Music Trade Review
Issue: 1921 Vol. 72 N. 5 - Page 54
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
54
THE
FAMOUS FRENCH CABINET
MUSIC TRADE REVIEW
RED ROOSTER WINS BLUE RIBBON
Original From Which Edison Machine Was
Copied Shown on Postcard Photograph
Famous
Below is a postcard photograph just received
of the celebrated cabinet dating from the reign
of Louis XI f, belonging to the French Govern-
OMAHA, NEB., January 25.—Among the novel fea-
tures of the annual poultry show, held recently
in this city, none attracted more lively attention
than the exhibit of the stately Pathe Red Rooster
who occupied a place among the blue ribbon
winners and who was admired by the hosts of
visitors. The exhibit was
arranged by the Pathe
Sales Co. in conjunction
with the Wright & Wil-
helmy Co., Pathe dis-
tributors, both of this
city. The lordly rooster
was placed on a turn-
table in a large cage in
a way that made it con-
tinually revolve, all of
the mechanism being be-
neath the cage, out of
sight. A l t h o u g h the
rooster was not a live
bird but a large rooster
statue revolving on a
turntable, the secretary
of the show decided that
in accordance with their
rules the "big rooster,
statue or not, was to be
judged along with the'
~ Edison
rest of the Rhode Island Red entrants. The
Pathe rooster was awarded a blue ribbon as
being the most perfect specimen of his particular
kind, age and weight'on exhibition.
The Louis XII Cabinet
ment, and now to be seen in the Hotel De
Cluny, Paris.
The Edison French Gothic
phonograph, shown in the Edison catalog at
$5,500 and one time featured in the Edison na-
tional advertising, is an exact replica of this
cabinet, said to be the finest piece of Gothic
furniture in the world. One of these is now in
the home of Thomas A. Edison, being reserved
for his personal use.
Pathe Trade-mark Finds Place of
Honor at Omaha Poultry Show
THE TALKING MACHINE RECORD IS AN IDEAL VALENTINE
lithograph record envelope has been issued, the
pictorial side of which is illustrated herewith.
On the flap, on the reverse side of the envelope,
appears the following appropriate poem:
To My Valentine
I would that I could sing
to you,
As knights of old were
wont to do,
But ah! ray song, how-
e'er sincere,
Would
scarce
bring
pleasure to your ear,
And so I know you'll
pardon, friend,
If I this worthier min-
strel send.
This envelope makes
an extremely attractive
and altogether season-
able container for Val-
entine records. A fur-
ther part of this cam-
paign lies in the fact that
the Columbia national
advertising in the maga-
zines a n d newspapers
will be devoted to the
Valentine theme in~ Feb-
ruary. This means that
millions of people will
have the idea of .sending
records for Valentines
brought to their atten-
tion. The Dealer Serv-
ice Department of the
Columbia Co. has also
prepared two extremely
attractive window dis-
Columbia Eight-color Lithograph Record Envelope
plays, featuring the same
in particular, make ideal Valentines. In support idea, which is certain to appeal to a large army
of this campaign a very handsome eight-color
of progressive dealers.
The Columbia Graphophone Co., New York, is
conducting a very extensive campaign to educate
the American public to the fact that talking ma-
chine records in general, and Columbia records
JANUARY 29,
1921
PSYCHOLOGY IN EDISON DISPLAY
Window Display for February Based on Thos.
A. Edison's Chart for Analyzing Moods
The Edison window display for February is
destined to make people sit up and take notice.
It appeals directly to a universal trait of human
nature—curiosity.
Few people can resist the temptation to have
their palm read, or their fortune told. The Edi-
Window Display for February.
son Mood Change Chart, upon which both the
February Edison national advertising and
window display are based, appeals to the same
instinct—only the Edison Mood Change Chart
is not bunk.
It is an established fact that all people are
creatures of moods and that music powerfully
•affects these moods. As is announced in the
February advertising and window display,
Thomas A. Edison is conducting a nation-wide
research for the purpose of investigating the
effects of music on our various moods.
It will be noticed in the photograph that no
Edison phonographs and no Edison Re-Crea-
tions are displayed in the window. In fact,
there is nothing in the window but the display
strikingly brought into relief by a black screen.
The purpose of this is to remove all selling
ideas that might detract from the purpose of
the display and to arouse curiosity and induce
inquiries concerning the Mood Change Chart.
MELODY BOYS INJ^HICAGO CONCERT
Local Pathe Distributors Make Good Use of
Appearance of Record Artists
CHICAGO, III., January 25.—W. W. Kimball Co.,
Pathe distributors of this city, capitalized the
appearance at a local theatre of Ray Miller's
Black and White Melody Boys, whose delightful
and catchy renditions on Pathe records are popu-
lar throughout the entire country. During their
recent engagement at the Illinois Theatre these
musical monarchs of jazzland proved the big
feature in the show of striking hits, and fol-
lowing the regular performance of the theatre
the Miller Melody Boys gave popujar recitals
at the W. W. Kimball music store, where they
entertained the patrons of the firm.
A NEW STORE IN K0K0M0
KOKOMO, IND., January 24.—W. S. Barringer, for
several years bead of the purchasing department
of the Stewart Talking Machine Co. at In-
dianapolis, has opened a Victor shop at 304
North Main street. The name of the shop; is
"Barringer's."
