Music Trade Review

Issue: 1921 Vol. 72 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE MUSIC TRADE
REVIEW
MAY
28, 1921
CONDUCTED BY V. D.' WALSH
ENGLISH STAR CORRALLED BY KEITH ELABORATE CONVENTION PROGRAM
Ella Retford, "Darling of Vaudeville" in Britain,
Induced to Sing at Palace Theatre
SONGS THAT SELL
Many Important Trade Subjects to Be Discussed
by Members of National Association of Sheet
Music Dealers at Convention in Chicago
Ella Retford, who is sometimes described as
the darling of the English vaudeville stage, and
who has had innumerable pantomime triumphs,
recently sailed on the "Carmania" for London
The officers of the National Association of
Sheet Music Dealers, of-which S. Ernest Philpitt
is president, have mapped out an elaborate pro-
gram for the eighth annual convention of that
organization to be held at the Auditorium Hotel,
Chicago, on June 6 and 7. The main question
for discussion will be the cost of doing business,
but there are many other important matters that
will come up for consideration. The schedule
of discussions which should interest every dealer
and employe in the sheet music trade is in part
as follows:
Cost of Doing Business.
National Credit Bureau.
Net Selling Price Be Placed on All Musical
Publications.
Should Teachers and Schools Receive Special
Discounts?
Best Methods in Local Advertising.
Should the Publishers Sell the Local Teach-
ers?
Methods of Ascertaining Inventory.
Do Sheet Music Salesmen Receive Adequate
Salaries?
What Effect Has the Ten-Cent Store Upon
the Local Dealer?
Miss Ella Retford
Do Publishers Circularize Dealers' Customers?
after a brief visit to America, which originally had If So, Why?
New Music.
as its object the meeting of her friends, Dorothy
Ward and Shaun Glenville, who had come over
In What Manner May the Association Best
to appear in the musical show, "Phoebe of Qual- Serve Its Members?
ity Street."
Best Method of Co-operation Between Offi-
Miss Retford was making preparations to re- cers and Directors Throughout the Entire Year.
What Method Should Be Used in Order to
turn to England when her presence in New York
was learned of by the Keith interests and, after Increase Our Present Membership?
much persuasion, they induced her to appear at
Should Dues Be Increased to Provide a Paid
the Palace Theatre, New York, for one week Secretary Who Would Devote His Entire Time
only, where she played an engagement.
to the Work of Our Association, "With Office in
Among the songs featured during her Palace New York, to Act as a Clearing House for All
appearance was the Jerome & Schwartz new Members?
Catalogs and Sizes Most Acceptable for Gen-
song, "Molly, on a Trolley, by Golly, With You."
This was the first time this song was sung on eral Distribution.
any stage and it was received with so much favor
Time Limit for Music Sent on Approval.
that Miss Retford decided to make it a feature
The Value of Show Windows for Sheet Music
number in her repertoire in London.
Displays.
Are Music. Departments Enjoying Proper Lo-
Miss Retford returns to London to fill her
Summer engagements in England and in addi- cation in the Store?
tion to "Molly on a Trolley" will also use two
Should an Additional Charge Be Made Upon
other numbers from the Witmark catalog, "I'll Special Orders?
Sing You a Song About Dear Old Dixieland"
Should Sheet Music Dealers Become Inter-
and "Fiddle Up," the latter two being popular ested in Presenting the Artists in Their Terri-
novelties. The three songs mentioned will be tories?
bandied in London by B. Feldman & Co., the
Time and Place for Future Convention to Be
English representatives for M. Witmark & Sons. Voted Upon by Entire Membership?
My Mammy
Rosle
(Make It Rosy for Me)
Home Again Blues
I Like It
1 Wonder Where
My Sweet, Sweet Daddy's Gone
Drowsy Head
Who'll Dry Your Tears
'Sippy Shore
The Last Little Mile
Oh, My Sweet Hortense
Someone Else
The Passion Flower
Beautiful Faces
Irving Berlin's Latest
Overnight Hit
All by Myself
IRVING BERLIN, Inc.
