Music Trade Review

Issue: 1922 Vol. 74 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FBBRUARY 11, 1922
THE
MUSIC
TRADE
REVIEW
J. A. BLIESENICKJEUJYS BUSINESS
A CARUSO MEMORIAL RECORD
Manager of Hahne & Co.'s Talking Machine
Department Resigns and Buys Ridgewood
Victor Store—J. Blake Made Hahne Manager
New Record by Dead Tenor Released by Victor
Co. on Occasion of Caruso Week
NEWARK, N. J., February 4.—J. A. Bliesenick, for
a number of years manager of the talking ma-
chine department of the Hahne & Co. depart-
ment store, New and Broad streets, this city,
resigned his position last week to assume owner-
ship and management of the Ridgewood
Talking Machine Co., Ridgewood, N. J. Mr.
Bliesenick started with Hahne & Co. about six-
teen years ago as a polisher in the piano de-
partment and from there he gravitated to the
talking machine department, which he helped to
build up and managed successfully for some
years. His new establishment is one of the
most attractive in Ridgewood and his wide ex-
perience in the retailing of talking machines as-
sures success in the enterprise. Victor talking
machines and records will be handled exclu-
sively.
J. Blake, Mr. Bliesenick's assistant in the
management of the Hahne & Co. department
for the past five years, has succeeded to the
management, and although he has been in
charge but a few days he is already consider-
ing ambitious plans for expansion and increased
business. Mr. Blake has been connected with
the talking machine business since 1907 and he
is also an experienced merchandiser of ma-
chines and records. Victor talking machines
and records and Sonora phonographs are han-
dled here.
In honor of the celebration of the forty-ninth
anniversary of Caruso's birth by a country-wide
observance of Caruso Week, beginning Febru-
ary 27, under the auspices of the Caruso Ameri-
can Memorial Foundation, the Victor Talking
Machine Co. has announced as an addition to
the" March supplement a new record by Caruso,
namely, "Messe Solennelle—Crucifixus ' (Cruci-
fied to Save Us). It is considered that the rec-
ord is particularly timely, not only in view of
the Caruso celebration, but from the fact that
the Lenten season is approaching when music
of that character is much desired. A special
window card featuring the new Caruso record
has been provided and is to be placed on sale
on March 1.
'
SONORA VISITORS OPTIMISTIC
A NOVEL SALES STUNT
Columbia Dealer in Chicago Uses Clever Method
of Featuring "The Sheik"
DEVELOPING THE RECORD BUSINESS
How a Columbia Dealer Featured "The Sheik"
in large quantities. This enterprising dealer re-
cently conceived the idea of having an Arabian
Sheik work the territory around his store con-
sistently, and this unique stunt was the talk of
the neighborhood. The costume was rented at
a nominal fee and the sales balanced the expense
many times over.
E. R. BURLEY TAKES OVER BUSINESS
BUFFALO, N. Y., February 6.—The partnership
heretofore existing between Edward R. Burley
and A. V. Biesinger under the firm name of
Burley & Biesinger, Victor talking machine deal-
ers of this city, has been dissolved and the busi-
ness will be conducted in the future by Mr. Bur-
ley at the present address at 332 West Ferry
street.
io double
Vourlncome
Men From Various Points Tell of Good Sonora
Business and See Bright Future
There have been many visitors at the head-
quarters of the Sonora Phonograph Co., 279
Broadway, New York, among them being W. E.
Titus, of the Jordan & Marsh Co., Boston; E.
N. Upshaw, of the Southern Sonora Co., At-
lanta, Ga., large distributors, and A. F. Bramley,
of the export house of J. & C. Fischer, Inc.
Mr. Bramley's headquarters are in London. It
was stated at the offices of the Sonora Co. this
week that all three of these men brought reports
of excellent Sonora business in their respective
territories and regard the future optimistically.
CHICAGO, I I I . , February 6.—The Halsted Music
Shop, a Columbia store at 1242 South Halsted
street, which is owned by Max Schuchalter, has
been selling the Columbia record of "The Sheik"
41
Some Valuable Suggestions From Geo. K.
Stewart Along the Lines of Making the Public
Appreciate the Record as an Ideal Gift
INDIANAPOLIS,
IND., February
6.—George
K.
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music
chants have proved the above made
statement true and thousands of retail
music merchants have looked to T h e
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
Stewart, of the Stewart Talking Machine Co.,
Victor distributor of this city, is a great be-
liever in the theory that the record business is
very much what you make it. He is one of the
veterans who have advocated teaching the pub-
lic to appreciate what an ideal gift a record is.
