Music Trade Review

Issue: 1921 Vol. 72 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
49
THE MUSIC TRADE REVIEW
JUNE 18, 1921
MARKETING THE NEW ISSUES
Dealers Should Co-operate With the Publisher
by Placing the New Numbers in the Hands of
His Clientele for Direct Inspection
From the Very
Day
Yon join forces with our National
Advertising (for your direct benefit)
and use our co-operative hook-ups
that art- FREE for the asking,
you'll notice a decided increase in
jour "I'EKKJBI" sales and trade
in general.
National Advertising" can
only benefit the dealer who
does his part to let him
townspeople know that his
store is where they ran
net the goods they Haw
advertised in this and
lh»t magazine.
By making a special
feature of the 4c num-
ber*, tvhich embrace the
Biggest Selling non-copyrights in
"tEM'UKi," you clean up 275%
profit.
Worth while, isn't it?
Send for a list of them.
Century Music Pub. Co.
235 West 40th St.
New York
WORKING ON OPERETTA "TAHOE"
Joe McKiernan and Milt Hagen Leave for Cali-
fornia to Complete Work on That Production
and Then Start on Another Play
Joe McKiernan and Milt Hagen, who are col-
laborating with Frank Bacon on the new roman-
tic operetta "Tahoe," to be produced in New
York next season, plan to leave for California
within the next few days to complete the script
of the play and to begin work on another pro-
duction. The writers will finish the Bacon
play on the shores of Lake Tahoe, from which
the operetta derives its name. Joe McKiernan
is the writer of the song hits "Cuban Moon,"
"Don't Take Away Those Blues," "Granada,"
"Snuggle" and "Now and Then." Milt Hagen
is the writer of a prize Leland Stanford Uni-
versity play.
TWO REAL Sm HITS
.
YOU RE ALWAYS SPREADING SUNSHINE
A beautiful waltz ballad
The Ditson Novelty List for May, issued by
the d i v e r Ditson Co., Boston, presents the
usual amount of interesting and valuable infor-
mation regarding the new Ditson issues for the
benefit of the dealer, teacher, student and music
lover and offers a guide to the music that makes
it a simple matter for the retailer to order in-
telligently.
This Ditson Novelty List again brings to mind
the service offered to the dealer by the publisher,
which service frequently brings forth so little
co-operation from the retailer in return. Pub-
lishers' bulletins and lists are issued not simply
to supply the dealer with free reading matter
for his leisure hours, but to give him information
of vital importance to his business. The new
issues are for the most part offered at attractive
introductory prices and accompanied by adver-
tising material that is calculated to help sales.
Simply to order a few of these new issues and
allow them to rest peacefully on the shelves in
their folders is certainly not good business.
As has been frequently pointed out, the dealer
can co-operate with the publisher by securing
the new issues and placing them in the hands of
local music teachers of standing, in order to pro-
vide for their trying out. The music teacher
is always in search of new material, but cannot
be expected to go through the dealers' stock or
to estimate the value of numbers by perusing
written descriptions.
*
By featuring the new issues and presenting
them to his clientele, just as the good business
man in any other line brings to his customers'
attention the new things in that line, the music
dealer is in a position to build up and hold trade.
This has been proven. The dealer cannot ex-
pect the publisher to take the actual copies of
music out into the dealer's territory and drum
up trade for him, for the average publisher does
his full share in providing music of the salable
sort and material calculated to help its sale.
What is needed most is co-operation from the
retailer.
OPENS OFFICES IN NEW YORK
Louis E. Zoeller, head of the Zoeller Music
Co., Louisville, Ky., music publishers, has
opened New York offices at 1696 Broadway. The
feature of the company's catalog is "I Ain't
Givin' Nothin' Away," sung by Sophie Tucker
and others.
i w Y o , BECAUSE YOUREYOli
^bu cant ^o
wrong with
\ any 'Feist'
Songs You Should Have on Your
Counter
CHERIE
I'M NOBODY'S BABY
MAMMY'S LITTLE SUNNY
HONEY BOY
NESTLE IN YOUR DADDY'S
ARMS
WANG WANG "BLUES
TWO SWEET LIPS
UNDERNEATH HAWAIIAN
SKIES
VAMPING ROSE
ABSENCE
PEGGY O'NEIL
SNUGGLE
NOBODY'S ROSE
MON HOMME (My Man)
The New French Hit
Write for Dealers' Prices
.^FEIST, Inc., FEIST BIdg., New York
GILBERT'S SONGS FOR LONDON
B. Feldman & Co., London, England, have ar-
ranged for the English sales rights of L. Wolfe
Gilbert's new success, "Down Yonder," as well
as "Budding Rose" and several other numbers
in the Gilbert catalog.
