Music Trade Review
Issue: 1921 Vol. 72 N. 25 - Page 49
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
49
THE MUSIC TRADE REVIEW
JUNE 18, 1921
MARKETING THE NEW ISSUES
Dealers Should Co-operate With the Publisher
by Placing the New Numbers in the Hands of
His Clientele for Direct Inspection
From the Very
Day
Yon join forces with our National
Advertising (for your direct benefit)
and use our co-operative hook-ups
that art- FREE for the asking,
you'll notice a decided increase in
jour "I'EKKJBI" sales and trade
in general.
National Advertising" can
only benefit the dealer who
does his part to let him
townspeople know that his
store is where they ran
net the goods they Haw
advertised in this and
lh»t magazine.
By making a special
feature of the 4c num-
ber*, tvhich embrace the
Biggest Selling non-copyrights in
"tEM'UKi," you clean up 275%
profit.
Worth while, isn't it?
Send for a list of them.
Century Music Pub. Co.
235 West 40th St.
New York
WORKING ON OPERETTA "TAHOE"
Joe McKiernan and Milt Hagen Leave for Cali-
fornia to Complete Work on That Production
and Then Start on Another Play
Joe McKiernan and Milt Hagen, who are col-
laborating with Frank Bacon on the new roman-
tic operetta "Tahoe," to be produced in New
York next season, plan to leave for California
within the next few days to complete the script
of the play and to begin work on another pro-
duction. The writers will finish the Bacon
play on the shores of Lake Tahoe, from which
the operetta derives its name. Joe McKiernan
is the writer of the song hits "Cuban Moon,"
"Don't Take Away Those Blues," "Granada,"
"Snuggle" and "Now and Then." Milt Hagen
is the writer of a prize Leland Stanford Uni-
versity play.
TWO REAL Sm HITS
.
YOU RE ALWAYS SPREADING SUNSHINE
A beautiful waltz ballad
The Ditson Novelty List for May, issued by
the d i v e r Ditson Co., Boston, presents the
usual amount of interesting and valuable infor-
mation regarding the new Ditson issues for the
benefit of the dealer, teacher, student and music
lover and offers a guide to the music that makes
it a simple matter for the retailer to order in-
telligently.
This Ditson Novelty List again brings to mind
the service offered to the dealer by the publisher,
which service frequently brings forth so little
co-operation from the retailer in return. Pub-
lishers' bulletins and lists are issued not simply
to supply the dealer with free reading matter
for his leisure hours, but to give him information
of vital importance to his business. The new
issues are for the most part offered at attractive
introductory prices and accompanied by adver-
tising material that is calculated to help sales.
Simply to order a few of these new issues and
allow them to rest peacefully on the shelves in
their folders is certainly not good business.
As has been frequently pointed out, the dealer
can co-operate with the publisher by securing
the new issues and placing them in the hands of
local music teachers of standing, in order to pro-
vide for their trying out. The music teacher
is always in search of new material, but cannot
be expected to go through the dealers' stock or
to estimate the value of numbers by perusing
written descriptions.
*
By featuring the new issues and presenting
them to his clientele, just as the good business
man in any other line brings to his customers'
attention the new things in that line, the music
dealer is in a position to build up and hold trade.
This has been proven. The dealer cannot ex-
pect the publisher to take the actual copies of
music out into the dealer's territory and drum
up trade for him, for the average publisher does
his full share in providing music of the salable
sort and material calculated to help its sale.
What is needed most is co-operation from the
retailer.
OPENS OFFICES IN NEW YORK
Louis E. Zoeller, head of the Zoeller Music
Co., Louisville, Ky., music publishers, has
opened New York offices at 1696 Broadway. The
feature of the company's catalog is "I Ain't
Givin' Nothin' Away," sung by Sophie Tucker
and others.
i w Y o , BECAUSE YOUREYOli
^bu cant ^o
wrong with
\ any 'Feist'
Songs You Should Have on Your
Counter
CHERIE
I'M NOBODY'S BABY
MAMMY'S LITTLE SUNNY
HONEY BOY
NESTLE IN YOUR DADDY'S
ARMS
WANG WANG "BLUES
TWO SWEET LIPS
UNDERNEATH HAWAIIAN
SKIES
VAMPING ROSE
ABSENCE
PEGGY O'NEIL
SNUGGLE
NOBODY'S ROSE
MON HOMME (My Man)
The New French Hit
Write for Dealers' Prices
.^FEIST, Inc., FEIST BIdg., New York
GILBERT'S SONGS FOR LONDON
B. Feldman & Co., London, England, have ar-
ranged for the English sales rights of L. Wolfe
Gilbert's new success, "Down Yonder," as well
as "Budding Rose" and several other numbers
in the Gilbert catalog.
