Classic Mode

Music Trade Review

Issue: 1922 Vol. 75 N. 21

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
RMEW
(Registered in the U. S. Patent Office)
'PUBLISHED BY.EDWARD LYMAN BILL, Inc.
President and Treasurer, C. L. Bill. 373 Fourth Ave., New York; Vice-President,
T. B. Spillane, 373 Fourth Ave., New York; Second Vice-President, Raymond Bill, 373
Fourth Ave., New York; Secretary, Edward Lyman Bill, 373 Fourth Ave., New York;
Assistant Treasurer, Win. A. Low.
J. B. SPILLANE, Editor
RAY BILL, B. B. WILSON, BRAID WHITE, Associate Editors
WILSON D. BUSH, Managing Editor
CARLETON CHACE, Business Manager
• : L. E. BOWERS, Circulation Manager
Executive and Reportorlal Staff
EDWARD VAX HABLIMGXM, V. D. WALSH, £. B. MUNCH, LEK ROBINSON, C. R. T I G H I ,
EDWARD LYMAN BILL, SCOTT KINGWILL, THOS. W. BRESNAHAN, A. J. NICKLIN
W E S T E R N DIVISION]
Republic Bldg., 209 So. State St.. Chicago.
Telephone, Wabash 5242-5243.
BOSTON
OFFICE:
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Telephone, Main 6950.
LONDON, ENGLAND: 1 Gresbam Buildings, Basinghall St., D. C.
N E W S SERVICE 18 S U P P L I E D WEEKLY BY OUR CORRESPONDENTS
LOCATED IN T H E LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered •* second-class matter September 10, 1892, at the pott ofice at New York, N.
under the Act of March 3, 1879.
Y.,
SUBSCRIPTION
(including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $6.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $150.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
Departments conducted by an expert wherein all ques-
tions of a a technical nature relating to the tuning,
«gulatu?8 ?d repairing of pianos and player-pianos
p
are dealt with, will be found in another section of
this paper. W« also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Plann and
Exposition Honors Won by The Review
Grand Prix
Diploma
Paris Exposition, 1900
Silver Medal
Charleston Exposition, 1902
Pan-American Exposition, 1901
Gold Medal
St. Louis Exposition, 1904
Gold Medal—Lewis-Clark Exposition, 1905
LONG DISTANCE TELEPHONES—NUMBERS 5982—M8I MADISON
Connecting all Departments
Cable Address: "Klblll, New York"
Vol. LXXV
NEW YORK, NOVEMBER 18, 1922
8Q.
No. 21
THE RECITAL SEASON OPENS
HE new season of recitals given for the purpose of introducing
and demonstrating the possibilities of various makes of repro-
ducing pianos is now well under way and from a musical standpoint
the programs are measuring up to the high standards set during
past seasons. There is no question of the value of these recitals,
for although given primarily for the strictly commercial purpose
of advertising and selling reproducing instruments they nevertheless
bring music of the better sort to thousands who might otherwise
not be reached.
Reproducing piano concerts are really musical treats intro-
ducing artists of standing and reputation and presenting programs
that should measure up well with any given under ordinary pro-
motion methods. The concerts, being free, draw capacity houses
in practically every instance by arousing general interest in musical
instruments and serve to help the trade as a whole as well as the
manufacturer and his representative who are financing the program.
It is a work in which commerce and art combine most successfully
and acceptably.
T
NOVEMBER 18,
1922
minded association executive is apt to find that in the ordinary
conduct of his business he is violating some statute technically
each day.
In the effort to discourage combinations in restraint of trade
the Government has built up a wall of rules and regulations that
makes it practically impossible for two men in the same line of
business to get together for a discussion of their problems. Yet,
on the other hand, there are Federal agencies seeking to co-operate
with business men through trade organizations for the carrying on
of standardization work and for other economic purposes.
If the Attorney-General is sincere in his desire to help trade
associations keep on the straight and narrow path by advising them
in advance of possible infractions of law it is a step in the right
direction, even though it does not get away entirely from the idea
of governmental paternalism.
