Music Trade Review
Issue: 1922 Vol. 74 N. 6 - Page 46
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
46
THE
MUSIC
TRADE
REVIEW
FEBRUARY 11, 1922
it is expected that he will come in contact
with many sheet music retailers, particularly
Attractively Arranged Counter in Chicago Will Visit Principal Cities in the Interests of those who realize the possibilities of their
Schirmer Publications—Trip Will Be an Aid businesses and as a result take prominent parts
Branch Stimulates Trade in Sheet Music
to Retail Dealers—Has Had Wide Experience in the musical activities of their localities.
Mr. Marquard is well qualified and equipped
CHICAGO, I I I . , February 6.—The accompanying
What is regarded as a distinct innovation in for the work he is undertaking. He began his
reproduction of the sheet music display of
Kresge's Chicago store No. 8, located at State the exploitation of music of the standard and professional career with the famous Temple
and Madison streets, gives some idea of the classic types has been adapted by G. Schirmer, Quartet of Boston, which made a tour of the
manner in which that store features sheet music. Inc., the prominent publisher, who has sent country. Upon its return to New York he
E d w a r d G. Mar- entered the vocal instruction field and engaged
quard on a tour of in choir and concert work. Later he became a
the country for the member of Musurgia and the Musical Art So-
purpose of acquaint- ciety, following which he became interested in
ing music teachers, the work of the People's Singing Classes and
conservatory heads, Choral Union, assisting Dr. Frank Damrosch.
and particularly the
In 1898 he was appointed assistant supervisor
music organizations of music in the New York Public Schools and
of (he country, with for over twenty years he was either supervis-
the high character of ing teacher or a teacher of music in the high
the Schirmer prod- schools.
ucts. Mr. Marquard,
In 1912 he succeeded Frank Damrosch as
whose itinerary will conductor of the People's Choral Union, which
cover all the large position he still holds. At various times he
and many of the has been conductor of the Mendelssohn Union,
small cities of the Orange, N. J.; the Handel Society, Tenafly,
country, w i l l en- N. J.; Choral Society, of Weslwood, N. J., and
deavor t o m e e t Musical Society, Mount Vernon, N. J.
every active figure in Just prior to his connection with G. Schir-
musical activities of mer, Inc., he was a member of the sales de-
the various locali- partment of the Wm. Knabe & Co. division of
ties and has ar- the American Piano Co.
ranged to address
K. L. Gossett, who conducts a music estab-
numerous organiza-
lishment in Gaffney, S. C, has opened a branch
tions.
Attractive Display of Sheet Music at Kresge Store, Chicago
store in Marion, N. C.
Mr. Marquard will travel simply in the role
This is a display that "brought home the bacon"
in the way of increased sales. Earl Haubrich is of a missionary and although his efforts are ex-
the manager, and the man responsible for the pected to develop a substantially increased de-
excellent showing made by this store. Says he: mand for Schirmer publications that demand
"There are more good songs on the market to- will revert directly to the benefit of the dealers.
day than ever before. I usually concentrate on His business, in short, is to create the demand,
a very few songs and push them for all they are rather than to fill it. In the course of the tour
worth. It is a good idea to satisfy the public
and give them what they want, rather than foist
THREE REAL. BEAUTIFUL, SONGS!
• ••MMMimiHIHMMMIMMM
off something they may not like when they get
THE VERY LATEST
home and play it over. In a store like- this there
are limitless possibilities for increasing business
and one of the most important and necessary
essentials is co-operation between the manager
Fox Trot Ballad Supreme
of the sheet music department and the store's
The Coming; Sensation of 1932
general manager. Window displays at oppor-
tune times invariably result in an immense
amount of good."
KRESGE DISPLAVMNCREASES SALES
E. 0 . MARQUARD ON TRIP
She's *A Sensation!