At the Capitol Theatre, New York, this week,
the featured musical numbers included "Fooling
Me" and "Haunting," both published by the
Robert Norton Co.. New York. .
"SWEETIE PLEASED
Sound* like the Summer's Waltz Song Hit —
Order from Your Jobber or
McDowell Pub. Co., PROVIDENCE. «. i
NOTICE TO THE TRADE!!
Thinking of You hhaes X
Special Prices to Dealers
FRED HELTMAN CO., Cleveland, 0.
(Established
( E b l i h d 1908)
1908)
Society's Sensational Fox-trot
A FOX-TROT witka melody that Liters
DEALERS! You'll need these. Order nwdireet
or from your jobber 18^
KUNDE & ALBERT. 28 Cawker Bldg. Milwaukee, Wis.
A Sign of Prosperity
No music store is complete without
EDITION
BEAUTIFUL
1500 live dealers will testify to Its
success.
It is carefully edited.
It is the most beautiful edition pub-
lished.
The investment is insignificant.
The results are tremendous.
Write for particulars today.
C C. CHURCH AND COMPANY
HAKTFOBD, CONNECTICUT
Hartford—New York—London—Paris—Sydney
Acknowledged by
Leading
Sheet Music
Dealers and Jobbers
the Greatest
Catalog of
Standard Songs
in the World
If you are not acquainted with our extraordinary proposi-
tion and special offer in connection with
The Witmark Black and White Series
which includes SONGLAND catalogs—G RATIS—WRITE US
TO-DAY for sample and full information
THE BEST TWO-CENT INVESTMENT YOU EVER MADE
Robert Norton Co.
226 West 46th Street, New York
49
THE MUSIC TRADE REVIEW
JUNE 18, 1921
MARKETING THE NEW ISSUES
Dealers Should Co-operate With the Publisher
by Placing the New Numbers in the Hands of
His Clientele for Direct Inspection
From the Very
Day
Yon join forces with our National
Advertising (for your direct benefit)
and use our co-operative hook-ups
that art- FREE for the asking,
you'll notice a decided increase in
jour "I'EKKJBI" sales and trade
in general.
National Advertising" can
only benefit the dealer who
does his part to let him
townspeople know that his
store is where they ran
net the goods they Haw
advertised in this and
lh»t magazine.
By making a special
feature of the 4c num-
ber*, tvhich embrace the
Biggest Selling non-copyrights in
"tEM'UKi," you clean up 275%
profit.
Worth while, isn't it?
Send for a list of them.
Century Music Pub. Co.
235 West 40th St.
New York
WORKING ON OPERETTA "TAHOE"
Joe McKiernan and Milt Hagen Leave for Cali-
fornia to Complete Work on That Production
and Then Start on Another Play
Joe McKiernan and Milt Hagen, who are col-
laborating with Frank Bacon on the new roman-
tic operetta "Tahoe," to be produced in New
York next season, plan to leave for California
within the next few days to complete the script
of the play and to begin work on another pro-
duction. The writers will finish the Bacon
play on the shores of Lake Tahoe, from which
the operetta derives its name. Joe McKiernan
is the writer of the song hits "Cuban Moon,"
"Don't Take Away Those Blues," "Granada,"
"Snuggle" and "Now and Then." Milt Hagen
is the writer of a prize Leland Stanford Uni-
versity play.
TWO REAL Sm HITS
.
YOU RE ALWAYS SPREADING SUNSHINE
A beautiful waltz ballad
The Ditson Novelty List for May, issued by
the d i v e r Ditson Co., Boston, presents the
usual amount of interesting and valuable infor-
mation regarding the new Ditson issues for the
benefit of the dealer, teacher, student and music
lover and offers a guide to the music that makes
it a simple matter for the retailer to order in-
telligently.