1587 Broadway, New York
TO FEATURE "ALL BY MYSELF"
Robert Crawford to Start Campaign on Berlin
Number in Chicago
Robert Crawford, sales manager of Irving Ber-
lin, Inc., left late last week to spend several days
in the Chicago office of the company. The Irv-
ing Berlin organization contemplates a very in-
tensive Summer campaign on the new Berlin
number, "All by Myself," a fox-trot, which has
already made a favorable impression, and it is
understood that Mr. Crawford's Western activi-
ties are to be devoted to this number.
US IN ESS is good with the dealer who carries stock that is called for.
Order a supply of these today from us or your jobber
,
t
HESE SONGS
THE PUBLIC
WANT
Song and Piano Solo
For all Talking Malchines and Player-Pianos
:
Sweet Love
Song—A Wonderful feller—For all
Player-Pianos and Tal/king Machines
o^
lfc/
Published by
This is the
i
avorite
f\
waltz
°f
all prominent! orchestra leaders
1015 Walnut Street
So*/s\A4Osic Co-
Kansas City, Mo.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
28, 1921
THE
MUSIC
TRADE
51
REVIEW
A. V. BROADHURST ON A VISIT
TWO NEW ROMBERG PRODUCTIONS
NEW SONGS BY STRAIGHT AND BARGY
Head of Enoch & Sons, of London and Paris,
Spending Some Time at New York Office
"Blossom Time" and "Bal Tabarin" to Be Pre-
sented by Shuberts in the Fall
Prominent Music Roll Recorders Again Appear
in Role of Popular Song Writers
A, V. Broadhurst, head of Enoch & Sons, of
London and Paris, who has been spending sev-
eral weeks at the New York offices of the com-
pany, is booked for return passage early in
June.
Owing to the dearth of accommodations it was
necessary for Mr. Broadhurst to book his re-
turn prior to his departure from the other side,
and this, of course, somewhat conflicts with the
program he would like to arrange for his stay
in this country.
In a recent chat with The Review Mr. Broad-
hurst stated that he was very sorry that he would
not be able to attend the coming convention
of the National Association of Sheet Music
Dealers. He will, however, visit Chicago in the
meantime.
Sigmund Romberg, composer of "Maytime,"
"Love Bird" and other musical shows, will have
his "Blossom Time," founded on the melodies
of Franz Schubert, and a new piece, "Bal
Tabarin," produced by the Shuberts early this
Fall. The music of the former will be pub-
lished by Leo Feist, Inc., by special arrange-
ment with M. Witmark & Sons, and the latter
firm will publish the music for "Bal Tabarin."
Charley Straight and Roy Bargy have again
come to the fore as popular song writers with
two new songs entitled "It Must Be Someone
Like You" and "June Moon." The former song
is published by the McKinley Music Co., Chi-
cago, and the latter by the Broadway Music
Corp., New York. Both numbers have been
recorded by the Victor Talking Machine Co. and
will shortly be released in music roll and record
form by other companies.
Messrs. Straight and Bargy stand high among
the popular pianists of the day and have reputa-
tions that extend from coast to coast through
the fact that both record exclusively for the
Imperial player rolls.
GOOD PUBLICITY FOR "CHERIE"
Leo Feist, Inc., has forwarded to the trade
some specially arranged advertising material for
consumer's use on its new success, "Cherie,"
the cover of which carries a reproduction of the
title page of "Cherie," with a thematic of the
chorus running across the following two pages.
On the back cover is a list of all the active num-
bers of this season's Feist catalog.
ISHAM JONES USING "KARMA'
Isham Jones and his famous orchestra, now
playing at the Marigold Gardens, Chicago, is
featuring with success the Riviera Music Co.'s
new Egyptian fox-trot, "Karma." "Karma" is
also proving successful as a song. It is the work
of Ethwell Hanson, the writer of "Desert Land"
and "Sweet Southern Dream,"
Handy Bros., of New York, will shortly pub-
lish a new song, entitled "Aunt Hagar's Chil-
dren," the work of W. C. Handy, of "Memphis
Blues" fame.
MUSIC SCHOLARSHIPS GIVEN
The American Committee of the Fontainebleau
School of Music, an outgrowth of wartime effort
overseas, recently announced in New York City
its award of nine scholarships to music students
from Manhattan and seven from other parts of
the State. Altogether they comprise the largest
representation among 250 chosen from the coun-
try at large. The students will go to France
this Summer and be housed in the Palace of
Fontainebleau, donated by the French govern-
ment.
