Music Trade Review
Issue: 1921 Vol. 73 N. 2 - Page 39
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
JULY 9, 1921
MUSIC TRADE
39
REVIEW
Another Smashing Hit
"Do You Ever
Think of Me"
Successor to "Whispering"
Sweeping the country from Coast to Coast.
To be had on all records and player rolls.
Published by
Sherman P a y &Ga
San Francisco
high-priced number, when in reality many are
only ten-cent numbers and are not worth the
price we are trying to obtain.
"If some of the hits were sold at a ten-cent
price many more copies would be sold and
more people attracted to the music departments,
and instead of being an isolated spot in the
store the music department would promote
activity as in olden days.
"While some few numbers might be worth
twenty-five cents and possibly more, the av-
erage popular number should be sold at ten
cents.
"Twenty-five cents for sheet music puts us
in the luxury class. We are not dealing in
luxuries. No concern can throw its heart into
selling something that it knows is not worth
the money and unless something is done to
promote a popular selling price on a substantial
percentage of popular numbers it will be neces-
sary for us to.discontinue handling sheet music
entirely, as the space could be devoted to some
line on which a substantial volume could be
obtained and in which we could feel that we
were giving the public full value, which we can-
not do at the present time when we charge
twenty-five cents for ten-cent numbers. It is
an injustice to the public to charge twenty-five
cents for some of the songs we are trying
Charley Straight and Roy Bargy's
Fox-trot Ballad Success
Published by
McKinley Music Co. 1
NewYork
to sell to-day, and unless music publishers are
willing to cause their relations with the public
to be on a constructive basis we must with-
draw from the sheet music business.
"Give this careful consideration and advise
whether you are disposed to work with us to
do what the public demands and justly expects,
and in which we consider we both have a re-
sponsibility in taking definite action in this
reconstruction period."
Other Big Hits
Are
ing"
"Whispering
"Coral Sea
T i l Keep on
Loving You"
"Wandering
Home"
"My Wonder Girl"
"Idling"
"Louisiana"
PUBLISHERS HOLD OUTING
Mechanical Recording Men Join Sheet Music
Men in Picnic on Long Island
On Wednesday of last week over forty pub-
lishers and mechanical recording men attended
an outing at Smallwood's Glenwood Lodge,
Glen Head, L. I. The party departed from the
club house of the National Vaudeville Artists
on West Forty-sixth street, New York City,
shortly after 10 o'clock in the morning and
NEW BERLIN CAMPAIGN
proceeded by automobile to the Glen Head
Many Publicity Features Planned to Exploit rendezvous, where luncheon was served.
"All by Myself"
Following the luncheon athletic activities, in-
cluding baseball, "put and take" and other ad-
Early in August Irving Berlin, Inc., will in- venturous sports, were indulged in.
augurate a publicity and exploitation cam-
In the evening an elaborate shore dinner was
paign on the Berlin new success "All by My- served, following which the guests were treated
self." As in the recent "My Mammy" cam- to professional entertainment of an exclusive
paign, put forth by the same company, every sort. Throughout the evening Epstein's So-
trade and professional channel will be asked to ciety Orchestra played the latest dance hits
co-operate. The arrangements for this are now and those who were wont in^de use of the
being carried out with vaudeville and motion dance floor.
picture houses, talking machine record and
Those in charge of the entertainment were
player roll manufacturers, their distributors and Jack Bliss, Maurice Richmond, E. B. Bloedon
dealers and the sheet music trade.
and Milton Delcamp.
Particular attention will be given in the com-
ing drive to dance orchestras, theatres and mo-
TO SELL FILM RIGHTS
tion picture houses. Orchestra leaders have
already shown favor for this fox-trot and pres-
Jack Mills, Inc., publisher of "Strut, Miss
ent indications justify the Berlin organization Lizzie," is now negotiating with the Film Co.
in asserting that it will be one of the most for the screen rights of the number. It is
active Summer campaigns in the history of the understood that the latter organization con-
music business.
templates a unique motion picture production
using only colored screen artists. The pub-
lishers will co-operate in the campaign.
ERNEST LAMBERT PASSES AWAY
Ernest Lambert, of the professional depart-
ment of B. D. Nice & Co., Inc., died recently
following an operation. Before coming to
New York he had been confined to a hospital
in Texas for six months due to an automobile
accident.
At a recent concert in the Arcade, Asbury
Park, N. J., Miss Emely Beglin sang two Wit-
mark numbers, "The Want of You" and
"Crumbs of Happiness." The former is from
the pen of Frederick Vanderpool and the latter
by Ernest R. Ball.
