Music Trade Review

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REVIEW
VOL. LXXIV. No. 17. Poblished Every Saturday by Edward Lyman BUI, Inc., at 373 Fourth Are., New York.
April 29,1922 *""£,$?#£
T H E ROLL OF HONOR
You cannot sell new players to the friends and relatives of the owners of "silent players"! You cannot sell new players
without satisfied player-owners! Nor can you create satisfied player-owners hy soliciting them to buy new rolls to put on top
of their accumulation of old rolls!
Wake I'p! Be Human! Twenty years' accumulation of "silent players" and "frozen rolls" is positive proof of the futility
of selling rolls by any method that does not invite the surrender of the customers' old rolls.
The U. S. EXCHANGE l'LAN has been our answer, for more than a year, to the appeals of the trade, for not only a reduc-
tion in the price of word rolls, but a constructive selling* plan.
U. S. Rolls Are Not Competitive!
Neither Dealers in Nor Makers of Musical Instruments Are
Financially Interested in the Manufacture of U. S. Rolls
UNITED STATES MUSIC COMPANY
2934-2938 West Lake Street, Chicago
122 Fifth Avenue, New York
THE
PLAYER
ROLLS
Sell More Rolls—You'll Sell More Players!
Ijlllin^uimi r>M
Entered
as second-class
matter
September
"* Etr^fjjp^^^Ijv
10, 1892, at the post office at New York, N. Y., under the Act of March 3, 1879.
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