Music Trade Review
Issue: 1921 Vol. 72 N. 6 - Page 59
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FEBRUARY 5,
THE
1921
MUSIC
TRADE
REVIEW
A. J. STASNY HOME/ROM EUROPE
PRAISES NEW FEIST NUMBER
Well-known Publisher Comments on Trade
Conditions in Great Britain
Musical Director of Loew Theatres Tells of
Popularity of "Underneath Hawaiian Skies"
A. J. Stasny, of the A. J. Stasny Music Co.,
who for the past three months has been spend-
ing his time in the trade centers of Europe, de-
voting particular attention to the exploitation
of his catalog in England, returned to New
York early last week. In commenting upon the
business conditions of England, especially as
they affect sheet music, he said: "American
songs are all the rage throughout that country,
largely on account of the fact that they are being
widely exploited. In this respect the English
publisher has it comparatively easy, as the
largest houses are all representatives of success-
ful American firms. In this way they know in
advance whether or not a number has sales
caliber. They can take up an American issue
with almost positive assurance that the success
of the number here will be duplicated in their
country.
"While the present rate of exchange eliminates
the making of much profit from English business
this will all be adjusted, and as England is a
big music market I believe all the American
houses will open branch offices in England in
the not distant future."
The new Leo Feist, Inc., number "Underneath
Hawaiian Skies," was recently added to the
repertoire of the Howard Brothers, now appear-
ing in the new Winter Garden show. This song
carries a melody which is most attractive and
lends itself admirably to the inimitable Will.e
Howard manner of rendering such works.
"Underneath Hawaiian Skies' is being given
a special publicity campaign by its publishers,
and present signs point to its having much popu-
larity. Recently Leo Feist, Inc., received the
following letter from Ernest Luz, general mu-
sical director of the Loew theatres, concerning
the number:
"I would deem it an injustice to you should
1 neglect to inform you of the many wonderful
and complimentary remarks passed upon your
late publication, 'Underneath Hawaiian Skies,'
which I used as the theme in my music score
for the Paramount super-feature 'Idols of Clay,'
featuring Mae Murray, throughout all the Loew
theatres in the United States and Canada.
"1 am positive that no less than five thousand
people in our theatres asked for the name of this
number. In several of our houses more than
one hundred people waited after the performance
to learn the name of this number.
"It is not unusual that we get requests for
the names of numbers played by our orchestras,
but the amount of such requests in this instance
has been so unusually high that 1 feel you should
know that its reception in our theatres foretells
this number as one of this year's greatest suc-
cesses, and I assure you that you have my best
wishes that my judgment is not amiss."
CHAS. K. HARRIS EXPANDING
Increasing Number of Popular Selections Being
Added to Catalog
With new offices shortly to be opened in Chi-
cago and San Francisco, Charles K. Harris is
fast taking a position as one of the leading popu-
lar publishers. He has always been accepted as
a successful ballad publisher, but the plans as
carried out during the past few months have
added many popular numbers to the catalog
and have resulted in additional activity.
Mr. Harris recently finished a new ballad en-
titled "I'm Going Home," which is receiving
publicity through eight thousand newspapers of
the United States.
NEW FEIST VIOLIN DANCE FOLIO
Leo Feist, Inc., has just issued a "Violin
Dance Folio" to accompany the "Feist Dance
Folio for Piano." The two folios can be pur-
chased both singly or in combination. These
issues are particularly adapted for work in mo-
tion picture theatres where only piano or organ
and violin are used, also for dancing schools as
well as general public use. The contents of
these new works include all the latest Feist num-
bers, including material from the musical show
"Irene," "Ziegfeld Follies" and "Linger Longer
Letty."
HARRIS TO ISSUE "EVANGELINE"
"Evangeline," a new song from the pens of
Craemer and Layton, has just been accepted for
publication by Charles K. Harris. This song
has already shown indications of hit quality and
will be exploited strongly.
FEATURING "ROMANCE"
59
THE NEXT WAL)
HIT
/
WILL
BE Jf
THE NEXT BK
HIT
WILL BE,
OMYO
PUBLISHED BY THE
B. D. Nice & Co. Keeping Up a Steady Cam-
paign on This Waltz Number
HOUSE THAT PUT OVER
B. D. Nice & Co., who invariably advertise
their song "Romance" as "The Eventual Waltz
Hit," are again giving this number some unusual
publicity by including it in their present adver-
tising campaign in which they are featuring Lee
David's newest offering, "Sweet Lavender." The
sales staff of the above house is now actively
exploiting these two songs in various parts of
the country. Grant Albert is traveling in the
Far West, Ernest Lambert is covering the
Middle Western territory, Mac Lewis is touring
the East and South, and Joe Herman is in the
New England territory. In addition, Fred
Holmes has just been added to the staff.
"MISSOURI^
"HINDUSTAN^
"SWEET AND LOW"
"NAUGHTY WALTZ'
THE ROBERT NORTON CO. MOVES
The Robert Norton Co., which recently sold
its song, "1 Lost My Heart to You," to Jack
Mills, Inc., has moved from 45 West Forty-fifth
street to 226 West Forty-sixth street, opposite
the National Vaudeville Artists' Building. This
firm is now working on a new number called
"Fooling Me."
