Music Trade Review
Issue: 1921 Vol. 73 N. 22 - Page 56
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
NOVEMBER 26, 1921
WINDOWS FEATURING SHEET MUSIC
Attractive and Distinctive Window Displays of
Sheet Music Dealers Are Indicative of the
Increasing Trend in This Direction
Sheet music dealers are more and more realiz-
ing the great value of window display space.
The progress made in the dressing of store fronts
is becoming quite marked. Probably the greatest
reason for the advance made in this direction is
the returns which invariably result from unique
and attractive displays.
Among the photographs of recent displays that
have been forwarded to The Review is that of
the window of C. C. Baker, Columbus, O., shown
herewith. It is, indeed, an attractive exhibit and
features most advantageously the Jerome H.
Remick & Co. success, "Tea Leaves." From an
artistic standpoint it is probably one of the best
showings of the season.
As a creator of sales, a recent window in the
Grunewald store, New Orleans, La., was a good
example. In this the Leo Feist, Inc., song and
instrumental number, "Sweetheart," was given
an exclusive display in an exceptionally large
window. The accompanying reproduction shows
the advantages of displaying sheet music in con-
nection with talking machine records and player
& Go.
FRANCISCO
the WEST
with pianos. The title pages of the Sam Fox
INTERESTING NEW DITSON MUSIC
Pub. Co. song, "Na-Jo," are attractively ar-
ranged in the center of the window with a player Three Groups of Songs for.Children by Chas.
and a straight piano on either side and the rec-
Wakefield Cadman Head an Unusually Attrac-
ords and rolls of the number are displayed in a
tive List—Some of the Other Features
manner that adds to the attractiveness of the
window.
The interesting features of the latest releases
While it is true that sheet music sales are on of the Oliver Ditson Co., Boston, are three
C. C. Baker's Exhibit of Remick Hit
"Na-Jo" as Featured by Jenkins' Sons Music Co.
rolls. In this particular instance, in addition to the increase, they are not so abundant as to gioups of selections from the compositions of
a good display of title pages, the Victor record forestall the average dealer from taking every
Charles Wakefield Cadman that are unusual in
of the number by the Paul Whiteman Orchestra" advantage of means that will create additional
many particulars. The first of the books is en-
is given prominence.
titled "A Country
Another window that can hardly be overlooked
Vacation" and in-
in the mention of successful displays is the win-
cludes eight descrip-
dow of the J. \V. Jenkins' Sons Music Co., Kan-
tive pieces for the
sas City, Mo. Here sheet music is displayed
piano written around
the experiences of
T W O SONGS JUST OFF THE PRESS
two children on their
Summer h o l i d a y .
There's a Little Lass in Scotland'
The second book,
and My Nellie Lies Sleeping"
"Saturday in Town,"
Publilhed by
includes ten descrip-
FLORA ULRICH, Grand Rapids, Mich.
tive features regard-
ing the experiences
of the same young-
sters in the city,
wh le the third vol-
Instrumental Fox-trot
ume, "A Visit to
Grandma's,"
a n d
containing ten du-
scriptive
pieces,
Is Different—New Idea
should require IKI
PUBLISHED BY
explanation.
THE METRO MUSIC CO.
All the selections
Feist Number Displayed by Grunewald
Gaiety Theatre Building
a r e calculated to
B'way at 46th St.
New York City
sales. Much attention, therefore, should be given make a particularly strong appeal to children,
to the treatment of windows, as it is proving, and serve to show a new side of Mr. Cadman
YOUR JOBBER CAN SUPPLY YOU
beyond a doubt, that a window is a most valuable as a composer with a genuine understanding of
the tastes of little ones.
aid in creating retail sales.
"WHEN YOU GAVE
Other new Ditson publications include: "A
Little
Town in Bethlehem," a Christmas song
Will
Collins
has
been
appointed
Detroit
YOUR HEART TO ME"
manager for the Triangle Music Co. This by Phillips Brooks, with music by Louis R.
A charming semi-classic
Four keys. F. G. A Hat and B flat
company recently took over Eugene West's fox- Dressier; a new song by Marion Bauer, "The
Published by ARTHUR R. GRANT
trot success, "Thrills," and, it is understood, will Epitaph of a Butterfly," and two poems by Sara
Teasdale set to music by William Arms Fisher.
exploit the work on a national scale.
