Music Trade Review
Issue: 1922 Vol. 74 N. 6 - Page 41
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FBBRUARY 11, 1922
THE
MUSIC
TRADE
REVIEW
J. A. BLIESENICKJEUJYS BUSINESS
A CARUSO MEMORIAL RECORD
Manager of Hahne & Co.'s Talking Machine
Department Resigns and Buys Ridgewood
Victor Store—J. Blake Made Hahne Manager
New Record by Dead Tenor Released by Victor
Co. on Occasion of Caruso Week
NEWARK, N. J., February 4.—J. A. Bliesenick, for
a number of years manager of the talking ma-
chine department of the Hahne & Co. depart-
ment store, New and Broad streets, this city,
resigned his position last week to assume owner-
ship and management of the Ridgewood
Talking Machine Co., Ridgewood, N. J. Mr.
Bliesenick started with Hahne & Co. about six-
teen years ago as a polisher in the piano de-
partment and from there he gravitated to the
talking machine department, which he helped to
build up and managed successfully for some
years. His new establishment is one of the
most attractive in Ridgewood and his wide ex-
perience in the retailing of talking machines as-
sures success in the enterprise. Victor talking
machines and records will be handled exclu-
sively.
J. Blake, Mr. Bliesenick's assistant in the
management of the Hahne & Co. department
for the past five years, has succeeded to the
management, and although he has been in
charge but a few days he is already consider-
ing ambitious plans for expansion and increased
business. Mr. Blake has been connected with
the talking machine business since 1907 and he
is also an experienced merchandiser of ma-
chines and records. Victor talking machines
and records and Sonora phonographs are han-
dled here.
In honor of the celebration of the forty-ninth
anniversary of Caruso's birth by a country-wide
observance of Caruso Week, beginning Febru-
ary 27, under the auspices of the Caruso Ameri-
can Memorial Foundation, the Victor Talking
Machine Co. has announced as an addition to
the" March supplement a new record by Caruso,
namely, "Messe Solennelle—Crucifixus ' (Cruci-
fied to Save Us). It is considered that the rec-
ord is particularly timely, not only in view of
the Caruso celebration, but from the fact that
the Lenten season is approaching when music
of that character is much desired. A special
window card featuring the new Caruso record
has been provided and is to be placed on sale
on March 1.
'
SONORA VISITORS OPTIMISTIC
A NOVEL SALES STUNT
Columbia Dealer in Chicago Uses Clever Method
of Featuring "The Sheik"
DEVELOPING THE RECORD BUSINESS
How a Columbia Dealer Featured "The Sheik"
in large quantities. This enterprising dealer re-
cently conceived the idea of having an Arabian
Sheik work the territory around his store con-
sistently, and this unique stunt was the talk of
the neighborhood. The costume was rented at
a nominal fee and the sales balanced the expense
many times over.
E. R. BURLEY TAKES OVER BUSINESS
BUFFALO, N. Y., February 6.—The partnership
heretofore existing between Edward R. Burley
and A. V. Biesinger under the firm name of
Burley & Biesinger, Victor talking machine deal-
ers of this city, has been dissolved and the busi-
ness will be conducted in the future by Mr. Bur-
ley at the present address at 332 West Ferry
street.
io double
Vourlncome
Men From Various Points Tell of Good Sonora
Business and See Bright Future
There have been many visitors at the head-
quarters of the Sonora Phonograph Co., 279
Broadway, New York, among them being W. E.
Titus, of the Jordan & Marsh Co., Boston; E.
N. Upshaw, of the Southern Sonora Co., At-
lanta, Ga., large distributors, and A. F. Bramley,
of the export house of J. & C. Fischer, Inc.
Mr. Bramley's headquarters are in London. It
was stated at the offices of the Sonora Co. this
week that all three of these men brought reports
of excellent Sonora business in their respective
territories and regard the future optimistically.
CHICAGO, I I I . , February 6.—The Halsted Music
Shop, a Columbia store at 1242 South Halsted
street, which is owned by Max Schuchalter, has
been selling the Columbia record of "The Sheik"
41
Some Valuable Suggestions From Geo. K.
Stewart Along the Lines of Making the Public
Appreciate the Record as an Ideal Gift
INDIANAPOLIS,
IND., February
6.—George
K.
