Music Trade Review
Issue: 1922 Vol. 75 N. 21 - Page 4
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THE MUSIC TRADE REVIEW
RMEW
(Registered in the U. S. Patent Office)
'PUBLISHED BY.EDWARD LYMAN BILL, Inc.
President and Treasurer, C. L. Bill. 373 Fourth Ave., New York; Vice-President,
T. B. Spillane, 373 Fourth Ave., New York; Second Vice-President, Raymond Bill, 373
Fourth Ave., New York; Secretary, Edward Lyman Bill, 373 Fourth Ave., New York;
Assistant Treasurer, Win. A. Low.
J. B. SPILLANE, Editor
RAY BILL, B. B. WILSON, BRAID WHITE, Associate Editors
WILSON D. BUSH, Managing Editor
CARLETON CHACE, Business Manager
• : L. E. BOWERS, Circulation Manager
Executive and Reportorlal Staff
EDWARD VAX HABLIMGXM, V. D. WALSH, £. B. MUNCH, LEK ROBINSON, C. R. T I G H I ,
EDWARD LYMAN BILL, SCOTT KINGWILL, THOS. W. BRESNAHAN, A. J. NICKLIN
W E S T E R N DIVISION]
Republic Bldg., 209 So. State St.. Chicago.
Telephone, Wabash 5242-5243.
BOSTON
OFFICE:
JOHN H. WILSON, 324 Washington St.
Telephone, Main 6950.
LONDON, ENGLAND: 1 Gresbam Buildings, Basinghall St., D. C.
N E W S SERVICE 18 S U P P L I E D WEEKLY BY OUR CORRESPONDENTS
LOCATED IN T H E LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered •* second-class matter September 10, 1892, at the pott ofice at New York, N.
under the Act of March 3, 1879.
Y.,
SUBSCRIPTION
(including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $6.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $150.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
Departments conducted by an expert wherein all ques-
tions of a a technical nature relating to the tuning,
«gulatu?8 ?d repairing of pianos and player-pianos
p
are dealt with, will be found in another section of
this paper. W« also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Plann and
Exposition Honors Won by The Review
Grand Prix
Diploma
Paris Exposition, 1900
Silver Medal
Charleston Exposition, 1902
Pan-American Exposition, 1901
Gold Medal
St. Louis Exposition, 1904
Gold Medal—Lewis-Clark Exposition, 1905
LONG DISTANCE TELEPHONES—NUMBERS 5982—M8I MADISON
Connecting all Departments
Cable Address: "Klblll, New York"
Vol. LXXV
NEW YORK, NOVEMBER 18, 1922
8Q.
No. 21
THE RECITAL SEASON OPENS
HE new season of recitals given for the purpose of introducing
and demonstrating the possibilities of various makes of repro-
ducing pianos is now well under way and from a musical standpoint
the programs are measuring up to the high standards set during
past seasons. There is no question of the value of these recitals,
for although given primarily for the strictly commercial purpose
of advertising and selling reproducing instruments they nevertheless
bring music of the better sort to thousands who might otherwise
not be reached.
Reproducing piano concerts are really musical treats intro-
ducing artists of standing and reputation and presenting programs
that should measure up well with any given under ordinary pro-
motion methods. The concerts, being free, draw capacity houses
in practically every instance by arousing general interest in musical
instruments and serve to help the trade as a whole as well as the
manufacturer and his representative who are financing the program.
It is a work in which commerce and art combine most successfully
and acceptably.
T
NOVEMBER 18,
1922
minded association executive is apt to find that in the ordinary
conduct of his business he is violating some statute technically
each day.
In the effort to discourage combinations in restraint of trade
the Government has built up a wall of rules and regulations that
makes it practically impossible for two men in the same line of
business to get together for a discussion of their problems. Yet,
on the other hand, there are Federal agencies seeking to co-operate
with business men through trade organizations for the carrying on
of standardization work and for other economic purposes.
If the Attorney-General is sincere in his desire to help trade
associations keep on the straight and narrow path by advising them
in advance of possible infractions of law it is a step in the right
direction, even though it does not get away entirely from the idea
of governmental paternalism.
A LESSON FROM SAUERKRAUT!
members of the piano manufacturing trade, particu-
W HILE
larly those engaged in the production of player-pianos, have
been wasting a number of months in a discussion of the feasibility
of carrying on a national advertising campaign on a co-operative
basis, the manufacturers of the humble sauerkraut have taken
time by the forelock and entered the ranks of the co-operative
national advertisers, as witness the page advertisement on the bene-
fits of sauerkraut appearing in a recent issue of the Saturday Eve-
ning Post.
It takes a brave man to walk into the dining-hall of the Black-
stone, the Waldorf-Astoria, the Ritz-Carlton or the Copley-Plaza
and demand that he be served with the succulent sauerkraut right
out in the open, although very likely he has a personal liking for
that concoction and likes to devour long strands of it in the quiet
of his own home.
