Music Trade Review

Issue: 1921 Vol. 73 N. 14

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE
MUSIC TRADE
REVIEW
How many player-pianos will
be delivered to new
buyers this Fall
Not so many as last year. But certain retail
merchants will make sales equal to or better
in volume than their sales for the Fall of
1920. Other merchants will do a greatly re-
duced volume and may "pass out of the pic-
ture" altogether.
The class that does a good business will be
handling reputable instruments and selling
them by every conceivable, practical method of
sales promotion—not the least important of
which will be by advertising.
In this latter connection we have worked out,
by actual experience, a proven method of
producing GREATER RESULTS from
newspaper advertising. Does that interest you
in your effort to increase your sales?
u
li
The retail piano merchant in every city,
in the country stands squarely between two
troublesome fires today. On one hand there's
the increasing difficulty of getting busi-
ness and on the other the unceasing climb
in advertising costs. Briefly, he is obliged to
pay more for less results, and this means
prompt, well-directed action, if he is to forge
ahead. He cannot afford to cut down his ad-
vertising appropriation without starting
backward, nor can he afford to continue to
use the same big space of the past, unless it
can be made to produce greater results than
ever before!
It is a situation which requires a progressive
economy.
By actual test of several hundred merchants
like yourself, in their respective newspapers,
we have established the fact that pianos,
players and rolls can be successfully adver-
tised with smaller space than most stores are
now using, and that by increasing the variety
of appeal, by dove-tailing your window dis-
play and direct mail effort with your news-
paper advertising, and by being brief and to
the point, a small appropriation can be made
to bring a substantial volume of people and
sales to your store.
This, then, is not the kind of economy that
will retard your progress, but one that will
carry you further ahead!
Write us to find out how you can, by prompt
action, secure the exclusive use of this unique
Business-Bringer in your city. We don't
object to your taking the "Show me" attitude
of the man from Missouri, but we do want
you to give us the chance to show you the
details of a proposition which you cannot pro-
cure from any other source.
Our Service will help you economize in your
sales promotion effort and at the same time
enjoy a prosperous 1921 Fall season.
OCTOBER 1,
1921
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
13
THE MUSIC TRADE REVIEW
OCTOBER 1, 1921
OuirraiNICAL DEPARTMENT
CONDUCTED BY WILLIAM BRAID WHITE
THE WILLIAMS INVENTION
A Description of the Principles Upon Which
the Williams Tone Amplifier Is Based and
Some Thoughts on the Piano of the Future
J. H. Williams, of Baltimore, who has invented
a method of construction designed to increase
•the sonority of the piano, is the latest of many
ingenious men who have devoted their efforts to
improving an instrument in many ways singu-
larly imperfect. In his case the effort is directed
toward exciting-, in the highly ingenious manner
which was described some weeks ago in this
paper, a much larger volume of air than is usually
available into sonorous vibrations sympathetic
with the vibrations of the piano strings. The
reader will remember that Mr. Williams does this
by channeling through the back structure of
the upright piano, so as to secure, under the
sonorous control of the strings, a number of air
columns, the area and cubic content of which
can be determined to any desired degree of pre-
cision. The conception is bold and its embodi-
ment ingenious. I have great hopes that Mr.
Williams will be able to blaze out a pathway
along which inventive effort may travel for a
long time before reaching an end.
Tone-stifling Construction
My own interest is very great, for it seems to
me that Mr. Williams has opened up a very great
number of most interesting questions. It can
scarcely be denied by any one who knows the
piano well that the sonorous possibilities of the
strings do not'become developed to a sufficiently
high amplitude before ithey are extinguished 1
through atmospheric inertia. The ordinary up-
right piano, for instance, decidedly does not give
one the impression that it is yielding up all its
tonal possibilities. When one plays it there is
always the sense that, in some way or another,
the tone is being smothered, and that what of it
emerges represents only a comparatively small
fraction of the total tonal energy which the
strings release. I think that no one who plays
with any discrimination or is accustomed to lis-
DEAGAN TUNING FORKS
tciiing for tone will deny the validity of this
contention.
There is much talk to-day about the small
grand and the forthcoming disappearance of the
straight upright piano. Without venturing to
predict t)he course of future development I shall
content myself with remarking that what is said
below applies with equal force to pianos of both
types, and indeed is almost equally applicable to
the largest and finest grand pianos made.
The Back as an Obstacle
When William Bauer, of Chicago, brought out
his "New Construction" pianos some few years
ago he completely abolished one of the most
important and customary features of piano con-
