Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
6
MARCH
THE MUSIC TRADE REVIEW
11, 1922
<
Jhe Fifth of a series of letters
written by a president
HE hectic days of "any goods at any price is past."
We are again in an era of competition—competition
that is proving a healthy stimulus to business.
"Buy wisely" is the slogan of the buying public today. People
are buying, but they are spending their money discriminately.
The present-day market calls for merchandise of real established
value. The make-shift product of dubious value, fostered by the
recent abnormal demand, will be eliminated under the pressure
of present-day competition.
Your factory connection, under these conditions, must be a
guarantee of successful, profitable business. No dealer can afford,
in these days of discriminating buying, to gamble his future
position on a line that has not the foundation of permanency-
The line must be complete—appealing alike to all classes of
buyers. The line must have an established name value—the
unwritten guarantee that puts confidence in the mind of your
prospect.
Every live dealer will recognize the Milton as such a line. Its
name value is established—proven. Its quality and value per-
mit you not only to meet competition, but to eliminate it. It is
a line that thrives in competition, for comparison shows to its
advantage.
To handle a line of unknown value is a mighty serious hazard
in the business of today. Line up with the Milton Dealers, who
face competition with confidence—in fact, relish a show-down of
comparative value.
President
The SMatchless SMilton
Line is Complete With
Upright Pianos
Player Pianos
Grand Pianos
Grand Player Pianos
Upright Expression Pianos
Upright Reproducing Pianos
Grand Reproducing Pianos
MUXON WAN©
542-544 West 36
CHICAGO OFFICE—12 22 KIMBALL BUILDING
SAN FRANCISCO OFFICE—462 PHELAN BUILDING