OLD IASHIONED
GIRL
"DREAM MAN"
"LOVE ROSE"
Another Pretty Fox-trot Song
SONGS THAT ARE SELLING
KKMAKKABLE FOX-TROT
BALLAD
ITALY
HARMONY
The Talked-ahout
Waltz Ballad of the Day
Berardi-Coccia Music Pub. Co.
92 Grape Street
ROCHESTER, N. Y.
ON ALL
ROLLS
ON ALL
RECORDS
GREAT
MOTHER"
SONG
VERY
BIG
SELLER
BALLAD HIT
CALIFORNIA
WITH
IIOMK BALLAD
AL ROSE MUSIC PUB. CO.
(Not lnc)
mniimiM
REMICK'S
BEST SELLERS
WHEN SHALL WE MEET AGAIN
REMEMBER THE ROSE
WHY D E A R
BROKEN TOY
A F T E R THE RAIN
WHILE MIAMI DREAMS
SHE'S A MEAN J O B
I'D RATHER HAVE LOVED YOU AND LOST YOU
ITRAIL o LONG AGO
DA-DA-DA MY DARLING
Chicago McKinley Music Co.
JEROME H.
REMICK &- CO.
NEW YORK
New York
My Chinese Cherry Blossom
Mabel
List'ning
My China Man
You Are the Rose of My Heart
It You Only Knew
Sunshine
Only A Dream ot You
3131 Douglas Boulevard, Chicago, III.
BY COOTS
& RINGLE
HAWAIIAN MELODY
THERE'S
ONLY ONE PAL
AFTER ALL
FOX-TROT
"TEARS OF OUR
LAST GOOD-BYE"
GUARANTEED SELLERS;
( THAN NEV£R HAVE LOVED YOU AT ALL)
CHICAGO
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43d Street
New York City
BUY YOUR MUSIC FROM
BOSTON
WALTER JACOBS
"Peter GiDk" o NB °;.£ ' A r a b e l l a '
Fo T ot
s v D ;
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLISHIES, POINTERS AND ENGRAVER* OF MUSIC
Main Office*: 40-44 Winchester St., Boston.
Branch Homes: New York and Chicago
46
THE
MUSIC
TRADE
REVIEW
FEBRUARY 11, 1922
it is expected that he will come in contact
with many sheet music retailers, particularly
Attractively Arranged Counter in Chicago Will Visit Principal Cities in the Interests of those who realize the possibilities of their
Schirmer Publications—Trip Will Be an Aid businesses and as a result take prominent parts
Branch Stimulates Trade in Sheet Music
to Retail Dealers—Has Had Wide Experience in the musical activities of their localities.
Mr. Marquard is well qualified and equipped
CHICAGO, I I I . , February 6.—The accompanying
What is regarded as a distinct innovation in for the work he is undertaking. He began his
reproduction of the sheet music display of
Kresge's Chicago store No. 8, located at State the exploitation of music of the standard and professional career with the famous Temple
and Madison streets, gives some idea of the classic types has been adapted by G. Schirmer, Quartet of Boston, which made a tour of the
manner in which that store features sheet music. Inc., the prominent publisher, who has sent country. Upon its return to New York he
E d w a r d G. Mar- entered the vocal instruction field and engaged
quard on a tour of in choir and concert work. Later he became a
the country for the member of Musurgia and the Musical Art So-
purpose of acquaint- ciety, following which he became interested in
ing music teachers, the work of the People's Singing Classes and
conservatory heads, Choral Union, assisting Dr. Frank Damrosch.
and particularly the
In 1898 he was appointed assistant supervisor
music organizations of music in the New York Public Schools and
of (he country, with for over twenty years he was either supervis-
the high character of ing teacher or a teacher of music in the high
the Schirmer prod- schools.
ucts. Mr. Marquard,
In 1912 he succeeded Frank Damrosch as
whose itinerary will conductor of the People's Choral Union, which
cover all the large position he still holds. At various times he
and many of the has been conductor of the Mendelssohn Union,
small cities of the Orange, N. J.; the Handel Society, Tenafly,
country, w i l l en- N. J.; Choral Society, of Weslwood, N. J., and
deavor t o m e e t Musical Society, Mount Vernon, N. J.
every active figure in Just prior to his connection with G. Schir-
musical activities of mer, Inc., he was a member of the sales de-
the various locali- partment of the Wm. Knabe & Co. division of
ties and has ar- the American Piano Co.
ranged to address
K. L. Gossett, who conducts a music estab-
numerous organiza-
lishment in Gaffney, S. C, has opened a branch
tions.
