Music Trade Review
Issue: 1921 Vol. 72 N. 3 - Page 7
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 15,
1921
THE MUSIC TRADE
REVIEW
PLAYER-PIANOS IN GOOD DEMAND IN ST. LOUIS TRADE
Business for the New Year Opens With Players Receiving the Most Attention From Prospects—
Conroy Co. Using Some Excellent Advertising in Connection With Xmas Bonuses
ST. LOUIS, MO., January 10.—St. Louis piano
men are finding out that after-holiday business
is not a self-starter. It takes a lot of cranking
to make it go at all, and even after it gets going
it betrays a disposition to slow down. The old
business engine doesn't stop entirely, but it has
little power. The interest in players, which
showed an increase just before Christmas, is
holding up to some extent, according to some
dealers. Most of the drop-ins, they say, inquire
about players. That does not mean that th^
drop-ins all buy players, of course. Some of
them conclude, before the salesmen get through
with them, that they want reproducers or small
grands. But the fact remains that there seems
to be a slight revival in player interest. Bonus
money is still being heard from and some very
good sales have been traceable to that source.
Bonus money formed the text of a little ser-
mon which P. E. Conroy, president of the Con-
roy Piano Co., preached in the public prints the
other day. He headed it: "Spending or Investing
—Which?" He led off with this bit of wisdom
from Proverbs up to date: "Easily gotten money-
is frequently spent in a foolish and extravagant
manner that brings you nothing of permanent
value." Continuing his admonishment, he said:
"How much better to invest your bonus money
in a reliable pialio or player at Conroy's
than to waste it in buying a number of short-
lasting, quickly-forgotten articles! A piano from
Conroy's is a permanent investment that yields
rich dividends in happiness and enjoyment to
yourself, your family and your friends every
day of the year and all the years of your life."
The reader is then reminded that Conroy's is the
largest house in America merchandising pianos
of all types exclusively, and has as a result first
choice of virtually all the foremost makes of
American manufacture. Conroy's present stock-
is declared to be the largest and finest in St.
Louis and the prices, because of the narrow-
profit margins upon which the firm operates, are
the best values obtainable. And they say at Con-
roy's that the little sermon has converted a
number of spenders into investors.
quainted with the Kieselhorst organization,
which distributes the Gulbransens here. He was
starting on a tour of all the Gulbransen dealers
with the object of encouraging them to improve
their service departments. He is nephew ot
President A. G. Gulbransen and the impression
received by St. Louis music merchants was that
he is a worthy bearer of the name.
The new Gulbransen prices went into effect at
the Kieselhorst store last Monday. Some im-
provement in the demand resulted, especially for
the Suburban model, on which the greatest cut,
$100, is made. The Suburban always has been
a good seller, and it is expected to be a better
one now. At $495 it will probably meet the
views of the many who have been waiting for
lower prices.
There is another cut in prices impending at
the Kieselhorst store which will probably delay
completion of the alterations there. The con-
tractors announced a few days ago that they
were going to cut carpenters' wages from $1.25
to $1 an hour and tinners from $1.25 to 85 cents
an hour. The men, especially the tinners, say
they are in favor of cheaper prices, but not
lower wages, and threaten to strike. The work
has progressed to such an extent that the estab-
lishment will be able to function in spite of a
strike, out President E. A. and Vice-president
Harry would be better pleased if the wage-cut
and the resulting strike had been deferred until
the Kieselhorst job was finished.
It looks like a lot of the news this week is
about the Kieselhorsts, but it is necessary to
add, before changing the subject, that Mr. and
Mrs. E. A. Kieselhorst have returned from
Santa Ee, N. M., where they spent the Christ-
mas holidays with their three sons, who are in
school there. R. L. Hallahan, of the Aeolian
Co., is again selling pianos after being confined
to his home for a week by sickness.
W. H. Alfring, assistant general manager ot
the Aeolian Co., passed through here last week
on his way back to New York from a Christmas
visit to relatives down in Arkansas.
C. R. Gulbransen, recently appointed head of
the service promotion department of the Gul-
bransen-Dickinson Co., Chicago, was in St.
Louis a couple of days last week getting ac-
CHICKERING GRANDS FOR THEATRES
3 Great Pianos
With 3 sounding boards
in each (Patented) nave the
greatest talking points in
the trade.