At the Capitol Theatre, New York, this week,
the featured musical numbers included "Fooling
Me" and "Haunting," both published by the
Robert Norton Co.. New York. .
"SWEETIE PLEASED
Sound* like the Summer's Waltz Song Hit —
Order from Your Jobber or
McDowell Pub. Co., PROVIDENCE. «. i
NOTICE TO THE TRADE!!
Thinking of You hhaes X
Special Prices to Dealers
FRED HELTMAN CO., Cleveland, 0.
(Established
( E b l i h d 1908)
1908)
Society's Sensational Fox-trot
A FOX-TROT witka melody that Liters
DEALERS! You'll need these. Order nwdireet
or from your jobber 18^
KUNDE & ALBERT. 28 Cawker Bldg. Milwaukee, Wis.
A Sign of Prosperity
No music store is complete without
EDITION
BEAUTIFUL
1500 live dealers will testify to Its
success.
It is carefully edited.
It is the most beautiful edition pub-
lished.
The investment is insignificant.
The results are tremendous.
Write for particulars today.
C C. CHURCH AND COMPANY
HAKTFOBD, CONNECTICUT
Hartford—New York—London—Paris—Sydney
Acknowledged by
Leading
Sheet Music
Dealers and Jobbers
the Greatest
Catalog of
Standard Songs
in the World
If you are not acquainted with our extraordinary proposi-
tion and special offer in connection with
The Witmark Black and White Series
which includes SONGLAND catalogs—G RATIS—WRITE US
TO-DAY for sample and full information
THE BEST TWO-CENT INVESTMENT YOU EVER MADE
Robert Norton Co.
226 West 46th Street, New York
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE
MUSIC TRADE
GOOD SHEET MUSIC TRADE ON COAST
Now 15c Retail!
IT MUST BE
SOMEONE LIKE YOU
CHICAGO
One of the features of the new Selwyn Musi-
cal Revue, "Snapshots of 1921," which opened
most successfully at the Selwyn Theatre last
week, is the song "Every Girlie Wants to Be a
Sally," a novelty number written by Alex. Ger-
ber and Ma-lvin M. Franklin, and published by
M. Witmark & Sons. The song is featured in
the third scene by George McKay.
STOCK U
ON
§1*1
200 (t Profd on
World Famous
T.B.HARMS,
CATALOG" offer.
50 NEW NUMBERS AND NEW
CATALOGS N O W READY
All of the best reprints and more 1ML;-
selling copyrights than any other low-
priced edition.
Free catalogs with stock orders. We
pay for your advertising.
Write for
samples.
McKinley Music Co.
DANCING SCHOOL HOLDS CARNIVAL
250 Pupils Take Part in Solo and Ensemble
Dances at Miss Shreve's Dancing School
A very enjoyable program was presented by
the pupils of Miss Cora Shreve's dancing
school at the National Theatre, Washington,
D. C , June 5 and 6. This was Miss Shreve's
sixteenth annual carnival. Two hundred and
fifty pupils took part in solo and ensemble
dances.
Six numbers from the Sam Fox Publishing
Co.'s catalog were represented on the pro-
gram. "Sparklets" was used for a butterfly
dance by the ensemble. "Bowl of Pansies" was
used with a solo dance by a girl. "Tulips" was
danced by a boy. "Phyllis" was used with a solo
toe dance. Two other numbers were "Marion-
ette" and "Valse Danseuse," the latter being a
NEW SONG HIT FOR WITMARK
Pierrette dance, a solo by Miss Genevieve Pyle,
Are Publishers of "Every Girlie Wants to Be Miss Shreve's star pupil.
a Sally," From "Snapshots of 1921"
CAKIEN
The prict.' of this big-sollmg edition oi
teaching and concert music was advanced
one cent to-the dealer on September 15th.
\ l >2(). and the new retail price is now 15c
per copy.
Send in your stock orders
now and take advantage of our " F K K K
Starting Splendidly!
McKINLEY M U S I C
"likes to hear them played," in connection with
the musical accompaniment for "A 1 Tale of Two
Worlds."
"Powder River," the official song of the local
post of the American Legion, will be featured
on Sunday at the concert given by the Dis-
abled Veterans' Association at the Liberty The-
atre, when they will compete for the $500 Lib-
erty musical prize. "Powder River" was written
by Linnton L. Davies of this city and was set
to music by Henri Keates, organist of the Lib-
erty. It 4ias only been sung once before in
public at the Doughboy Follies.
