Music Trade Review
Issue: 1921 Vol. 73 N. 14 - Page 12
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE
MUSIC TRADE
REVIEW
How many player-pianos will
be delivered to new
buyers this Fall
Not so many as last year. But certain retail
merchants will make sales equal to or better
in volume than their sales for the Fall of
1920. Other merchants will do a greatly re-
duced volume and may "pass out of the pic-
ture" altogether.
The class that does a good business will be
handling reputable instruments and selling
them by every conceivable, practical method of
sales promotion—not the least important of
which will be by advertising.
In this latter connection we have worked out,
by actual experience, a proven method of
producing GREATER RESULTS from
newspaper advertising. Does that interest you
in your effort to increase your sales?
u
li
The retail piano merchant in every city,
in the country stands squarely between two
troublesome fires today. On one hand there's
the increasing difficulty of getting busi-
ness and on the other the unceasing climb
in advertising costs. Briefly, he is obliged to
pay more for less results, and this means
prompt, well-directed action, if he is to forge
ahead. He cannot afford to cut down his ad-
vertising appropriation without starting
backward, nor can he afford to continue to
use the same big space of the past, unless it
can be made to produce greater results than
ever before!
It is a situation which requires a progressive
economy.
By actual test of several hundred merchants
like yourself, in their respective newspapers,
we have established the fact that pianos,
players and rolls can be successfully adver-
tised with smaller space than most stores are
now using, and that by increasing the variety
of appeal, by dove-tailing your window dis-
play and direct mail effort with your news-
paper advertising, and by being brief and to
the point, a small appropriation can be made
to bring a substantial volume of people and
sales to your store.
This, then, is not the kind of economy that
will retard your progress, but one that will
carry you further ahead!
Write us to find out how you can, by prompt
action, secure the exclusive use of this unique
Business-Bringer in your city. We don't
object to your taking the "Show me" attitude
of the man from Missouri, but we do want
you to give us the chance to show you the
details of a proposition which you cannot pro-
cure from any other source.
Our Service will help you economize in your
sales promotion effort and at the same time
enjoy a prosperous 1921 Fall season.
OCTOBER 1,
1921
12
THE
MUSIC TRADE
REVIEW
How many player-pianos will
be delivered to new
buyers this Fall
Not so many as last year. But certain retail
merchants will make sales equal to or better
in volume than their sales for the Fall of
1920. Other merchants will do a greatly re-
duced volume and may "pass out of the pic-
ture" altogether.
The class that does a good business will be
handling reputable instruments and selling
them by every conceivable, practical method of
sales promotion—not the least important of
which will be by advertising.
In this latter connection we have worked out,
by actual experience, a proven method of
producing GREATER RESULTS from
newspaper advertising. Does that interest you
in your effort to increase your sales?
u
li
The retail piano merchant in every city,
in the country stands squarely between two
troublesome fires today. On one hand there's
the increasing difficulty of getting busi-
ness and on the other the unceasing climb
in advertising costs. Briefly, he is obliged to
pay more for less results, and this means
prompt, well-directed action, if he is to forge
ahead. He cannot afford to cut down his ad-
vertising appropriation without starting
backward, nor can he afford to continue to
use the same big space of the past, unless it
can be made to produce greater results than
ever before!
It is a situation which requires a progressive
economy.
By actual test of several hundred merchants
like yourself, in their respective newspapers,
we have established the fact that pianos,
players and rolls can be successfully adver-
tised with smaller space than most stores are
now using, and that by increasing the variety
of appeal, by dove-tailing your window dis-
play and direct mail effort with your news-
paper advertising, and by being brief and to
the point, a small appropriation can be made
to bring a substantial volume of people and
sales to your store.
This, then, is not the kind of economy that
will retard your progress, but one that will
carry you further ahead!
Write us to find out how you can, by prompt
action, secure the exclusive use of this unique
Business-Bringer in your city. We don't
object to your taking the "Show me" attitude
of the man from Missouri, but we do want
you to give us the chance to show you the
details of a proposition which you cannot pro-
cure from any other source.
Our Service will help you economize in your
sales promotion effort and at the same time
enjoy a prosperous 1921 Fall season.
OCTOBER 1,
1921
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