1547 Broadway
New York City
"THE MOOCH"
"THE MOOCH"
THE
MUSIC TRADE
REVIEW
NOVEMBER 26, 1921
WINDOWS FEATURING SHEET MUSIC
Attractive and Distinctive Window Displays of
Sheet Music Dealers Are Indicative of the
Increasing Trend in This Direction
Sheet music dealers are more and more realiz-
ing the great value of window display space.
The progress made in the dressing of store fronts
is becoming quite marked. Probably the greatest
reason for the advance made in this direction is
the returns which invariably result from unique
and attractive displays.
Among the photographs of recent displays that
have been forwarded to The Review is that of
the window of C. C. Baker, Columbus, O., shown
herewith. It is, indeed, an attractive exhibit and
features most advantageously the Jerome H.
Remick & Co. success, "Tea Leaves." From an
artistic standpoint it is probably one of the best
showings of the season.
As a creator of sales, a recent window in the
Grunewald store, New Orleans, La., was a good
example. In this the Leo Feist, Inc., song and
instrumental number, "Sweetheart," was given
an exclusive display in an exceptionally large
window. The accompanying reproduction shows
the advantages of displaying sheet music in con-
nection with talking machine records and player
& Go.
FRANCISCO
the WEST
with pianos. The title pages of the Sam Fox
INTERESTING NEW DITSON MUSIC
Pub. Co. song, "Na-Jo," are attractively ar-
ranged in the center of the window with a player Three Groups of Songs for.Children by Chas.
and a straight piano on either side and the rec-
Wakefield Cadman Head an Unusually Attrac-
ords and rolls of the number are displayed in a
tive List—Some of the Other Features
manner that adds to the attractiveness of the
window.
The interesting features of the latest releases
While it is true that sheet music sales are on of the Oliver Ditson Co., Boston, are three
C. C. Baker's Exhibit of Remick Hit
"Na-Jo" as Featured by Jenkins' Sons Music Co.
rolls. In this particular instance, in addition to the increase, they are not so abundant as to gioups of selections from the compositions of
a good display of title pages, the Victor record forestall the average dealer from taking every
Charles Wakefield Cadman that are unusual in
of the number by the Paul Whiteman Orchestra" advantage of means that will create additional
many particulars. The first of the books is en-
is given prominence.
titled "A Country
Another window that can hardly be overlooked
Vacation" and in-
in the mention of successful displays is the win-
cludes eight descrip-
dow of the J. \V. Jenkins' Sons Music Co., Kan-
tive pieces for the
sas City, Mo. Here sheet music is displayed
piano written around
the experiences of
T W O SONGS JUST OFF THE PRESS
two children on their
Summer h o l i d a y .
There's a Little Lass in Scotland'
The second book,
and My Nellie Lies Sleeping"
"Saturday in Town,"
Publilhed by
includes ten descrip-
FLORA ULRICH, Grand Rapids, Mich.
tive features regard-
ing the experiences
of the same young-
sters in the city,
wh le the third vol-
Instrumental Fox-trot
ume, "A Visit to
Grandma's,"
a n d
containing ten du-
scriptive
pieces,
Is Different—New Idea
should require IKI
PUBLISHED BY
explanation.
THE METRO MUSIC CO.
All the selections
Feist Number Displayed by Grunewald
Gaiety Theatre Building
a r e calculated to
B'way at 46th St.
New York City
sales. Much attention, therefore, should be given make a particularly strong appeal to children,
to the treatment of windows, as it is proving, and serve to show a new side of Mr. Cadman
YOUR JOBBER CAN SUPPLY YOU
beyond a doubt, that a window is a most valuable as a composer with a genuine understanding of
the tastes of little ones.
aid in creating retail sales.
"WHEN YOU GAVE
Other new Ditson publications include: "A
Little
Town in Bethlehem," a Christmas song
Will
Collins
has
been
appointed
Detroit
YOUR HEART TO ME"
manager for the Triangle Music Co. This by Phillips Brooks, with music by Louis R.
A charming semi-classic
Four keys. F. G. A Hat and B flat
company recently took over Eugene West's fox- Dressier; a new song by Marion Bauer, "The
Published by ARTHUR R. GRANT
trot success, "Thrills," and, it is understood, will Epitaph of a Butterfly," and two poems by Sara
Teasdale set to music by William Arms Fisher.
exploit the work on a national scale.
1547 Broadway
New York City
"THE MOOCH"
"THE MOOCH"
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