ISSUES TWO NEW NUMBERS
PHILADELPHIA, PA., May 23.—The United Music
Stores Co. has just put out two new numbers
which it is featuring, entitled "Prayers" and
''American Legion Buddies," which it has also
gotten out on the rolls. Both have proved very
large sellers. Among the visitors to the United's
offices the past week were Harold Stauf, of Irv-
ing Berlin, Inc., and Oscar Dahoff, of the Inter-
national Music Roll Co.
FEATURING "NIGHT OF LOVE"
Alex. Worth, sales manager of Fred Heltman
Co., 414 Prospect avenue, Cleveland, O., has
just inaugurated an exploitation campaign on a
new number, published by his firm, entitled
"Night of Love." The Kresge store, No. 28, of
Cleveland, recently ordered 5,000 copies of this
number, following its initial presentation to the
public. The Fred Heltman Co. also publishes
the songs "Thinking of You" and "House o'
Dreams."
MUSIC FOR NEW PICKFORD PICTURE
THAT SELL!
MAZIE
STRUT MISS LIZZIE
CALLING
SLEEPY HEAD
1 LOST MY HEART Y T O° U
BOBBIE
SWEET MAMMA
CUBAN MOON
E S S ? CINDERELLA
Send for Our Newest Bulletin
JACK MILLS 5t
Music Publishers
152-54 W. 45th St., NEW YORK
The musical score for Mary Pickford's latest
picture, "Through the Back Door," which Mar-
cus Loew will feature in all his New York the-
atres on June 6, has for its theme two of the
Sam Fox Publishing Co.'s numbers, namely,
"My Paradise" and "When You Are Truly
Mine."
BIG PUBLISHERS BID FOR SONG
"I Wish I Had Someone to Love"—Broadway
Hit—Lures Houses to Seek Its Distribution
Sam B. Lewis & Co., music publishers, 244
West Forty-sixth street, New York, have a
number entitled "I Wish I Had Someone to
Love," which has made an impression in musi-
cal circles along Broadway, so much so that the
firm has received several offers from large pub-
lishing houses to either distribute the song or
take over the copyright.
In addition to the song mentioned above, the
Lewis organization is publishing "Do You Re-
member?", a waltz ballad, and "Flor-i-dad-da."
NEW FEATURES IN CENTURY CATALOG
The Century Music Co. announces that it has
in preparation many new issues to be incor-
porated into its catalog during the 1921 season.
The catalog will include forty-eight piano solos,
two piano duets and twelve violin and piano
numbers. Among the piano pieces is a set of
twelve large note first-grade "Martin" works,
named to represent the months in the year, pub-
lished with an especially designed title page.
STOCK
FASHME1
GAR1E1U""
ITS
A HIT
MELODY
T.B. HARMS,
IMBVV YORK,
MILLS ON TRIP WEST AND SOUTH
The Reigning Waltz Success
E. C. Mills, chairman of the board of direc-
tors of the Music Publishers' Protective Asso-
ciation, left New York recently on a three weeks'
trip to Middle West and Southern territory.
WHERE THE LAZY
MISSISSIPPI FLOWS
Rupert Hughes, the well-known novelist, has
written a song entitled "Cain," which was re-
cently introduced in Los Angeles, Cal.
(Lazy Mississippi)
Words by
ALEXIS FFRENCH
TWO REAL SOMG HITS
,
NOU RE ALWAYS SPREADING SUNSHINE
A beautiful waltz ballad
i LoveYo, BECAUSE YOUfiE YOU
A FOX-TROT witka melody that Lingers
DEALERS! You'll need these. Order now direct
or from your jobber I 8 t
KUNOE St ALBERT. 28 Cawker Bldg. Milwaukee, Wis.
Music by
ROLLO DE FREYNE
Will be more popular
than the world-famous
ON MIAMI SHORE
DEALERS:
Send for beautiful three-colored
window hangers
CHAPPELL-HARMS, Inc.
185 Madison Avenue
New York City

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