"All we need to do is to get the public to give
some thought to what a perfect gift a record can
be," said Mr. Stewart, "and now that the Christ-
mas rush is over and there are a lot of new ma-
chines around the country, it is the psychological
time for dealers to work on this idea.
"We must take a leaf out of the candy manu-
facturer's book and learn that people buy that
which is made attractive to their eye. We all
The Talking Machine World is the
know that an ordinary grade of candy when at-
oldest and largest trade journal in the
tractively boxed and beribboned is a big seller.
Most gifts of candy go to women, and we know
world devoted exclusively to the talking
how that sex delights in the appearance of any-
machine industry.
thing.
"The record gift box should likewise be used
Some book, eh? Yes, and some encyclo'
to boost record sales, even if the dealer finds it
necessary to make a charge for the increased
pedia of the kind of information that
cost. It works beautifully in combination with
will positively double your income.
the popular idea of 'Take Home a Record.'
"I have noticed the rapid growth among cer-
Don't miss your chance. Send in the
tain dealers in mail order business, and I think
coupon now.
that this is one phase of our business that can
be expanded to surprising proportions. In con-
ducting a mail order business there is one thing
that I would warn dealers to beware of, and
that is cheap and careless packing. Unless rec-
ords are well packed and wrapped the losses on TALKING MACHINE WORLD,
breakage will overbalance the profit."
373 Fourth Avc, New York City.
The talking machine dealer or manager who
affects an air of condescension toward his cus-
tomers is making enemies every day. One cus-
tomer treated in this manner tells his or her
friends and they tell others, ad infinitum, until
the tale has spread to many people. Remember,
a reputation takes hard work and constant effort
to build up, but a breath of wind can kill it.
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover cost
of same.
Name
Firm

Street
City and State
-
-— • »*-•
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
42
THE
MUSIC TRADE REVIEW
FEBRUARY 11, 1922
CONDUCTED BY V. D. WALSH
PUBLISHERS AND DEALERSJIOLD ANNUAL BEEFSTEAK
Yearly Gathering of Local Association Attended by Large Crowd Which Thoroughly Enjoys
Sumptuous Repast and a Most Excellent Entertainment—No Business Transacted
The annual beefsteak dinner of the Greater
New York Music Publishers' and Dealers' Asso-
ciation was held on Tuesday evening of last
week at Lyons', 56 East Forty-first street, and
was one of the most successful entertainments
ever given by that organization. The attend-
ance was quite large and the entertainment, con-
tributed by several clever and remarkable per-
sonalities well known in the music-publishing
field, could not be excelled.
An orchestra furnished music during the ban-
quet, and this was interspersed by extempora-
neous entertainment. During the course of the
evening a number of the song successes of by-
gone days were played and invariably the gath-
ering joined in the chorus, aided, naturally, by
the potent fluid which had been served from
time to time.
Among those who contributed by their serv-
ices in the way of entertainment were John
Barnes Wells, Phil Ohman, Jake Fassett, Louis
R. Dressier, Harvey Hindemeyer and Charles
Gallagher.
All received extended applause and there was
no favoritism shown in acknowledging the
merits of the offerings.
Particular mention
should be made, however, of Jake Fassett's ren-
dition of several South Sea Island songs which
he had discovered and compiled into a cycle
following an extended trip in that territory.
These songs were sung in the native language
with the appropriate gesticulations, and each
was preceded by a short description of its native
meaning.
No active business of any importance had been
planned and the routine matters of the Associa-
tion are to be taken up at the next meeting. A
telegram was read from George Fischer, presi-
dent of the Association, who sent his regrets at
being unable to attend. The affair was unani-
mously voted a huge success by all those in
attendance.
SONGS THAT SELL
The Song Hit oi the Hour
Tuck Me to Sleep in My Old
Home
— G 'Tucky
r a n n y (New Hit)
You're My Mammy's Mammy
D e l i a (New Hit)
Just a LittleLoveSong
(New Hit)
B o w W o w B l u e s (NewHit)
All By Myself
Birds of a Feather
Oh, My Sweet Hortense
Harvey Orr has already left on a four months'
trip. His route takes him as far East as In-
E v e r y b o d y Step
Traveling Representatives to Cover the Coun- dianapolis and as far North as Winnipeg,
From the Music Box Revue
try Thoroughly in the Interests of Sherman, Canada, and as far South as Mexico and all
Clay & Co. Publications—Folio for Steal
They Call It Dancing
intervening territory.
