Music Trade Review
Issue: 1922 Vol. 74 N. 10 - Page 7
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MARCH 11, 1922
THE MUSIC TRADE REVIEW
CLEVELAND PIANO DEALERS REPORT GROWING DEMAND
Activity in Building Lines One of the Factors in Creating an Increasing Demand for Pianos, Say
Local Dealers—Giant Organ for Municipal Auditorium Nearing Completion
CLEVELAND, O., March 6.—Probably the most
notable event in musical merchandising circles
here this week, in the opinion of piano merchants,
is the near completion of the giant organ in the
municipal auditorium. The instrument is being
installed by the Skinner Organ Co., Boston.
While not the largest organ in the country, it is a
most interesting instrument. There are 12,000
pipes, the largest thirty-two feet long, and from
twenty-eight to twenty-six inches in diameter.
The organ occupies a room one hundred feet
long and thirty-two feet wide, and is three stories
in height. It is planned to have the organ ready
for the opening of the hall, about the middle oi
April.
New Dreher Building Ready Soon
Plans for the opening of the new B. Dreher's
Sons Co. building were being completed this
week by Robert Jones, advertising manager. The
date of the opening has not been set, but the new
building is expected to be finished in April, and
the opening will follow in a week or so, prob-
ably not later than early May. Details of the
interior have been told previously in The Re-
view. A complete account of the opening will
be given at the time of the affair.
More Interest in Player Rolls
Hint that the music roll department of the
piano establishment will become, at an early
date, one of the most important adjuncts to the
individual merchant's business is contained in
the report submitted to Cleveland interests this
week by H. B. Levy, manager of the Aeolian
Co. branch in Chicago. Mr. Levy offers this
opinion, based upon the results that merchants
elsewhere are experiencing with a pushing of the
player roll business, instead of looking upon this
part of their business as a necessary evil, to be
conducted simply because they must demonstrate
player instruments. Mr. Levy, likewise, bases
his belief on the fact that the Duo-Art instru-
ment, with indestructible action, combined with
roll catalog, is bringing the merchants around to
a new way of thinking.
Confirmation of this opinion is offered by Rob-
ert Jones, advertising manager and director of
the player division of the B. Dreher's Sons Co.
Plans in connection with the new Dreher build-
ing call for the installation of this department on
3 Great Pianos
With 3 sounding boards
in each (Patented) have the
greatest talking points in
the trade.
raiuuro.
tam Sanaa Gtaseu
We fix " o n e p r i c e " —
wholesale and retail.
The Heppe Piano Co.
PHILADELPHIA, PA.
the first floor, combining accessibility with better
service.
In connection with the pushing of player roll
business in this district the activities of I. L.
Weile, president of the Weile Pub. Co., St. Louis,
are significant. The local location of the Weile
institution is with the Bailey Co. This and the
numerous other branches of the Weile organiza-
tion have helped to give it the name of the larg-
est roll distributor in the country, in the belief
of Mr. Weile.
Piano Demand Is Growing
Piano demand has been on the increase in the
last few weeks, more noticeable since March 1.
Approach of the active building season, the de-
sire of the people who have been cramped in
high-rent flats to own or build their new houses
and the rapid progress made in the building of
new houses arc believed to be factors account-
able for this increase. Practically every piano
establishment has a better prospect list, created
from personal inquiries, than usual for this time
of year and, needless to say, these are being fol-
lowed up consistently and persistently to the
end that sales actually are closed.
Planning New Schulz Co. Branch
Plans for the new location of the Schulz Piano
Co., of the M. Schulz Co., Chicago, are about
to mature, since officials of the company an-
nounce they probably will be in Cleveland in
the next week or so to close negotiations for
the new location. It is the expectation of Fred
L. Stelkcr, local manager, that the opening can
be held April 1 or shortly thereafter.
TRADE NEWS FROM ST. LOUIS
Weather Conditions Slow Up Local Trade a Bit
—Piano Men Attend Tri-State Victor Gathering
—DeForeest to Be Welcomed by Mayor Kiel
ST. LOUIS, MO., March 6.—A belated flurry of
Winter, ushering in Spring with the heaviest
snowfall of the Winter, played considerable hob
last week with business, which might otherwise
have shown symptoms of recuperation from its
recent indisposition. Then Lent came along
and piano men think that Lent hurts business
somewhat. On top of those two things there is
considerable sickness, which interferes with the
following up of prospects. All in all, the month
has not made a very exciting start, but there is
plenty of time, of course, for it to retrieve itself.
