Music Trade Review

Issue: 1922 Vol. 75 N. 23

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
DECEMBER 2, 1922
HEAR IT NOW!
You carit £o wron£
Withan/FEISTson£
INACCURATE MAILING LISTS DELAY DELIVERY OF MAIL PRAISES SO-CALLED "CANNED MUSIC"
Music Publishers Strive to Keep Lists as Reliable as Possible, but Need the Co-operation of
Recipients of Mail So as to Rectify Any Errors That May Exist
Prominent English Composer Lauds Benefits
of Gramophones and Pianolas
it would be valuable for the Government to
carry on a campaign calling attention to the
loss sustained by the Government through in-
accurate addresses. Propaganda of this sort
might induce recipients of mail to give sup-
port to the Government, which is trying to
minimize the cost of running the post office
department.
LONDON, ENGLAND, November 20.—"No serious
musician should scoff at gramophones and Pi-
anolas. They are of the greatest educative
value in music," says Sir Landon Ronald, prin-
cipal of the Guildhall School of Music, com-
poser, and conductor of the Royal Albert Hall
Orchestra.
"They have helped music in England im-
mensely in the last ten years and I consider
them a most important factor as an educator
and in helping amateurs to understand more
about music.
"For the first week or two people love to
listen to jazz music on their gramophones, but
then they get rather sick of it and want some-
thing with a tune in it, something nicer. They
get hold of 'Tannhaeuser,' for instance, and
come to the conclusion that it is a jolly fine
work. They then go and hear it at Queen's
Hall—and that is how concert audiences are
built up."
In a recent issue in another department of
this paper a report from Washington stated
that there were in use obsolete or inaccurate
mailing lists by business concerns which were
greatly responsible for the delay and non-de-
livery of mail matter.
Since the appearance of that news item The
Review has received several communications
from music publishing houses outlining methods
of keeping mailing lists up to date. There is
a voluminous amount of material sent out by
music publishers with the aid of mailing lists
and some of this material is quite valuable,
particularly in the case of new issues, etc. It
is understood that most publishing houses have
absolutely correct and accurate lists and carry
on that department of their business most effi-
ciently. With all this, however, hundreds of
pieces of mail are returned to the publishers'
offices each month.
It is pointed out that no matter what means
a publisher uses to keep his lists correct it is
impossible, without the full co-operation of the
addressee, to eliminate the return of mail mat-
ter where the recipient has moved.
In justice to the music publisher or any other
commercial house which has taken sufficient
interest in a retail establishment to place it
upon its permanent mailing list, in case of
change of address or discontinuance of the
business, as a matter of courtesy notification
of the same should be forwarded. This is not
only co-operation, but eliminates the handling
of much mail matter and obviates the necessity
of much additional clerical expense.
There is no doubt that the music dealer who
also does a considerable business through the
use of the mails has the same problem of keep-
ing addresses up to date. As a matter of fact
NEW ENGLISHJ^IRM ORGANIZED
LONDON, ENGLAND, November 25.—Dix, Ltd., is
the name of a new music publishing firm which
recently opened offices at Faraday House, 10-12
Charing Cross Road, with branch offices in
Paris, Vienna, Berlin and Toronto.
SNYDER NUMBERS FEATURED
CHICAGO, I I I . , November 22.—At the recent
opening of Terrace Garden, this city, "Novem-
ber Rose," from the catalog of Jack Snyder,
Music Publisher, Inc., was the feature of the
evening. "I'll Meet You Next Sunday," from
the same catalog, also proved popular.
NEW MILLS F0X=TR0T
Jack Mills, Inc., has accepted for publication
the fox-trot ballad, "Think of Me," written by
Al Eldridge, pianist for Isham Jones' Orchestra.
Orchestrations have been made and are now
being forwarded to leaders everywhere.
Miss M. E. Hauver, of the executive staff of
Jerome H. Remick & Co., recently departed for
Bermuda for a six weeks' vacation.
Miss
Hauver is booked to return shortly before
Christmas.
ED WOLFE BACK FROM WEST
Ed Wolfe, sales manager of the L. Wolfe
Gilbert Music Corp., recently returned from a
four months' trip to the Pacific Coast and in-
tervening territory. The trip was made by
motor and calls were made at smaller cities
which prove inaccessible on ordinary trade trips.
EXCELLENT FEIST PUBLICITY
A recent issue of the New York Tribune, in
its rotogravure section, carried a full-page ad-
vertisement of the Leo Feist, Inc., number,
"Three o'Clock in the Morning," in which John
McCormack's record of the number made by
the Victor Talking Machine Co. was featured.
"BOMBO."
Sung by AL JOLSON in
'You can't
g &
With any'FEIST son&"
TOOT TOOTSIE
(GOO' BYE )
A Fox Trot With aTootsie Wootsie Rhythm
"Toot,toot,Toot-sie, Goo' Bge!
Toot, toot,Toot-sie,don't cry.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
DECEMBER 2, 1922
45
BERLIN RELEASES ON RECORDS
"Music Box Revue" Song Hits on Record Lists