Paul E. Noble, manager, and Henri Keates,
organist of the Liberty, have written and com-
posed "The Spirit of the Rose," which will be
featured all of next week at the Liberty, that
being Rose Festival Week.
(Formerly 10c Music)
MCKINLEY
MUSIC
JUNE 18, 1021
Charley Straight and Roy Bargy have Written
an Unusually Attractive Fox Trot Ballad
Portland, Ore., Dealers Report Strong Demand
for Sheet Music—Future Looks Bright
PORTLAND, OKE., June 10.—Sheet music depart-
ments of the music stores in this city report a
good volume of business. Music teachers and
their pupils are preparing for the recitals and
June school entertainments, incident to the clos-
ing of the term.
At the Portland Piano Co.'s sheet music de-
partment, Kathleen Benoit Campbell is featuring
this week "Over the Hill," which is adapted
from the photodrama of. Fox, by the same
name. The new Feist number, "Who, Who,"
and Berlin's "Hortense" are having big sales.
Music stores also report a big demand for
"Moonlight Hours," by Catherine Bernard, of
Portland. Octavia Stone, of McDougall's sheet
music department, said that her stock was en-
tirely sold out and she was compelled to use
the copies that she was using for decorative pur-
poses. This song followed "Come Back and
Drive the Clouds Away," and was produced in
collaboration with E. L. Cooke, a former Chi-
cago musician. It is being featured this week by
the orchestras of the Columbia, Rivoli and
People's theatres. Last week it was featured on
the musical program at the Liberty Theatre.
Louis Mack, sheet music dealer, who has his
store with the Bush & Lane Piano Co. on
Broadway, had large sales during the month of
May. Mr. Mack said that May was slow in
starting, but the business increased as the month
advanced and the last week was exceptional.
"Baby," by Bertrand Brown, is a song that
struck the popular chord in Portland, and there
were many buyers of it.
The McDougall Music Co., which is located
in the heart of the studio district, is doing an
increased business in its sheet music depart-
ment. A complete library of the Wood edition
has been added to the stock.
Portland was visited last week by Al Jolson,
who was here for a three days' stand, and as a
result the demand for Jolson's hits was exceed-
ingly good. The Remick Song Shop is the
headquarters of Jolson's songs and they were
featuring "Always," which had a big run. This
hit was also featured by Henri Keates, organist
of the Liberty Theatre, in conjunction with
slides, and Cecil Teague, organist of the Majes-
tic Theatre, played Jolson songs, just as Jolson
REVIEW
62
WEST
IT'S
A HIT
MELODY
4511 5T
WAGNER FESTIVALS TO BE RESUMED
BERLIN, GERMANY, June 8.—The Wagner festi-
vals at Baireuth in the famous Richard Wagner
Theatre, the Festspielhaus, which were discon-
tinued at the beginning of the war. will be re-
sumed in 1923. Friends of the Wagner family
have made the resumption possible by contribut-
ing 3,000,000 marks to defray the expenses of
the festivals.
Two Real Sellers
"Since I Lost You"
(I FEEL SO BLUE)
Fox Trot Song
A Sure Hit
"My Old Home of Yesterday"
A Waltz Ballad of the Better Class
Dealers, write for special introductory prices
M E L R O S E BROS.Publishers
• • • • • • • • • •
Remick Song Hits
"ROSE"
"AIN'T WE GOT F U N ? "
"NOW I LAY ME DOWN TO SLEEP" ;;
"NIGHTINGALE"
"DEAREST ONE"
"BEAUTIFUL ANNABELL LEE"
"ALL FOR YOU" (New)
"BROKEN MOON" ( " )
"HAPPINESS"
( " )
"WITHOUT YOU" ( " ) .
:; JEROME H. REMICK & CO. ::
NEW YORK
DETROIT '.'.
••»»•••••••••••••»••••••»•»••••»
63rd and Cottage Grove Ave.,
CHICAGO, ILL.
ROBERT TELLER SONS & D0RNER
Music Engravers and Printer*
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43d Street
New York City
BUY YOUR MUSIC FROM
BOSTON p » blishers
WALTER JACOBS BOS^ONTMISS.
"Peler Gink" 0 N °^. "Arabella" F ^- f
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Daalers
White-Smith Music Pub. Co.
PUBLISHERS, P E I N T I I S
AND E H G K A V U I OF MOtIC
Main Offices: 40-44 Winchester St., Boaton.
Branch HOUM*: New York and

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