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music
chants have proved the above made
statement true and thousands of retail
music merchants have looked to T h e
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
Stewart, of the Stewart Talking Machine Co.,
Victor distributor of this city, is a great be-
liever in the theory that the record business is
very much what you make it. He is one of the
veterans who have advocated teaching the pub-
lic to appreciate what an ideal gift a record is.
"All we need to do is to get the public to give
some thought to what a perfect gift a record can
be," said Mr. Stewart, "and now that the Christ-
mas rush is over and there are a lot of new ma-
chines around the country, it is the psychological
time for dealers to work on this idea.
"We must take a leaf out of the candy manu-
facturer's book and learn that people buy that
which is made attractive to their eye. We all
The Talking Machine World is the
know that an ordinary grade of candy when at-
oldest and largest trade journal in the
tractively boxed and beribboned is a big seller.
Most gifts of candy go to women, and we know
world devoted exclusively to the talking
how that sex delights in the appearance of any-
machine industry.
thing.
"The record gift box should likewise be used
Some book, eh? Yes, and some encyclo'
to boost record sales, even if the dealer finds it
necessary to make a charge for the increased
pedia of the kind of information that
cost. It works beautifully in combination with
will positively double your income.
the popular idea of 'Take Home a Record.'
"I have noticed the rapid growth among cer-
Don't miss your chance. Send in the
tain dealers in mail order business, and I think
coupon now.
that this is one phase of our business that can
be expanded to surprising proportions. In con-
ducting a mail order business there is one thing
that I would warn dealers to beware of, and
that is cheap and careless packing. Unless rec-
ords are well packed and wrapped the losses on TALKING MACHINE WORLD,
breakage will overbalance the profit."
373 Fourth Avc, New York City.
The talking machine dealer or manager who
affects an air of condescension toward his cus-
tomers is making enemies every day. One cus-
tomer treated in this manner tells his or her
friends and they tell others, ad infinitum, until
the tale has spread to many people. Remember,
a reputation takes hard work and constant effort
to build up, but a breath of wind can kill it.
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover cost
of same.
Name
Firm
•
Street
City and State
-
-— • »*-•
FBBRUARY 11, 1922
THE
MUSIC
TRADE
REVIEW
J. A. BLIESENICKJEUJYS BUSINESS
A CARUSO MEMORIAL RECORD
Manager of Hahne & Co.'s Talking Machine
Department Resigns and Buys Ridgewood
Victor Store—J. Blake Made Hahne Manager
New Record by Dead Tenor Released by Victor
Co. on Occasion of Caruso Week
NEWARK, N. J., February 4.—J. A. Bliesenick, for
a number of years manager of the talking ma-
chine department of the Hahne & Co. depart-
ment store, New and Broad streets, this city,
resigned his position last week to assume owner-
ship and management of the Ridgewood
Talking Machine Co., Ridgewood, N. J. Mr.
Bliesenick started with Hahne & Co. about six-
teen years ago as a polisher in the piano de-
partment and from there he gravitated to the
talking machine department, which he helped to
build up and managed successfully for some
years. His new establishment is one of the
most attractive in Ridgewood and his wide ex-
perience in the retailing of talking machines as-
sures success in the enterprise. Victor talking
machines and records will be handled exclu-
sively.
J. Blake, Mr. Bliesenick's assistant in the
management of the Hahne & Co. department
for the past five years, has succeeded to the
management, and although he has been in
charge but a few days he is already consider-
ing ambitious plans for expansion and increased
business. Mr. Blake has been connected with
the talking machine business since 1907 and he
is also an experienced merchandiser of ma-
chines and records. Victor talking machines
and records and Sonora phonographs are han-
dled here.
In honor of the celebration of the forty-ninth
anniversary of Caruso's birth by a country-wide
observance of Caruso Week, beginning Febru-
ary 27, under the auspices of the Caruso Ameri-
can Memorial Foundation, the Victor Talking
Machine Co. has announced as an addition to
the" March supplement a new record by Caruso,
namely, "Messe Solennelle—Crucifixus ' (Cruci-
fied to Save Us). It is considered that the rec-
ord is particularly timely, not only in view of
the Caruso celebration, but from the fact that
the Lenten season is approaching when music
of that character is much desired. A special
window card featuring the new Caruso record
has been provided and is to be placed on sale
on March 1.