A LESSON FROM SAUERKRAUT!
members of the piano manufacturing trade, particu-
W HILE
larly those engaged in the production of player-pianos, have
been wasting a number of months in a discussion of the feasibility
of carrying on a national advertising campaign on a co-operative
basis, the manufacturers of the humble sauerkraut have taken
time by the forelock and entered the ranks of the co-operative
national advertisers, as witness the page advertisement on the bene-
fits of sauerkraut appearing in a recent issue of the Saturday Eve-
ning Post.
It takes a brave man to walk into the dining-hall of the Black-
stone, the Waldorf-Astoria, the Ritz-Carlton or the Copley-Plaza
and demand that he be served with the succulent sauerkraut right
out in the open, although very likely he has a personal liking for
that concoction and likes to devour long strands of it in the quiet
of his own home.
No such hesitancy need be felt in the ordering of music, how-
ever, which finds its place and full recognition in the most public
institution, as well as in the most humble home. If those who make
plain cabbage digestible can afford to advertise their product na-
tionally, why should those who make music playable hesitate so
long?
THE "THROW-IN" DIES HARD
HE practice of giving away with pianos and players free
T benches,
rolls and even scarfs continues to prevail in many
sections, despite the greatly increased cost of these accessories and
the fact that it has been proven time and time again that the cost
of the bench and the rolls can be openly added to the price of
the instrument without killing the sale.
Piano dealers are among the few tradesmen left who find it
necessary, apparently, to give away free articles with the sale of
their products, for even merchants in other lines of business who
formerly followed this practice to a limited degree dropped it during
the war period and have maintained the policy of charging for all
extras. Even the humble corset, which is useless without a special
lacing, is bought by itself and the lacing costs extra. If corset
dealers feel it worth while to collect an additional ten cents on a
five-dollar sale why should piano men hesitate about openly collect-
ing $20 or $30 on a $700 or $800 sale? A good many of them are
doing it, but apparently the majority of them are generously minded
and give freely. The main thing is that the "throw-in" is still here.
LOWER FARES FOR TRAVELING MEN
A CHANGE IN ATTITUDE
T
HE recent announcement by Attorney-General Daugherty of
plans for the creation of a bureau designed to assist association
and business men in carrying on their activities without running
afoul of the law by advising them of the legality of contemplated
actions is interesting from several angles, first as showing a change
in the Government's attitude towards business and business asso-
ciations, and secondly as being a step down from the position taken
some time ago when it was planned to place trade associations
under the direct control and supervision of Federal authority by
having minutes of all meetings sent to Washington for inspection.
In the case of trade associations, as in the case of individual
citizens, there appears to be altogether too great a tendency toward
government supervision or control, and even the most innocent-
HE action brought by the National Council of Traveling Men's
T
Association to have issued at once interchangeable mileage
books or coupons for the use of bona fide traveling men and sold
for less than the regular passenger rate, as provided for by a
recent act of Congress, is a matter of prime importance to business
men generally, and it is of interest to know that through its
membership in the National Council the National Piano Travelers'
Association is active in the fight for reduced traveling expenses.
Lower railroad fares for commercial travelers, alone, will not
bring wholesale prices back to a pre-war basis, but they will unques-
tionably have a distinct effect in not only reducing the overhead
expenses of manufacturers, and consequently the cost to dealers,
but by encouraging more traveling will serve to stimulate selling.
It is the selling on the road in most cases that keeps business going.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 18,
1922
THE MUSIC TRADE REVIEW
FRENCH & SONSJMANOS IN SCHOOLS
IN THE CANADIAN NORTHWEST
RECEIVES PIAN(M)RDER VIA RADIO
Eight Public Schools in Montgomery County,
Alabama, Already Equipped With Jesse
French & Sons Instruments of Various Types
American-made Instruments Being Featured by
Music Merchants in That Section
Jesse French & Sons' Export Department Re-
ceives Piano Order From South America by
Radio and Mail—Doing Large Export Trade
MONTGOMERY, ALA., November 13.—The Jesse
French & Sons Piano Co., of this city, has an-
nounced the equipment of eight Montgomery
County schools with Jesse French & Sons
pianos. The announcement was made to the
public through the medium of a full-page ad-
vertisement in the Montgomery Journal calling
attention to the rapid improvement in the
county school system, including the erection of
several new buildings, some of which have
been dedicated this Fall.
The schools which are equipped with Jesse
French & Sons pianos include the Cloverdale
Consolidated School, Pine Level Junior High
School, Grady Elementary School, Pintlala
Junior High School, Catoma Junior High
School, Chisholm Junior High School, La Pine
Elementary School and the Pike Road Consol-
idated School.
