Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
AUGUST 6,
1921
THE MUSIC TRADE REVIEW
While Prices Are Down
S
H R E W D Columbia
dealers are looking
ahead to the big business
that's sure to come this fall
and holiday season.
They're preparing for this
big business with courage
and confidence.
They know that Colum-
bia Grafonola prices have
reached the low level, that
they can sell the latest
models with many modern
exclusive improvements
for less money than older
designs of phonographs with
none of these features. They
know that their percentage
of profit remains exactly
the same.
They know that when
they want Columbia Grafo-
nolas, they'll want them in
a hurry.
They know that stocks of
Grafonolas are ample now
—at these big savings—and
that Grafonolas cannot be
made overnight.
Shrewd Columbia dealers
will be prepared. From La-
bor Day toNewYear'sthey'll
cash in on the courage and
confidence they show now.
COLUMBIA GRAPHOPHONE COMPANY
NEW
YORK
GRAFONOLA
9