Music Trade Review
Issue: 1922 Vol. 74 N. 2 - Page 43
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 14, 1922
THE
MUSIC
TRADE
BAND MUSIC BY WIRELESS PHONE
PUBLIC APPRECIATES BETTER MUSIC
Distinguished French Expert Talks Across Six
Hundred Miles of Sea—Ship's Band Heard
Two Hundred Miles Away—The World Moves
American People Beginning to Like the Classics,
Declares Paul Whiteman, the Noted Orchestra
Leader—Wide Jazz Craze Is Wearing Out
Emile F. Giradeau, president of the French
Wireless Telegraph & Telephone Companies, was
in New York recently on his way to the Arms
Conference in Washington, and stated that dur-
ing his trip on the French liner "Paris" he had
conducted experiments proving the practical
utility of the wireless telephone.
"This means of communication has been known
for years technically," Mr. Giradeau continued,
"but it is only now that we have made practical
tests. On this voyage from Havre we conversed
with shore stations and with other steamships
over a distance of 600 miles with power not ex-
ceeding that required to light an ordinary 25-
candlepower electric lamp.
"Passengers on the American steamship 'Pan-
handle State' heard the orchestra playing 'La
Tosca' on the 'Paris' 200 miles away while they
were only twenty-five feet from the telephone.
"The wireless telephone technically is good
for all distances, but practically it cannot be
used with success at sea beyond a radius of 500
miles. A storm would not interfere with the
conversation if it were some distance away, but
if the vessel were in the center of it there would
no doubt be some conversational difficulty. I
talked with the French Minister of Posts and
Telegraphs in Paris when the liner was fully 650
miles from that city."
Paul Whiteman and his orchestra was the sub-
ject of a very interesting article in the magazine
section of the New York World on January 8,
the article being written by John Wiley and tell-
ing of how Mr. Whiteman came to organize his
own orchestra in San Francisco and of the suc-
cess won by the orchestra in Atlantic City and
finally in New York. The popularity won by the
Whiteman orchestra through the medium of Vic-
tor records is country-wide and, therefore, the
opinion offered by that well-known conductor
regarding the change of public taste in music
is of unusual interest.
In this connection Mr. Whiteman is quoted
with saying:
"I think the attitude of the American people
has changed toward music. They like things
that were formerly considered classic and fit
only for opera or the concert stage. Even in
the jazziest homes there is a section of the al-
bum where the Red Seal records are kept. I think
that the phonograph and the player-piano are
accountable for this. Of course, rhythm and
tone are the fundamentals of jazz, yet when peo-
ple hear classical music that they know set to
jazz they particularly enjoy it.
"I think that the days of jazz being popular
simply because it is jazz are over. It is no
longer new to see a man play a trombone walk-
ing around his chair or blow a horn through
his hat, or playing two instruments at the same
time and simultaneously playing the traps. That
sort of stuff doesn't get by any more. The nov-
elty has worn off. They do enjoy, though, ren-
ditions of favorite composers such as Grieg, Mas-
senet, Schubert, Chopin and Puccini. They are
always popular. It is familiarity with these
pieces that people enjoy.
"We were the first to start playing soft. Now
that there aren't so many drunk parties as there
were, this comes as a relief, because sober peo-
ple don't like the blare. Of course, in scoring
for dance music, the field is limited. People for
some reason will not dance waltzes. Dances
like the tango and maxixe passed out a long
time ago."
Mr. Whiteman smiled. "Of course, you can't
tell," he said, "how long the vogue for this kind
of music is going to last. The public is pretty
fickle. Still we have been pretty successful."
' He flicked the ash from his cigarette. "Next
Summer we may go .abroad if our contract per-
mits." He smiled.- "I guess we haven't any-
thing to complain about," he added.
OWEN PLANS ROCKRIDGE STORE
Second Garrett Owen Music Store Soon to
Open—Singers to Entertain at Opening
ROCKBRIDGE, CAL., January 6.—Plans are under
way here for the opening of a new music store
at 5600 College avenue by Garrett Ovren. The
new establishment, which will feature various
makes of the best-known talking machines, will
be the second store operated by Mr. Owen.
Alterations at the new location will soon be
completed and immediately following the instal-
lation of stock a formal opening will be held
at which Helen Clark, well-known contralto;
Joseph Phillips, baritone, and Thomas George,
pianist, will entertain those present.
INVENTED "SOMET WAR WEAPON
Thomas A. Edison made known for the first
time recently the invention of a new weapon by
his son during the war. This consisted of a
wheel charged with high explosive which was
set on the shafting of a Ford tractor. When the
wheel revolved at a speed of 35,000 surface feet
a second it was released, speeding toward the
enemy at terrific speed for a distance of two
miles and finally exploding. The invention was
completed too late for use in the conflict, for
which the enemy is doubtless glad!