Numerous piano men were included in the at-
tendance at the meeting of the Tri-State Vic-
trola Dealers' Association at the Hotel Claridge
last week, in celebration of the birthday of
Caruso, marking the release of "The Crucifixus,"
the last record that he made. There was a large
representation from each of the St. Louis houses
that handle talking machines along with pianos.
Mayor Kiel has promised to attend the meet-
ing of music merchants to be held on the night
of March 14, at the Statler Hotel, in honor of
President DeForeest, of the National Association
of Music Merchants.
H. C. Simondson, formerly manager of the
Smith, Barnes & Strober Piano Co., Kansas City,
Mo., who resigned the first of the year, but held
over until his successor was named, was in St.
Louis the past week.
O. R. Roth, of the Hallet & Davis Piano Co.,
Chicago, was here last week.
E. L. Dahlen, of Lyon & Healy, Chicago, was
in St. Louis last week.
P. A. Lehman, president of the Lehman Piano
Co., served on a jury in the Circuit Court during
the past week.
Secretary Ainslie, of the Hallet & Davis Piano
Co., passed through here a few days ago on a
special trip through the South and West.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Victrola No. 130, $350
Victrola No. 130, electric, $415
Mahogany or oak
Other styles $25 to $1500
Victor
Supremacy
The enormous public
demand for the Victrola,
the unparalleled success
of dealers in V i c t o r
p r o d u c t s , unmistakably
tell of Victor supremacy.
"Victrola" is the Registered Trade-
mark of the Victor Talking Machine
Company designating the product! of
this Company only.
Warning: The use of the word
Victrola upon or in the promotion or
sale of any other Talking Machine or
Phonograph products is misleading and
illegal.
Important Notice. Victor Records
and Victor Machines are scientifically
co-ordinated and synchronized in the
processes of manufacture, and should be
used together to secure a perfect re-
production.
Victor Talking
Machine Co.
Camden, N. J., u. s. A.
niniillTiTiiiiliilillllllllll
MARCH 11, 1922
THE MUSIC TRADE REVIEW
CLEVELAND PIANO DEALERS REPORT GROWING DEMAND
Activity in Building Lines One of the Factors in Creating an Increasing Demand for Pianos, Say
Local Dealers—Giant Organ for Municipal Auditorium Nearing Completion
CLEVELAND, O., March 6.—Probably the most
notable event in musical merchandising circles
here this week, in the opinion of piano merchants,
is the near completion of the giant organ in the
municipal auditorium. The instrument is being
installed by the Skinner Organ Co., Boston.
While not the largest organ in the country, it is a
most interesting instrument. There are 12,000
pipes, the largest thirty-two feet long, and from
twenty-eight to twenty-six inches in diameter.
The organ occupies a room one hundred feet
long and thirty-two feet wide, and is three stories
in height. It is planned to have the organ ready
for the opening of the hall, about the middle oi
April.
New Dreher Building Ready Soon
Plans for the opening of the new B. Dreher's
Sons Co. building were being completed this
week by Robert Jones, advertising manager. The
date of the opening has not been set, but the new
building is expected to be finished in April, and
the opening will follow in a week or so, prob-
ably not later than early May. Details of the
interior have been told previously in The Re-
view. A complete account of the opening will
be given at the time of the affair.
More Interest in Player Rolls
Hint that the music roll department of the
piano establishment will become, at an early
date, one of the most important adjuncts to the
individual merchant's business is contained in
the report submitted to Cleveland interests this
week by H. B. Levy, manager of the Aeolian
Co. branch in Chicago. Mr. Levy offers this
opinion, based upon the results that merchants
elsewhere are experiencing with a pushing of the
player roll business, instead of looking upon this
part of their business as a necessary evil, to be
conducted simply because they must demonstrate
player instruments. Mr. Levy, likewise, bases
his belief on the fact that the Duo-Art instru-
ment, with indestructible action, combined with
roll catalog, is bringing the merchants around to
a new way of thinking.
Confirmation of this opinion is offered by Rob-
ert Jones, advertising manager and director of
the player division of the B. Dreher's Sons Co.
