Music Trade Review

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MAY
21, 1921
THE
MUSIC
TRADE "REVIEW
43
NEW NEEDLE DISPLAY CASE
BLACKMAN TALKLNG MACHINE CO. MOVES TO 23RD STREET
Columbia Dealer Service Department Announces
Attractive Needle Counter Case—Has Many
Sales Features That Appeal to Dealers
New York Victor Wholesaler Occupies 20,000 Square Feet in Modern, Up-to-date Building—Will
Have Service and Period Model Rooms—New Home Accessible to All Modes of Travel
The Dealer Service department of the Colum-
bia Graphophone Co. has just announced a Co-
lumbia needle counter display case which is one
of the most practical and profitable dealer helps
that have been offered to Columbia dealers for
some time past.
This Columbia counter display case suggests
needles to each and every purchaser who visits
the dealer's establishment, as one section of the
display case consists of a glass tray which can
be used to give change to the customer, thereby
drawing attention to the various types of needles
on display. It has also a self-service case
planned to induce the customers to sell them-
selves, and it emphasizes the five different styles
of Columbia needles by the use of different
colored packages. The new case is ideal for
counter display, as it is of flat construction and
will not hide other goods on display or get in
the way of the sales people.
Referring to this new needle display case, the
Dealer Service department of the Columbia
Graphophone Co. sent out the following an-
nouncement:
"The case provides a convenient change re-
ceiver. Alongside your cash register or at your
cashier's desk, it suggests that the customer take
a package or two of needles instead of equiva-
lent change. The counter case measures \2%
inches by 14J4 inches outside. Of stamped metal
beautifully finished in Pullman imitation mahog-
any grain, lithographed in bright colors, the case
has four compartments a trifle larger than the
Clever Display Case for Columbia Needles
regular carton which holds 5,000 needles, one
each for a carton of the four styles of Columbia
steel needles which readily drop into compart-
ments without necessitating transfer of needle
packages.
"The needle envelopes in their cartons stand
vertically in compartments with the bright col-
ored tops of the packages showing. Ranging
side by side, the four compartments face the
customer, corresponding with the reproduction
of the envelopes lithographed on the face of
the case in colors.
"The clear cast-glass change tray rests se-
curely between the two groups of needles on
display. Behind the tray is a small compart-
ment for Columbia fibre needles. The Colum-
bia case will prove an acceptable addition to the
equipment of the finest shop. Round feet pre-
vent scratching of counters."
NEW INCORPORATION
The F. F. Herrmann Talking Machine Co., of
Richmond County, New York, has been incorpo-
rated under v the laws of the State of New York
with a capital stock of from $10,000 to $20,000.
The Blackmail Talking Machine Co., Victor
wholesaler, is now established in its new home
on the second floor of the building at 28-30 West
Twenty-third street, New York. The company
moved into its new quarters on May 1; the mov-
ing took place without the loss of even one
hour's work, the entire force occupying their
desks at 81 Reade street until closing time on
April 30.
In its new home the Blackman Talking Ma-
chine Co. has 20,000 square feet, which is more
than twice as much floor space as it occupied in
its former quarters. The building runs through
to 9-19 West Twenty-second street, giving a
single floor of tremendous area. There are five
freight elevators on the Twenty-second street
side, and shipping facilities are ideal from every
angle.
The floor is now being fitted up most attrac-
tively, the color scheme being mahogany and
ivory. New mahogany furniture has been in-
stalled in every department of the general offices,
and the private office of J. Newcomb Blackman,
president of the company, will be located at the
eastern corner of the floor facing Twenty-third
street.
According to Mr. Blackmail's plans, there will
be installed on this floor several service rooms,
including a model Victor store which will give
visiting dealers an opportunity to visualize the
most effective methods of using their windows
and store fronts to advantage. A handsome
period model room will also be a part of the
Blackman quarters, and this room will be de-
voted exclusively to the display of period Vic-
trolas.
Under Mr. Blackman's persona! direction, as-
sisted by Fred P. Oliver, vice-president and
general manager of the company, and the mem-
bers of the sales staff, an ideal system of han-
dling dealers' orders has been evolved, and this
system will give the company's clientele maxi-
mum efficiency in every detail. In addition to
the excellent shipping facilities at the command
of the shipping department, the service division
of the business will have exceptional opportuni-
ties to serve the Blackman clientele.
For the past few years the Blackman Talking
Machine Co. has been established at 81 Reade
street, occupying space on the main floor, to-
gether with two basements, but the company's
business increased so rapidly that the space was
found far inadequate. In fact, for over a year
Mr. Blackman had been looking for suitable
quarters in order to handle his company's activi-
ties, and the building at 28-30 West Twenty-third
street was finally chosen as best suited.
Located between Fifth and Sixth avenues, the
new home of the Blackman Talking Machine Co.
is accessible to all modes of travel, being closely
adjacent to the Broadway subway, Broadway
and Sixth avenue surface car lines and the Sixth
avenue "L." It is only a few blocks from the
Lexington and Seventh avenue subways and the
same distance from the Fourth avenue surface
car line.
PHONOGRAPH DEALERS MEET
ARTIST HELPS RECORD SALES
Local Association Holds Business Meeting—
New Agencies and Record Exchange Plan Dis-
cussed—Next Meeting to Be Held May 27
Bert Williams Assists Columbia Dealers in Stim-
ulating Business—Autographs His Records~-
More than thirty dealers attended the meeting
of the United Phonograph Dealers' Association,
which was held last Friday, May 13, at the Hotel
McAlpin. President Tylkoff opened the meet-
ing with a timely address, asking the dealers to
co-operate with the officers and the executive
committee in every possible way.
An interesting-discussion was held relative to
the establishment of new agencies by the talk-
ing machine manufacturers. It was suggested
that the dealers ask the manufacturers whose
lines they are handling to give them every pos-
sible assistance in securing the full benefits of
the publicity and sales campaigns inaugurated
by the dealers in their respective localities. In
view of existing conditions many of the dealers
expressed the hope that the manufacturers would
not establish new dealers in too close proximity
to the present agencies.
A resolution was passed asking the dealers to
advise their Congressmen in Washington to pro-
test against the proposed increases in excise
taxes and to request the repeal of the present
excise tax on musical instruments.
Joseph Mayers, chairman of the committee
appointed to investigated the record exchange
bureau in Philadelphia, gave the dealers valu-
able information regarding this plan of mer-
chandising, and a committee of five was ap-
pointed to further investigate this idea. Other
pertinent topics were discussed and important
suggestions were made relative to the next meet-
ing, which will be held on May 27.
- The Universal Phonograph Co., of Rockford,
111., has been incorporated under the laws of
that State with the following incorporators: B.
H. Guess, president; H. V. Guess, secretary and
treasurer, and F. M. Ramor, sales manager.
DETROIT, MICH., May 16.—Bert Williams, popular
musical comedy star and exclusive Columbia ar-
tist, appeared in this city recently at the Shubert
Detroit' Opera House in connection with "Broad-
way Brevities." During his two weeks' stay the
house was packed and the show was enthusias-
tically praised by the public and the newspapers.
Bert Williams co-operated with the local Co-
lumbia dealers in every possible way and one of
How Bert Williams Was Featured
the features of his appearance here was the
autographing of his own records. Mr. Williams
visited the different stores and wherever possible
assisted in stimulating the sale of his auto-
graphed records.
Crowley-Milnor & Co., local Columbia deal-
ers, by having special window displays, including
an attractive poster and a huge Columbia record
four feet in diameter, featuring "Bright Eyes,"
secured valuable publicity and increased the sale
of Bert Williams records materially.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.