of Leading Companies
Dealers
Push
"CENTURY"
Because It Is
Nationally
Advertised!
Century Music Publishing Co.
235 West 40th Street, N. V.
REMICK NUMBERS IN DEMAND
November 25.—I. E. Sklare,
manager of the Portland Remick Song & Gift
Shop, has had a several days' visit from Olger
Olsby, manager of the Seattle branch, and they
spent the time discussing Remick affairs. Mr.
Sklare says that the best Remick seller is still
"Sweet Indiana Home," and that there are
many calls for "My Buddy." The new number,
"Carolina in the Morning," is gaining in pop-
ularity in Portland.
PORTLAND, ORE.,
E. C. MILLS IN TEXAS
E. C. Mills, chairman of the executive board
of the Music Publishers' Protective Association,
will return to his office early next week follow-
ing a two weeks' vacation through the South
and Southwest. While away Mr. Mills visited
his former home in Texas.
\bu can't go
wrong with
any'Feist'
Song'
Several of the larger talking machine record
and player roll manufacturing organizations
have included the leading numbers from Irving
Berlin's new "Music Box Revue" in their Janu-
ary releases. The most prominent of these
numbers, however, will be included in the spe-
cial bulletins after the middle of December.
The songs that are most prominent in this
musical show are: "Crinoline Days," "Lady of
the Evening," "Will She Come From the East,"
"Pack Up Your Sins" (And Go to the Devil),
"Porcelain Maid," "The Little Red Lacquer
Cage," and "Bring on the Pepper."
u
JOURNEY'S
END"
McCarthy & Tierney's Big Hit
from
"UP SHE GOES"
"JOURNEY'S END" is to "Up
She Goes" what "Alice Blue
Gown" was to "Irene."
BILL JACOBSJNJHE SOUTH
Traveling Representative of Irving Berlin, Inc.,
on Extended Trip
Bill Jacobs, traveling representative of Irving
Berlin, Inc., is now on a trade trip to South
and Southwest territory. While away he will
introduce the leading songs from Irving Ber-
lin's new "Music Box Revue," including "Crino-
line Days," "Lady of the Evening," "Will She
Come From the East?" "Pack Up Your Sins"
and "Bring on the Pepper."
The current catalog of Berlin publications
will also be exploited through the territory
mentioned, the most prominent of which are
"Homesick," "Don't Bring Me Posies," "Yankee
Doodle Blues," "Truly" and "Night."
MAX MAYER RECOVERING
Write for Dealers' Prices
LEO. FEIST, Inc., FEIST Bldg., New York
FLANAGIN PUBLISHING NEW SONG
J. P. Flanagin, 782 Thirty-third street, Mil-
waukee, Wis., is the writer of a song of which
he is the publisher. Mr. Flanagin is said to be
the only octogenarian composer-publisher liv-
ing.
Max Mayer, treasurer of the Richmond Music
J. J. HOOD PASSES AWAY
Supply Corp., one of the largest jobbers of
John J. Hood, age seventy-seven, a publisher
sheet music and talking machine supplies of the
East, is recovering from a serious operation of sacred music, of Germantown, Pa., died on
November 15. He is survived by a widow and
following an attack of acute appendicitis.
three sons.
FEATURE "ALLJUDDLED UP"
"All Muddled Up," from the catalog of Leo
Feist, Inc., is being sung and featured in the
farce comedy, "Bootleggers," which recently
had its premiere at the Thirty-ninth Street
Theatre, New York City. This is the only song
used in the show.
1
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STEADY SELLERS
W. A. Quincke & Co.
From
the
Catalogue of
430 So. Broadway, Los Angeles, Cal.
] CAN'T KEEP YOU OUT OF MY DREAMS
I F SHE COMES FROM DIXIE
DRIFTING ALONG
WHEN WE WERE IN SWEETHEART !LAND
TANIXLER'S BARCAROLLE
SYNCOPATED ECHOES
LA COQUETTE
Write for Dealers' Prices.
835 of the best-Belling compositions
of the
Old Masters.
ONLY the best sellers.
No deadwood.
Carefully edited.
Beautifully produced.
2,000 dealers selling it.
Permanent and large results.
SMALL INVESTMENT.
That's what
EDITION BEAUTIFUL
means to YOU.
Write for particulars today.
NOW IS THE TIME
C, C. CHURCH AND COMPANY
HARTFORD, CONNECTICUT
Hartford—New York—London—Paris—Sy dney
BIG SELLERS
in the various catalogs of
M. Witmark & Sons
ANGEL CHILD
ALL OVER NOTHING AT ALL
CARRY M E BACK TO MY CAROLINA
HOME
FOR THE SAKE OF AULD LANG SYNE
GYPSY BLUES
GYPSY LOVE SONG
I L L FORGET YOU
I'M JUST WILD ABOUT HARRY
KISS ME AGAIN
LOUISIAN'
MY WILD IRISH ROSE
NELLIE KELLY, I LOVE YOU
(From Little Nellie Kelly)
SAY IT WHILE DANCING
SMILIN' THROUGH
SOPHIE
SUNRISE AND YOU
THAT'S HOW I BELIEVE IN YOU
TIME AFTER TIME
WHERE THE VOLGA FLOWS
(Russian Love Song:)
WYOMING
YOU REMIND ME OF MY MOTHER
(From Little Nellie Kelly)
WATERSON,
BERLIN & SNYDER CO.
S-O-N-G H-I-T-S
Tomorrow
Dancing Fool
Mary Dear
In My Home Town
I Gave You Up Just Before You
Threw Me Down
You Gave Me Your Heart
Just Because You're You
Susie
If You Don't Think So You're
Crazy
A Bunch of Keys
Little Thoughts
The Sheik of Avenue B
Haunting Blues
n
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I I BERLIN WATERSON,
M
& SNYDER CO.
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Published by
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Strand Theatre Bldg., New York City, N. Y.
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Love Sends I
A Little Gift §
Of Roses %
H A R M S INC.62WEST45 T -"ST,HEWYORK

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