No such hesitancy need be felt in the ordering of music, how-
ever, which finds its place and full recognition in the most public
institution, as well as in the most humble home. If those who make
plain cabbage digestible can afford to advertise their product na-
tionally, why should those who make music playable hesitate so
long?
THE "THROW-IN" DIES HARD
HE practice of giving away with pianos and players free
T benches,
rolls and even scarfs continues to prevail in many
sections, despite the greatly increased cost of these accessories and
the fact that it has been proven time and time again that the cost
of the bench and the rolls can be openly added to the price of
the instrument without killing the sale.
Piano dealers are among the few tradesmen left who find it
necessary, apparently, to give away free articles with the sale of
their products, for even merchants in other lines of business who
formerly followed this practice to a limited degree dropped it during
the war period and have maintained the policy of charging for all
extras. Even the humble corset, which is useless without a special
lacing, is bought by itself and the lacing costs extra. If corset
dealers feel it worth while to collect an additional ten cents on a
five-dollar sale why should piano men hesitate about openly collect-
ing $20 or $30 on a $700 or $800 sale? A good many of them are
doing it, but apparently the majority of them are generously minded
and give freely. The main thing is that the "throw-in" is still here.
LOWER FARES FOR TRAVELING MEN
A CHANGE IN ATTITUDE
T
HE recent announcement by Attorney-General Daugherty of
plans for the creation of a bureau designed to assist association
and business men in carrying on their activities without running
afoul of the law by advising them of the legality of contemplated
actions is interesting from several angles, first as showing a change
in the Government's attitude towards business and business asso-
ciations, and secondly as being a step down from the position taken
some time ago when it was planned to place trade associations
under the direct control and supervision of Federal authority by
having minutes of all meetings sent to Washington for inspection.
In the case of trade associations, as in the case of individual
citizens, there appears to be altogether too great a tendency toward
government supervision or control, and even the most innocent-
HE action brought by the National Council of Traveling Men's
T
Association to have issued at once interchangeable mileage
books or coupons for the use of bona fide traveling men and sold
for less than the regular passenger rate, as provided for by a
recent act of Congress, is a matter of prime importance to business
men generally, and it is of interest to know that through its
membership in the National Council the National Piano Travelers'
Association is active in the fight for reduced traveling expenses.
Lower railroad fares for commercial travelers, alone, will not
bring wholesale prices back to a pre-war basis, but they will unques-
tionably have a distinct effect in not only reducing the overhead
expenses of manufacturers, and consequently the cost to dealers,
but by encouraging more traveling will serve to stimulate selling.
It is the selling on the road in most cases that keeps business going.
THE MUSIC TRADE REVIEW
RMEW
(Registered in the U. S. Patent Office)
'PUBLISHED BY.EDWARD LYMAN BILL, Inc.
President and Treasurer, C. L. Bill. 373 Fourth Ave., New York; Vice-President,
T. B. Spillane, 373 Fourth Ave., New York; Second Vice-President, Raymond Bill, 373
Fourth Ave., New York; Secretary, Edward Lyman Bill, 373 Fourth Ave., New York;
Assistant Treasurer, Win. A. Low.
J. B. SPILLANE, Editor
RAY BILL, B. B. WILSON, BRAID WHITE, Associate Editors
WILSON D. BUSH, Managing Editor
CARLETON CHACE, Business Manager
• : L. E. BOWERS, Circulation Manager
Executive and Reportorlal Staff
EDWARD VAX HABLIMGXM, V. D. WALSH, £. B. MUNCH, LEK ROBINSON, C. R. T I G H I ,
EDWARD LYMAN BILL, SCOTT KINGWILL, THOS. W. BRESNAHAN, A. J. NICKLIN
W E S T E R N DIVISION]
Republic Bldg., 209 So. State St.. Chicago.
Telephone, Wabash 5242-5243.
BOSTON
OFFICE:
JOHN H. WILSON, 324 Washington St.
Telephone, Main 6950.
LONDON, ENGLAND: 1 Gresbam Buildings, Basinghall St., D. C.
N E W S SERVICE 18 S U P P L I E D WEEKLY BY OUR CORRESPONDENTS
LOCATED IN T H E LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered •* second-class matter September 10, 1892, at the pott ofice at New York, N.
under the Act of March 3, 1879.
Y.,
SUBSCRIPTION
(including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $6.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $150.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
Departments conducted by an expert wherein all ques-
tions of a a technical nature relating to the tuning,
«gulatu?8 ?d repairing of pianos and player-pianos
p
are dealt with, will be found in another section of
this paper. W« also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Plann and
Exposition Honors Won by The Review
Grand Prix
Diploma
Paris Exposition, 1900
Silver Medal
Charleston Exposition, 1902
Pan-American Exposition, 1901
Gold Medal
St. Louis Exposition, 1904
Gold Medal—Lewis-Clark Exposition, 1905
LONG DISTANCE TELEPHONES—NUMBERS 5982—M8I MADISON
Connecting all Departments
Cable Address: "Klblll, New York"
Vol. LXXV
NEW YORK, NOVEMBER 18, 1922
8Q.