From the Music Box Revue
Guitar in Great Demand, Says E. P. Little
"Richard Powers, manager of the New York
offices of Sherman, Clay & Co., will cover the
In a Cozy Kitchenette Apartment
SAN FRANCISCO, CAL., February 4.—Sherman,
country around Montreal, Chicago, Cincinnati,
From the Music Box Revue
Clay & Co. recently completed plans for a spe- Washington and New York.
cial sales drive to be put on during the early
My Little Book ot Poetry
"Edward Van will cover the extreme East,
From the Music Box Revue
months of this year. The numbers for this ex- devoting his energies to the New England
ploitation have been selected with great care States, with particular emphasis on Massachu-
The Greatest Song Success
and have been given tests in both professional
setts. While these men are busy covering these
and orchestra circles.
Ever Written
routes Herbert Marple will cover California. He
In speaking of this campaign E. P. Little, will leave early next week to cover the southern
manager of the sheet music division of Sher- part of the State."
man, Clay & Co., said: "This year men are Sherman, Clay & Co., aforetime known as
being sent out whose routes will cover the whole "The House of Hawaiian Hits," has again dis-
From the Music,Box Revue
of America and cover it more closely than ever tinguished itself in that line. It has brought
before, reaching even the less important places. out a much-needed "Popular Hit Folio" for the
IRVING BERLIN, Inc.
steel guitar. There has been, up to the pres-
1607 Broadway, New York
ent time, absolutely nothing in this line o:i the,
market and it is nothing short of a mystery
why no one heretofore lias recognized and sup-
USING M ROSE_OF MY SOUL"
plied this need. A possible explanation was «
offered by Mr. Little when he remarked:
John Steel Meeting With Success With New
"Well, we were here right next door to
Number Published by Witmark
itonolulu, and consequently it was easy for us
The Biggest "Blues" Hit Ever Published
to get the hits and everybody else simply aban-
John Steel, popular young tenor and musical
Everyone Is Playing It
doned the whole field to us, instruments and comedy star, has recently been appearing with
all. Of course, after that they didn't see any threat success in Keith vaudeville. Mr. Steel,
reason for troubling themselves to get out such among other things, is known for his songs which
things as steel guitar folios." This was a are exclusively recorded on Victor records. Late
Song—Piano Solo
great mistake, for the "Popular Hit Folio" has in January he appeared before the Woman Pays
Now at Its Height
been out just one short week and has already Club, a musical, literary and artistic organisation
sold out the entire first edition.
of women connected with the profession, accom-
In addition to this folio Mr. Little is certain panied by his pianist, Jerry Jarnagan, where he
he has two sure-fire hits in "Rosemary," by introduced the new song written by Mr. Jarnagan
the authors of "Whispering," and "Another and himself, entitled "Rose of My Soul," as well
A Beautiful Waltz—Has the Earmarks
Waltz." He is working hard on both of these, as other popular numbers. The above song is
of a Real "Hit"
especially the latter, and is confirmed in his published by M. Witmark & Sons.
opinion as to them both by his sales and by the
TWO OTHER GOOD ONES
enthusiasm of Lenard Van Berg, sheet music
Irving Berlin, Inc., has accepted for publica-
man for Sherman, Clay & Co. in Los Angeles. tion a new fox-trot novelty song entitled "You've
Got to Keep Buying for Baby" (Or It's Bye Bye
and
FISHER THOMPSON SONGS Baby for You), by Sam Landers, Bert Hanlon
and Joseph Meyers.
ARE KNOWN THE WORLD OVER
SPECIAL SHERMAN^CLAY CAMPAIGN
Say It With Music
JENKINS HITS
"Dangerous Blues"
"12th Street Rag"
"Kiss Me, Dear"
"Sweet Love"
"Colleen o'Mine"
EVERY ONE A SELLER
Published by
J. W. Jenkins 1 Sons Music Co.
Kansas City, Mo.
These songs are all
proven sellers and ad-
vertisements r e a c h 1 ng
over
12,000.000
people
are now running In the
national
magazines.
They are being featured
by the leading singers
and orchestras of the
country.
MAMMY'S LOVING LULLABY
B R O W N EYES
YOU, JUST YOU
RIO NIGHTS
KITTY
ORDER THRU YOUR JOBBER
Shes ^4 Sensalioii/
OLD MSHIQNED
GIRL

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