Music Trade Review
Issue: 1921 Vol. 72 N. 22 - Page 50
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE MUSIC TRADE
REVIEW
MAY
28, 1921
CONDUCTED BY V. D.' WALSH
ENGLISH STAR CORRALLED BY KEITH ELABORATE CONVENTION PROGRAM
Ella Retford, "Darling of Vaudeville" in Britain,
Induced to Sing at Palace Theatre
SONGS THAT SELL
Many Important Trade Subjects to Be Discussed
by Members of National Association of Sheet
Music Dealers at Convention in Chicago
Ella Retford, who is sometimes described as
the darling of the English vaudeville stage, and
who has had innumerable pantomime triumphs,
recently sailed on the "Carmania" for London
The officers of the National Association of
Sheet Music Dealers, of-which S. Ernest Philpitt
is president, have mapped out an elaborate pro-
gram for the eighth annual convention of that
organization to be held at the Auditorium Hotel,
Chicago, on June 6 and 7. The main question
for discussion will be the cost of doing business,
but there are many other important matters that
will come up for consideration. The schedule
of discussions which should interest every dealer
and employe in the sheet music trade is in part
as follows:
Cost of Doing Business.
National Credit Bureau.
Net Selling Price Be Placed on All Musical
Publications.
Should Teachers and Schools Receive Special
Discounts?
Best Methods in Local Advertising.
Should the Publishers Sell the Local Teach-
ers?
Methods of Ascertaining Inventory.
Do Sheet Music Salesmen Receive Adequate
Salaries?
What Effect Has the Ten-Cent Store Upon
the Local Dealer?
Miss Ella Retford
Do Publishers Circularize Dealers' Customers?
after a brief visit to America, which originally had If So, Why?
New Music.
as its object the meeting of her friends, Dorothy
Ward and Shaun Glenville, who had come over
In What Manner May the Association Best
to appear in the musical show, "Phoebe of Qual- Serve Its Members?
ity Street."
Best Method of Co-operation Between Offi-
Miss Retford was making preparations to re- cers and Directors Throughout the Entire Year.
What Method Should Be Used in Order to
turn to England when her presence in New York
was learned of by the Keith interests and, after Increase Our Present Membership?
much persuasion, they induced her to appear at
Should Dues Be Increased to Provide a Paid
the Palace Theatre, New York, for one week Secretary Who Would Devote His Entire Time
only, where she played an engagement.
to the Work of Our Association, "With Office in
Among the songs featured during her Palace New York, to Act as a Clearing House for All
appearance was the Jerome & Schwartz new Members?
Catalogs and Sizes Most Acceptable for Gen-
song, "Molly, on a Trolley, by Golly, With You."
This was the first time this song was sung on eral Distribution.
any stage and it was received with so much favor
Time Limit for Music Sent on Approval.
that Miss Retford decided to make it a feature
The Value of Show Windows for Sheet Music
number in her repertoire in London.
Displays.
Are Music. Departments Enjoying Proper Lo-
Miss Retford returns to London to fill her
Summer engagements in England and in addi- cation in the Store?
tion to "Molly on a Trolley" will also use two
Should an Additional Charge Be Made Upon
other numbers from the Witmark catalog, "I'll Special Orders?
Sing You a Song About Dear Old Dixieland"
Should Sheet Music Dealers Become Inter-
and "Fiddle Up," the latter two being popular ested in Presenting the Artists in Their Terri-
novelties. The three songs mentioned will be tories?
bandied in London by B. Feldman & Co., the
Time and Place for Future Convention to Be
English representatives for M. Witmark & Sons. Voted Upon by Entire Membership?
My Mammy
Rosle
(Make It Rosy for Me)
Home Again Blues
I Like It
1 Wonder Where
My Sweet, Sweet Daddy's Gone
Drowsy Head
Who'll Dry Your Tears
'Sippy Shore
The Last Little Mile
Oh, My Sweet Hortense
Someone Else
The Passion Flower
Beautiful Faces
Irving Berlin's Latest
Overnight Hit
All by Myself
IRVING BERLIN, Inc.
1587 Broadway, New York
TO FEATURE "ALL BY MYSELF"
Robert Crawford to Start Campaign on Berlin
Number in Chicago
Robert Crawford, sales manager of Irving Ber-
lin, Inc., left late last week to spend several days
in the Chicago office of the company. The Irv-
ing Berlin organization contemplates a very in-
tensive Summer campaign on the new Berlin
number, "All by Myself," a fox-trot, which has
already made a favorable impression, and it is
understood that Mr. Crawford's Western activi-
ties are to be devoted to this number.
US IN ESS is good with the dealer who carries stock that is called for.
Order a supply of these today from us or your jobber
,
t
HESE SONGS
THE PUBLIC
WANT
Song and Piano Solo
For all Talking Malchines and Player-Pianos
:
Sweet Love
Song—A Wonderful feller—For all
Player-Pianos and Tal/king Machines
o^
lfc/
Published by
This is the
i
avorite
f\
waltz
°f
all prominent! orchestra leaders
1015 Walnut Street
So*/s\A4Osic Co-
Kansas City, Mo.