A Small-town Song with a World-wide Appeal
MAIN
STREET
The Book Sell* Big
The Song it Better than the Book
New York McKINLEY MUSIC CO. » i « . -
THE
JULY 9, 1921
MUSIC TRADE
39
REVIEW
Another Smashing Hit
"Do You Ever
Think of Me"
Successor to "Whispering"
Sweeping the country from Coast to Coast.
To be had on all records and player rolls.
Published by
Sherman P a y &Ga
San Francisco
high-priced number, when in reality many are
only ten-cent numbers and are not worth the
price we are trying to obtain.
"If some of the hits were sold at a ten-cent
price many more copies would be sold and
more people attracted to the music departments,
and instead of being an isolated spot in the
store the music department would promote
activity as in olden days.
"While some few numbers might be worth
twenty-five cents and possibly more, the av-
erage popular number should be sold at ten
cents.
"Twenty-five cents for sheet music puts us
in the luxury class. We are not dealing in
luxuries. No concern can throw its heart into
selling something that it knows is not worth
the money and unless something is done to
promote a popular selling price on a substantial
percentage of popular numbers it will be neces-
sary for us to.discontinue handling sheet music
entirely, as the space could be devoted to some
line on which a substantial volume could be
obtained and in which we could feel that we
were giving the public full value, which we can-
not do at the present time when we charge
twenty-five cents for ten-cent numbers. It is
an injustice to the public to charge twenty-five
cents for some of the songs we are trying
Charley Straight and Roy Bargy's
Fox-trot Ballad Success
Published by
McKinley Music Co. 1
NewYork
to sell to-day, and unless music publishers are
willing to cause their relations with the public
to be on a constructive basis we must with-
draw from the sheet music business.
"Give this careful consideration and advise
whether you are disposed to work with us to
do what the public demands and justly expects,
and in which we consider we both have a re-
sponsibility in taking definite action in this
reconstruction period."
Other Big Hits
Are
ing"
"Whispering
"Coral Sea
T i l Keep on
Loving You"
"Wandering
Home"
"My Wonder Girl"
"Idling"
"Louisiana"
PUBLISHERS HOLD OUTING
Mechanical Recording Men Join Sheet Music
Men in Picnic on Long Island
On Wednesday of last week over forty pub-
lishers and mechanical recording men attended
an outing at Smallwood's Glenwood Lodge,
Glen Head, L. I. The party departed from the
club house of the National Vaudeville Artists
on West Forty-sixth street, New York City,
shortly after 10 o'clock in the morning and
NEW BERLIN CAMPAIGN
proceeded by automobile to the Glen Head
Many Publicity Features Planned to Exploit rendezvous, where luncheon was served.
"All by Myself"
Following the luncheon athletic activities, in-
cluding baseball, "put and take" and other ad-
Early in August Irving Berlin, Inc., will in- venturous sports, were indulged in.
augurate a publicity and exploitation cam-
In the evening an elaborate shore dinner was
paign on the Berlin new success "All by My- served, following which the guests were treated
self." As in the recent "My Mammy" cam- to professional entertainment of an exclusive
paign, put forth by the same company, every sort. Throughout the evening Epstein's So-
trade and professional channel will be asked to ciety Orchestra played the latest dance hits
co-operate. The arrangements for this are now and those who were wont in^de use of the
being carried out with vaudeville and motion dance floor.
picture houses, talking machine record and
Those in charge of the entertainment were
player roll manufacturers, their distributors and Jack Bliss, Maurice Richmond, E. B. Bloedon
dealers and the sheet music trade.
and Milton Delcamp.
Particular attention will be given in the com-
ing drive to dance orchestras, theatres and mo-
TO SELL FILM RIGHTS
tion picture houses. Orchestra leaders have
already shown favor for this fox-trot and pres-
Jack Mills, Inc., publisher of "Strut, Miss
ent indications justify the Berlin organization Lizzie," is now negotiating with the Film Co.
in asserting that it will be one of the most for the screen rights of the number. It is
active Summer campaigns in the history of the understood that the latter organization con-
music business.
templates a unique motion picture production
using only colored screen artists. The pub-
lishers will co-operate in the campaign.
ERNEST LAMBERT PASSES AWAY
Ernest Lambert, of the professional depart-
ment of B. D. Nice & Co., Inc., died recently
following an operation. Before coming to
New York he had been confined to a hospital
in Texas for six months due to an automobile
accident.
At a recent concert in the Arcade, Asbury
Park, N. J., Miss Emely Beglin sang two Wit-
mark numbers, "The Want of You" and
"Crumbs of Happiness." The former is from
the pen of Frederick Vanderpool and the latter
by Ernest R. Ball.
A Small-town Song with a World-wide Appeal
MAIN
STREET
The Book Sell* Big
The Song it Better than the Book
New York McKINLEY MUSIC CO. » i « . -
Future scanning projects are planned by the International Arcade Museum Library (IAML).