No. 21
THE RECITAL SEASON OPENS
HE new season of recitals given for the purpose of introducing
and demonstrating the possibilities of various makes of repro-
ducing pianos is now well under way and from a musical standpoint
the programs are measuring up to the high standards set during
past seasons. There is no question of the value of these recitals,
for although given primarily for the strictly commercial purpose
of advertising and selling reproducing instruments they nevertheless
bring music of the better sort to thousands who might otherwise
not be reached.
Reproducing piano concerts are really musical treats intro-
ducing artists of standing and reputation and presenting programs
that should measure up well with any given under ordinary pro-
motion methods. The concerts, being free, draw capacity houses
in practically every instance by arousing general interest in musical
instruments and serve to help the trade as a whole as well as the
manufacturer and his representative who are financing the program.
It is a work in which commerce and art combine most successfully
and acceptably.
T
NOVEMBER 18,
1922
minded association executive is apt to find that in the ordinary
conduct of his business he is violating some statute technically
each day.
In the effort to discourage combinations in restraint of trade
the Government has built up a wall of rules and regulations that
makes it practically impossible for two men in the same line of
business to get together for a discussion of their problems. Yet,
on the other hand, there are Federal agencies seeking to co-operate
with business men through trade organizations for the carrying on
of standardization work and for other economic purposes.
If the Attorney-General is sincere in his desire to help trade
associations keep on the straight and narrow path by advising them
in advance of possible infractions of law it is a step in the right
direction, even though it does not get away entirely from the idea
of governmental paternalism.
A LESSON FROM SAUERKRAUT!
members of the piano manufacturing trade, particu-
W HILE
larly those engaged in the production of player-pianos, have
been wasting a number of months in a discussion of the feasibility
of carrying on a national advertising campaign on a co-operative
basis, the manufacturers of the humble sauerkraut have taken
time by the forelock and entered the ranks of the co-operative
national advertisers, as witness the page advertisement on the bene-
fits of sauerkraut appearing in a recent issue of the Saturday Eve-
ning Post.
It takes a brave man to walk into the dining-hall of the Black-
stone, the Waldorf-Astoria, the Ritz-Carlton or the Copley-Plaza
and demand that he be served with the succulent sauerkraut right
out in the open, although very likely he has a personal liking for
that concoction and likes to devour long strands of it in the quiet
of his own home.
No such hesitancy need be felt in the ordering of music, how-
ever, which finds its place and full recognition in the most public
institution, as well as in the most humble home. If those who make
plain cabbage digestible can afford to advertise their product na-
tionally, why should those who make music playable hesitate so
long?
THE "THROW-IN" DIES HARD
HE practice of giving away with pianos and players free
T benches,
rolls and even scarfs continues to prevail in many
sections, despite the greatly increased cost of these accessories and
the fact that it has been proven time and time again that the cost
of the bench and the rolls can be openly added to the price of
the instrument without killing the sale.
Piano dealers are among the few tradesmen left who find it
necessary, apparently, to give away free articles with the sale of
their products, for even merchants in other lines of business who
formerly followed this practice to a limited degree dropped it during
the war period and have maintained the policy of charging for all
extras. Even the humble corset, which is useless without a special
lacing, is bought by itself and the lacing costs extra. If corset
dealers feel it worth while to collect an additional ten cents on a
five-dollar sale why should piano men hesitate about openly collect-
ing $20 or $30 on a $700 or $800 sale? A good many of them are
doing it, but apparently the majority of them are generously minded
and give freely. The main thing is that the "throw-in" is still here.
LOWER FARES FOR TRAVELING MEN
A CHANGE IN ATTITUDE
T
HE recent announcement by Attorney-General Daugherty of
plans for the creation of a bureau designed to assist association
and business men in carrying on their activities without running
afoul of the law by advising them of the legality of contemplated
actions is interesting from several angles, first as showing a change
in the Government's attitude towards business and business asso-
ciations, and secondly as being a step down from the position taken
some time ago when it was planned to place trade associations
under the direct control and supervision of Federal authority by
having minutes of all meetings sent to Washington for inspection.
In the case of trade associations, as in the case of individual
citizens, there appears to be altogether too great a tendency toward
government supervision or control, and even the most innocent-
HE action brought by the National Council of Traveling Men's
T
Association to have issued at once interchangeable mileage
books or coupons for the use of bona fide traveling men and sold
for less than the regular passenger rate, as provided for by a
recent act of Congress, is a matter of prime importance to business
men generally, and it is of interest to know that through its
membership in the National Council the National Piano Travelers'
Association is active in the fight for reduced traveling expenses.
Lower railroad fares for commercial travelers, alone, will not
bring wholesale prices back to a pre-war basis, but they will unques-
tionably have a distinct effect in not only reducing the overhead
expenses of manufacturers, and consequently the cost to dealers,
but by encouraging more traveling will serve to stimulate selling.
It is the selling on the road in most cases that keeps business going.
Future scanning projects are planned by the International Arcade Museum Library (IAML).