Music Trade Review

Issue: 1921 Vol. 73 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
JULY 9, 1921
MUSIC TRADE
39
REVIEW
Another Smashing Hit
"Do You Ever
Think of Me"
Successor to "Whispering"
Sweeping the country from Coast to Coast.
To be had on all records and player rolls.
Published by
Sherman P a y &Ga
San Francisco
high-priced number, when in reality many are
only ten-cent numbers and are not worth the
price we are trying to obtain.
"If some of the hits were sold at a ten-cent
price many more copies would be sold and
more people attracted to the music departments,
and instead of being an isolated spot in the
store the music department would promote
activity as in olden days.
"While some few numbers might be worth
twenty-five cents and possibly more, the av-
erage popular number should be sold at ten
cents.
"Twenty-five cents for sheet music puts us
in the luxury class. We are not dealing in
luxuries. No concern can throw its heart into
selling something that it knows is not worth
the money and unless something is done to
promote a popular selling price on a substantial
percentage of popular numbers it will be neces-
sary for us to.discontinue handling sheet music
entirely, as the space could be devoted to some
line on which a substantial volume could be
obtained and in which we could feel that we
were giving the public full value, which we can-
not do at the present time when we charge
twenty-five cents for ten-cent numbers. It is
an injustice to the public to charge twenty-five
cents for some of the songs we are trying
Charley Straight and Roy Bargy's
Fox-trot Ballad Success
Published by
McKinley Music Co. 1
NewYork
to sell to-day, and unless music publishers are
willing to cause their relations with the public
to be on a constructive basis we must with-
draw from the sheet music business.
"Give this careful consideration and advise
whether you are disposed to work with us to
do what the public demands and justly expects,
and in which we consider we both have a re-
sponsibility in taking definite action in this
reconstruction period."
Other Big Hits
Are
ing"
"Whispering
"Coral Sea
T i l Keep on
Loving You"
"Wandering
Home"
"My Wonder Girl"
"Idling"
"Louisiana"
PUBLISHERS HOLD OUTING
Mechanical Recording Men Join Sheet Music
Men in Picnic on Long Island
On Wednesday of last week over forty pub-
lishers and mechanical recording men attended
an outing at Smallwood's Glenwood Lodge,
Glen Head, L. I. The party departed from the
club house of the National Vaudeville Artists
on West Forty-sixth street, New York City,
shortly after 10 o'clock in the morning and
NEW BERLIN CAMPAIGN
proceeded by automobile to the Glen Head
Many Publicity Features Planned to Exploit rendezvous, where luncheon was served.
"All by Myself"
Following the luncheon athletic activities, in-
cluding baseball, "put and take" and other ad-
Early in August Irving Berlin, Inc., will in- venturous sports, were indulged in.
augurate a publicity and exploitation cam-
In the evening an elaborate shore dinner was
paign on the Berlin new success "All by My- served, following which the guests were treated
self." As in the recent "My Mammy" cam- to professional entertainment of an exclusive
paign, put forth by the same company, every sort. Throughout the evening Epstein's So-
trade and professional channel will be asked to ciety Orchestra played the latest dance hits
co-operate. The arrangements for this are now and those who were wont in^de use of the
being carried out with vaudeville and motion dance floor.
picture houses, talking machine record and
Those in charge of the entertainment were
player roll manufacturers, their distributors and Jack Bliss, Maurice Richmond, E. B. Bloedon
dealers and the sheet music trade.
and Milton Delcamp.
Particular attention will be given in the com-
ing drive to dance orchestras, theatres and mo-
TO SELL FILM RIGHTS
tion picture houses. Orchestra leaders have
already shown favor for this fox-trot and pres-
Jack Mills, Inc., publisher of "Strut, Miss
ent indications justify the Berlin organization Lizzie," is now negotiating with the Film Co.
in asserting that it will be one of the most for the screen rights of the number. It is
active Summer campaigns in the history of the understood that the latter organization con-
music business.
templates a unique motion picture production
using only colored screen artists. The pub-
lishers will co-operate in the campaign.
ERNEST LAMBERT PASSES AWAY
Ernest Lambert, of the professional depart-
ment of B. D. Nice & Co., Inc., died recently
following an operation. Before coming to
New York he had been confined to a hospital
in Texas for six months due to an automobile
accident.
At a recent concert in the Arcade, Asbury
Park, N. J., Miss Emely Beglin sang two Wit-
mark numbers, "The Want of You" and
"Crumbs of Happiness." The former is from
the pen of Frederick Vanderpool and the latter
by Ernest R. Ball.
A Small-town Song with a World-wide Appeal
MAIN
STREET
The Book Sell* Big
The Song it Better than the Book
New York McKINLEY MUSIC CO. » i « . -
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
40
THE MUSIC TRADE REVIEW
JULY 9, 1921
ASweef-as-Su^ar Fox-Trot
WEETHEART
m bit csnfefo
wrong!
with ani/Jeixt son ft*
MUSICAL EXPERTS CONDEMN JAZZ
Despite Defense by Geo. Ade, the Questionnaire
Sent Out by Chas. D. Isaacson Brings Some
Very Interesting Responses
Is jazz doomed to follow booze and Broadway-
night life, and be relegated to the limbo of more
or less forgotten things?
