Music Trade Review
Issue: 1922 Vol. 75 N. 23 - Page 44
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
DECEMBER 2, 1922
HEAR IT NOW!
You carit £o wron£
Withan/FEISTson£
INACCURATE MAILING LISTS DELAY DELIVERY OF MAIL PRAISES SO-CALLED "CANNED MUSIC"
Music Publishers Strive to Keep Lists as Reliable as Possible, but Need the Co-operation of
Recipients of Mail So as to Rectify Any Errors That May Exist
Prominent English Composer Lauds Benefits
of Gramophones and Pianolas
it would be valuable for the Government to
carry on a campaign calling attention to the
loss sustained by the Government through in-
accurate addresses. Propaganda of this sort
might induce recipients of mail to give sup-
port to the Government, which is trying to
minimize the cost of running the post office
department.
LONDON, ENGLAND, November 20.—"No serious
musician should scoff at gramophones and Pi-
anolas. They are of the greatest educative
value in music," says Sir Landon Ronald, prin-
cipal of the Guildhall School of Music, com-
poser, and conductor of the Royal Albert Hall
Orchestra.
"They have helped music in England im-
mensely in the last ten years and I consider
them a most important factor as an educator
and in helping amateurs to understand more
about music.
"For the first week or two people love to
listen to jazz music on their gramophones, but
then they get rather sick of it and want some-
thing with a tune in it, something nicer. They
get hold of 'Tannhaeuser,' for instance, and
come to the conclusion that it is a jolly fine
work. They then go and hear it at Queen's
Hall—and that is how concert audiences are
built up."
In a recent issue in another department of
this paper a report from Washington stated
that there were in use obsolete or inaccurate
mailing lists by business concerns which were
greatly responsible for the delay and non-de-
livery of mail matter.
Since the appearance of that news item The
Review has received several communications
from music publishing houses outlining methods
of keeping mailing lists up to date. There is
a voluminous amount of material sent out by
music publishers with the aid of mailing lists
and some of this material is quite valuable,
particularly in the case of new issues, etc. It
is understood that most publishing houses have
absolutely correct and accurate lists and carry
on that department of their business most effi-
ciently. With all this, however, hundreds of
pieces of mail are returned to the publishers'
offices each month.
It is pointed out that no matter what means
a publisher uses to keep his lists correct it is
impossible, without the full co-operation of the
addressee, to eliminate the return of mail mat-
ter where the recipient has moved.
In justice to the music publisher or any other
commercial house which has taken sufficient
interest in a retail establishment to place it
upon its permanent mailing list, in case of
change of address or discontinuance of the
business, as a matter of courtesy notification
of the same should be forwarded. This is not
only co-operation, but eliminates the handling
of much mail matter and obviates the necessity
of much additional clerical expense.
There is no doubt that the music dealer who
also does a considerable business through the
use of the mails has the same problem of keep-
ing addresses up to date. As a matter of fact
NEW ENGLISHJ^IRM ORGANIZED
LONDON, ENGLAND, November 25.—Dix, Ltd., is
the name of a new music publishing firm which
recently opened offices at Faraday House, 10-12
Charing Cross Road, with branch offices in
Paris, Vienna, Berlin and Toronto.
SNYDER NUMBERS FEATURED
CHICAGO, I I I . , November 22.—At the recent
opening of Terrace Garden, this city, "Novem-
ber Rose," from the catalog of Jack Snyder,
Music Publisher, Inc., was the feature of the
evening. "I'll Meet You Next Sunday," from
the same catalog, also proved popular.
NEW MILLS F0X=TR0T
Jack Mills, Inc., has accepted for publication
the fox-trot ballad, "Think of Me," written by
Al Eldridge, pianist for Isham Jones' Orchestra.
Orchestrations have been made and are now
being forwarded to leaders everywhere.
Miss M. E. Hauver, of the executive staff of
Jerome H. Remick & Co., recently departed for
Bermuda for a six weeks' vacation.
Miss
Hauver is booked to return shortly before
Christmas.
ED WOLFE BACK FROM WEST
Ed Wolfe, sales manager of the L. Wolfe
Gilbert Music Corp., recently returned from a
four months' trip to the Pacific Coast and in-
tervening territory. The trip was made by
motor and calls were made at smaller cities
which prove inaccessible on ordinary trade trips.
EXCELLENT FEIST PUBLICITY
A recent issue of the New York Tribune, in
its rotogravure section, carried a full-page ad-
vertisement of the Leo Feist, Inc., number,
"Three o'Clock in the Morning," in which John
McCormack's record of the number made by
the Victor Talking Machine Co. was featured.
"BOMBO."
Sung by AL JOLSON in
'You can't
g &
With any'FEIST son&"
TOOT TOOTSIE
(GOO' BYE )
A Fox Trot With aTootsie Wootsie Rhythm
"Toot,toot,Toot-sie, Goo' Bge!
Toot, toot,Toot-sie,don't cry.
