Music Trade Review
Issue: 1921 Vol. 72 N. 9 - Page 60
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
52
THE MUSIC TRADE REVIEW
FEBRUARY 26, 1921
HOPKINS BACK FROM THE WEST
General Sales Manager of the Columbia Co.
Reports Improving Conditions in That Terri-
tory—O. F. Benz Visits Boston
VICTOR COMPANY
Geo. W. Hopkins, general sales manager of
the Columbia Graphophone Co., returned a few
days ago from a Western trip, which included
a visit to the Columbia branches in St. Louis,
Cincinnati and Indianapolis. Mr. Hopkins states
that business conditions in this territory arc
steadily improving and that the dealers are op-
timistic to a marked degree in their predictions
for Spring business.
O. F. Benz, record sales manager of the Co-
lumbia Graphophone Co., spent a few days in
Boston last week in conference with Fred E.
Mann, manager of the Boston branch. On
Saturday Mr. Benz addressed a meeting of the
sales staff of this branch, giving them interest-
ing data regarding record sales plans for the
coming year.
W. H. Lawton, manager of the Buffalo
branch of the Columbia Graphophone Co., was
a visitor to the Columbia executive offices in
New York this week.
GRAMOPHONE CO., LIMITED
BUYS CONTROL OF
OF ENGLAND
Limited amount of Gramophone Co. Stock for sale. Full information on request.
FRED W. KNIGHT,
::
306 Widener Bldg., Philadelphia, Pa.
TOSCANINI AND LA SCALA ORCHESTRA SCORE TRIUMPH
Noted Musical Organization Under Great Conductor Received Enthusiastically in New York—
Makes Records for Victor Co.—Now on Extended Concert Tour of the Country
The announcement made in The Review last
P'all to the effect that the great La Scala Or-
chestra, under the baton of Arturo Toscanini,
would, upon its arrival in the United States for
that the permanent orchestra of such an institu-
tion should be an organization of unusual cali-
bre.
The first Victor recordings of the La Scala
Orchestra are formally announced in the March
list and will be eagerly awaited by the trade and
the public. As a matter of fact, the La Scala
Orchestra is now on an extended tour of the
country, having completed a series of concerts
ARTHUR D. QEISSLER RETURNS
in New York, and through the medium of this
Prominent Victor Wholesaler Back in New York
tour and the personal touch brought about
After a Month Spent in Chicago
thereby with the music lovers of the country at
large there should be, and unquestionably will
Arthur D. Geissler, president of the New
be, created an exceptional demand for the rec-
York Talking Machine Co., New York, and the
ords of the organization.
Chicago Talking Machine Co., Chicago, Victor
It is understood that Victor dealers in cities
v/holesalers, returned to New York a few days
to be visited by Toscanini and the La Scala Or-
ago after spending a month in Chicago. Ac-
chestra will put forth special efforts to see that
cording to his present plans Mr. Geissler will
the appearance of the orchestra receives due
spend quite some time at the executive offices
recognition and particularly that the public is
of the New York Talking Machine Co., keep*-
made acquainted with the fact that La Scala
ing in touch with Chicago activities.
records will soon be available for their libraries.
P. J. Mann, Victor dealer at Worcester, Mass ,
For the information of the trade in general, who
was a caller (his week at the offices of the New
are naturally anxious to keep in touch with the
York Talking Machine Co.
La Scala organization, we append herewith the
itinerary of the orchestra from the time it left
INCREASE CAPITAL TO $10,000,000
New York on January 31 until its return to the
Arturo Toscanini
Heywood Bros. & Wakefield Co., manufac- a concert tour of the country, make a number metropolis on March 6. It will be noted that
turers of talking machines and furniture, have of records for the Victor Talking Machine Co., few of the principal cities in the East and
certified with the authorities of the State of New has been followed by the appearance of the Middle West have been overlooked in the itin-
Jersey to an increase in capital stock from orchestra here and the actual making of the first erary, which in full is as follows: February 1,
Rochester; 2 and 3, Cleveland; 4, Detroit; 6,
$7,000,000 to $10,000,000, divided into 100,000 of the records.
The status of Toscanini and the La Scala Or- Indianapolis; 7, Louisville; 8, Cincinnati; 9, Co-
shares at $100 each, 60,000 common and 40,000
chestra in musical circles is fully proven by the lumbus; 10, St. Louis; 11, Springfield; 12, Mil-
preferred stock.
enthusiasm that evidenced itself when the or- waukee; 13, Chicago; 15, Grand Rapids; 18,
There is nothing mysterious about salesman-
ship. Thousands of successful salesmen have
never studied psychology or the kindred sciences.
