Classic Mode

Music Trade Review

Issue: 1922 Vol. 74 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
MAY
6, 1922
I
Announcing
The United Piano
and what it
RRANGEMENTS are now complete for placing before
the dealers in the piano trade one of the strongest mer-
chandising opportunities that has been offered in the
entire history of the industry—a new policy that will give
alert and aggressive distributors the benefit of practically
unlimited financial support, backed up by the products of three of
America's oldest and best known piano factories.
A policy based on successful experience
Behind this new policy stand men whose successful activities
during the past quarter century have built for them the reputation
of possessing a rare combination of keen, practical, business sense and
a realization of the necessity of maintaining the highest possible
standard of quality in their products. Commercialism in its peculiar
significance to the piano trade has never tempted them. Quality
production, rather than quantity production, has always been and
will continue to be their primal consideration.
Three complete lilies of standard pianos
The United Piano Corporation, now controlling A. B. Chase
Piano Co., Inc., established 1875; Emerson Piano Co., established
1849; Lindeman & Sons Piano Co., established 1836, is thus enabled to
co-ordinate into one vast selling and distributing system, the com-
bined output of these factories. Each has an enviable reputation for
high quality and fair prices extending from the years of their inception.
An opportunity for aggressive and
discriminating merchants
What the formation of this combination means to you as a
merchant and its far-reaching effects on the entire industry is in-
calculable. Think for a moment of the possibilities of handling the
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
THE MUSIC TRADE REVIEW
6, 1922
Corporation
means to you
instruments of these companies, each line complete in itself, each of
* the highest quality in its respective grade, each one held in the high-
est esteem by generations of music lovers.
Consider, then, the
advantages of carrying on your transactions with a single concern,
backed by financial resources and possibilities of an unusual character.
It need hardly be added that part of the selling plans of the
United Piano Corporation include a cooperative advertising cam-
paign that will bring into line every available prospect in your terri-
tory. This advertising will be based upon the combined experience
of the men and their organizations backing this project, and will
embrace many new sales-creating factors.
. ii
Territorial rights now being assigned
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Here is the opportunity you have been looking for. It will put
new life into your business. It will put you in a position of advantage
over your competitors that nothing short of downright disregard of
the possibilities can affect. Already dealers who have learned of the
formation of the United Piano Corporation through the columns of
the trade papers are writing and wiring for exclusive territory. The
number of exclusive arrangements possible in a given territory, how-
ever, are necessarily limited. Write or wire immediately for full
details, or better still, visit our sales room and office situated in the heart
of New York City, which you are invited to use as your headquarters.
United Piano Corporation
J. H. Williams, President
J. H. Shale, Treasurer
20 West 45th Street, New York City
Controlling
A. B. Chase Piano Co., Inc. — Emerson Piano Co. — Lindeman & Sons Piano Co.
.

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