Music Trade Review

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AUGUST 27,
1921
THE
MUSIC
TRADE
REVIEW
43
CARUSO CONCERT IN LOS ANGELES
PATHE MACHINES ON ELKS' TRAINS
DEVISES PARCEL POST GUIDE
5,000 People Attend Memorial to Late Tenor—
Victrola Plays Records Supplied by Local
Dealer—Crossing the Continent by Auto
Four Phonographs and Liberal Supply of Rec-
ords Entertain Philadelphia Elks on Their
Way to Los Angeles Convention
Chart Drafted by E. B. Hyatt, of Hyatt Talking
Machine Co., Portland, of Great Value and Is
Used by Local Post Office
Los ANGELES, CAL., August 19.—About 5,000 per-
sons attended an impressive free concert and
recital at Grauman's Million Dollar Theatre re-
cently, arranged by the Los Angeles Evening
Kxpress and Mr. Graunian as a memorial tribute
to Caruso. In addit'on to an organ recital and
one or two violin solos, the chief feature of the
concert was the playing of a number of Caruso's
records on a period model Victrola. Each of
the Victrola stores of Los Angeles contributed
a record for the recital and sent a representative
to play it. The acoustic properties of the theatre
are so excellent that the records sounded ex-
traordinarily well and lifelike.
Two well-known Canadians, J. A. Sabine and
R L. Tamplin, are crossing the continent over-
land by auto, Toronto to Los Angeles. J. A.
Sabine is very well known in Canada as the suc-
cessful senior partner of the Music Supply Co.,
Columbia distributor for the Province of On-
tario. R. L. Tamplin is a music dealer in Wind-
sor, Ontario, Canada. Both gentlemen have
sold out their interests in Canada and will open
a chain of phonograph stores in southern Cali-
fornia.
PHILADELPHIA, PA., August 22.—The Philadel-
phia delegation of Elks to the Los Angeles con-
vention carried with them on the three special
trains four Pathe instruments.
In the private car of C. H. Grakelow, Exalted
Ruler in Philadelphia, has been placed an Ac-
tuelle J. There was also on th s train a ma-
hogany No. 16 and an instrument of the same
type on each of the other two trains. With each
phonograph were supplied eighteen Actuelle rec-
ords. The Pathe instruments were supplied to
the convention party by the Pathe Shop, at
1026 Chestnut street.
-?
PORTLAND, ORE., August 19.—The Portland busi-
ness men and all others who have occasion to
use the parcel post system from Portland to the
zones in Oregon, Washington and Idaho have
to thank E. B. Hyatt, of the Hyatt Talking Ma-
chine Co., for simplifying their efforts in ascer-
taining the postal rates on packages. Mr. Hyatt
has prepared a chart showing the class and the
rate of postage due, which can be seen at a
glance. He has had the chart copyrighted and
it is now used at all of the windows in the main
post office of Portland and at all of the branch
offices in the city. If one should go to the post
office in Portland and ask for a postal guide that
would give him the above information he is
immediately referred to the Hyatt Talking Ma-
chine Co.
WEYJVUNN HANDLING THE MOTROLA
Philadelphia House Secures Wholesale Agency
for the Jones Motrola
PHILADELPHIA, PA., August 22.—H. A. Weymann
& Son, Inc., of this city, have been appointed
by Jones-Motrola, Inc., of New York City, ex-
clusive wholesale representatives in Eastern
Pennsylvania, New Jersey and Delaware for
the Motrola, the electric self-winding mecha-
nism attachable to any make of talking machine.
Simultaneously with this announcement H. A.
vVeymann & Son, Inc., have announced the
new Motrola with universal motor to retail at
$19.50 instead of $30, which was the price of
the former model. The Motrola has been na-
tionally advertised and careful co-operation with
the dealer is planned through the free distribu-
tion of window display signs and circulars for
the dealers' use.
NEW EDITION OF MUSIC BOOK
Victor Co. Announces Issuance of Revised Edi-
tion of "What We Hear in Music"
The Victor Talking Machine Co. announces
that a new revised edition of the book, "What
We Hear in Music," by Anne Shaw Faulkner,
will be available for distribution about Septem-
ber 1. This work in its earlier form is quite
familiar to the trade, for it has been accepted
as an authoritative reference and textbook on
the teaching of music history and appreciation
by colleges, conservatories and schools and also
in the home. The issuance of the revised edi-
tion is in response to a strong and persistent
demand that has developed for the book.
TO HANDLE EDISON EXCLUSIVELY
Reed, French Piano Co., Portland, Closes Out
• . > Other Lines of Machines and Records
PORTLAND, ORE., August 19.—The Reed, French
Piano Co. will hereafter be an exclusive Edison
dealer, having disposed of its other lines of
goods. M. C. Collins, in charge of the depart-
ment, is an Edison enthusiast and says that one
can sell easily what one believes in. The Edi-
son "Broadway Flashes" are very popular.