This Ditson Novelty List again brings to mind
the service offered to the dealer by the publisher,
which service frequently brings forth so little
co-operation from the retailer in return. Pub-
lishers' bulletins and lists are issued not simply
to supply the dealer with free reading matter
for his leisure hours, but to give him information
of vital importance to his business. The new
issues are for the most part offered at attractive
introductory prices and accompanied by adver-
tising material that is calculated to help sales.
Simply to order a few of these new issues and
allow them to rest peacefully on the shelves in
their folders is certainly not good business.
As has been frequently pointed out, the dealer
can co-operate with the publisher by securing
the new issues and placing them in the hands of
local music teachers of standing, in order to pro-
vide for their trying out. The music teacher
is always in search of new material, but cannot
be expected to go through the dealers' stock or
to estimate the value of numbers by perusing
written descriptions.
*
By featuring the new issues and presenting
them to his clientele, just as the good business
man in any other line brings to his customers'
attention the new things in that line, the music
dealer is in a position to build up and hold trade.
This has been proven. The dealer cannot ex-
pect the publisher to take the actual copies of
music out into the dealer's territory and drum
up trade for him, for the average publisher does
his full share in providing music of the salable
sort and material calculated to help its sale.
What is needed most is co-operation from the
retailer.
OPENS OFFICES IN NEW YORK
Louis E. Zoeller, head of the Zoeller Music
Co., Louisville, Ky., music publishers, has
opened New York offices at 1696 Broadway. The
feature of the company's catalog is "I Ain't
Givin' Nothin' Away," sung by Sophie Tucker
and others.
i w Y o , BECAUSE YOUREYOli
^bu cant ^o
wrong with
\ any 'Feist'
Songs You Should Have on Your
Counter
CHERIE
I'M NOBODY'S BABY
MAMMY'S LITTLE SUNNY
HONEY BOY
NESTLE IN YOUR DADDY'S
ARMS
WANG WANG "BLUES
TWO SWEET LIPS
UNDERNEATH HAWAIIAN
SKIES
VAMPING ROSE
ABSENCE
PEGGY O'NEIL
SNUGGLE
NOBODY'S ROSE
MON HOMME (My Man)
The New French Hit
Write for Dealers' Prices
.^FEIST, Inc., FEIST BIdg., New York
GILBERT'S SONGS FOR LONDON
B. Feldman & Co., London, England, have ar-
ranged for the English sales rights of L. Wolfe
Gilbert's new success, "Down Yonder," as well
as "Budding Rose" and several other numbers
in the Gilbert catalog.
At the Capitol Theatre, New York, this week,
the featured musical numbers included "Fooling
Me" and "Haunting," both published by the
Robert Norton Co.. New York. .
"SWEETIE PLEASED
Sound* like the Summer's Waltz Song Hit —
Order from Your Jobber or
McDowell Pub. Co., PROVIDENCE. «. i
NOTICE TO THE TRADE!!
Thinking of You hhaes X
Special Prices to Dealers
FRED HELTMAN CO., Cleveland, 0.
(Established
( E b l i h d 1908)
1908)
Society's Sensational Fox-trot
A FOX-TROT witka melody that Liters
DEALERS! You'll need these. Order nwdireet
or from your jobber 18^
KUNDE & ALBERT. 28 Cawker Bldg. Milwaukee, Wis.
A Sign of Prosperity
No music store is complete without
EDITION
BEAUTIFUL
1500 live dealers will testify to Its
success.
It is carefully edited.
It is the most beautiful edition pub-
lished.
The investment is insignificant.
The results are tremendous.
Write for particulars today.
C C. CHURCH AND COMPANY
HAKTFOBD, CONNECTICUT
Hartford—New York—London—Paris—Sydney
Acknowledged by
Leading
Sheet Music
Dealers and Jobbers
the Greatest
Catalog of
Standard Songs
in the World
If you are not acquainted with our extraordinary proposi-
tion and special offer in connection with
The Witmark Black and White Series
which includes SONGLAND catalogs—G RATIS—WRITE US
TO-DAY for sample and full information
THE BEST TWO-CENT INVESTMENT YOU EVER MADE
Robert Norton Co.
226 West 46th Street, New York
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