Music Trade Review
Issue: 1922 Vol. 75 N. 2 - Page 7
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JULY 8,
THE
1922
MUSIC TRADE
REVIEW
SALT LAKE CITY MUSIC TRADE CONTINUES ACTIVE
Retail Business Is Normal and Local Dealers Give Evidence of Satisfactory Conditions Through
Various Activities Tending to Produce Musical Instrument Sales—Items of Interest
SALT LAKK CITY, UTAH, July 1.—Local musical
circles have .suffered a great loss in the removal
o» Squire Coop to California, where he has ac-
cepted a position from the Board of Regents of
the University of California. Mr. Coop was the
conductor of the Salt Lake Oratorio Society and
was responsible for the annual renditions of the
"Messiah" and "Creation," which, from a musical
standpoint, left nothing to be desired.
(icorge A. Bolduc, manager of the phono-
graph department of the (Hen Bros.-Roberts Co.,
went to the Coast with the Shrine Band and be-
fore returning will make an extended tour of
southern California and may visit Honolulu be-
fore he gets back.
The O'Loughlin Co., talking machine dealer,
which now handles the Brunswick line exclu-
sively, expects to nearly double its June busi-
ness of a year ago before the present month is
out. "Ukulele" Hughes is with this company
now.
Music dealers seem to regard the radio from a
merchandising standpoint with a little suspicion.
They hold, many of them, that the apparatus is
being improved so rapidly and the changes in
tliis field so uncertain generally that it is not a
worth-while line from their standpoint at pres-
ent. One or two arc handling it, but not push-
ing it, apparently.
Ye Old Curiosity Shoppe, West First South
street, near the Utah State National Bank
Building, is closing out. The stock is being sold
by auction. The shop sold musical instruments
of all kinds.
The Ogden store of the Glen Bros.-Roberts
Piano Co. announces that for a limited time it
will trade phonographs on pianos.
R. B. Roberts, of the Glen Bros.-Roberts Piano
Co., is home again after a trip to the Coast, where
he attended the Shrine convention. He was ac-
companied by Airs. Roberts. Mr. Roberts is the
secretary-treasurer of the company. He was
away a month.
George S. Glen, president of the Glen Bros.-
Roberts Co., is building a fine home at Ogden,
in what is one of the most beautiful residential
districts of the city.
A. Crcmblay, ©gganist of the Cathedral of the
Magadalenc, was the guest of J. S. (lien at a
3 Great Pianos
With 3 sounding boards
in each (Patented) have the
greatest talking points in
the trade.
Kiwanis Club luncheon at the Hotel Utah the
other day, when he rendered some fine selections
on the Chickering grand piano, furnished for the
occasion by the Glen Bros.-Roberts Piano Co.
P. W. Stone, head of Stone & Co., has re-
turned from California, whither he went with the
Shrine Band, of which he is the leader. The
Salt Lake City organization made quite a hit,
according to press reports.
Bert Garner, of Stone & Co., says his firm
has sold several high-priced violins of late. They
have made three $200 sales during the past few
days. Mr. Garner says the demand for saxo-
phones continues brisk and they are also doing
well with drum outfits. The mail-order business
is highly satisfactory.
R. F. Perry, of the phonograph sales division
of the Brunswick-Balke-Collender Co., this city,
has just returned from a trip through the Idaho
section and reports things as on the upgrade
there.
DEALERS FIGHTHHISLEADING ADS
The Heppe Piano Co.
PHILADELPHIA, PA.
The first touch tells"
Experience has
shown that
Middletown, N. Y., Merchants Combine Forces
in Advertising Campaign to Disprove State-
ments of Department Store Branch
Mmni.ETowN, N. Y., July 3.—An intensive adver-
tising campaign, designed to combat the adver-
tising of a cheap player-piano by representatives
of a New York department store who have
opened piano warerooms here, is under way by
three of the leading piano houses of this city,
namely, Holmes Music House, Weale Music
House and the Bates Piano Co.
The branch of the New York department store
has been advertising player-pianos at $295, stat-
ing that the instruments are "high grade" and
"of superior quality." It is these phases of the
advertising that the dealers object to as mislead-
ing and which they are strenuously fighting.