50
THE MUSIC TRADE
REVIEW
MAY
28, 1921
CONDUCTED BY V. D.' WALSH
ENGLISH STAR CORRALLED BY KEITH ELABORATE CONVENTION PROGRAM
Ella Retford, "Darling of Vaudeville" in Britain,
Induced to Sing at Palace Theatre
SONGS THAT SELL
Many Important Trade Subjects to Be Discussed
by Members of National Association of Sheet
Music Dealers at Convention in Chicago
Ella Retford, who is sometimes described as
the darling of the English vaudeville stage, and
who has had innumerable pantomime triumphs,
recently sailed on the "Carmania" for London
The officers of the National Association of
Sheet Music Dealers, of-which S. Ernest Philpitt
is president, have mapped out an elaborate pro-
gram for the eighth annual convention of that
organization to be held at the Auditorium Hotel,
Chicago, on June 6 and 7. The main question
for discussion will be the cost of doing business,
but there are many other important matters that
will come up for consideration. The schedule
of discussions which should interest every dealer
and employe in the sheet music trade is in part
as follows:
Cost of Doing Business.
National Credit Bureau.
Net Selling Price Be Placed on All Musical
Publications.
Should Teachers and Schools Receive Special
Discounts?
Best Methods in Local Advertising.
Should the Publishers Sell the Local Teach-
ers?
Methods of Ascertaining Inventory.
Do Sheet Music Salesmen Receive Adequate
Salaries?
What Effect Has the Ten-Cent Store Upon
the Local Dealer?
Miss Ella Retford
Do Publishers Circularize Dealers' Customers?
after a brief visit to America, which originally had If So, Why?
New Music.
as its object the meeting of her friends, Dorothy
Ward and Shaun Glenville, who had come over
In What Manner May the Association Best
to appear in the musical show, "Phoebe of Qual- Serve Its Members?
ity Street."
Best Method of Co-operation Between Offi-
Miss Retford was making preparations to re- cers and Directors Throughout the Entire Year.
What Method Should Be Used in Order to
turn to England when her presence in New York
was learned of by the Keith interests and, after Increase Our Present Membership?
much persuasion, they induced her to appear at
Should Dues Be Increased to Provide a Paid
the Palace Theatre, New York, for one week Secretary Who Would Devote His Entire Time
only, where she played an engagement.
to the Work of Our Association, "With Office in
Among the songs featured during her Palace New York, to Act as a Clearing House for All
appearance was the Jerome & Schwartz new Members?
Catalogs and Sizes Most Acceptable for Gen-
song, "Molly, on a Trolley, by Golly, With You."
This was the first time this song was sung on eral Distribution.
any stage and it was received with so much favor
Time Limit for Music Sent on Approval.
that Miss Retford decided to make it a feature
The Value of Show Windows for Sheet Music
number in her repertoire in London.
Displays.
Are Music. Departments Enjoying Proper Lo-
Miss Retford returns to London to fill her
Summer engagements in England and in addi- cation in the Store?
tion to "Molly on a Trolley" will also use two
Should an Additional Charge Be Made Upon
other numbers from the Witmark catalog, "I'll Special Orders?
Sing You a Song About Dear Old Dixieland"
Should Sheet Music Dealers Become Inter-
and "Fiddle Up," the latter two being popular ested in Presenting the Artists in Their Terri-
novelties. The three songs mentioned will be tories?
bandied in London by B. Feldman & Co., the
Time and Place for Future Convention to Be
English representatives for M. Witmark & Sons. Voted Upon by Entire Membership?
My Mammy
Rosle
(Make It Rosy for Me)
Home Again Blues
I Like It
1 Wonder Where
My Sweet, Sweet Daddy's Gone
Drowsy Head
Who'll Dry Your Tears
'Sippy Shore
The Last Little Mile
Oh, My Sweet Hortense
Someone Else
The Passion Flower
Beautiful Faces
Irving Berlin's Latest
Overnight Hit
All by Myself
IRVING BERLIN, Inc.
1587 Broadway, New York
TO FEATURE "ALL BY MYSELF"
Robert Crawford to Start Campaign on Berlin
Number in Chicago
Robert Crawford, sales manager of Irving Ber-
lin, Inc., left late last week to spend several days
in the Chicago office of the company. The Irv-
ing Berlin organization contemplates a very in-
tensive Summer campaign on the new Berlin
number, "All by Myself," a fox-trot, which has
already made a favorable impression, and it is
understood that Mr. Crawford's Western activi-
ties are to be devoted to this number.
US IN ESS is good with the dealer who carries stock that is called for.
Order a supply of these today from us or your jobber
,
t
HESE SONGS
THE PUBLIC
WANT
Song and Piano Solo
For all Talking Malchines and Player-Pianos
:
Sweet Love
Song—A Wonderful feller—For all
Player-Pianos and Tal/king Machines
o^
lfc/
Published by
This is the
i
avorite
f\
waltz
°f
all prominent! orchestra leaders
1015 Walnut Street
So*/s\A4Osic Co-
Kansas City, Mo.
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