Plans in connection with the new Dreher build-
ing call for the installation of this department on
3 Great Pianos
With 3 sounding boards
in each (Patented) have the
greatest talking points in
the trade.
raiuuro.
tam Sanaa Gtaseu
We fix " o n e p r i c e " —
wholesale and retail.
The Heppe Piano Co.
PHILADELPHIA, PA.
the first floor, combining accessibility with better
service.
In connection with the pushing of player roll
business in this district the activities of I. L.
Weile, president of the Weile Pub. Co., St. Louis,
are significant. The local location of the Weile
institution is with the Bailey Co. This and the
numerous other branches of the Weile organiza-
tion have helped to give it the name of the larg-
est roll distributor in the country, in the belief
of Mr. Weile.
Piano Demand Is Growing
Piano demand has been on the increase in the
last few weeks, more noticeable since March 1.
Approach of the active building season, the de-
sire of the people who have been cramped in
high-rent flats to own or build their new houses
and the rapid progress made in the building of
new houses arc believed to be factors account-
able for this increase. Practically every piano
establishment has a better prospect list, created
from personal inquiries, than usual for this time
of year and, needless to say, these are being fol-
lowed up consistently and persistently to the
end that sales actually are closed.
Planning New Schulz Co. Branch
Plans for the new location of the Schulz Piano
Co., of the M. Schulz Co., Chicago, are about
to mature, since officials of the company an-
nounce they probably will be in Cleveland in
the next week or so to close negotiations for
the new location. It is the expectation of Fred
L. Stelkcr, local manager, that the opening can
be held April 1 or shortly thereafter.
TRADE NEWS FROM ST. LOUIS
Weather Conditions Slow Up Local Trade a Bit
—Piano Men Attend Tri-State Victor Gathering
—DeForeest to Be Welcomed by Mayor Kiel
ST. LOUIS, MO., March 6.—A belated flurry of
Winter, ushering in Spring with the heaviest
snowfall of the Winter, played considerable hob
last week with business, which might otherwise
have shown symptoms of recuperation from its
recent indisposition. Then Lent came along
and piano men think that Lent hurts business
somewhat. On top of those two things there is
considerable sickness, which interferes with the
following up of prospects. All in all, the month
has not made a very exciting start, but there is
plenty of time, of course, for it to retrieve itself.
Numerous piano men were included in the at-
tendance at the meeting of the Tri-State Vic-
trola Dealers' Association at the Hotel Claridge
last week, in celebration of the birthday of
Caruso, marking the release of "The Crucifixus,"
the last record that he made. There was a large
representation from each of the St. Louis houses
that handle talking machines along with pianos.
Mayor Kiel has promised to attend the meet-
ing of music merchants to be held on the night
of March 14, at the Statler Hotel, in honor of
President DeForeest, of the National Association
of Music Merchants.
H. C. Simondson, formerly manager of the
Smith, Barnes & Strober Piano Co., Kansas City,
Mo., who resigned the first of the year, but held
over until his successor was named, was in St.
Louis the past week.
O. R. Roth, of the Hallet & Davis Piano Co.,
Chicago, was here last week.
E. L. Dahlen, of Lyon & Healy, Chicago, was
in St. Louis last week.
P. A. Lehman, president of the Lehman Piano
Co., served on a jury in the Circuit Court during
the past week.
Secretary Ainslie, of the Hallet & Davis Piano
Co., passed through here a few days ago on a
special trip through the South and West.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Victrola No. 130, $350
Victrola No. 130, electric, $415
Mahogany or oak
Other styles $25 to $1500
Victor
Supremacy
The enormous public
demand for the Victrola,
the unparalleled success
of dealers in V i c t o r
p r o d u c t s , unmistakably
tell of Victor supremacy.
"Victrola" is the Registered Trade-
mark of the Victor Talking Machine
Company designating the product! of
this Company only.
Warning: The use of the word
Victrola upon or in the promotion or
sale of any other Talking Machine or
Phonograph products is misleading and
illegal.
Important Notice. Victor Records
and Victor Machines are scientifically
co-ordinated and synchronized in the
processes of manufacture, and should be
used together to secure a perfect re-
production.
Victor Talking
Machine Co.
Camden, N. J., u. s. A.
niniillTiTiiiiliilillllllllll
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