Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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n a y c r Section
1 The Automatic Player Section
REVIEW
VOL. LXXIV. No. 12. Published Every Saturday by Edward Lyman Bill, Inc., at 373 Fourth Ave., New York. March 25, 1922
81n e
*' 93.00
" Cents
2 £*£»
Per Year
The U. S. EXCHANGE PLAN has been our answer, for more than a year, to the appeals of the
trade for not only a reduction in the price of word rolls, but a constructive selling plan.
U. S. WORD ROLLS have always been, and are now, $1.25 Word Rolls in musical artistry,
excellence of workmanship and selection of materials.
The superiority of U. S. WORD ROLLS is amply proven by the unprecedented success of the
U. S. EXCHANGE PLAN—this would have been a dismal failure if U. S. WORD ROLLS were not
$1.25 Word Rolls.
This trade must realize that the principle of the U. S. EXCHANGE PLAN is not served by
increasing the price of the word rolls to $1.25. Word Rolls that have been marked to retail for less
than $1.25, or which have been sold at what they would bring, are not $1.25 Word Rolls.
The U. S. EXCHANGE PLAN does not misrepresent the value of U. S. Rolls to the public.
U. S. Rolls Are Not Competitive!
Neither Dealers in Nor Makers of Musical Instruments Are
Financially Interested in the Manufacture of U. S. Rolls
UNITED STATES MUSIC COMPANY
2934-2938 West Lake Street, Chicago
122 Fifth Avenue, New York
*
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PLAYER [MUSIC f ROLLS
Sell More Rolls—You'll Sell More Players!
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y., under the Act of March 3, 1879.