Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
52
MARCH 18,
1922
Proved Instantly Popular in Vaudeville
—A Great Favorite with Dancers.
FONSECA IN VAUDEVILLE
Ball Player Proves He Can Sing Also—Using
Berlin Hits on Present Tour—Appearance Fea-
tured by Kresge Cincinnati Store
Louis Fonseca was a sensational player last
season on the Cincinnati National League team.
During the week of his appearance in the
Cincinnati show house the S. S. Kresge store
of that city gave a full window display to the
announcement of his appearance at the Palace
Theatre and a display of the popular numbers
he sang, particularly featuring "Granny." In
making this window particularly striking a uni-
form of the Cincinnati hall player was placed
Window Display Featuring Louis Fonseca and Berlin Hits
lie also is the po sessor o. a splendid tenor voice. upon a figure and set in the center of the win-
This resulted recently in his being booked to ap- dow and bats, gloves and other baseball para-
pear at some of the Keith vaudeville houses phernalia were placed in conspicuous positions,
and, of course, making his initial appearance thus carrying out the idea to good purpose, as
at the Palace Theatre in Cincinnati.
Mr. the sales indicated.
Fonseca's program was composed mostly of
Horace Wadham Nicholl, composer of organ,
standard songs, with the exception of two popu-
lar numbers from the catalog of Irving Berlin, choir and orchestral music, died recently after
Inc., "Poor Little Me." an-d "Granny, You're a brief illness at his residence, 15 East Twenty-
My Mammy's Mammy." The other numbers in- second street, New York City. He was seventy-
cluded "Laddie Boy," "Somewhere a Voice Is four years old. He had been organist in St.
Calling" and "Mother Machree."
Mark's Church in this city.
PUBLISHERSJ1OLD MEETING
First Gathering of National Body Held Last
Week—Nominating Committee Appointed—
Flammer Outlines Plan for Intensive Featur-
ing of Numbers in Movie Houses
The first meeting of the new year of the
Music Publishers' Association of the United
States was held on Tuesday evening of last
week at the Hotel Astor.
Following the usual routine association mat-
ters a nominating committee was appointed to
propose officers who are to be elected at the
coming convention in June. The committee
was composed of W. L. Cogliill, M. E. Tomp-
kins and J. T. Roach.
In response to an invitation for the Associa-
tion to participate in New York's next Music
Week the matter was laid on the table for
future consideration.
Subscriptions to the Music Industries Cham-
ber of Commerce are being met promptly and
the committee in charge of this matter reported
progress.
A short talk was made by Harold Flammer,
head of Harold Flammer, Inc., in which he out-
lined a plan which would do much toward edu-
cating the public as to the titles of musical num-
bers played in motion picture houses. He
urged the Association to take steps toward this
end and stated that this could readily be done
through announcements on the screen and in
the programs. Mr. Flammer also suggested
that a member of the Association address the
next convention of the National Association of
Alusic Merchants, for the purpose of pointing
out the advantages of a sheet music department.
The president appointed W. L. Coghill to make
such an address.
It was proposed that a questionnaire be ar-
ranged and forwarded to the dealers throughout
the country, the results of which to be made
part of the program of the coming convention,
to be held in June. A committee composed of
Harold Flammer, J. T. Roach and Thomas Don-
Ian was named for the purpose of arranging the
subjects to be embodied in the questionnaire.
One of the Season's Biggest Popular Sellers
Released on Leading Records and Rolls
Feature and Display the Song Now!
CLEVELAND