To be able to sell is to be human. Successful
selling is made up of a number of little things—
a smile, a word of cheer, a tone of voice, a right
word at the right time.
^ALLKANE
PHONOGRAPH
NEEDLES
Qtrilliantone
Steel Needles
Send fir complete
price List to
V)jz nroadwau
DISTRIBUTORS
The La Scala Orchestra Now Touring the United States
chestra gave its several concerts at the Metro- Davenport; 19, Des Moines; 20, Kansas City; 22,
politan Opera House and Carnegie Hall in New Tulsa; 23, Wichita; 24, Topeka; 25, Omaha; 27,
York. The Metropolitan and Toscanini are far Chicago; March 1, Pittsburgh; 2, Philadelphia;
from being strangers, inasmuch as that con- 3, Washington; 5, Scranton; 6, New York (Hip-
ductor spent some important years as the podrome). The orchestra is making the tour
musical leader of the Metropolitan Opera Co. under the management of Loudon Charlton, the
As a matter of fact, it was the breaking out of prominent New York impresario.
the war which caused him to give up his work
here to go back to Italy, where he was assigned
A BRIEF COURSE IN MUSIC
to direct the military music and concerts for the
soldiers, in which work he won high honors.
The Victor Talking Machine Co., Camden,
With the La Scala Orchestra now recording N. J., is planning to publish in its house organ,
for the Victor, the Victor Co. has added to its "The Voice of the Victor," a series of articles
permanent record library the works of one of dealing with the structure of music. Taken
the greatest musical organizations of the world. altogether, these will constitute a brief course
The La Scala Opera House is known as the tra- in music. They are especially designed to en-
ditional home of Italian opera, and probably able salesmen who have no technical knowledge
saw the opening performances of more master- of music to acquire a general understanding
pieces than any other structure in the world. thereof, which will help in selling many un-
For more than 140 years it has held a dominant familiar records. These articles will supple^
place in opera, and it is therefore but natural meiit the Victor salesmanship course.
52
THE MUSIC TRADE REVIEW
FEBRUARY 26, 1921
HOPKINS BACK FROM THE WEST
General Sales Manager of the Columbia Co.
Reports Improving Conditions in That Terri-
tory—O. F. Benz Visits Boston
VICTOR COMPANY
Geo. W. Hopkins, general sales manager of
the Columbia Graphophone Co., returned a few
days ago from a Western trip, which included
a visit to the Columbia branches in St. Louis,
Cincinnati and Indianapolis. Mr. Hopkins states
that business conditions in this territory arc
steadily improving and that the dealers are op-
timistic to a marked degree in their predictions
for Spring business.
O. F. Benz, record sales manager of the Co-
lumbia Graphophone Co., spent a few days in
Boston last week in conference with Fred E.
Mann, manager of the Boston branch. On
Saturday Mr. Benz addressed a meeting of the
sales staff of this branch, giving them interest-
ing data regarding record sales plans for the
coming year.
W. H. Lawton, manager of the Buffalo
branch of the Columbia Graphophone Co., was
a visitor to the Columbia executive offices in
New York this week.
GRAMOPHONE CO., LIMITED
BUYS CONTROL OF
OF ENGLAND
Limited amount of Gramophone Co. Stock for sale. Full information on request.
FRED W. KNIGHT,
::
306 Widener Bldg., Philadelphia, Pa.
TOSCANINI AND LA SCALA ORCHESTRA SCORE TRIUMPH
Noted Musical Organization Under Great Conductor Received Enthusiastically in New York—
Makes Records for Victor Co.—Now on Extended Concert Tour of the Country
The announcement made in The Review last
P'all to the effect that the great La Scala Or-
chestra, under the baton of Arturo Toscanini,
would, upon its arrival in the United States for
that the permanent orchestra of such an institu-
tion should be an organization of unusual cali-
bre.
The first Victor recordings of the La Scala
Orchestra are formally announced in the March
list and will be eagerly awaited by the trade and
the public. As a matter of fact, the La Scala
Orchestra is now on an extended tour of the
country, having completed a series of concerts
ARTHUR D. QEISSLER RETURNS
in New York, and through the medium of this
Prominent Victor Wholesaler Back in New York
tour and the personal touch brought about
After a Month Spent in Chicago
thereby with the music lovers of the country at
large there should be, and unquestionably will
Arthur D. Geissler, president of the New
be, created an exceptional demand for the rec-
York Talking Machine Co., New York, and the
ords of the organization.