STE1NWAY IN CANADIAN CONCERTS
That Instrument Used in Several Important
Musical Affairs Held in Montreal
MONTREAL, CAN., November 13.—The Matinee
Club of Quebec City is this year again using
the Steinway as furnished by the Quebec
branch of C. W. Lindsay, Ltd. This make of
piano is also again found on the platform of
the Ladies' Morning Club of Montreal as sup-
plied by the Lindsay Co.
P. E. Layton, president of the Montreal As-
sociation for the Blind and known inter-
nationally for his work among the blind, ac-
companied by J. Beaubien, mayor of Outre-
mont, appeared before the executive of the
Quebec Legislature recently to present the
case of the blind people of this province.
At present the province grants $10,000 an-
nually to be devoted to the education and re-
lief of the blind and in speaking of this Mr.
Beaubien stated that the amount would have
to be considerably augmented if the Association
is to carry on its work.
Miss Gwynevere Smith, the eminent Mont-
real pianist who is the headliner for the con-
cert to be given in the rose room of the Wind-
sor Hotel shortly, insists that a Steinway piano
be furnished for her recital. C. W. Lindsay,
Ltd., are attending to her request.
H. BERSIN CO. OPENS BRANCH
Plans Extensive Advertising and Sales Cam-
paign Directed Toward Commuters
The H. Bersin Piano Co. is planning an ex-
tensive piano advertising and sales campaign
directed toward the commuters which will be
affected as soon as the concern is settled in its
new branch store at 222 West Thirty-fourth
street, New York City. The store is located
close to the Pennsylvania Terminal and thou-
sands of commuters pass daily. The campaign
will include extensive advertising in the Long
Island newspapers and also in the trains, accord-
ing to Harold Bersin, head of the business.
DIEHL MUSIC SHOP ENTERS FIELD
ROCHELLE, I I I . , November 13.—The Diehl Music
Shop, featuring the Baldwin line of pianos, has
been opened here in the Masonic Building. Mr.
Diehl has been connected with the music busi-
ness in Polo for a number of years. Modern
fixtures have been installed and the new estab-
lishment is up-to-date in every way.
The United States Patent Office at Washing-
ton, D. C, has granted the United Piano Corp.
registration of the trade-mark name "Celco" for
"pianos, player-pianos, reproducing pianos and
parts thereof."
CALGARY, ALTA., November 13.—C. B. Clarke,
piano dealer of this city, is making an intro-
ductory offer of the Gulbransen player-piano,
having recently taken on the representation of
this line. Large-sized newspaper copy an-
nounces the fact.
W. M. Howe, of Calgary, provincial dis-
tributor for the Willis, Knabe and Chickering
pianos, was a business visitor to the city during
the week. Mr. Howe made the showrooms of
Hill & Scott, local agents for the firms men-
tioned, his headquarters. Six carloads of these
pianos have been shipped into this province
during the past two weeks.
T. T. Frost, P.P.I., an official of the mental
hospital at Ponoka, has written to the press
stating that a player-piano would be of great
value to the restoring of the mental processes
of the patients in that institution. He asks
for subscriptions toward its purchase.
£. Howes, of the National Piano Co., of
Toronto, spent a few days in Edmonton, Alta.,
early in the week. Mr. Howes makes an an-
nual trip across the continent.
Mr. G. Dring, of Calgary, Western repre-
sentative for the Brunswick phonographs and
the American Gulbransen player-piano, was a
recent business visitor to the city.
ARTISTIC NEW KRAKAUER BOOKLET
Krakauer Bros. Issue Booklet Descriptive of
Grand, Upright, Player and Reproducing
Pianos Manufactured by Them
An artistic booklet featuring the Krakauer
Bros, line of pianos has just been issued by
that concern. The booklet, containing twenty-
three pages, is bound in brown imitation leather
and bears simply the title "Krakauer Bros."
Illustrations of the various styles of grand, up-
right, player and reproducing pianos manufac-
tured by this concern are followed by the spec-
ifications of each piano.
