Music Trade Review
Issue: 1922 Vol. 75 N. 10 - Page 45
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 2, 1922
THE MUSIC TRADE REVIEW
45
MUSIC DEALERS SHOULD KNOW STOCK o n
Oliver Ditson Co. Emphasizes the Importance
of Properly Presenting and Keeping the New
Issues Prominently Before Teachers
"Selling Points for Dealers," the bright lit-
tle monthly publication issued by the Oliver
Ditson Co., calling attention to the new is-
sues ol the company and the features to be
emphasized in presenting them to teachers and
the public, frequently carries an editorial of
particular importance to the music dealer, offer-
THAT'S how Century dealers are
ing suggestions that are calculated to prove of
expressing themselves about the
distinct value to him.
FIFTY new issues that were just
The publication for September emphasizes
sent you.
particularly the points brought out by W. L.
Loghill in a recent address before the Na-
tional Association of Music Merchants, when
he declared that too many music dealers are
not acquainted with the possibilities and selling
qualities of the stock on their shelves and hence
lose many sales. In this connection the Oliver
Ditson Co. says:
"We are glad to take advantage of this time-
HII>K THEM—SHOW
ly
topic of Mr. Coghill, and have prepared for
THEM!
the benefit of music dealers lists of desirable
teaching pieces in groups under various head-
ings and suggest that these pieces be gathered
235 West 40th St.
New York
together and kept in folios with suitable desig-
nations either on or under the counter for ready
references. We also suggest that you show the
material to your best-informed teachers and
NEW HIPPODROME PRODUCTION
request them to give you the titles of additional
"Better Times" to Open at Big Playhouse on pieces of the same class. Then add to the selec-
September 2—Music Strongly Featured
tions from time to time as novelties are re-
ceived.
The new spectacle at the New York Hippo-
"In our Selling Points for Dealers every com-
drome bearing the title "Better Times" will position is analyzed and it will be found an easy
open at the big playhouse on Saturday of this matter to keep the lists up-to-date and to build
week, September 2, and is heralded as one of up your teaching trade. When it becomes
the most elaborate productions yet presented, it known that you are giving such intelligent at-
being the eighth show under the direction of
tention to requirements the response will be
Mr. Dillingham.
immediate.
Music will, as usual, play an important part
"Do not limit the lists to the publications of
in the production, musical settings having been our house alone, but include the best material
provided by Raymond Hubbell, who wrote the from all houses. We are interested in your
music for several previous Hippodrome offer- success and a well-arranged and selected stock
ings. A carefully selected singing ensemble has of best teaching material is a prime factor.
been provided to present the incidental music Then keep your customers informed as to your
properly.
activities.
For the show itself there have been secured
"To summarize:
many domestic and European novelties, and one
"First. Make folios under various headings
of the features will be a ballet of 300.
according to your requirements. The small
dealer must begin small and grow.
"JOBBERS OF MUSIC"
"Second. Get the advice of your best teach-
ers for additional subjects in various classes.
"Third. Add new material as received.
Finest Ever!
Century Music Pub. Co.
Stumbling
Three O'Clock in the Morning
Georgia
Swanee River Moon
Virginia Blues
Wake Up, Little Girl, You're
Just Dreaming
Why Should I Cry Over You?
Coal Black Mammy
The Nineteenth Hole
- '
Lovely Lucerne
Silver Stars
Stumbling (Paraphrase for piano
especially composed by Zez
Confrey)
Write for Dealers'
LEO.
Prices
F E I S T , Inc., FEIST Bldg.,
New York
"Fourth. Tell your customers when new is-
sues are received.
"Fifth. Send out with your monthly state-
ments a list of new music."
"SING 'EAT BROADCASTED
Ray Prisby, in conjunction with the Yahrling-
Rayner Music Store, of Youngstown, O., recently
broadcasted his song, "Sing 'Em," with the aid
of Hawthorne's Kings of Syncopation, a well-
known dance orchestra of that city. The num-
ber is published by the Refousse Music Co., of
New York City, and is attaining popularity
very quickly.
yfnotfici "Sunshine Of Your Smile
V'
Love Sends $
A Little Gift f
Of Roses i
HARMS !NC.62WE5T45 T - H 5T.,NEWY0RK Y,
SONGS THAT SELL
BUSH TERMINAL, SALES BUILDING
133 WEST 41ST STREET
NEW YORK, N. V.
Dealers who stock and display these
songs obtain gratifying results.
"Richmond" Means Everything In Music
EDITION BEAUTIFUL
If you are not acquainted with our extraordinary proposi-
tion and special offer in connection with
"THE LILAC TREE"
"HOME SWEET HOME
LULLABY"
"SOMEWHERE SOMEDAY"
"WHEN YOUR SHIP
COMES IN"
"IN THE AFTERGLOW"
The Witmark Black and White Series
Write for Special Introductory Offer
A Sign of Importance
Acknowledged by
Leading
Sheet Music
Dealers and Jobbers
the Greatest
Catalog of
Standard Songs
in the World
335 of the best-selling compositions
of the
Old Masters.
ONLy the best sellers.
No deadwood.
":
Carefully edited.
Beautifully produced.
---•*- —
2,000 dealers selling It.
Permanent and large results.
SMALL, INVESTMENT.
That's what
EDITION BEAUTIFUL
means to YOU.
Write for particulars today.
NOW 18 THE TIME
C C CHURCH AND COMPANY
HARTFORD, CONNECTICUT
Hartford—New York—London—Paris—Sydney
which includes SONGLAND catalog*—GRATIS—WRITE US
TO-DAY for sample and full Information
THE
BEST TWO-CENT INVESTMENT YOU EVER MADE
Hinds, Hayden & Eldredge, Inc.