ANNOUNCES THE SONORA PIANO
Sonora Phonograph Co. Adds Pianos and Player-
Pianos to Its Line—Will Be Merchandised
Through Jobbers and Dealers
The Sonora Phonograph Co., New York, has
announced the addition to its line of the Sonora
piano and player-piano, and these new products,
combined with the Sonora phonograph, will give
the company complete representation in the
musical field. This important announcement has
been received with enthusiasm by Sonora deal-
ers everywhere, who have been quick to appre-
ciate the unlimited sales possibilities of a piano
and player-piano bearing the name "Sonora."
In a chat with The Review Geo. E. Brightson,
president of the company, stated that it is the
intention of the Sonora Phonograph Co. to mer-
chandise its pianos and players both through
jobbers and dealers direct, depending upon the
conditions in the various territories. For the
time being the Sonora line of pianos and players
will consist of uprights only, although in the
near future it is expected that grand pianos and
grand player-pianos will be added to the line.
There will be only one style of the Sonora
upright piano, which will retail at $500, and two
styles of the Sonora player-piano, retailing at
$700 and $800. The quality of Sonora pianos
and player-pianos will be in complete accord
with the fame and rtnown of the Sonora phono-
graph, which has won for itself international
prestige and popularity.
The factory for the production of Sonora
pianos and player-pianos is located in the East,
and the same executive and sales organization
that is merchandising the Sonora phonograph
will also merchandise the piano line. These in-
struments will be on display at the handsome
Fifth avenue salons of the Sonora Phonograph
Co. at 665 Fifth avenue, New York, and the mag-
nificent furnishings in these warerooms will form
a fitting background for the presentation of the
new Sonora piano.
From a publicity angle, the addition of pianos
and player-pianos to the Sonora line is keenly
interesting, for it will enable the Sonora dealer
to use his newspaper space to maximum advan-
tage. Joseph Wolff, treasurer of the Sonora
Phonograph Co., will devote a considerable part
of his time and activities to the executive end
of the new branch of the business, and Sonora
jobbers and dealers are collaborating with him
in planning an extensive sales campaign.
DANCING RECORDS PROVE POPULAR
Lada, celebrated dancer and Pathe star, re-
cently returned from a successful tour to the
Pacific Coast to her Summer home, Strattsburg-
on-the-Hudson. H e r various dance numbers on
Pathe records for the teaching of- dancing are
proving in popular demand. : •- -
• . .
VICTROLA USED IN CHURCH
G. C. Wille Co. Furnishes Victrola for Use at
Service in Honor of Caruso
CANTON, O., August 22.—The George C. Wille
Co., Victrola dealer here, co-operated with Rev.
William Hayes Longsworth, pastor of the First
Congregational Church, Sunday night, in what
the pastor termed "An Evening With Caruso."
Rev. Longsworth spoke on the life of Caruso.
The Wille Co. sent a large phonograph to the
church and many of Caruso's most popular rec-
ords were piayed, including solos in English
and Italian and some of his big quartet and
sextet numbers sung with other stars of the Met-
ropolitan.
PLACES MACHINES IN FIRE HOUSES
Benway Bros., Pathe Dealers in Lincoln, Neb.,
Try Out New Plan With Great Success
LINCOLN, NEB., August 22.—Edwin N. Kane,
manager of the outside sales staff of Benway
Bros., Pathe dealers of this city, has been de-
voting much attention to fire houses. Mr. Kane
first obtained permission from the fire commis-
sioner to place a Pathe phonograph in the fifteen
fire houses, and the stunt resulted in a good
proportion of sales. It. was also found that these
fire house sales resulted in three more imme-
diate sales to individual firemen for their homes.
NEW ISSUE OF VICTOR SCHOOL BOOK
Revised Edition of "The Victrola in Rural
Schools" to Be Ready About September 1
The educational department of the Victoi
Talking Machine Co. announces that on or about
September 1 a new revised edition of the educa-
tional booklet, "The Victrola in Rural Schools,"
will be ready for distribution. This book has
proven of particular interest and value to teach-
ers of school music in all sections of the coun-
try. It was first issued about six years ago and
the demand for the work has made necessary the
frequent printing of new editions.
ETHEL LEGINSKA IN LONDON
Ethel Leginska, whose piano records are in-
cluded in the Pathe repertoire, made her first
public appearance in more than two years in a
concert with the London String Quartet at
Aeolian Hall, London, recently. Miss Leginska
has paid a visit to Paris and has played at a
number of private musicales. She is expected to
return to New York, late in September.