NEW POST FOR W. J. LORENZO
Former Dealer Service Supervisor Now on the
Pennsylvania Sales Staff
PHILADELPHIA, PA., January 9.—At a recent meet-
ing of the sales staff of the local branch of the
The business that relies absolutely on one man Columbia Graphophone Co. it was announced
is a business that is always walking along the that W. J. Lorenzo, formerly dealer service su-
precipice of oblivion. This is no iconoclastic pervisor, had been appointed a member of the
statement; it is merely a red signal for business sales staff with territory around Pottsville, Lock
men who overlook or push aside the fact that Haven and Williamsport. W. T. Briggs moves
to-day a business that has character itself is the up to the post of supervisor of dealer service and
business that will continue when the personality F. N. Eaton was appointed his assistant in this
of any one member is no longer available.
territory.
The educational department of the branch en-
tertained
a group of teachers in the Model Shop
High-class Phonograph
on Saturday, and the following program was
thoroughly enjoyed by the teachers who attended
the conference: (a) Listening to music, establish-
ing right standards and habits; (b) rhythmic ex-
pression, free and formalized; (c) mood in music;
(d) music relation to dramatic play.
FOR THE TRADE
On Saturday, January 14, the jobbers will again
At Exceedingly Low Prices
meet at the Model Shop, and the following pro-
gram will be presented: (a) Rhythm, interpreta-
tion and pantomime; (b) study of form; (c) tonal
quality of instruments; (d) theme of music, and
15 West Park Street, NEWARK, N. J.
Indian folk lore.
Recording
Newark Recording Laboratory
37
REVIEW
io double
VourIncome
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you re.zXxzz that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music
chants have proved the above made
statement true and thousands of retail
music merchants have looked to T h e
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
T h e Talking Machine World is the •
oldest and largest trade journal in the ;
world devoted exclusively to the talking 1
i
machine industry.
-
. 1
i
Some book, eh? Yes, and some encyclo< J
pedia of the kind of information that >
will positively double your income.
•?•
i
Don't miss your chance.
coupon now.
, ;
Send in the j
•
TALKING MACHINE WORLD,
373 Fourth Ave., New York City.
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover cost
of same.
Name
Firm
Street
City and State
JANUARY 14, 1922
THE
MUSIC
TRADE
BAND MUSIC BY WIRELESS PHONE
PUBLIC APPRECIATES BETTER MUSIC
Distinguished French Expert Talks Across Six
Hundred Miles of Sea—Ship's Band Heard
Two Hundred Miles Away—The World Moves
American People Beginning to Like the Classics,
Declares Paul Whiteman, the Noted Orchestra
Leader—Wide Jazz Craze Is Wearing Out
Emile F. Giradeau, president of the French
Wireless Telegraph & Telephone Companies, was
in New York recently on his way to the Arms
Conference in Washington, and stated that dur-
ing his trip on the French liner "Paris" he had
conducted experiments proving the practical
utility of the wireless telephone.
"This means of communication has been known
for years technically," Mr. Giradeau continued,
"but it is only now that we have made practical
tests. On this voyage from Havre we conversed
with shore stations and with other steamships
over a distance of 600 miles with power not ex-
ceeding that required to light an ordinary 25-
candlepower electric lamp.
"Passengers on the American steamship 'Pan-
handle State' heard the orchestra playing 'La
Tosca' on the 'Paris' 200 miles away while they
were only twenty-five feet from the telephone.
"The wireless telephone technically is good
for all distances, but practically it cannot be
used with success at sea beyond a radius of 500
miles. A storm would not interfere with the
conversation if it were some distance away, but
if the vessel were in the center of it there would
no doubt be some conversational difficulty. I
talked with the French Minister of Posts and
Telegraphs in Paris when the liner was fully 650
miles from that city."
Paul Whiteman and his orchestra was the sub-
ject of a very interesting article in the magazine
section of the New York World on January 8,
the article being written by John Wiley and tell-
ing of how Mr. Whiteman came to organize his
own orchestra in San Francisco and of the suc-
cess won by the orchestra in Atlantic City and
finally in New York. The popularity won by the
Whiteman orchestra through the medium of Vic-
tor records is country-wide and, therefore, the
opinion offered by that well-known conductor
regarding the change of public taste in music
is of unusual interest.
