Music Trade Review
Issue: 1921 Vol. 73 N. 9 - Page 48
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
THE MUSIC TRADE REVIEW
NEW BRANCH IN TORONTO
FRANK BACON AND THE VOCALION
Columbia Co. Opens Wholesale Headquarters in
Toronto, Under Supervision of A. E. Landon
—News Concerning Columbia Officials
Star of "Lightnin'" Makes First Vocalion Rec-
ord—Bears Two Interesting Scenes From the
Play and Will Be Released in October
As announced recently, the Columbia Grapho-
phone Co. has completed plans whereby it will
open its own wholesale branch at Toronto. Ar-
rangements to this effect were completed a few
weeks ago and the branch is now serving Colum-
bia dealers in Toronto territory. A. E. Landon,
manager of Columbia interests in Canada, is ac-
tively in charge of the Toronto branch.
H. L. Pratt, branch service manager of the
company, spent the past week in Canada, visiting
the Toronto and Montreal branches. R. F. Bol-
ton, sales manager of the International record
department, also spent the week in Canada, con-
ferring with Mr. Landon regarding plans for
developing foreign language record business.
O. F. Benz, record sales manager of the Co-
lumbia Graphophone Co., is now making an ex-
tensive trip through Southern and Western ter-
ritory. Mr. Benz has already visited the At-
lanta, Dallas and New Orleans branches and will
probably call on Chicago and Minneapolis
branches before returning home.
H. L. Willson, vice-president and general man-
ager of the Columbia Co., is vacationing at Lake
Sunapee, N. H., taking a well-deserved rest.
Miss Mary S. Nelson, private secretary to Geo.
W. Hopkins, left Monday for a fortnight's vaca-
tion, which will comprise numerous automobile
trips through the East.
The big Vocalion record news this month is to
the effect that Frank Bacon, the star of "Light-
nin'," has been placed under contract to make
a number of talking records for the Vocalion.
He has already completed his first record, made
up of two bits of the play "Lightnin'," one side
being Mr. Bacon's version of the Reno divorce
court scene and on the other side his "Bee Story."
TRIBUTE TO G. W. HOPKINS
S'lver Bowl and Bound Volume of Letters of
Praise Presented to Vice-president of Colum-
bia Graphophone Co. by Advertising Club
Geo. W. Hopkins, vice-president and general
sales manager of the Columbia Graphophone
Co., was presented recently with a magnificent
silver bowl, together with a bound book of let-
ters by his associates in the New York Adver-
tising Club. Mr. Hopkins had just completed
two terms as president of this well-known or-
ganization and his regime was noteworthy for
the tremendous strides achieved by the Adver-
tising Club during this period.
The bound book of letters contains hundreds
of communications from members of the Ad-
vertising Club, all of which speak in the highest
terms of praise of the success attained by Mr.
Hopkins as president of the organization, con-
stituting as a whole a remarkable personal trib-
ute to Mr. Hopkins' efforts in behalf of the Ad-
vertising Club of New York.
CHILDREN'S RECORD WEEK
Columbia Dealers to Feature Educational Rec-
ords During Week of October 3
The Columbia Graphophone Co. has advised its
dealers that the week of October 3-8 has been
set aside as children's record week, and ad-
vertising literature, window display material,
newspaper advertising, posters, etc., will be fur-
nished to the dealers in order that they may take
full advantage of the sales possibilities of this
week.
In announcing the children's record week the
educational department of the Columbia Grapho-
phone Co. suggested to the dealers that they
carry in stock one or more type D-2 Grafonolas
and Pushmobiles, with a sufficient quantity and
variety of educational records. It was also sug-
gested that the dealer endeavor to get the local
school superintendent and music supervisor into
the store, play records for them, make arrange-
ments for placing a Grafonola and records in the
schools on trial and establish a permanent and
cordial basis of co-operation with the schools.
The rapid growth of the Robert Blair Co., of
Pocatello, Idaho, wholesale and retail music
house, has necessitated an increase in the capital
stock of the company from $15,000 to $25,000.
AUGUST 27,
1921
io double
Vourlncome
F. c. itann
Frank Bacon
The record, which will be known as 14224, will
be released with the Vocalion list for October.
