Music Trade Review

Issue: 1921 Vol. 72 N. 9

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
52
THE MUSIC TRADE REVIEW
FEBRUARY 26, 1921
HOPKINS BACK FROM THE WEST
General Sales Manager of the Columbia Co.
Reports Improving Conditions in That Terri-
tory—O. F. Benz Visits Boston
VICTOR COMPANY
Geo. W. Hopkins, general sales manager of
the Columbia Graphophone Co., returned a few
days ago from a Western trip, which included
a visit to the Columbia branches in St. Louis,
Cincinnati and Indianapolis. Mr. Hopkins states
that business conditions in this territory arc
steadily improving and that the dealers are op-
timistic to a marked degree in their predictions
for Spring business.
O. F. Benz, record sales manager of the Co-
lumbia Graphophone Co., spent a few days in
Boston last week in conference with Fred E.
Mann, manager of the Boston branch. On
Saturday Mr. Benz addressed a meeting of the
sales staff of this branch, giving them interest-
ing data regarding record sales plans for the
coming year.
W. H. Lawton, manager of the Buffalo
branch of the Columbia Graphophone Co., was
a visitor to the Columbia executive offices in
New York this week.
GRAMOPHONE CO., LIMITED
BUYS CONTROL OF
OF ENGLAND
Limited amount of Gramophone Co. Stock for sale. Full information on request.
FRED W. KNIGHT,
::
306 Widener Bldg., Philadelphia, Pa.
TOSCANINI AND LA SCALA ORCHESTRA SCORE TRIUMPH
Noted Musical Organization Under Great Conductor Received Enthusiastically in New York—
Makes Records for Victor Co.—Now on Extended Concert Tour of the Country
The announcement made in The Review last
P'all to the effect that the great La Scala Or-
chestra, under the baton of Arturo Toscanini,
would, upon its arrival in the United States for
that the permanent orchestra of such an institu-
tion should be an organization of unusual cali-
bre.
The first Victor recordings of the La Scala
Orchestra are formally announced in the March
list and will be eagerly awaited by the trade and
the public. As a matter of fact, the La Scala
Orchestra is now on an extended tour of the
country, having completed a series of concerts
ARTHUR D. QEISSLER RETURNS
in New York, and through the medium of this
Prominent Victor Wholesaler Back in New York
tour and the personal touch brought about
After a Month Spent in Chicago
thereby with the music lovers of the country at
large there should be, and unquestionably will
Arthur D. Geissler, president of the New
be, created an exceptional demand for the rec-
York Talking Machine Co., New York, and the
ords of the organization.
Chicago Talking Machine Co., Chicago, Victor
It is understood that Victor dealers in cities
v/holesalers, returned to New York a few days
to be visited by Toscanini and the La Scala Or-
ago after spending a month in Chicago. Ac-
chestra will put forth special efforts to see that
cording to his present plans Mr. Geissler will
the appearance of the orchestra receives due
spend quite some time at the executive offices
recognition and particularly that the public is
of the New York Talking Machine Co., keep*-
made acquainted with the fact that La Scala
ing in touch with Chicago activities.
records will soon be available for their libraries.
P. J. Mann, Victor dealer at Worcester, Mass ,
For the information of the trade in general, who
was a caller (his week at the offices of the New
are naturally anxious to keep in touch with the
York Talking Machine Co.
La Scala organization, we append herewith the
itinerary of the orchestra from the time it left
INCREASE CAPITAL TO $10,000,000
New York on January 31 until its return to the
Arturo Toscanini
Heywood Bros. & Wakefield Co., manufac- a concert tour of the country, make a number metropolis on March 6. It will be noted that
turers of talking machines and furniture, have of records for the Victor Talking Machine Co., few of the principal cities in the East and
certified with the authorities of the State of New has been followed by the appearance of the Middle West have been overlooked in the itin-
Jersey to an increase in capital stock from orchestra here and the actual making of the first erary, which in full is as follows: February 1,
Rochester; 2 and 3, Cleveland; 4, Detroit; 6,
$7,000,000 to $10,000,000, divided into 100,000 of the records.