'
SONORA VISITORS OPTIMISTIC
A NOVEL SALES STUNT
Columbia Dealer in Chicago Uses Clever Method
of Featuring "The Sheik"
DEVELOPING THE RECORD BUSINESS
How a Columbia Dealer Featured "The Sheik"
in large quantities. This enterprising dealer re-
cently conceived the idea of having an Arabian
Sheik work the territory around his store con-
sistently, and this unique stunt was the talk of
the neighborhood. The costume was rented at
a nominal fee and the sales balanced the expense
many times over.
E. R. BURLEY TAKES OVER BUSINESS
BUFFALO, N. Y., February 6.—The partnership
heretofore existing between Edward R. Burley
and A. V. Biesinger under the firm name of
Burley & Biesinger, Victor talking machine deal-
ers of this city, has been dissolved and the busi-
ness will be conducted in the future by Mr. Bur-
ley at the present address at 332 West Ferry
street.
io double
Vourlncome
Men From Various Points Tell of Good Sonora
Business and See Bright Future
There have been many visitors at the head-
quarters of the Sonora Phonograph Co., 279
Broadway, New York, among them being W. E.
Titus, of the Jordan & Marsh Co., Boston; E.
N. Upshaw, of the Southern Sonora Co., At-
lanta, Ga., large distributors, and A. F. Bramley,
of the export house of J. & C. Fischer, Inc.
Mr. Bramley's headquarters are in London. It
was stated at the offices of the Sonora Co. this
week that all three of these men brought reports
of excellent Sonora business in their respective
territories and regard the future optimistically.
CHICAGO, I I I . , February 6.—The Halsted Music
Shop, a Columbia store at 1242 South Halsted
street, which is owned by Max Schuchalter, has
been selling the Columbia record of "The Sheik"
41
Some Valuable Suggestions From Geo. K.
Stewart Along the Lines of Making the Public
Appreciate the Record as an Ideal Gift
INDIANAPOLIS,
IND., February
6.—George
K.
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music
chants have proved the above made
statement true and thousands of retail
music merchants have looked to T h e
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
Stewart, of the Stewart Talking Machine Co.,
Victor distributor of this city, is a great be-
liever in the theory that the record business is
very much what you make it. He is one of the
veterans who have advocated teaching the pub-
lic to appreciate what an ideal gift a record is.
"All we need to do is to get the public to give
some thought to what a perfect gift a record can
be," said Mr. Stewart, "and now that the Christ-
mas rush is over and there are a lot of new ma-
chines around the country, it is the psychological
time for dealers to work on this idea.
"We must take a leaf out of the candy manu-
facturer's book and learn that people buy that
which is made attractive to their eye. We all
The Talking Machine World is the
know that an ordinary grade of candy when at-
oldest and largest trade journal in the
tractively boxed and beribboned is a big seller.
Most gifts of candy go to women, and we know
world devoted exclusively to the talking
how that sex delights in the appearance of any-
machine industry.
thing.
"The record gift box should likewise be used
Some book, eh? Yes, and some encyclo'
to boost record sales, even if the dealer finds it
necessary to make a charge for the increased
pedia of the kind of information that
cost. It works beautifully in combination with
will positively double your income.
the popular idea of 'Take Home a Record.'
"I have noticed the rapid growth among cer-
Don't miss your chance. Send in the
tain dealers in mail order business, and I think
coupon now.
that this is one phase of our business that can
be expanded to surprising proportions. In con-
ducting a mail order business there is one thing
that I would warn dealers to beware of, and
that is cheap and careless packing. Unless rec-
ords are well packed and wrapped the losses on TALKING MACHINE WORLD,
breakage will overbalance the profit."
373 Fourth Avc, New York City.
The talking machine dealer or manager who
affects an air of condescension toward his cus-
tomers is making enemies every day. One cus-
tomer treated in this manner tells his or her
friends and they tell others, ad infinitum, until
the tale has spread to many people. Remember,
a reputation takes hard work and constant effort
to build up, but a breath of wind can kill it.
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover cost
of same.
Name
Firm
•
Street
City and State
-
-— • »*-•
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