The» above-mentioned dealers have pooled
their interests and have used page spreads to
bring their message before the public. The ad-
vertising is spectacular in nature and leaves no
room for doubt as to its meaning. Several para-
graphs used in an ad recently follow:
"Calling a crooked-tail, mongrel pup a
pedigreed full-blood doesn't elevate the pup's real
status one iota, nor does advertising the cheap-
est player-piano possible to build as being 'high
grade' and of 'superior quality' in any way elimi-
nate its inferiority.
"Nor does it require any 'three-store buying
power to make possible' the selling of such low-
class instruments for $295. Why, any little one-
horse dealer in the back woods can buy the same
identical players at wholesale and sell them for
the same money w T ith a good, round profit. It's
easy and just no stunt at all.
"But to advertise such musical atrocities as
being 'high grade' and of 'superior quality' sure
does require such colossal aggregation of gall,
exaggerated ego and disregard for the truth as
can only be acquired by long years of practice
in concocting fairy tales to mislead unsuspecting
buyers and get their good money without giving
a fair equivalent in return."
ELBEL BROS. OPENS NILES BRANCH
We fix " o n e p r i c e " —
wholesale and retail.
music dealers of South Bend, Ind., recently
opened a branch store at 108 North Front street
here. The company, which has been selling
musical instruments for more than thirty-five
years, represents the pianos and phonographs
manufactured by the Starr Piano Co., of Rich-
mond, Ind.
A Knabe grand piano, supplied by Goddard's
Music House, Knabe dealer of Syracuse, N. Y.,
has been installed in the fine new Knights of Co-
lumbus clubhouse in that city.
The
Christman
Studio Grand
acts as a silent sales-
man wherever dis-
played, while the
tone never fails to
win a doubting pros-
pect.
Dealers throughout
the country tell us
this and the in-
crease i n their
orders seems to sub-
stantiate it.
You had better look
into this wonderful
opportunity
"The first touch tells"
(Registered
U. S. Pat. Off.)
Christman Piano Co.
597 East 137th St., New York
JULY 8,
THE
1922
MUSIC TRADE
REVIEW
SALT LAKE CITY MUSIC TRADE CONTINUES ACTIVE
Retail Business Is Normal and Local Dealers Give Evidence of Satisfactory Conditions Through
Various Activities Tending to Produce Musical Instrument Sales—Items of Interest
SALT LAKK CITY, UTAH, July 1.—Local musical
circles have .suffered a great loss in the removal
o» Squire Coop to California, where he has ac-
cepted a position from the Board of Regents of
the University of California. Mr. Coop was the
conductor of the Salt Lake Oratorio Society and
was responsible for the annual renditions of the
"Messiah" and "Creation," which, from a musical
standpoint, left nothing to be desired.
(icorge A. Bolduc, manager of the phono-
graph department of the (Hen Bros.-Roberts Co.,
went to the Coast with the Shrine Band and be-
fore returning will make an extended tour of
southern California and may visit Honolulu be-
fore he gets back.
The O'Loughlin Co., talking machine dealer,
which now handles the Brunswick line exclu-
sively, expects to nearly double its June busi-
ness of a year ago before the present month is
out. "Ukulele" Hughes is with this company
now.
Music dealers seem to regard the radio from a
merchandising standpoint with a little suspicion.
They hold, many of them, that the apparatus is
being improved so rapidly and the changes in
tliis field so uncertain generally that it is not a
worth-while line from their standpoint at pres-
ent. One or two arc handling it, but not push-
ing it, apparently.
Ye Old Curiosity Shoppe, West First South
street, near the Utah State National Bank
Building, is closing out. The stock is being sold
by auction. The shop sold musical instruments
of all kinds.
The Ogden store of the Glen Bros.-Roberts
Piano Co. announces that for a limited time it
will trade phonographs on pianos.
R. B. Roberts, of the Glen Bros.-Roberts Piano
Co., is home again after a trip to the Coast, where
he attended the Shrine convention. He was ac-
companied by Airs. Roberts. Mr. Roberts is the
secretary-treasurer of the company. He was
away a month.
