Music Trade Review

Issue: 1921 Vol. 73 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
NOVEMBER 26, 1921
WINDOWS FEATURING SHEET MUSIC
Attractive and Distinctive Window Displays of
Sheet Music Dealers Are Indicative of the
Increasing Trend in This Direction
Sheet music dealers are more and more realiz-
ing the great value of window display space.
The progress made in the dressing of store fronts
is becoming quite marked. Probably the greatest
reason for the advance made in this direction is
the returns which invariably result from unique
and attractive displays.
Among the photographs of recent displays that
have been forwarded to The Review is that of
the window of C. C. Baker, Columbus, O., shown
herewith. It is, indeed, an attractive exhibit and
features most advantageously the Jerome H.
Remick & Co. success, "Tea Leaves." From an
artistic standpoint it is probably one of the best
showings of the season.
As a creator of sales, a recent window in the
Grunewald store, New Orleans, La., was a good
example. In this the Leo Feist, Inc., song and
instrumental number, "Sweetheart," was given
an exclusive display in an exceptionally large
window. The accompanying reproduction shows
the advantages of displaying sheet music in con-
nection with talking machine records and player
& Go.
FRANCISCO
the WEST
with pianos. The title pages of the Sam Fox
INTERESTING NEW DITSON MUSIC
Pub. Co. song, "Na-Jo," are attractively ar-
ranged in the center of the window with a player Three Groups of Songs for.Children by Chas.
and a straight piano on either side and the rec-
Wakefield Cadman Head an Unusually Attrac-
ords and rolls of the number are displayed in a
tive List—Some of the Other Features
manner that adds to the attractiveness of the
window.
The interesting features of the latest releases
While it is true that sheet music sales are on of the Oliver Ditson Co., Boston, are three
C. C. Baker's Exhibit of Remick Hit
"Na-Jo" as Featured by Jenkins' Sons Music Co.
rolls. In this particular instance, in addition to the increase, they are not so abundant as to gioups of selections from the compositions of
a good display of title pages, the Victor record forestall the average dealer from taking every
Charles Wakefield Cadman that are unusual in
of the number by the Paul Whiteman Orchestra" advantage of means that will create additional
many particulars. The first of the books is en-
is given prominence.
titled "A Country
Another window that can hardly be overlooked
Vacation" and in-
in the mention of successful displays is the win-
cludes eight descrip-
dow of the J. \V. Jenkins' Sons Music Co., Kan-
tive pieces for the
sas City, Mo. Here sheet music is displayed
piano written around
the experiences of
T W O SONGS JUST OFF THE PRESS
two children on their
Summer h o l i d a y .
There's a Little Lass in Scotland'
The second book,
and My Nellie Lies Sleeping"
"Saturday in Town,"
Publilhed by
includes ten descrip-
FLORA ULRICH, Grand Rapids, Mich.
tive features regard-
ing the experiences
of the same young-
sters in the city,
wh le the third vol-
Instrumental Fox-trot
ume, "A Visit to
Grandma's,"
a n d
containing ten du-
scriptive
pieces,
Is Different—New Idea
should require IKI
PUBLISHED BY
explanation.
THE METRO MUSIC CO.
All the selections
Feist Number Displayed by Grunewald
Gaiety Theatre Building
a r e calculated to
B'way at 46th St.
New York City
sales. Much attention, therefore, should be given make a particularly strong appeal to children,
to the treatment of windows, as it is proving, and serve to show a new side of Mr. Cadman
YOUR JOBBER CAN SUPPLY YOU
beyond a doubt, that a window is a most valuable as a composer with a genuine understanding of
the tastes of little ones.
aid in creating retail sales.
"WHEN YOU GAVE
Other new Ditson publications include: "A
Little
Town in Bethlehem," a Christmas song
Will
Collins
has
been
appointed
Detroit
YOUR HEART TO ME"
manager for the Triangle Music Co. This by Phillips Brooks, with music by Louis R.
A charming semi-classic
Four keys. F. G. A Hat and B flat
company recently took over Eugene West's fox- Dressier; a new song by Marion Bauer, "The
Published by ARTHUR R. GRANT
trot success, "Thrills," and, it is understood, will Epitaph of a Butterfly," and two poems by Sara
Teasdale set to music by William Arms Fisher.
exploit the work on a national scale.
1547 Broadway
New York City
"THE MOOCH"
"THE MOOCH"
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
NOVEMBER 26, 1921
INVESTIGATING ALLEGED GRAFT
Music Publishers' Protective Association Look-
ing Into Tactics Adopted by Some Orchestra
Leaders for "Nicking" Publishers
Success!
These FOUR factors are wholly responsi-
ble for the successful promotion of every busi-
ness.
Picking a good location.
Conducting: a neat and attractive
store.
Employing clerks who are courte-
ous and intelligent.
Handling only merchandise of de-
pendable and known value.
"CENTURY CERTIFIED EDITION" rep-
resents the biggest value known in sheet
music.
It's equal to and in many respects supe-
rior to the best published, yet it costs your
customers but ISc and nets you 10c a copy on
every sheet sold. Besides, it's nationally ad-
vertised lor your direct benefit.
It's handling and featuring such nation-
ally known lines like "CENTURY" that makes
your road to success a sure and easy one.
Co-operation with the national advertiser
is likewise essential. CENTURY hook-ups
sent FREE on request.
Century Music Publishing Co.
235 West 40th Street, N. Y.
JOE MITTENTHAL TO PUBLISH
Joe Mittenthal, formerly connected with the
Broadway Music Corp., has entered the ranks
of the music publishers. He will have asso-
ciated with him Mort Beck, the well-known
traveling salesman.
SONGS THAT SELL
Dealers who stock and display these
songs obtain gratifying results.
"THE LILAC TREE"
"HOME SWEET HOME
LULLABY"
"SOMEWHERE SOMEDAY"
"WHEN YOUR SHIP
COMES I N "
"IN THE AFTERGLOW"
Write for Special Introductory Offer
Hinds, Hayden & Eldredge, Inc.
11 Union Square
m
New York City
EDITION BEAUTIFUL:

No music store is complete without
EDITION
BEAUTIFUL
1600 live dealer* will testify to its
success.
It Is carefully edited.
It is the most beautiful edition pub-
lished.
The Investment is Insignificant.
The results are tremendous.
Write for particulars today.
C. C. CHURCH AND COMPANY
HARTFORD, CONNECTICUT
Hartford—New York—London—Paris—Sydney
The Music Publishers' Protective Association,
which has been successful in eliminating many
evils from the publishing field, is giving much
serious consideration to what is termed "graft"
by orchestra leaders. This development has re-
sulted from the fact that some of the largest
orchestra leaders had from time to time made
special arrangements of numbers for publishers
for fees which invariably they were justified in
receiving. More recently, however, the smaller
orchestra leaders have attempted, under the
guise of making a special arrangement, to extort
money from publishers for rendering popular
numbers.
Not only has this situation developed into a
form of graft for which there is no return, but
the special arrangements made by hundreds of
orchestra leaders invariably do an injustice to
the melody of the song. Much complaint has
been made in recent months that the orchestras
fail to render melodies in their original form; in
fact, often the whole theme of a number is dis-
torted.
Graft is bad enough, but to have to pay fees
for the abuse of a composition is hardly to be
countenanced. Action on the part of the Music
Publishers' Protective Association will, undoubt-
edly, be welcomed.
"SUZETTE" A NEWjUUSICAL SHOW
"Suzette," a new musical production, opened
in Stamford, Conn., on Friday evening of last
week, and is slated to open at the Princess The-
atre, New York, late this week. Edward B.
Perkins is the producer, by special arrangements
with F. Ray Comstock. Ray Dixon is respon-
sible for the book and lyrics and the music is by
Arthur H. Gutman. Among the songs are
"Dream of To-morrow," "Gypsy Rose," "Honey
Love Moon" and "Sweetheart Mine." Leo Feist,
Inc., publishes the score.
NEW SCOREjnnVAN CARYLL
Ivan Caryll, one of the most successful musi-
cal comedy composers, has, in collaboration with
Guy Bolton and Clifford Grey, written a new
musical show which is booked for early pro-
duction. It is entitled "The Hotel Mouse," and
the score will be published by Chappell-Harms,
Inc.
BIG SELLERS
selected from the
Popular Standard
Pictorial Catalog
M. Witmark & Sons
You cant go
wrong with
\
•WHEN FRANCIS DANCES WITH ME"
"TEN LITTLE FINGERS AND TEN LIT-
TLE TOES"
"GEORGIA ROSE"
"WABASH BLUES"
"NO ONE'S FOOL"
"IN THE OLD TOWN HALL"
"MELON TIME IN DIXIELAND"
"ONE KISS"
"PEGGY O'NEIL"
"CHERIE"
"I'M NOBODY'S BABY"
"MY MAN" (MON HOMME)
"WANG WANG BLUES"
"SWEETHEART"
"PULLMAN PORTER BLUES"
"WINNING WAYS"
"HAWAIIAN CHIMES"
Write for Dealers'
LEO. FEIST,
Prices
Inc., FEIST Bid*., New York
HANDY BROS^NEW SONG
Handy Bros, are the publishers of the song,
"Sweet Little Pilgrim," which has been featured
on the SS. "South Shore," that sails regularly
from Boston to Plymouth, Mass. "Sweet Little
Pilgrim" is by Deecort Hammitt, of Alcester,
S D., who is also director of the Alcester Com-
munity Band and Deecort's Original Orchestra in
that city.
jfnotfier Sunshine Of Your Smile
Love Sends
A Little Gift
Of Roses
H A R M S iNC.62WEST45 T - H S!NEWY0RK
BIG SELLING SONGS
WOLFE GILBERT'S- TERRIFIC HIT
DOWN YONDER
SHADOW LANE
Beautiful Waltz Song
LITTLE CRUMBS OF HAPPINESS
CROONING
THAT'S HOW I BELIEVE IN YOU
JABBERVVOCKY
STAND UP AND SING FOR YOUR FATHER
AN OLD-TIME TUNE
KENTUCKY BLUES (I've Got the Bluet* for Old
Kentucky)
FANCIES
THERE'S A DOWN-IN-DIXIE FEELING HANG-
ING ROUND ME
ROSE OF MY SOUL
LOVE WILL RETURN IN THE SPRING
HOW IS IT BY YOU? BY ME IT'S FINE
WHY DON'T YOU SMILE?
WHICH HAZEL?
HEAVEN IS LIKE DIXIE, AFTER ALL
TELL MB YOUR DAY DREAMS
WHERE THERE'S A WILL THERE'S A WAY
WHERE WERE YOU?
EVERYBODY'S WELCOME IN DIXIE
Special—WYOMING
SLUMBERLAND
Fox-trot Song
MY BUDDING ROSE
A Steady Seller
IF YOU LIKE ME LIKE I
LIKE YOU
A Baby's Plea to Her Absent Daddy
ON A MOONLIGHT NIGHT
A High Class Ballad
THE LATEST SENSATIONAL HIT
STOP! REST AWHILE
BLUES NOVELTY FOX-TROT
L. WOLFE GILBERT MUSIC CORP.
167 West 47th Street
NEW YORK

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