Broadway Theatre in Springfield, Mass., and the
New Victory in Holyoke Equipped With
Chickering Grands by L. M. Pierce Co.
KU), MASS., January 10.—The L. M.
Pierce Co., Chickering representative in this
city, has just received an order for the installa-
tion of a Chickering grand in the Broadway
Theatre here, and another instrument of the
same type of make in the New Victory Theatre
in Holyoke. Both theatres are most modern
in every respect, the New Victory having a seat-
ing capacity of 2,400.
The sales of the grand were brought about
largely through the fact that Nathan Goldstein,
president of the Goldstein Rros. Amusement Co.,
owners of both new theatres, some time ago
bought a Chickering grand with the Ampico for
his own home, and decided that the Chickering
was the instrument he desired for the theatres.
CHAMBER OF COMMERCE TO MEET
Annual Session of National Chamber to Be Held
at Atlantic City on April 27-29
We fix "one p r i c e " —
wholesale and retail.
The Heppe Piano Co.
PHILADELPHIA, PA.
WASHINGTON, D. C, January 11.—It was an-
nounced to-day by Joseph H. Defrees, president
of the Chamber of Commerce of the United
States, that the ninth annual meeting of the
Chamber will be held at Atlantic City on April
27, 28 and 29. The last annual meeting of the
Chamber was also held at Atlantic City.
The man who continues to be brimful of cour-
age and enthusiasm even when everything is
against him is the man who is going to win, and
win big.
Best Cellars!
Rice a Pianos are
best sellers because
they provide unusual
value with attractive
price.
When you buy a
Ricca Piano, you can
sell it at a price that
makes an irresistible
appeal to the buyer
and a price which
leaves you a v e r y
satisfactory profit.
Get the R i c c a
proposition. Put a
Ricca on your floor
and it will do the
talking.
and
9 7 9 9 Southern Blvd
NEW YORK CITY
Luigi Ricca founded the House of
Ricca in 1891. Mr. Ricca was one of
America's best known musicians. His
thorough musical knowledge coupled
with his piano making ideas enabled
him to produce a real musician's piano
—the Ricca.
The Ricca heritage of quality is now
being carried forward by the second
and third generations of the Ricca
family.
JANUARY 15,
1921
THE MUSIC TRADE
REVIEW
PLAYER-PIANOS IN GOOD DEMAND IN ST. LOUIS TRADE
Business for the New Year Opens With Players Receiving the Most Attention From Prospects—
Conroy Co. Using Some Excellent Advertising in Connection With Xmas Bonuses
ST. LOUIS, MO., January 10.—St. Louis piano
men are finding out that after-holiday business
is not a self-starter. It takes a lot of cranking
to make it go at all, and even after it gets going
it betrays a disposition to slow down. The old
business engine doesn't stop entirely, but it has
little power. The interest in players, which
showed an increase just before Christmas, is
holding up to some extent, according to some
dealers. Most of the drop-ins, they say, inquire
about players. That does not mean that th^
drop-ins all buy players, of course. Some of
them conclude, before the salesmen get through
with them, that they want reproducers or small
grands. But the fact remains that there seems
to be a slight revival in player interest. Bonus
money is still being heard from and some very
good sales have been traceable to that source.
Bonus money formed the text of a little ser-
mon which P. E. Conroy, president of the Con-
roy Piano Co., preached in the public prints the
other day. He headed it: "Spending or Investing
—Which?" He led off with this bit of wisdom
from Proverbs up to date: "Easily gotten money-
is frequently spent in a foolish and extravagant
manner that brings you nothing of permanent
value." Continuing his admonishment, he said:
"How much better to invest your bonus money
in a reliable pialio or player at Conroy's
than to waste it in buying a number of short-
lasting, quickly-forgotten articles! A piano from
Conroy's is a permanent investment that yields
rich dividends in happiness and enjoyment to
yourself, your family and your friends every
day of the year and all the years of your life."
The reader is then reminded that Conroy's is the
largest house in America merchandising pianos
of all types exclusively, and has as a result first
choice of virtually all the foremost makes of
American manufacture. Conroy's present stock-
is declared to be the largest and finest in St.