11 Union Square
New York City
SEPTEMBER 2, 1922
THE MUSIC TRADE REVIEW
45
MUSIC DEALERS SHOULD KNOW STOCK o n
Oliver Ditson Co. Emphasizes the Importance
of Properly Presenting and Keeping the New
Issues Prominently Before Teachers
"Selling Points for Dealers," the bright lit-
tle monthly publication issued by the Oliver
Ditson Co., calling attention to the new is-
sues ol the company and the features to be
emphasized in presenting them to teachers and
the public, frequently carries an editorial of
particular importance to the music dealer, offer-
THAT'S how Century dealers are
ing suggestions that are calculated to prove of
expressing themselves about the
distinct value to him.
FIFTY new issues that were just
The publication for September emphasizes
sent you.
particularly the points brought out by W. L.
Loghill in a recent address before the Na-
tional Association of Music Merchants, when
he declared that too many music dealers are
not acquainted with the possibilities and selling
qualities of the stock on their shelves and hence
lose many sales. In this connection the Oliver
Ditson Co. says:
"We are glad to take advantage of this time-
HII>K THEM—SHOW
ly
topic of Mr. Coghill, and have prepared for
THEM!
the benefit of music dealers lists of desirable
teaching pieces in groups under various head-
ings and suggest that these pieces be gathered
235 West 40th St.
New York
together and kept in folios with suitable desig-
nations either on or under the counter for ready
references. We also suggest that you show the
material to your best-informed teachers and
NEW HIPPODROME PRODUCTION
request them to give you the titles of additional
"Better Times" to Open at Big Playhouse on pieces of the same class. Then add to the selec-
September 2—Music Strongly Featured
tions from time to time as novelties are re-
ceived.
The new spectacle at the New York Hippo-
"In our Selling Points for Dealers every com-
drome bearing the title "Better Times" will position is analyzed and it will be found an easy
open at the big playhouse on Saturday of this matter to keep the lists up-to-date and to build
week, September 2, and is heralded as one of up your teaching trade. When it becomes
the most elaborate productions yet presented, it known that you are giving such intelligent at-
being the eighth show under the direction of
tention to requirements the response will be
Mr. Dillingham.
immediate.
Music will, as usual, play an important part
"Do not limit the lists to the publications of
in the production, musical settings having been our house alone, but include the best material
provided by Raymond Hubbell, who wrote the from all houses. We are interested in your
music for several previous Hippodrome offer- success and a well-arranged and selected stock
ings. A carefully selected singing ensemble has of best teaching material is a prime factor.
been provided to present the incidental music Then keep your customers informed as to your
properly.
activities.
For the show itself there have been secured
"To summarize:
many domestic and European novelties, and one
"First. Make folios under various headings
of the features will be a ballet of 300.
according to your requirements. The small
dealer must begin small and grow.
"JOBBERS OF MUSIC"
"Second. Get the advice of your best teach-
ers for additional subjects in various classes.
"Third. Add new material as received.
Finest Ever!
Century Music Pub. Co.
Stumbling
Three O'Clock in the Morning
Georgia
Swanee River Moon
Virginia Blues
Wake Up, Little Girl, You're
Just Dreaming
Why Should I Cry Over You?
Coal Black Mammy
The Nineteenth Hole
- '
Lovely Lucerne
Silver Stars
Stumbling (Paraphrase for piano
especially composed by Zez
Confrey)
Write for Dealers'
LEO.
Prices
F E I S T , Inc., FEIST Bldg.,
New York
"Fourth. Tell your customers when new is-
sues are received.
"Fifth. Send out with your monthly state-
ments a list of new music."
"SING 'EAT BROADCASTED
Ray Prisby, in conjunction with the Yahrling-
Rayner Music Store, of Youngstown, O., recently
broadcasted his song, "Sing 'Em," with the aid
of Hawthorne's Kings of Syncopation, a well-
known dance orchestra of that city. The num-
ber is published by the Refousse Music Co., of
New York City, and is attaining popularity
very quickly.
yfnotfici "Sunshine Of Your Smile
V'
Love Sends $
A Little Gift f
Of Roses i
HARMS !NC.62WE5T45 T - H 5T.,NEWY0RK Y,
SONGS THAT SELL
BUSH TERMINAL, SALES BUILDING
133 WEST 41ST STREET
NEW YORK, N. V.
Dealers who stock and display these
songs obtain gratifying results.
"Richmond" Means Everything In Music
EDITION BEAUTIFUL
If you are not acquainted with our extraordinary proposi-
tion and special offer in connection with
"THE LILAC TREE"
"HOME SWEET HOME
LULLABY"
"SOMEWHERE SOMEDAY"
"WHEN YOUR SHIP
COMES IN"
"IN THE AFTERGLOW"
The Witmark Black and White Series
Write for Special Introductory Offer
A Sign of Importance
Acknowledged by
Leading
Sheet Music
Dealers and Jobbers
the Greatest
Catalog of
Standard Songs
in the World
335 of the best-selling compositions
of the
Old Masters.
ONLy the best sellers.
No deadwood.
":
Carefully edited.
Beautifully produced.
---•*- —
2,000 dealers selling It.
Permanent and large results.
SMALL, INVESTMENT.
That's what
EDITION BEAUTIFUL
means to YOU.
Write for particulars today.
NOW 18 THE TIME
C C CHURCH AND COMPANY
HARTFORD, CONNECTICUT
Hartford—New York—London—Paris—Sydney
which includes SONGLAND catalog*—GRATIS—WRITE US
TO-DAY for sample and full Information
THE
BEST TWO-CENT INVESTMENT YOU EVER MADE
Hinds, Hayden & Eldredge, Inc.
11 Union Square
New York City
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