Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
MAY
6, 1922
I
Announcing
The United Piano
and what it
RRANGEMENTS are now complete for placing before
the dealers in the piano trade one of the strongest mer-
chandising opportunities that has been offered in the
entire history of the industry—a new policy that will give
alert and aggressive distributors the benefit of practically
unlimited financial support, backed up by the products of three of
America's oldest and best known piano factories.
A policy based on successful experience
Behind this new policy stand men whose successful activities
during the past quarter century have built for them the reputation
of possessing a rare combination of keen, practical, business sense and
a realization of the necessity of maintaining the highest possible
standard of quality in their products. Commercialism in its peculiar
significance to the piano trade has never tempted them. Quality
production, rather than quantity production, has always been and
will continue to be their primal consideration.
Three complete lilies of standard pianos
The United Piano Corporation, now controlling A. B. Chase
Piano Co., Inc., established 1875; Emerson Piano Co., established
1849; Lindeman & Sons Piano Co., established 1836, is thus enabled to
co-ordinate into one vast selling and distributing system, the com-
bined output of these factories. Each has an enviable reputation for
high quality and fair prices extending from the years of their inception.
An opportunity for aggressive and
discriminating merchants
What the formation of this combination means to you as a
merchant and its far-reaching effects on the entire industry is in-
calculable. Think for a moment of the possibilities of handling the