struction—the heavy wooden back. In his opin-
ion the existence of this massive wooden struc-
ture represented one of the most powerful ob-
stacles to the free propagation of tonal energy.
In substituting for this his peculiar iron-plate
construction Mr. Bauer seeks to do in one way
what Mr. Williams is seeking to do in another
way. There is no sense in trying to draw com-
parisons. The two ideas represent the same
ideal. What is important, however, is the ques-
tion which lies at the base of them. Does the
ordinary construction of the piano actually mili-
tate against the due release of tonal energy?
That is the question, wlhich is not at all modified
by the fact that different men have sought to
answer it satisfactorily and have arrived at dif-
ferent results.
Wood and Vibration
A whole field for fruitful investigation lies
waiting in connection with our knowledge of
the vibratory properties of wood. Very little has
been done up to the present time in this direc-
tion. The analogies presented by the experience
of violin makers and of piano makers with the
sound board of the piano are not really valid,
for the basic structure of the piano is built of
.massive wood's chosen for their ability to with-
stand stresses of considerable magnitude and of
various direction. The ideal sought is strength.
Now, strength can, of course, be had in abun-
dance. It is simply a matter of cross section.
But if no other factor be taken into account the
fact soon develops that strength can be far too
dearly bought. When cross sections become too.
large the back construction ceases to possess
any value as a tone carrier. And when it ceases
to possess this value it also becomes a definite
obstacle to the release of tone energy. There is
no neutral point here. If the wooden structure
does not help it actually hinders.
And I think we cannot deny that the wooden
back, as" ordinarily constructed, is an actual hin-
drance to the circulation of tonal energy.
Area vs. Transmission
As I said before, there is a large field for
investigation here open. We do not know as
much as we ought to know about the vibraitory
properties of wood, and especially about the
relation between area and vibratory ability. Nor
do we know as much as we ought to know
about the relation between the molecular struc-
ture of various woods and their ability to trans-
mit vibratory motion. The experience of violin
makers is not useful here, as I said before, sim-
ply because the thicknesses of the wood used
are so different. The back and belly of a violin
are built of wooden sheets only a small frac-
tion of an inch in thickness. The same is true
of the piano's sound board. But where we have
failed is in investigating the relations between
tone-carrying structures, specifically designed as
such, and structures which influence tone trans-
mission, but which are designed and constructed
without reference to this ability on their part.
Plainly, if it were a question of dimensions
only, the study required would be designed to
discover how the needed stress-carrying power
could be had without excessive size. For it must
be evident that the tendency to smother vibra-
tions, Which we perceive to be inherent in the
ordinary wooden-back construction, is propor-
tional to the mass of the pieces which make up
the complete structure. There, in fact, is the
(Continued on page 14)
The Superior Ukulele Attachment
For PIANOS and PLAYER-PIANOS
DEALERS and
TUNERS
JUST WHAT YOU
HAVE BEEN LOOK-
ING FOR
VIBRATIONS GUARANTEED
YOU CAN INSTALL
J
C
.
Series "One Seventy"
A-440. Bb-466.2 and C-523.S
(A-435 If desired)
PRICE, 75e. EACH
Deagan
ntATAU I-.-
Ueagan Building
Building
L.. U K A l l A N ,
inc.,
1786 Bcrtean Arenae, Chictfo
TUNERSand DEALERS
Get This New Ukulele Attachment
Artrola Player Actions
Easily and At Small Expense
Treble the value of your trade-ins
and 65-note players
For details and exclusive territory write
STUDY THIS
VIEW, THEN
WRITE FOR FULL
DESCRIPTIVE CIRCULAR.
IT EXPLAINS MR. PINDER'S
LATEST INVENTION. YOU WILL AGREE
THAT IT IS THE BEST DEVICE OF THIS
KIND MADE.
PRICE E A C H
$ 4.50
PRICE PER M> D O Z . 24.00
PRICE P E R D O Z .
45.00
ARTROLA PLAYER CO.
224 N. Sheldon St.
SUPERIOR MFG. CO.
LIMA, OHIO
Chicago
Perfect Fit to Any Scale
Handy Control, Trouble Proof, Durable
and Installed in Half Hour. Money and
Time Saver.
Price, $5.50
Per Dozen, $63.00
Write for Circular
P. & F. MFG. CO., Minster, Ohio
FAUST SCHOOL
OF TUNING
Standard of America
Alumni of 2000
Piaa. Tonin r, Pipe **i Reed Orsa*
••d Player 1 iaaw. Year Back Free.
27-29 Gainsboro Street
BOSTON, MASS.
Here are
POLKS
BASS STRINGS
TUNING
1 UMLR J
Special atteatlei glvea to the Beads of U M tvaer aad H M daaler
OTTO R. TREFZ, Jr.
2110 Falrmount Arenue)
In it's 2o-^ear
with upwards of
1OOO
SUCCESSFUL
GRADUATES
COURTHOUSE SQ.
VALPARAISO, IND.
Philadelphia, Pa.
The TUNER'S FRIEND
Old style bridle strap
Braunsdorf's Other Specialties
New style all leather bridle strap
Paper,
Felt
and
Cloth
Punchlngs, Fibre Washers
and Bridges for
Pianos, Org-ans and
Player Actions
BRAUNSDORF'S ALL LEATHER BRIDLE STRAPS
Labor Saving; Mouse Proof; Guaranteed all one length
Send for 8ample*.
Prices on Request
Felt* and Cloths in anu Quantities
GEO. W. BRAUNSDORF, Inc.,
430
Office and Factory:
East 53rd St., New York
ntMZMAK

Download Page 12: PDF File | Image

Download Page 13 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.