Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
MARCH 18, 1922
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The Second of a series of Sales
Angles that will help you sell the
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BRAMBACH "BABY GRAND
Let the Picture
Tell the Brambach Story
G. PATTERSON, President of the Na-
tional Cash Register Company, in his famous
"Ten Commandments of Selling" states:
"When possible to use a picture instead of
words, use one and make the words mere
connectives for the picture."
This selling commandment adapts itself
particularly to Brambach Baby Grand sell-
ing. What would more quickly crystallize
the beauty and dignity of the instrument
than a photograph such as illustrated above?
JOHN
Words could never do it. The picture tells
the tale quickly, thoroughly and forcibly.
Your prospects for Brambach Baby Grand
Pianos are naturally people who appreciate
beauty in the home. The Brambach appeals
not only as an instrument of tone possi-
bilities, but also as a means of home beauti-
fying. A picture like the above, shown to
your prospects, is a valuable selling help.
Try it on your next Brambach Baby Grand
prospect.
BRAMBACH PIANO COMPANY
Mark P. Campbell, President
641 West 49th Street, New York City