In this connection Mr. Whiteman is quoted
with saying:
"I think the attitude of the American people
has changed toward music. They like things
that were formerly considered classic and fit
only for opera or the concert stage. Even in
the jazziest homes there is a section of the al-
bum where the Red Seal records are kept. I think
that the phonograph and the player-piano are
accountable for this. Of course, rhythm and
tone are the fundamentals of jazz, yet when peo-
ple hear classical music that they know set to
jazz they particularly enjoy it.
"I think that the days of jazz being popular
simply because it is jazz are over. It is no
longer new to see a man play a trombone walk-
ing around his chair or blow a horn through
his hat, or playing two instruments at the same
time and simultaneously playing the traps. That
sort of stuff doesn't get by any more. The nov-
elty has worn off. They do enjoy, though, ren-
ditions of favorite composers such as Grieg, Mas-
senet, Schubert, Chopin and Puccini. They are
always popular. It is familiarity with these
pieces that people enjoy.
"We were the first to start playing soft. Now
that there aren't so many drunk parties as there
were, this comes as a relief, because sober peo-
ple don't like the blare. Of course, in scoring
for dance music, the field is limited. People for
some reason will not dance waltzes. Dances
like the tango and maxixe passed out a long
time ago."
Mr. Whiteman smiled. "Of course, you can't
tell," he said, "how long the vogue for this kind
of music is going to last. The public is pretty
fickle. Still we have been pretty successful."
' He flicked the ash from his cigarette. "Next
Summer we may go .abroad if our contract per-
mits." He smiled.- "I guess we haven't any-
thing to complain about," he added.
OWEN PLANS ROCKRIDGE STORE
Second Garrett Owen Music Store Soon to
Open—Singers to Entertain at Opening
ROCKBRIDGE, CAL., January 6.—Plans are under
way here for the opening of a new music store
at 5600 College avenue by Garrett Ovren. The
new establishment, which will feature various
makes of the best-known talking machines, will
be the second store operated by Mr. Owen.
Alterations at the new location will soon be
completed and immediately following the instal-
lation of stock a formal opening will be held
at which Helen Clark, well-known contralto;
Joseph Phillips, baritone, and Thomas George,
pianist, will entertain those present.
INVENTED "SOMET WAR WEAPON
Thomas A. Edison made known for the first
time recently the invention of a new weapon by
his son during the war. This consisted of a
wheel charged with high explosive which was
set on the shafting of a Ford tractor. When the
wheel revolved at a speed of 35,000 surface feet
a second it was released, speeding toward the
enemy at terrific speed for a distance of two
miles and finally exploding. The invention was
completed too late for use in the conflict, for
which the enemy is doubtless glad!
NEW POST FOR W. J. LORENZO
Former Dealer Service Supervisor Now on the
Pennsylvania Sales Staff
PHILADELPHIA, PA., January 9.—At a recent meet-
ing of the sales staff of the local branch of the
The business that relies absolutely on one man Columbia Graphophone Co. it was announced
is a business that is always walking along the that W. J. Lorenzo, formerly dealer service su-
precipice of oblivion. This is no iconoclastic pervisor, had been appointed a member of the
statement; it is merely a red signal for business sales staff with territory around Pottsville, Lock
men who overlook or push aside the fact that Haven and Williamsport. W. T. Briggs moves
to-day a business that has character itself is the up to the post of supervisor of dealer service and
business that will continue when the personality F. N. Eaton was appointed his assistant in this
of any one member is no longer available.
territory.
The educational department of the branch en-
tertained
a group of teachers in the Model Shop
High-class Phonograph
on Saturday, and the following program was
thoroughly enjoyed by the teachers who attended
the conference: (a) Listening to music, establish-
ing right standards and habits; (b) rhythmic ex-
pression, free and formalized; (c) mood in music;
(d) music relation to dramatic play.
FOR THE TRADE
On Saturday, January 14, the jobbers will again
At Exceedingly Low Prices
meet at the Model Shop, and the following pro-
gram will be presented: (a) Rhythm, interpreta-
tion and pantomime; (b) study of form; (c) tonal
quality of instruments; (d) theme of music, and
15 West Park Street, NEWARK, N. J.
Indian folk lore.
Recording
Newark Recording Laboratory
37
REVIEW
io double
VourIncome
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you re.zXxzz that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music
chants have proved the above made
statement true and thousands of retail
music merchants have looked to T h e
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
T h e Talking Machine World is the •
oldest and largest trade journal in the ;
world devoted exclusively to the talking 1
i
machine industry.
-
. 1
i
Some book, eh? Yes, and some encyclo< J
pedia of the kind of information that >
will positively double your income.
•?•
i
Don't miss your chance.
coupon now.
, ;
Send in the j
•
TALKING MACHINE WORLD,
373 Fourth Ave., New York City.
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover cost
of same.
Name
Firm
Street
City and State
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