J
54
THE
FAMOUS FRENCH CABINET
MUSIC TRADE REVIEW
RED ROOSTER WINS BLUE RIBBON
Original From Which Edison Machine Was
Copied Shown on Postcard Photograph
Famous
Below is a postcard photograph just received
of the celebrated cabinet dating from the reign
of Louis XI f, belonging to the French Govern-
OMAHA, NEB., January 25.—Among the novel fea-
tures of the annual poultry show, held recently
in this city, none attracted more lively attention
than the exhibit of the stately Pathe Red Rooster
who occupied a place among the blue ribbon
winners and who was admired by the hosts of
visitors. The exhibit was
arranged by the Pathe
Sales Co. in conjunction
with the Wright & Wil-
helmy Co., Pathe dis-
tributors, both of this
city. The lordly rooster
was placed on a turn-
table in a large cage in
a way that made it con-
tinually revolve, all of
the mechanism being be-
neath the cage, out of
sight. A l t h o u g h the
rooster was not a live
bird but a large rooster
statue revolving on a
turntable, the secretary
of the show decided that
in accordance with their
rules the "big rooster,
statue or not, was to be
judged along with the'
~ Edison
rest of the Rhode Island Red entrants. The
Pathe rooster was awarded a blue ribbon as
being the most perfect specimen of his particular
kind, age and weight'on exhibition.
The Louis XII Cabinet
ment, and now to be seen in the Hotel De
Cluny, Paris.
The Edison French Gothic
phonograph, shown in the Edison catalog at
$5,500 and one time featured in the Edison na-
tional advertising, is an exact replica of this
cabinet, said to be the finest piece of Gothic
furniture in the world. One of these is now in
the home of Thomas A. Edison, being reserved
for his personal use.
Pathe Trade-mark Finds Place of
Honor at Omaha Poultry Show
THE TALKING MACHINE RECORD IS AN IDEAL VALENTINE
lithograph record envelope has been issued, the
pictorial side of which is illustrated herewith.
On the flap, on the reverse side of the envelope,
appears the following appropriate poem:
To My Valentine
I would that I could sing
to you,
As knights of old were
wont to do,
But ah! ray song, how-
e'er sincere,
Would
scarce
bring
pleasure to your ear,
And so I know you'll
pardon, friend,
If I this worthier min-
strel send.
This envelope makes
an extremely attractive
and altogether season-
able container for Val-
entine records. A fur-
ther part of this cam-
paign lies in the fact that
the Columbia national
advertising in the maga-
zines a n d newspapers
will be devoted to the
Valentine theme in~ Feb-
ruary. This means that
millions of people will
have the idea of .sending
records for Valentines
brought to their atten-
tion. The Dealer Serv-
ice Department of the
Columbia Co. has also
prepared two extremely
attractive window dis-
Columbia Eight-color Lithograph Record Envelope
plays, featuring the same
in particular, make ideal Valentines. In support idea, which is certain to appeal to a large army
of this campaign a very handsome eight-color
of progressive dealers.
The Columbia Graphophone Co., New York, is
conducting a very extensive campaign to educate
the American public to the fact that talking ma-
chine records in general, and Columbia records
JANUARY 29,
1921
PSYCHOLOGY IN EDISON DISPLAY
Window Display for February Based on Thos.
A. Edison's Chart for Analyzing Moods
The Edison window display for February is
destined to make people sit up and take notice.
It appeals directly to a universal trait of human
nature—curiosity.
Few people can resist the temptation to have
their palm read, or their fortune told. The Edi-
Window Display for February.
son Mood Change Chart, upon which both the
February Edison national advertising and
window display are based, appeals to the same
instinct—only the Edison Mood Change Chart
is not bunk.
It is an established fact that all people are
creatures of moods and that music powerfully
•affects these moods. As is announced in the
February advertising and window display,
Thomas A. Edison is conducting a nation-wide
research for the purpose of investigating the
effects of music on our various moods.
It will be noticed in the photograph that no
Edison phonographs and no Edison Re-Crea-
tions are displayed in the window. In fact,
there is nothing in the window but the display
strikingly brought into relief by a black screen.
The purpose of this is to remove all selling
ideas that might detract from the purpose of
the display and to arouse curiosity and induce
inquiries concerning the Mood Change Chart.
MELODY BOYS INJ^HICAGO CONCERT
Local Pathe Distributors Make Good Use of
Appearance of Record Artists
CHICAGO, III., January 25.—W. W. Kimball Co.,
Pathe distributors of this city, capitalized the
appearance at a local theatre of Ray Miller's
Black and White Melody Boys, whose delightful
and catchy renditions on Pathe records are popu-
lar throughout the entire country. During their
recent engagement at the Illinois Theatre these
musical monarchs of jazzland proved the big
feature in the show of striking hits, and fol-
lowing the regular performance of the theatre
the Miller Melody Boys gave popujar recitals
at the W. W. Kimball music store, where they
entertained the patrons of the firm.
A NEW STORE IN K0K0M0
KOKOMO, IND., January 24.—W. S. Barringer, for
several years bead of the purchasing department
of the Stewart Talking Machine Co. at In-
dianapolis, has opened a Victor shop at 304
North Main street. The name of the shop; is
"Barringer's."
J
Future scanning projects are planned by the International Arcade Museum Library (IAML).