Attractive Display of Sheet Music at Kresge Store, Chicago
store in Marion, N. C.
Mr. Marquard will travel simply in the role
This is a display that "brought home the bacon"
in the way of increased sales. Earl Haubrich is of a missionary and although his efforts are ex-
the manager, and the man responsible for the pected to develop a substantially increased de-
excellent showing made by this store. Says he: mand for Schirmer publications that demand
"There are more good songs on the market to- will revert directly to the benefit of the dealers.
day than ever before. I usually concentrate on His business, in short, is to create the demand,
a very few songs and push them for all they are rather than to fill it. In the course of the tour
worth. It is a good idea to satisfy the public
and give them what they want, rather than foist
THREE REAL. BEAUTIFUL, SONGS!
• ••MMMimiHIHMMMIMMM
off something they may not like when they get
THE VERY LATEST
home and play it over. In a store like- this there
are limitless possibilities for increasing business
and one of the most important and necessary
essentials is co-operation between the manager
Fox Trot Ballad Supreme
of the sheet music department and the store's
The Coming; Sensation of 1932
general manager. Window displays at oppor-
tune times invariably result in an immense
amount of good."
KRESGE DISPLAVMNCREASES SALES
E. 0 . MARQUARD ON TRIP
She's *A Sensation!
OLD IASHIONED
GIRL
"DREAM MAN"
"LOVE ROSE"
Another Pretty Fox-trot Song
SONGS THAT ARE SELLING
KKMAKKABLE FOX-TROT
BALLAD
ITALY
HARMONY
The Talked-ahout
Waltz Ballad of the Day
Berardi-Coccia Music Pub. Co.
92 Grape Street
ROCHESTER, N. Y.
ON ALL
ROLLS
ON ALL
RECORDS
GREAT
MOTHER"
SONG
VERY
BIG
SELLER
BALLAD HIT
CALIFORNIA
WITH
IIOMK BALLAD
AL ROSE MUSIC PUB. CO.
(Not lnc)
mniimiM
REMICK'S
BEST SELLERS
WHEN SHALL WE MEET AGAIN
REMEMBER THE ROSE
WHY D E A R
BROKEN TOY
A F T E R THE RAIN
WHILE MIAMI DREAMS
SHE'S A MEAN J O B
I'D RATHER HAVE LOVED YOU AND LOST YOU
ITRAIL o LONG AGO
DA-DA-DA MY DARLING
Chicago McKinley Music Co.
JEROME H.
REMICK &- CO.
NEW YORK
New York
My Chinese Cherry Blossom
Mabel
List'ning
My China Man
You Are the Rose of My Heart
It You Only Knew
Sunshine
Only A Dream ot You
3131 Douglas Boulevard, Chicago, III.
BY COOTS
& RINGLE
HAWAIIAN MELODY
THERE'S
ONLY ONE PAL
AFTER ALL
FOX-TROT
"TEARS OF OUR
LAST GOOD-BYE"
GUARANTEED SELLERS;
( THAN NEV£R HAVE LOVED YOU AT ALL)
CHICAGO
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43d Street
New York City
BUY YOUR MUSIC FROM
BOSTON
WALTER JACOBS
"Peter GiDk" o NB °;.£ ' A r a b e l l a '
Fo T ot
s v D ;
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLISHIES, POINTERS AND ENGRAVER* OF MUSIC
Main Office*: 40-44 Winchester St., Boston.
Branch Homes: New York and Chicago
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