wild," with "Loose Feet,"
will, undoubtedly, be heard everywhere and the
two titles will be linked up in a manner that
will probably mark a new precedent in song
exploitation.
The fact that Leo Feist, Inc., has given the
trade some of the most remarkable successes
of the past year will induce the industry to
co-operate upon the same scale as arranged by
the Feist forces. In this we are sure, con-
sidering the size, energy and scope of this com-
pany and its activities, they undoubtedly will
be justified.
INDIANAPOLIS, IND., December 12.—Ed. East,
widely known as a vaudeville entertainer; Bert
Wrennick, formerly with the Waterson, Berlin
& Snyder Co., and Tom Duncan have opened
the Ed. East Song Shop at 49 North Illinois
street. This is the first music place to give
Indianapolis the same service in music demon-
stration as is given in similar shops in New
York, Chicago and other large cities. Mr.
Wrennick has charge of the music counter and
does the "plugging," while Mr. Duncan is the
general manager of the shop.
Both Mr. East and Mr. Wrennick have been
employed extensively in this part of the country
as demonstrators for publishing houses.
Tlie orchestras to-day put the great majority
of songs through preliminary tests in order to
gain some idea of their possibilities. This is
done in co-operation with the leading publishing
houses and applies to all numbers with the ex-
ception of strictly ballads or selections that have
other points of individuality that would make
such early trials valueless.
However, the fact that one or two orchestras
show favor, or get enthusiastic, over a new issue
in its original form, is no guarantee of its popu-
larity and the public's approval. In those in-
stances, and they are rare indeed, where prac-
tically all of the orchestras who have had a
chance to render the number accept it as the
unusual and what is termed a "natural" there is
left little doubt as to the growth of its popular
appeal.
Bearing this in mind it was quite surprising
to find that practically overnight, early in De-
cember, not one, but two numbers from one
catalog had achieved this remarkable promi-
nence and favor from all of the leading orches-
tras in the metropolitan district. The numbers
are from the catalog of Leo Feist, Inc., and
are entitled "Runnin' Wild" and "Loose Feet."
Further substantiation of the possibilities of
these new publications was noted when several
of the leading talking machine record companies
requested piano copies or original manuscripts,
from which they could immediately make their
own orchestrations. These concerns followed
the methods pursued by most of the orchestras,
who, in a like manner, had their own orchestra-
tions made.
Following the footsteps of "Three O'Clock in
the Morning," "Stumbling," "Hot Lips" and
other Feist successes of this year, these two
additions to that catalog mark one of the most
HAS THREE HITS IN CATALOG
Jack Snyder, Music Publisher, Inc., now has
three numbers which are among the active sell-
ers of this season. They are: "November
Rose," "In Maytime" (I Learned to Love) and
"Meet Me Next Sunday." Among the concert
artists who have featured the former number
is John Steel, the well-known tenor. Mr. Steel
describes it "as the 'Last Rose of Summer,'"
and in his interpretations used eight bars of
that standard selection.
FRENCH MUSIC FOR^BERLIN LIBRARY
A number of the leading music publishers
of Paris have united in a gift to the National
Library in Berlin of new French music, fol-
lowing the example of a number of leading
Italian firms. This "political gesture" is praised
in Paris, for the rate of exchange makes il
almost impossible for Germans to buy French
music, and therefore the contemporary French
composers run the risk of being ignored in
Germany.
FEATURES "WISTFUL WALTZ"
PORTLAND, ORE., December 9.—"Wistful Waltz,"
published by Boosey & Co., is being featured
this week by Louis Mack, sheet music dealer
on Broadway, who says it is one of the best
hits he has handled for a long time. Mr. Mack
is greatly pleased with his new location and
says that business is increasing, with his old
and many new customers.
Sung by AL JOLSON in
"BOMBO."
'You can't £o wrong,
With any FEIST son£ fl
TOOT. TOOTSIE
(GOO> BYE )
AFoxTiot With aTootsie Wootsie Rhijthm
"Toot, toot, Toot-sie, Goo'
Bye!
Toot, toot,Toot-sie.dorit cry,
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 16,
THE
1922
41
MUSIC TRADE REVIEW
CLEARING HOUSE FOR MUSIC
Composers' Guild Sets Aside One Day Each
Month to Give Unknown Composers a Chance
Going Great!
All our National ads are featuring the
Martin and JAHN Elementary Instruc-
tors for Piano and Violin and Piano.
Likewise, the new Scales and Chords
Book sent you with Century's last new
issues.
It will pay you to show these books
on your counter while we are helping
you sell them. Besides, they guarantee—
Big Profits
and
are
Nationally Advertised
Century Music Publishing Co.
235 West 40th Street, N. Y.
"LITTLE NELLIE KELLY" LEADS
Songs of George M. Cohan's Musical Comedy,
Published by M. Witmark, Popular, With
"Little Nellie Kelly" Taking the Lead
The fame of '.'Little Nellie Kelly" is growing
fast. After the phenomenal run of this George
M. Cohan musical comedy triumph in Boston
it has settled down in New York for an in-
definite period and arrangements have already
been completed for its early production in Lon-
don by Charles Cochran and also in far
Australia by Hugh Ward. Overnight hits have
a deplorable habit of getting winded by too
quick a start, but "Little Nellie Kelly" prom-
ises a brighter future. This is the outstanding
song of the show.
All the songs from this show are having a
demand. That is one of its significant features.