The status of Toscanini and the La Scala Or- Indianapolis; 7, Louisville; 8, Cincinnati; 9, Co-
shares at $100 each, 60,000 common and 40,000
chestra in musical circles is fully proven by the lumbus; 10, St. Louis; 11, Springfield; 12, Mil-
preferred stock.
enthusiasm that evidenced itself when the or- waukee; 13, Chicago; 15, Grand Rapids; 18,
There is nothing mysterious about salesman-
ship. Thousands of successful salesmen have
never studied psychology or the kindred sciences.
To be able to sell is to be human. Successful
selling is made up of a number of little things—
a smile, a word of cheer, a tone of voice, a right
word at the right time.
^ALLKANE
PHONOGRAPH
NEEDLES
Qtrilliantone
Steel Needles
Flexible Needles
Send fir complete
price List to
V)jz nroadwau
DISTRIBUTORS
The La Scala Orchestra Now Touring the United States
chestra gave its several concerts at the Metro- Davenport; 19, Des Moines; 20, Kansas City; 22,
politan Opera House and Carnegie Hall in New Tulsa; 23, Wichita; 24, Topeka; 25, Omaha; 27,
York. The Metropolitan and Toscanini are far Chicago; March 1, Pittsburgh; 2, Philadelphia;
from being strangers, inasmuch as that con- 3, Washington; 5, Scranton; 6, New York (Hip-
ductor spent some important years as the podrome). The orchestra is making the tour
musical leader of the Metropolitan Opera Co. under the management of Loudon Charlton, the
As a matter of fact, it was the breaking out of prominent New York impresario.
the war which caused him to give up his work
here to go back to Italy, where he was assigned
A BRIEF COURSE IN MUSIC
to direct the military music and concerts for the
soldiers, in which work he won high honors.
The Victor Talking Machine Co., Camden,
With the La Scala Orchestra now recording N. J., is planning to publish in its house organ,
for the Victor, the Victor Co. has added to its "The Voice of the Victor," a series of articles
permanent record library the works of one of dealing with the structure of music. Taken
the greatest musical organizations of the world. altogether, these will constitute a brief course
The La Scala Opera House is known as the tra- in music. They are especially designed to en-
ditional home of Italian opera, and probably able salesmen who have no technical knowledge
saw the opening performances of more master- of music to acquire a general understanding
pieces than any other structure in the world. thereof, which will help in selling many un-
For more than 140 years it has held a dominant familiar records. These articles will supple^
place in opera, and it is therefore but natural meiit the Victor salesmanship course.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
FEBRUARY 26, 1921
CONDUCTED BY V. D. WALSH
HOLD ANNUAL ELECTION
NEW FORSTER OFFICES
George Fischer Re-elected President of Greater
New York Music Publishers' and Dealers' As-
sociation at Annual Meeting Last Week.
Chicago Publishing Concern to Occupy Head-
quarters at 1552 Broadway
The annual meeting and election of the Greater
New York Music Publishers' and Dealers' As-
sociation was held at Keen's Chop House on
Tuesday of last week. There was an unusually
small attendance owing, no doubt, to the lack of
interest in the activities of the body in recent
months, and the officers of the association pro-
pose to arrange plans to create increased inter-
est in the Association.
The following were unanimously elected of-
ficers of the organization for the ensuing year:
George Fischer, the present incumbent, was re-
elected president; Edgar F. Bitner, vice-pres-
ident; J. T. Roach, secretary, and Joseph Glass-
macher, treasurer. The following will compose
'the executive committee: Walter Coghill, Jay
YVitmark, Jack Bliss, E. B. Marks and M. E.
Tompkins. There was much discussion as to
the plans that should be devised in order to at-
tract a larger attendance at the association
meetings, it seemingly being the consensus of
opinion that at quarterly meetings an effort
should be made to have prominent men address
the gatherings. Many were of the opinion that
at some of the past affairs too much attention
had been given to entertainment of the cabaret
type. It was decided that this be eliminated to
a great extent with the exception of the enter-
tainment features held in connection with the
annual outing of the association, which latter
is to be continued.
