Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
6
THE MUSIC TRADE
REVIEW
FEBRUARY 4,
1922
T
HERE are a great many people in your city who would
buy a Player-piano TODAY if they realized the musical
possibilities of the instrument. But you haven't a chance to
make a sale to one of these prospects until you can first get
him "sold" on the fact that the new Player-piano will create
the class of music he likes to hear.
To help you reach these possible prospects, and remold their
opinion regarding the Player-piano, we have prepared the
Demonstration Week Campaign. This Campaign consists of a
complete sales plan, including sales letters and folders, window
display trims, newspaper advertisements, programs for store
and school concerts, reading articles for newspaper publication,
etc.
The sales literature pre-
pared for the Demon-
stration Week Campaign
does not refer, in any
way, to any particular
make of Player-piano or
player action—the Cam-
paign will help increase
the sale of every line of
instruments you carry.
The educational nature of the Demonstration Week Campaign
will appeal to the people in your city who are financially able
to buy a Player-piano now. We know that it will make direct
sales for you. You owe it to yourself to write at once for a com-
plete sales plan, which will be sent, free of charge, on request.
STANDARD PNEUMATIC ACTION COMPANY
A. W. JOHNSTON, President
638 WEST 52nd STREET
Player Piano
Wk
NEW YORK CITY