Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 29, 1921
55
THE MUSIC TRADE REVIEW
VICTOR RECORDS BY
LA SCALA ORCHESTRA
Victor Co. Announces That Famous Orchestra
Under Baton of Toscanini Will Make Vic-
tor Records—Now Touring the United States
The La Scala Orchestra of Milan, Italy, under
the baton of Maestro Arturo Toscanini, one of
the world's greatest conductors in the sym-
phony and operatic field, arrived in this country
during the past month and is now on tour. Dur-
ing the appearance of this famous organization
in New York it scored the highest praise from
our leading critics, not alone on account of the
superb, masterful leadership of Toscanini, but
the band itself is one which ranks with the great
musical organizations of the world.
In connection with the arrival of the La Scala
Orchestra the announcement has just been
officially made by the Victor Talking Machine
Co. that the La Scala Orchestra, under the baton
of Toscanini, will make records for the Victor
Co. during its present visit to America. This
announcement will undoubtedly arouse the
liveliest interest among dealers and also users
of Victor records throughout the country, for
everyone recognizes that Toscanini and his band
will be introduced in a fittingly artistic manner
through the medium of these records.
There are few figures in the musical world
capable of exciting more interest than this great
Italian conductor whose triumphs have been
pretty well divided between Europe and Amer-
ica. During the World War he was honored for
valor for his wonderfully inspiring work in di-
recting military music and concerts for the
Italian army, and his work was recognized not
only by the Italian Government, but aroused tre-
mendous popularity among the men. In New
York, of course, Toscanini's great work as con-
ductor of the Metropolitan Opera Orchestra
before he left for the war has made him a great
favorite.
PATHE LAYS PLANS FOR BIG YEAR
New Electric Motor Announced to Trade With
the New Year—President Widmann Tells a
Golf Story With a Moral for the Trade
The change in general market conditions is
being energetically met by the sales organiza-
tion of the Pathe Freres Phonograph Co., of
Brooklyn, N. Y. Realizing the return to in-
tensive selling conditions, this organization has
already laid plans for an extensive sales cam-
paign for 1921. Several of these plans have
already been successfully inaugurated, and more
will follow shortly.
The executive offices fairly hum with activity
and the officials of the company, when inter-
viewed, all concurred in optimistic predictions
for the year ahead. E. A. Widmann, president,
relates a story that admirably portrays the cur-
rent conditions in the trade. Mr. Widmann, who
is a golf enthusiast, was recently approached
on the links by a fellow club member who said:
"Your game is a little off to-day." "No," Mr.
Widmann modestly replied, "when I make a
particularly good score I* am a little off my
regular playing, for it is away from normal."
Mr. Widmann aptly applies this story to the
talking machine trade in that during the entirely
unprecedented rush of orders during wartime
the trade was actually "off" its usual conditions,
but that in 1921 the trade will find and keep its
normal status which promises to be satisfactory
to all.
The Pathe Freres Phonograph Co. started the
new year well with the presentation to the trade
of the new Pathe alternating electric current
motors. These new electric motors, although
before the trade only a short space of time,
have already proved very popular, and a regular
and steady demand has been developed for them.
The first issue of Pathe News of the new year
devoted the entire first page to a detailed de-
scription of this new motor.
J. A. FRYE WITH K NIGHT-C AMPBELL
PA THE ARTISTS IN CONCERT FIELD
Former Member of Victor Co. Traveling De-
partment Becomes Sales Manager of Victor
Wholesale Organization of the Knight-Camp-
bell Music Co., in Denver, Colo.
Popular Record Stars Appear in Many Recitals
—Extensive Tours Planned Which Cover All
Parts of the United States
DENVER, COLO., January 24—The Knight-Campbell
Music Co. has just announced the appointment
of J. A. Frye, formerly connected for a long
t:nie with the traveling department of the V.c-
tor Talking Machine Co., as sales manager of
Pathe artists are exceedingly active in the
concert field and are swinging across the entire
continent on their concert tours. Thus, dealers
in every section of the country are able to stimu-
late sales of their Pathe records through the
local appearance of these popular artists. The
enterprising dealer with a sense of news can
always build up much publicity from the appear-
ance of a popular artist in his city. The theatre
and concert managers are usually always glad to
give posters to dealers for their windows, and
newspaper publicity co-ordinated with a window
d.splay and the records of the artists usually
results in noticeably increased record sales.