PUBLISH NEW ENGLISH BALLET
Chappell & Harms, Inc., are the publishers of
a new English ballad, "The World Is Waiting
For the Sunrise." This number is from the
pens of Eugene Lockhart and Ernest Seitz. Its
sale in England was quite large and the Ameri-
can publishers plan to give it some unusual
publicity in this country.
"I'll Build a World in the Heart of a Rose,"
while not a new addition to Chappell-Harms'
works, is fast proving one of the most popular
numbers in the catalog.
REPRODUCED IN MINIATURE
jack Mills, Tnc, have just issued a little cir-
cular on their song, "Strut, Miss Lizzie." It is
a three-page affair, with title page carrying a
full reproduction in miniature of all the words
and music of the song.
'
Forster, Music Publisher, Inc., the well-known
Chicago music publishing house, has leased the
professional rooms of the Maurice Richmond
Music Co., 1552 Broadway, New York. The
Richmond concern is shortly to move into its
new home at 1648 Broadway. Both organiza-
tions arc in the meantime installed at the former
address and the Forster Co. has assumed the
lease which expires in September.
Abe Olman, the well-known song writer and
professional manager of the Forster Co., who
makes his headquarters in Chicago, will be at
the New York offices of the concern for some
time assisting in the campaign recently inaugu-
rated by the company exploiting the new song
success "O-Hi-O." Dave Wohlman and Walter
Donovan will also be at the New York offices
and Sig Bosley of the San Francisco office will
also come East to join the staff.
SONGS THAT SELL
Mammy
1 My
Rosfe
(Make It Rosy for Me)
Home Again Blues
Broadway Blues
1 The
Tired of Me
My Little Bimbo
(Down on the Bamboo Isle)
I Like It
Tell Me Little Gypsy
From ZIegfeld's Follies of 1920
The Girls of My Dreams
From Ziegfeld's Follies of 1920
NEW NOVELTY NUMBER
"Yokohama Lullaby," a New Shapiro, Bernstein
& Co. Number, Proving a Hit
Shapiro, Bernstein & Co., Inc., are the pub-
lishers of a new novelty number entitled "Yoko-
hama Lullaby." This song carries a novelty
lyric which evidently has a particular appeal
for many vaudeville singers, as the professional
department of the above offices is constantly
busy making special orchestra arrangements for
the programs of various vaudeville perfonr.ers.
From a melody standpoint, "Yokohama Lul-
laby" has found favor with the orchestra leaders,
and there is no doubt that it is to be heard fre-
quently in dance circles during the coming
months. It is understood that it is to be re-
corded by the various talking machine record
companies as well as the player roll organiza-
tions for early release.
DEATH OF FRED SPENCER
Manager of Downtown Professional Offices of
M. Witmark & Sons Passes Away
Bells
From Ziegfeld's Fuilies ol 1920
Fair One
Beautiful Faces
AfterYouGetWhatYouWant
(You Don't Want It)
I Love the Land of
Old Black Joe
Everybody Knows
Lindy
Rock-a-Bye Lullaby Mammy
1
IRVING BERLIN, Inc. 1
1S87 Broadway, New Yorn
|
THE SONGS OF HENRY CLAY WORK
The songs of Henry Clay Work, who wrote
"Marching Through Georgia," "Ring the Bell,
Jt is with regret that we record the death Watchman," and "Grandfather's Clock," have
early this month of Fred Spencer, manager of been compiled by his nephew, Bertram G. Work,
the downtown professional offices of M. Wit- and issued in an attractive volume with a por-
mark & Sons. While the death was not unex- trait of the poet and composer of Civil War
pected, it was a great shock to his many friends. days.
He was ill for over a period of three weeks and
It is interesting to note that "Grandfather's
his death was caused by pneumonia.
Clock" is said to have sold over 800,000 copies.
The Most Original Novelty Lyric and Melody of Many Seasons
YOU'LL SAY SO WHEN YOU HEAR IT:
SCANDINAVIA
(SING DOSE SONG AND MAKE DOSE MUSIC) '.
By
RAY
PERKINS
Be Sure to have a good supply of Records, Player Rolls and Sheet Music on hand.
STARK & COWAN, Music Publishers, Inc., 234 W. 46th St., N.Y.C.

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