If so, George Ade probably didn't realize
what he was starting when he wrote an editorial
on jazz in the April Cosmopolitan. Through a
questionnaire conducted by Charles D. Isaac-
son and based on this editorial replies have been
received from 500 musical authorities in various
parts of the country. Four hundred expressed
themselves as unqualifiedly opposed to jazz and
100 were divided in their opinion.
Bereft of its last lingering remnant of a wild
life, Broadway without jazz, without even its
"blues" left, will be a sober White Way, indeed.
George Ade in his jazz editorial said: "Because
you seek the drugging effects of ragtime do not
contradict those who claim to get an actual
kick from the Boston Symphony Orchestra."
(George sounds a bit archaic with his reference
to ragtime, for ragtime is a day-before-yesterday
Urm and style, jazz having long since supplanted
it.)
"Music is the universal heritage," said George
further on in his editorial. "Somewhere in the
flower-dotted fields between Brahms and 'The
Maiden's Prayer' there is room for all of us
to ramble. Be comforted by the reflection that
all music'is good."
In the questionnaire based on the Ade edi-
torial the question asked was: "Is it possible
to advance to great music by gradual processes?"
Lowering Effect, Say 400
"Jazz was ruled out in most of the answers,"
said Mr. Isaacson. "It was agreed in about 400
of the answers that jazz could not lead upward
at all. One could only move downward from
jazz. Left to continue its way jazz is certain
to drag its adherents away from all that is fine
in art. This is the consensus of opinion of the
majority of thinkers, musicians and educators
questioned."
Jazz was condemned out of hand by Dean
F. C. Lutkin, of Northwestern University, who
said: "Jazz is the musical equivalent of rouge,
lipstick, short skirts, bedroom plays, question-
able dancing and everything vulgar and indecent.
It is a serious obstacle in the path of art and
many years will pass before its pernicious influ-
ence will be counteracted."
Gena Branscombe, composer, compares jazz to
"a strumpet, a painted woman, degrading, with
bestial mediocrity and petty sensuality as her
qualities."
Chalif, Russian dancing master, says; "It is
an explosion of insanity in music. Music creates
passions and feelings, but jazz creates mad,
beastly, vulgar feelings. It is a burlesque of
good music."
Daniel Frohmaii, veteran theatrical manager,
analyzes jazz calmly and opines that it is a mere
metrical form of noisy sounds better adapted to
the feet than to the ear.
Adores Ragtime, Abhors Jazz
Raoul Vidas, French violinist, discriminates
between jazz and ragtime. "I adore ragtime, but
abhor jazz," he says. "Ragtime is the most typi-
cal of the popular music of all nations. French,
Italian and English popular songs are really
dull besides the American ragtime airs."
John Alden Carpenter, composer, heads those
who speak in praise of jazz. "Let us be jazzy
when we feel like it and not get the fantastic
idea that we are un-American if we are un-
jazzy," he says. "The only real danger is that
we may talk about it too rrauch."
Riccardo Stracciari, baritone, offers this con-
structive opinion: "Jazz is responsible for the
awakening of an interest in music. Jazz is
necessary in developing a desire for the best,
just as the alphabet and the Mother Goose
rhymes are needed in making a basis for an
understanding of good literature."
Ellis Parker Butler, humorist, says: "Seems to
me that the whang-bang of jazz is the raw dyna-
mite blast that rips open and tears loose. You've
got a dead wall of the marble of musical appre-
ciation, and jazz whacks out the big chunks that
can be shaped into something worth while. You
get what I miean, Ike
. Jazz jolts out the
big gobs out of which the musical Rodin can
chop the real thing later on. Ain't it the truth
that it is a shorter road from jazz to Debussy
and Tschaikowsky than from old hymn tunes?"
Karlton Hackett, Chicago critic, says "It is a
strong American growth."
Leo Feist, song publisher, looking at the sub-
ject big and large, as does George Ade, says.
"Some men get more pleasure out of a cbromo
in the kitchen than a $100,000 painting in the
parlor. Leave the chromo in the kitchen."
Sue Harvard, soprano, speaks of jazz as
"poison and cocaine."
ENGLISH VISITOR IN TORONTO
A. V. Broadhurst, of Enoch & Sons, London,
Enthusiastic Over Reception Given Publications
of His House on This Side of the Atlantic
TORONTO, ONT., July 2.—A recent visitor to
Toronto was A. V. Broadhurst, of Enoch & Sons,
the widely known music publishing house ot
London, England. Mr. Broadhurst spent some
time at his firm's New York branch, which was
established a year ago under the management of
John Hanna, and came up to Canada to call on
Arthur Downing, of the Anglo-Canadian Music
Co., the Canadian wholesale agent for the Enoch
catalog.
When seen by your correspondent, Mr. Broad-
hurst expressed himself as greatly pleased with
the reception that the Canadian and American
people are according the Enoch publications. A
song has got to square with a high standard he-
fore Enoch & Sons will put it on the market. Th«»
words must have a real message, and there must
be a spontaneous melody, for, as Mr. Broadhurst
says, "Music and melody are to me synonymous."
The Waltz Sensation of To-day
"YOU'LL NEVER KNOW, NOR CARE"
"DEAR ONE"
The Most Beautiful Waltz-Ballad. By the Writer of "Rose."
"WHEN THE SUNBEAMS KISS THE DEWDROPS FROM THE ROSE"
Sensational Fox-Trot
Write for Introductory Price
MAX E. HASENBEIN & CO., Inc.
230-232 Baker Building
Music Publishers
.
RACINE, WISCONSIN

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