Madame Matzenauer, contralto and celebrated
opera star, has been booked for recitals in the
most important musical centers in the country,
from the first of the year straight through till
Spring.
Paul Althouse, celebrated tenor singer and
Pathe artist, is now engaged in an extensive
Western tour covering the most prominent cities
on the Pacific Coast.
Patricola, the versatile Pathe star, and Jacques
Thibaud, eminent violinist and Pathe artist, are
covering the various sections of the country,
and the Tollefsen trio of violin, piano and 'cello,
whose recordings on Pathe records are familar,
have completed an extensive Southern tour. The
Sunday evening concerts at the Waldorf-Astoria
Hotel, New York City, have proved very popular
in musical circles of the metropolis and many
noted Pathe stars have charmed the gatherings
at this noted hostelry on Sunday evenings.
The February Pathe record supplement in-
cludes the release of numbers by Joseph Lhe-
vinne, master pianist, who is now an exclusive
Pathe artist.
An entire page in the January 5 issue of Pathe
News is devoted to Pathe and Actuelle records.
J. A. Frye
the company's Victor wholesale organization.
The new move is considered a most important
one, as Mr. Frye is well known in the trade
and has a fund cf experience in the Victor
business that should prove of material value
to the Victor dealers with whom he comes in
contact through his new connection.
The Knight-Campbell Music Co. wholesales
Victor goods in Colorado, New Mexico, Wyo-
ming, western Kansas and Nebraska, and has
built up an organization and a distributing
plant that are up to the minute in every par-
ticular. The company maintains an elaborate
dealers' service which carries up-to-date and
modern business methods to the very doorstep
of the dealer, as it were.
Mr. Giant/, obtained his recognition among
record buyers through his playing of the saxo-
Saxophone Specialist Became Popular Over phone in the Okeh record of "Dardanella," and
Night Through His Work on "Dardanella" both "Dardanella" and Mr. Glantz are said to
have become popular over night in record form,
Record—Has Won Great Popularity Since
the Okeh being the first record of "Dardanella"
There is apparently one sure way for a on the market.
Glantz did the laughing sax on this record
musician to become popular with the public,
and that is through the medium of phonograph with the Rega Orchestra, which is famous for
records, for in many respects the recording art its original interpretation and clever recording
demands distinctiveness and originality to a tricks. Through "Dardanella" and other rec-
ords, Glantz and his laughing saxophone became
famous with thousands of record users.
Recently Glantz went to Canada to record for
the Berliner Gramophone Co., and the accom-
panying picture shows Glantz returning to the
United States after a hard day's work in Can-
ada loaded with Canadian exchange, sufficient
apparently to crowd his saxophone out of the
case.
Mr. Glantz is now playing for practically
all the record companies and with different or-
chestra combinations. His latest hit is "Hindoo
Hop," an Okeh record of a number written by
Sol. P. Levy, composer of "The Naughty Waltz."
The Okeh records made by Glantz, in com-
pany with the Rega Orchestra, include "Rose,"
"Nightingale," "A la Paree," "Margie," "Hum-
ming" and "Caresses."
GLANTZ AND HIS_LAUGHING SAX
A. D. GEISSLER RETURNS
Glantz Back From Canadian Campaign
great degree. In this connection the career of
Nathan "Laughing" Glantz is interesting, for
his saxophone specialties have been heard
through the medium of several makes of rec-
ords, and it is not exaggerating to any degree
to say he is one of the best-known saxophone
artists to-day.
A. D. Geissler, president of the New York
Talking Machine Co. and Ch ; cago Talking Ma-
chine Co., returned to New York the early part
of the week, accompanied by Dan Creed.
A note from Edith Helena, who is singing
in vaudeville down South, states that she saw a
young negro in front of her hotel in Tampa,
Fla., and asked him how he spent his time.
"Oh, Ah jest sets an' thinks," he replied, "an'
when Ah ain't thinkin' Ah jest sets."