Several pages of the booklet are devoted to
the aims and accomplishment of Krakauer
Bros. The following titles in this foreword
are descriptive of the text and need no further
comment: "Krakauer Ideals," "Krakauer Tone,"
"Krakauer Reliability," "Krakauer Quality,"
"Krakauer Literature" and "Export Depart-
ment." Among the upright styles featured in
the booklet are Styles 54, 50 and 34. The first
two are made in figured mahogany or burl
walnut and the latter is made in mahogany ex-
clusively. Among the grands described and
illustrated are Styles 18 and 16, the former 5
feet llJ/2 inches long and the latter 5 feet 10
inches long.
Both these instruments have
mahogany cases. The Louis XV and Louis
XVI styles are similar in size to the other two
grands, but the case work is hand carved.
Krakauer Bros, manufacture two player-
pianos, Style 41 and 44. Both are turned out
either with mahogany or walnut cases, the main
difference being in size, the former being 4 feet
6 inches in length and the latter 4 feet 8^4
inches long. An upright reproducing piano,
mahogany case and the Krakauer reproducing
grand are also described in the booklet.
FILES ARTICLES OF INCORPORATION
NEW CASTLE, IND., November 13.—The Jesse
French & Sons' piano factory recently received
the most unusual order for pianos in the experi-
ence of the export department. The order, which
came from the city of Puerto Cabello, in South
America, was first dispatched to New York by
radio and the message was then transferred to
paper, reaching the local factory through the
mails.
The export business of this concern has
grown to sizable proportions and many pianos
are shipped to South America, but this is the
first time that an order was ever sent from
there by radio. It is possible that this is the
first case of a commercial message being sent
so great a distance by the combination of radio
and mail service.
W. J. VOGESJ^ASSES AWAY
Veteran of the Trade in New Orleans Was
Assistant Manager of Louis Grunewald Co.
NEW ORLEANS, LA., November 13.—Keen regret
is felt throughout trade circles here over the
recent death of W. J. Voges, widely known to
the music trade in this city. Mr. Voges was 56
years of age at the time of his passing and for
many years had been connected with some of
the most prominent music houses of the city.
He was at one time connected with Philip Wer-
lein, Ltd., and later with the Louis Grunewald
Co., where he was assistant manager. Besides
being familiar with every phase of musical mer-
chandising Mr. Voges was a pianist of consider-
able ability and he was an active worker in
the cause of music. He is survived by three
sisters and six nieces.
MUSIC IN CANADIAN HOMES
Lindsay, Ont., Newspaper in Editorial Advo-
cates Music Hour Daily in the Home
"Every Canadian home should set apart an
hour each day to music," says the editor of
the Lindsay (Ont.) Evening Post. "Parents
can read interesting musical events, stories of
operas and other stories of musical intelligence
to their children as they develop musical under-
standing. The advancement of music is certain
to create a universal desire for it. Libraries,
where music is presented, will also be a great
help to parents in conducting the music hour
in the home, especially when the children are
studying music themselves. The music pages of
the newspapers will also be one of the big fac-
tors in making the music hour a fixed institution
in the home. The children of future genera-
tions will talk about opera and concerts of the
highest order as they now do about movies and
baseball. They may even form opera companies
in their own communities.
"Canadian parents should find time for more
music in the home, as this is the only way we
can ever hope to advance the cause of music
in Canada."
NEW J. W. JENKINS SONS' BRANCH
Parker's Book & Music Store, Ft. Myers, Fla.,
has filed articles of incorporation with the Sec-
retary of State. The concern has a capital stock
of $50,000 and will deal in talking machines,
musical instruments, books, etc. Officers and
directors are J. B. Parker, president and general
manager; Santa Armeda, Jr., vice-president;
Bessie R. Parker, secretary and treasurer.
WICHITA, KAN., November 13.—The J. W. Jen-
kins Sons' Music House, with headquarters in
Kansas City, Kan., is completing arrangements
to open its fourteenth branch store at 323-325
East Douglass street, this city. The concern
will conduct the branch as both a retail store
and a distributing center for this section of the
State. Steinway, Duo-Art, Vose, Kurtzmann,
Ludwig, Estey pianos and talking machines and
sheet music are handled by this firm.
The Griggs Music Co., Moline, 111., has se-
cured more spacious quarters at 1413 Sixth ave-
nue, which it will occupy shortly.
The Geo. A. Clark Co., 422 Broadway, Loraine,
O., has opened a sheet music and small goods
department.

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