Chicago Talking Machine Co., Chicago, Victor
It is understood that Victor dealers in cities
v/holesalers, returned to New York a few days
to be visited by Toscanini and the La Scala Or-
ago after spending a month in Chicago. Ac-
chestra will put forth special efforts to see that
cording to his present plans Mr. Geissler will
the appearance of the orchestra receives due
spend quite some time at the executive offices
recognition and particularly that the public is
of the New York Talking Machine Co., keep*-
made acquainted with the fact that La Scala
ing in touch with Chicago activities.
records will soon be available for their libraries.
P. J. Mann, Victor dealer at Worcester, Mass ,
For the information of the trade in general, who
was a caller (his week at the offices of the New
are naturally anxious to keep in touch with the
York Talking Machine Co.
La Scala organization, we append herewith the
itinerary of the orchestra from the time it left
INCREASE CAPITAL TO $10,000,000
New York on January 31 until its return to the
Arturo Toscanini
Heywood Bros. & Wakefield Co., manufac- a concert tour of the country, make a number metropolis on March 6. It will be noted that
turers of talking machines and furniture, have of records for the Victor Talking Machine Co., few of the principal cities in the East and
certified with the authorities of the State of New has been followed by the appearance of the Middle West have been overlooked in the itin-
Jersey to an increase in capital stock from orchestra here and the actual making of the first erary, which in full is as follows: February 1,
Rochester; 2 and 3, Cleveland; 4, Detroit; 6,
$7,000,000 to $10,000,000, divided into 100,000 of the records.
The status of Toscanini and the La Scala Or- Indianapolis; 7, Louisville; 8, Cincinnati; 9, Co-
shares at $100 each, 60,000 common and 40,000
chestra in musical circles is fully proven by the lumbus; 10, St. Louis; 11, Springfield; 12, Mil-
preferred stock.
enthusiasm that evidenced itself when the or- waukee; 13, Chicago; 15, Grand Rapids; 18,
There is nothing mysterious about salesman-
ship. Thousands of successful salesmen have
never studied psychology or the kindred sciences.
To be able to sell is to be human. Successful
selling is made up of a number of little things—
a smile, a word of cheer, a tone of voice, a right
word at the right time.
^ALLKANE
PHONOGRAPH
NEEDLES
Qtrilliantone
Steel Needles
Send fir complete
price List to
V)jz nroadwau
DISTRIBUTORS
The La Scala Orchestra Now Touring the United States
chestra gave its several concerts at the Metro- Davenport; 19, Des Moines; 20, Kansas City; 22,
politan Opera House and Carnegie Hall in New Tulsa; 23, Wichita; 24, Topeka; 25, Omaha; 27,
York. The Metropolitan and Toscanini are far Chicago; March 1, Pittsburgh; 2, Philadelphia;
from being strangers, inasmuch as that con- 3, Washington; 5, Scranton; 6, New York (Hip-
ductor spent some important years as the podrome). The orchestra is making the tour
musical leader of the Metropolitan Opera Co. under the management of Loudon Charlton, the
As a matter of fact, it was the breaking out of prominent New York impresario.
the war which caused him to give up his work
here to go back to Italy, where he was assigned
A BRIEF COURSE IN MUSIC
to direct the military music and concerts for the
soldiers, in which work he won high honors.
The Victor Talking Machine Co., Camden,
With the La Scala Orchestra now recording N. J., is planning to publish in its house organ,
for the Victor, the Victor Co. has added to its "The Voice of the Victor," a series of articles
permanent record library the works of one of dealing with the structure of music. Taken
the greatest musical organizations of the world. altogether, these will constitute a brief course
The La Scala Opera House is known as the tra- in music. They are especially designed to en-
ditional home of Italian opera, and probably able salesmen who have no technical knowledge
saw the opening performances of more master- of music to acquire a general understanding
pieces than any other structure in the world. thereof, which will help in selling many un-
For more than 140 years it has held a dominant familiar records. These articles will supple^
place in opera, and it is therefore but natural meiit the Victor salesmanship course.
Future scanning projects are planned by the International Arcade Museum Library (IAML).