Mr. Bacon in "Lightnin'" has won a country-
wide reputation, even though the show has never
left New York. The production has, however,
enjoyed the longest continuous run in the his-
tory of Broadway productions, and Mr. Bacon's
clever work in the piece has won the plaudits
of many thousands of out-of-town people. It is
expected, therefore, that his record of the two
scenes from the play will prove distinctly popu-
lar and help fill the apparent demand for talking
records by men of note.
In ihis later records Mr. Bacon will not con-
fine himself to bits from "Lightnin'," but will
record considerable other material of interest
with which he is thoroughly familiar. This will
be welcome news to a host of Mr. Bacon's
admirers.
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music mer-
chants have proved the above made
statement true and thousands of retail
music merchants have looked to T h e
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
OPENS VICTROLA PARLORS
GiRARD, O., August 15.—Roy E. Purdum an-
nounced the opening of an exclusive Victrola
Parlor on Saturday, August 13, in the P. & O.
waiting room building here. He has an up-to-
date music shop, and besides the Victrola and
records will handle musical merchandise and
sheet music.
ADAMO DIDUR IN BUENOS AIRES
Adamo Didur, exclusive Pathe artist and fa-
mous bass of the Metropolitan Opera Co., is
appearing in Buenos Aires at the Teatro Colon.
His plans were to join his daughter in Poland,
but a flattering offer has induced him to post-
pone the trip until after the South American
engagement.
The Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry.
Some book, eh? Yes, and some encyclo-
pedia of the kind of information that
will positively double your income.
Don't miss your chance.
coupon now.
Send in the
NEW POST FOR C. B. MASON
Chas. B. Mason, associated with the New York
Talking Machine Co., Victor wholesaler for the
past two years, has been appointed assistant sales
manager of the company. Mr. Mason is one of
the most popular members of the local Victor
trade and his promotion to his new post will
undoubtedly be welcome news to Victor dealers
in the metropolitan district.
Rosalie Miller, Pathe soprano, is appearing in
recital work in England.
TALKING MACHINE WORLD,
373 Fourth Ave., New York City.
Please enter my subscription for one year. I want t«
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover
cost of same.
Name
Firm
Street
Citv and State
44
THE MUSIC TRADE REVIEW
NEW BRANCH IN TORONTO
FRANK BACON AND THE VOCALION
Columbia Co. Opens Wholesale Headquarters in
Toronto, Under Supervision of A. E. Landon
—News Concerning Columbia Officials
Star of "Lightnin'" Makes First Vocalion Rec-
ord—Bears Two Interesting Scenes From the
Play and Will Be Released in October
As announced recently, the Columbia Grapho-
phone Co. has completed plans whereby it will
open its own wholesale branch at Toronto. Ar-
rangements to this effect were completed a few
weeks ago and the branch is now serving Colum-
bia dealers in Toronto territory. A. E. Landon,
manager of Columbia interests in Canada, is ac-
tively in charge of the Toronto branch.
H. L. Pratt, branch service manager of the
company, spent the past week in Canada, visiting
the Toronto and Montreal branches. R. F. Bol-
ton, sales manager of the International record
department, also spent the week in Canada, con-
ferring with Mr. Landon regarding plans for
developing foreign language record business.
O. F. Benz, record sales manager of the Co-
lumbia Graphophone Co., is now making an ex-
tensive trip through Southern and Western ter-
ritory. Mr. Benz has already visited the At-
lanta, Dallas and New Orleans branches and will
probably call on Chicago and Minneapolis
branches before returning home.
H. L. Willson, vice-president and general man-
ager of the Columbia Co., is vacationing at Lake
Sunapee, N. H., taking a well-deserved rest.
Miss Mary S. Nelson, private secretary to Geo.
W. Hopkins, left Monday for a fortnight's vaca-
tion, which will comprise numerous automobile
trips through the East.
The big Vocalion record news this month is to
the effect that Frank Bacon, the star of "Light-
nin'," has been placed under contract to make
a number of talking records for the Vocalion.
He has already completed his first record, made
up of two bits of the play "Lightnin'," one side
being Mr. Bacon's version of the Reno divorce
court scene and on the other side his "Bee Story."