The sales are not confined to the vicinity of
its immediate performance. The success of
George M. Cohan songs has spread over the
country. The leading favorites, of course, are
"You Remind Me of My Mother," "Till My
Luck Comes Rolling Along" and "Nellie Kelly
I Love You," but the rest of the published
numbers, issued by M. Witmark & Sons, are
lively sellers, and include "The Voice in My
Heart," "Dancing My Worries Away," "All in
the Wearing," "All My Boys," "The Name of
Kelly" and "The Hinkey Dee."
"Lovin' Sam" is the title of a new novelty
song issued by Ager, Yellen & Bornstein, Inc.
EDITION BEAUTIFUL
S85 of the best-selling composition*
of the
Old Masters.
ONLY the beat sellers.
No deadwood.
Carefully edited.
Beautifully produced.
2,000 dealers selling: it.
Permanent and large results.
SMALL. INVESTMENT.
That's what
EDITION BEAUTIFUL
means to YOU.
Write for particulars today.
NOW IS THE TIME
C. C. CHURCH AND COMPANY
HARTFORD, CONNECTICUT
Hartford—New York—London—Paris—Sydney
To give the unheard works of composers a
trial hearing, the International Composers'
Guild, formed to advance the cause of modern
music, announces that its program committee
has set aside one day of every month, begin^
ning December 19, when it will act as a sort of
clearing house to which musicians may bring
their unknown products.
Compositions which this committee believes to
be of a sufficiently high standard will be given
the opportunity of public performance at the
Guild concerts. Though the programs for the
first two of its Sunday evening subscription
series at the Klaw Theatre, December 1/ and
January 21, have already been arranged, the
third program, for March 4, is still under con-
sideration.
Premier American performances will be gi\«.n
at the Guild's first concert of Kavel's sonata
for violin and 'cello, songs by Saininsky Marius
Gaillard and Arthur Lourie, all rendered by
Mnie. Leblanc Maeterlinck, Ruggles's work for
trumpets, two piano pieces of D. Rudyr and a
violin and piano sonata of Arthur Honneger.
The second concert will be devoted to Schon-
berg's "Pierrot Lunaire."
FEIST HIT SOLVES THEFT
Talking Machine and Record of "Three o'Clock
in the Morning" Stolen—Cop Hears Same
Tune, Investigates, and Makes Arrest
The success of the Leo Feist, Inc., number,
"Three o'Clock in the Morning," is so universal
as to make it frequently the by-word when the
appropriate occasion arises. In the larger cities
where the public is given to late after-theatre
hours this song is referred to as the national
anthem.
Recently the record of "Three o'Clock in the
Morning" was an aid in solving the theft of a
talking machine. The report of the Chicago
Police Department states that at a party given
by one Pearl Kauffman her talking machine
to'gether with a record of this waltz disap-
peared. Several nights later a sergeant and
two policemen passing a house heard "Three
o'Clock in the Morning" being played on a
talking machine and investigated, with the re-
sult that an arrest in the case was made.
VICTOR RECORDS_OF WITMARK HITS
Victor Talking Machine Co. and Others Re-
lease Records of Witmark Song Hits
The percentage of representation on the mid-
month December special releases by the lead-
ing talking machine record companies held by
M. Witmark & Sons was high and speaks vol-
umes for the popularity of and demand for the
numbers issued by this firm. There is a double-
faced record featuring the two biggest hits
from George M. Cohan's musical comedy tri-
umph, "Little Nellie Kelly." On one side the
American Quartet sings "Nellie Kelly I Love
You" and on the reverse Henry Burr gives a
fine rendering of "You Remind Me of My
Mother." The latter was issued as an instru-
mental fox-trot feature by the Victor Talking
STEADY SELLERS
W. A. Quincke & Co.
From the Catalogue of
430 So. Broadway, Los Angeles, Cal.
1 CAN'T KEEP YOU Ol'T OF MY DKKAMS
IF SHE! COMES FROM DIXIE
DRIFTING ALONG
WHEN WE WERE IN SWEETHEART LANII
TANDLER'S BARCAROLLE
SYNCOPATED ECHOES
LA COQUETTE
Write for Dealers' Prices.
"toil cant go
wrong with
any*FeisV
Seng
JOURNEY'S
D END"
McCarthy^ Tierney's Big Hit
from
"UP SHE GOES"
"JOURNEY'S END" is to "Up
She Goes" what "Alice Blue
Gown" was to "Irene."
Write for Dealers' Prices
LEO. FEIST, IDC, FEIST Bldg., New York
Machine Co. a month ago, played by Paul
Whiteman and his orchestra. On the special
December list, also, is a fox-trot of "All Over
Nothing at All," a Witmark popular favorite.
SAXOPHONIST WRITES FOX-TROT
Ross Gorman, Victor recording artist and
well-known saxophone player, is the writer of
"Some Lonesome Night," a new fox-trot, pub-
lished by Richmond-Robbins, Inc. The co-
writers of the song are Jules Buffano, famous
pianist with Paul Biese's Orchestra, and Wal-
ter Hirsch, the writer of "Baby Blue Eyes."
WATERSON,
BERLIN & SNYDER CO.
S-O-N-G H-l-T-S
Tomorrow
Dancing Fool
Mary Dear
In My Home Town
I Gave You Up Just Before You
Threw Me Down
You Gave Me Your Heart
Just Because You're You
Susie
If You Don't Think So You're
Crazy
A Bunch of Keys
Little Thoughts
The Sheik of Avenue B
Haunting Blues
Published by
WATERSON,
BERLIN & SNYDER CO.
Strand Theatre Blag., New York City, N. Y.
jfnotfici- Sunshine Of Your Smile
Love Sends
A Little Gift
Of Roses
HARMS iNC.62WE5T45^5T,NEWY0RK

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