Louis and the prices, because of the narrow-
profit margins upon which the firm operates, are
the best values obtainable. And they say at Con-
roy's that the little sermon has converted a
number of spenders into investors.
quainted with the Kieselhorst organization,
which distributes the Gulbransens here. He was
starting on a tour of all the Gulbransen dealers
with the object of encouraging them to improve
their service departments. He is nephew ot
President A. G. Gulbransen and the impression
received by St. Louis music merchants was that
he is a worthy bearer of the name.
The new Gulbransen prices went into effect at
the Kieselhorst store last Monday. Some im-
provement in the demand resulted, especially for
the Suburban model, on which the greatest cut,
$100, is made. The Suburban always has been
a good seller, and it is expected to be a better
one now. At $495 it will probably meet the
views of the many who have been waiting for
lower prices.
There is another cut in prices impending at
the Kieselhorst store which will probably delay
completion of the alterations there. The con-
tractors announced a few days ago that they
were going to cut carpenters' wages from $1.25
to $1 an hour and tinners from $1.25 to 85 cents
an hour. The men, especially the tinners, say
they are in favor of cheaper prices, but not
lower wages, and threaten to strike. The work
has progressed to such an extent that the estab-
lishment will be able to function in spite of a
strike, out President E. A. and Vice-president
Harry would be better pleased if the wage-cut
and the resulting strike had been deferred until
the Kieselhorst job was finished.
It looks like a lot of the news this week is
about the Kieselhorsts, but it is necessary to
add, before changing the subject, that Mr. and
Mrs. E. A. Kieselhorst have returned from
Santa Ee, N. M., where they spent the Christ-
mas holidays with their three sons, who are in
school there. R. L. Hallahan, of the Aeolian
Co., is again selling pianos after being confined
to his home for a week by sickness.
W. H. Alfring, assistant general manager ot
the Aeolian Co., passed through here last week
on his way back to New York from a Christmas
visit to relatives down in Arkansas.
C. R. Gulbransen, recently appointed head of
the service promotion department of the Gul-
bransen-Dickinson Co., Chicago, was in St.
Louis a couple of days last week getting ac-
CHICKERING GRANDS FOR THEATRES
3 Great Pianos
With 3 sounding boards
in each (Patented) nave the
greatest talking points in
the trade.
Broadway Theatre in Springfield, Mass., and the
New Victory in Holyoke Equipped With
Chickering Grands by L. M. Pierce Co.
KU), MASS., January 10.—The L. M.
Pierce Co., Chickering representative in this
city, has just received an order for the installa-
tion of a Chickering grand in the Broadway
Theatre here, and another instrument of the
same type of make in the New Victory Theatre
in Holyoke. Both theatres are most modern
in every respect, the New Victory having a seat-
ing capacity of 2,400.
The sales of the grand were brought about
largely through the fact that Nathan Goldstein,
president of the Goldstein Rros. Amusement Co.,
owners of both new theatres, some time ago
bought a Chickering grand with the Ampico for
his own home, and decided that the Chickering
was the instrument he desired for the theatres.
CHAMBER OF COMMERCE TO MEET
Annual Session of National Chamber to Be Held
at Atlantic City on April 27-29
We fix "one p r i c e " —
wholesale and retail.
The Heppe Piano Co.
PHILADELPHIA, PA.
WASHINGTON, D. C, January 11.—It was an-
nounced to-day by Joseph H. Defrees, president
of the Chamber of Commerce of the United
States, that the ninth annual meeting of the
Chamber will be held at Atlantic City on April
27, 28 and 29. The last annual meeting of the
Chamber was also held at Atlantic City.
The man who continues to be brimful of cour-
age and enthusiasm even when everything is
against him is the man who is going to win, and
win big.
Best Cellars!
Rice a Pianos are
best sellers because
they provide unusual
value with attractive
price.
When you buy a
Ricca Piano, you can
sell it at a price that
makes an irresistible
appeal to the buyer
and a price which
leaves you a v e r y
satisfactory profit.
Get the R i c c a
proposition. Put a
Ricca on your floor
and it will do the
talking.
and
9 7 9 9 Southern Blvd
NEW YORK CITY
Luigi Ricca founded the House of
Ricca in 1891. Mr. Ricca was one of
America's best known musicians. His
thorough musical knowledge coupled
with his piano making ideas enabled
him to produce a real musician's piano
—the Ricca.
The Ricca heritage of quality is now
being carried forward by the second
and third generations of the Ricca
family.
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