THE MUSIC TRADE REVIEW
DECEMBER 2, 1922
HEAR IT NOW!
You carit £o wron£
Withan/FEISTson£
INACCURATE MAILING LISTS DELAY DELIVERY OF MAIL PRAISES SO-CALLED "CANNED MUSIC"
Music Publishers Strive to Keep Lists as Reliable as Possible, but Need the Co-operation of
Recipients of Mail So as to Rectify Any Errors That May Exist
Prominent English Composer Lauds Benefits
of Gramophones and Pianolas
it would be valuable for the Government to
carry on a campaign calling attention to the
loss sustained by the Government through in-
accurate addresses. Propaganda of this sort
might induce recipients of mail to give sup-
port to the Government, which is trying to
minimize the cost of running the post office
department.
LONDON, ENGLAND, November 20.—"No serious
musician should scoff at gramophones and Pi-
anolas. They are of the greatest educative
value in music," says Sir Landon Ronald, prin-
cipal of the Guildhall School of Music, com-
poser, and conductor of the Royal Albert Hall
Orchestra.
"They have helped music in England im-
mensely in the last ten years and I consider
them a most important factor as an educator
and in helping amateurs to understand more
about music.
"For the first week or two people love to
listen to jazz music on their gramophones, but
then they get rather sick of it and want some-
thing with a tune in it, something nicer. They
get hold of 'Tannhaeuser,' for instance, and
come to the conclusion that it is a jolly fine
work. They then go and hear it at Queen's
Hall—and that is how concert audiences are
built up."
In a recent issue in another department of
this paper a report from Washington stated
that there were in use obsolete or inaccurate
mailing lists by business concerns which were
greatly responsible for the delay and non-de-
livery of mail matter.
Since the appearance of that news item The
Review has received several communications
from music publishing houses outlining methods
of keeping mailing lists up to date. There is
a voluminous amount of material sent out by
music publishers with the aid of mailing lists
and some of this material is quite valuable,
particularly in the case of new issues, etc. It
is understood that most publishing houses have
absolutely correct and accurate lists and carry
on that department of their business most effi-
ciently. With all this, however, hundreds of
pieces of mail are returned to the publishers'
offices each month.
It is pointed out that no matter what means
a publisher uses to keep his lists correct it is
impossible, without the full co-operation of the
addressee, to eliminate the return of mail mat-
ter where the recipient has moved.
In justice to the music publisher or any other
commercial house which has taken sufficient
interest in a retail establishment to place it
upon its permanent mailing list, in case of
change of address or discontinuance of the
business, as a matter of courtesy notification
of the same should be forwarded. This is not
only co-operation, but eliminates the handling
of much mail matter and obviates the necessity
of much additional clerical expense.
There is no doubt that the music dealer who
also does a considerable business through the
use of the mails has the same problem of keep-
ing addresses up to date. As a matter of fact
NEW ENGLISHJ^IRM ORGANIZED
LONDON, ENGLAND, November 25.—Dix, Ltd., is
the name of a new music publishing firm which
recently opened offices at Faraday House, 10-12
Charing Cross Road, with branch offices in
Paris, Vienna, Berlin and Toronto.
SNYDER NUMBERS FEATURED
CHICAGO, I I I . , November 22.—At the recent
opening of Terrace Garden, this city, "Novem-
ber Rose," from the catalog of Jack Snyder,
Music Publisher, Inc., was the feature of the
evening. "I'll Meet You Next Sunday," from
the same catalog, also proved popular.
NEW MILLS F0X=TR0T
Jack Mills, Inc., has accepted for publication
the fox-trot ballad, "Think of Me," written by
Al Eldridge, pianist for Isham Jones' Orchestra.
Orchestrations have been made and are now
being forwarded to leaders everywhere.
Miss M. E. Hauver, of the executive staff of
Jerome H. Remick & Co., recently departed for
Bermuda for a six weeks' vacation.
Miss
Hauver is booked to return shortly before
Christmas.
ED WOLFE BACK FROM WEST
Ed Wolfe, sales manager of the L. Wolfe
Gilbert Music Corp., recently returned from a
four months' trip to the Pacific Coast and in-
tervening territory. The trip was made by
motor and calls were made at smaller cities
which prove inaccessible on ordinary trade trips.
EXCELLENT FEIST PUBLICITY
A recent issue of the New York Tribune, in
its rotogravure section, carried a full-page ad-
vertisement of the Leo Feist, Inc., number,
"Three o'Clock in the Morning," in which John
McCormack's record of the number made by
the Victor Talking Machine Co. was featured.
"BOMBO."
Sung by AL JOLSON in
'You can't
g &
With any'FEIST son&"
TOOT TOOTSIE
(GOO' BYE )
A Fox Trot With aTootsie Wootsie Rhythm
"Toot,toot,Toot-sie, Goo' Bge!
Toot, toot,Toot-sie,don't cry.
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