Hit of Hie country*
waits . .
new aancer meaocfjj -».-»•
" Sweet lavender" ^on^fox-trot
care the
FEBRUARY 5,
THE
1921
MUSIC
TRADE
REVIEW
A. J. STASNY HOME/ROM EUROPE
PRAISES NEW FEIST NUMBER
Well-known Publisher Comments on Trade
Conditions in Great Britain
Musical Director of Loew Theatres Tells of
Popularity of "Underneath Hawaiian Skies"
A. J. Stasny, of the A. J. Stasny Music Co.,
who for the past three months has been spend-
ing his time in the trade centers of Europe, de-
voting particular attention to the exploitation
of his catalog in England, returned to New
York early last week. In commenting upon the
business conditions of England, especially as
they affect sheet music, he said: "American
songs are all the rage throughout that country,
largely on account of the fact that they are being
widely exploited. In this respect the English
publisher has it comparatively easy, as the
largest houses are all representatives of success-
ful American firms. In this way they know in
advance whether or not a number has sales
caliber. They can take up an American issue
with almost positive assurance that the success
of the number here will be duplicated in their
country.
"While the present rate of exchange eliminates
the making of much profit from English business
this will all be adjusted, and as England is a
big music market I believe all the American
houses will open branch offices in England in
the not distant future."
The new Leo Feist, Inc., number "Underneath
Hawaiian Skies," was recently added to the
repertoire of the Howard Brothers, now appear-
ing in the new Winter Garden show. This song
carries a melody which is most attractive and
lends itself admirably to the inimitable Will.e
Howard manner of rendering such works.
"Underneath Hawaiian Skies' is being given
a special publicity campaign by its publishers,
and present signs point to its having much popu-
larity. Recently Leo Feist, Inc., received the
following letter from Ernest Luz, general mu-
sical director of the Loew theatres, concerning
the number:
"I would deem it an injustice to you should
1 neglect to inform you of the many wonderful
and complimentary remarks passed upon your
late publication, 'Underneath Hawaiian Skies,'
which I used as the theme in my music score
for the Paramount super-feature 'Idols of Clay,'
featuring Mae Murray, throughout all the Loew
theatres in the United States and Canada.
"1 am positive that no less than five thousand
people in our theatres asked for the name of this
number. In several of our houses more than
one hundred people waited after the performance
to learn the name of this number.
"It is not unusual that we get requests for
the names of numbers played by our orchestras,
but the amount of such requests in this instance
has been so unusually high that 1 feel you should
know that its reception in our theatres foretells
this number as one of this year's greatest suc-
cesses, and I assure you that you have my best
wishes that my judgment is not amiss."
CHAS. K. HARRIS EXPANDING
Increasing Number of Popular Selections Being
Added to Catalog
With new offices shortly to be opened in Chi-
cago and San Francisco, Charles K. Harris is
fast taking a position as one of the leading popu-
lar publishers. He has always been accepted as
a successful ballad publisher, but the plans as
carried out during the past few months have
added many popular numbers to the catalog
and have resulted in additional activity.
Mr. Harris recently finished a new ballad en-
titled "I'm Going Home," which is receiving
publicity through eight thousand newspapers of
the United States.
NEW FEIST VIOLIN DANCE FOLIO
Leo Feist, Inc., has just issued a "Violin
Dance Folio" to accompany the "Feist Dance
Folio for Piano." The two folios can be pur-
chased both singly or in combination. These
issues are particularly adapted for work in mo-
tion picture theatres where only piano or organ
and violin are used, also for dancing schools as
well as general public use. The contents of
these new works include all the latest Feist num-
bers, including material from the musical show
"Irene," "Ziegfeld Follies" and "Linger Longer
Letty."
HARRIS TO ISSUE "EVANGELINE"
"Evangeline," a new song from the pens of
Craemer and Layton, has just been accepted for
publication by Charles K. Harris. This song
has already shown indications of hit quality and
will be exploited strongly.
FEATURING "ROMANCE"
59
THE NEXT WAL)
HIT
/
WILL
BE Jf
THE NEXT BK
HIT
WILL BE,
OMYO
PUBLISHED BY THE
B. D. Nice & Co. Keeping Up a Steady Cam-
paign on This Waltz Number
HOUSE THAT PUT OVER
B. D. Nice & Co., who invariably advertise
their song "Romance" as "The Eventual Waltz
Hit," are again giving this number some unusual
publicity by including it in their present adver-
tising campaign in which they are featuring Lee
David's newest offering, "Sweet Lavender." The
sales staff of the above house is now actively
exploiting these two songs in various parts of
the country. Grant Albert is traveling in the
Far West, Ernest Lambert is covering the
Middle Western territory, Mac Lewis is touring
the East and South, and Joe Herman is in the
New England territory. In addition, Fred
Holmes has just been added to the staff.
"MISSOURI^
"HINDUSTAN^
"SWEET AND LOW"
"NAUGHTY WALTZ'
THE ROBERT NORTON CO. MOVES
The Robert Norton Co., which recently sold
its song, "1 Lost My Heart to You," to Jack
Mills, Inc., has moved from 45 West Forty-fifth
street to 226 West Forty-sixth street, opposite
the National Vaudeville Artists' Building. This
firm is now working on a new number called
"Fooling Me."
Hit of Hie country*
waits . .
new aancer meaocfjj -».-»•
" Sweet lavender" ^on^fox-trot
care the
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