George S. Glen, president of the Glen Bros.-
Roberts Co., is building a fine home at Ogden,
in what is one of the most beautiful residential
districts of the city.
A. Crcmblay, ©gganist of the Cathedral of the
Magadalenc, was the guest of J. S. (lien at a
3 Great Pianos
With 3 sounding boards
in each (Patented) have the
greatest talking points in
the trade.
Kiwanis Club luncheon at the Hotel Utah the
other day, when he rendered some fine selections
on the Chickering grand piano, furnished for the
occasion by the Glen Bros.-Roberts Piano Co.
P. W. Stone, head of Stone & Co., has re-
turned from California, whither he went with the
Shrine Band, of which he is the leader. The
Salt Lake City organization made quite a hit,
according to press reports.
Bert Garner, of Stone & Co., says his firm
has sold several high-priced violins of late. They
have made three $200 sales during the past few
days. Mr. Garner says the demand for saxo-
phones continues brisk and they are also doing
well with drum outfits. The mail-order business
is highly satisfactory.
R. F. Perry, of the phonograph sales division
of the Brunswick-Balke-Collender Co., this city,
has just returned from a trip through the Idaho
section and reports things as on the upgrade
there.
DEALERS FIGHTHHISLEADING ADS
The Heppe Piano Co.
PHILADELPHIA, PA.
The first touch tells"
Experience has
shown that
Middletown, N. Y., Merchants Combine Forces
in Advertising Campaign to Disprove State-
ments of Department Store Branch
Mmni.ETowN, N. Y., July 3.—An intensive adver-
tising campaign, designed to combat the adver-
tising of a cheap player-piano by representatives
of a New York department store who have
opened piano warerooms here, is under way by
three of the leading piano houses of this city,
namely, Holmes Music House, Weale Music
House and the Bates Piano Co.
The branch of the New York department store
has been advertising player-pianos at $295, stat-
ing that the instruments are "high grade" and
"of superior quality." It is these phases of the
advertising that the dealers object to as mislead-
ing and which they are strenuously fighting.
The» above-mentioned dealers have pooled
their interests and have used page spreads to
bring their message before the public. The ad-
vertising is spectacular in nature and leaves no
room for doubt as to its meaning. Several para-
graphs used in an ad recently follow:
"Calling a crooked-tail, mongrel pup a
pedigreed full-blood doesn't elevate the pup's real
status one iota, nor does advertising the cheap-
est player-piano possible to build as being 'high
grade' and of 'superior quality' in any way elimi-
nate its inferiority.
"Nor does it require any 'three-store buying
power to make possible' the selling of such low-
class instruments for $295. Why, any little one-
horse dealer in the back woods can buy the same
identical players at wholesale and sell them for
the same money w T ith a good, round profit. It's
easy and just no stunt at all.
"But to advertise such musical atrocities as
being 'high grade' and of 'superior quality' sure
does require such colossal aggregation of gall,
exaggerated ego and disregard for the truth as
can only be acquired by long years of practice
in concocting fairy tales to mislead unsuspecting
buyers and get their good money without giving
a fair equivalent in return."
ELBEL BROS. OPENS NILES BRANCH
We fix " o n e p r i c e " —
wholesale and retail.
music dealers of South Bend, Ind., recently
opened a branch store at 108 North Front street
here. The company, which has been selling
musical instruments for more than thirty-five
years, represents the pianos and phonographs
manufactured by the Starr Piano Co., of Rich-
mond, Ind.
A Knabe grand piano, supplied by Goddard's
Music House, Knabe dealer of Syracuse, N. Y.,
has been installed in the fine new Knights of Co-
lumbus clubhouse in that city.
The
Christman
Studio Grand
acts as a silent sales-
man wherever dis-
played, while the
tone never fails to
win a doubting pros-
pect.
Dealers throughout
the country tell us
this and the in-
crease i n their
orders seems to sub-
stantiate it.
You had better look
into this wonderful
opportunity
"The first touch tells"
(Registered
U. S. Pat. Off.)
Christman Piano Co.
597 East 137th St., New York
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