TRIBUTE TO G. W. HOPKINS
S'lver Bowl and Bound Volume of Letters of
Praise Presented to Vice-president of Colum-
bia Graphophone Co. by Advertising Club
Geo. W. Hopkins, vice-president and general
sales manager of the Columbia Graphophone
Co., was presented recently with a magnificent
silver bowl, together with a bound book of let-
ters by his associates in the New York Adver-
tising Club. Mr. Hopkins had just completed
two terms as president of this well-known or-
ganization and his regime was noteworthy for
the tremendous strides achieved by the Adver-
tising Club during this period.
The bound book of letters contains hundreds
of communications from members of the Ad-
vertising Club, all of which speak in the highest
terms of praise of the success attained by Mr.
Hopkins as president of the organization, con-
stituting as a whole a remarkable personal trib-
ute to Mr. Hopkins' efforts in behalf of the Ad-
vertising Club of New York.
CHILDREN'S RECORD WEEK
Columbia Dealers to Feature Educational Rec-
ords During Week of October 3
The Columbia Graphophone Co. has advised its
dealers that the week of October 3-8 has been
set aside as children's record week, and ad-
vertising literature, window display material,
newspaper advertising, posters, etc., will be fur-
nished to the dealers in order that they may take
full advantage of the sales possibilities of this
week.
In announcing the children's record week the
educational department of the Columbia Grapho-
phone Co. suggested to the dealers that they
carry in stock one or more type D-2 Grafonolas
and Pushmobiles, with a sufficient quantity and
variety of educational records. It was also sug-
gested that the dealer endeavor to get the local
school superintendent and music supervisor into
the store, play records for them, make arrange-
ments for placing a Grafonola and records in the
schools on trial and establish a permanent and
cordial basis of co-operation with the schools.
The rapid growth of the Robert Blair Co., of
Pocatello, Idaho, wholesale and retail music
house, has necessitated an increase in the capital
stock of the company from $15,000 to $25,000.
AUGUST 27,
1921
io double
Vourlncome
F. c. itann
Frank Bacon
The record, which will be known as 14224, will
be released with the Vocalion list for October.
Mr. Bacon in "Lightnin'" has won a country-
wide reputation, even though the show has never
left New York. The production has, however,
enjoyed the longest continuous run in the his-
tory of Broadway productions, and Mr. Bacon's
clever work in the piece has won the plaudits
of many thousands of out-of-town people. It is
expected, therefore, that his record of the two
scenes from the play will prove distinctly popu-
lar and help fill the apparent demand for talking
records by men of note.
In ihis later records Mr. Bacon will not con-
fine himself to bits from "Lightnin'," but will
record considerable other material of interest
with which he is thoroughly familiar. This will
be welcome news to a host of Mr. Bacon's
admirers.
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music mer-
chants have proved the above made
statement true and thousands of retail
music merchants have looked to T h e
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
OPENS VICTROLA PARLORS
GiRARD, O., August 15.—Roy E. Purdum an-
nounced the opening of an exclusive Victrola
Parlor on Saturday, August 13, in the P. & O.
waiting room building here. He has an up-to-
date music shop, and besides the Victrola and
records will handle musical merchandise and
sheet music.
ADAMO DIDUR IN BUENOS AIRES
Adamo Didur, exclusive Pathe artist and fa-
mous bass of the Metropolitan Opera Co., is
appearing in Buenos Aires at the Teatro Colon.
His plans were to join his daughter in Poland,
but a flattering offer has induced him to post-
pone the trip until after the South American
engagement.
The Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry.
Some book, eh? Yes, and some encyclo-
pedia of the kind of information that
will positively double your income.
Don't miss your chance.
coupon now.
Send in the
NEW POST FOR C. B. MASON
Chas. B. Mason, associated with the New York
Talking Machine Co., Victor wholesaler for the
past two years, has been appointed assistant sales
manager of the company. Mr. Mason is one of
the most popular members of the local Victor
trade and his promotion to his new post will
undoubtedly be welcome news to Victor dealers
in the metropolitan district.
Rosalie Miller, Pathe soprano, is appearing in
recital work in England.
TALKING MACHINE WORLD,
373 Fourth Ave., New York City.
Please enter my subscription for one year. I want t«
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover
cost of same.
Name
Firm
Street
Citv and State
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