Music Trade Review

Issue: 1921 Vol. 72 N. 21

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
21, 1921
THE
MUSIC
TRADE "REVIEW
43
NEW NEEDLE DISPLAY CASE
BLACKMAN TALKLNG MACHINE CO. MOVES TO 23RD STREET
Columbia Dealer Service Department Announces
Attractive Needle Counter Case—Has Many
Sales Features That Appeal to Dealers
New York Victor Wholesaler Occupies 20,000 Square Feet in Modern, Up-to-date Building—Will
Have Service and Period Model Rooms—New Home Accessible to All Modes of Travel
The Dealer Service department of the Colum-
bia Graphophone Co. has just announced a Co-
lumbia needle counter display case which is one
of the most practical and profitable dealer helps
that have been offered to Columbia dealers for
some time past.
This Columbia counter display case suggests
needles to each and every purchaser who visits
the dealer's establishment, as one section of the
display case consists of a glass tray which can
be used to give change to the customer, thereby
drawing attention to the various types of needles
on display. It has also a self-service case
planned to induce the customers to sell them-
selves, and it emphasizes the five different styles
of Columbia needles by the use of different
colored packages. The new case is ideal for
counter display, as it is of flat construction and
will not hide other goods on display or get in
the way of the sales people.
Referring to this new needle display case, the
Dealer Service department of the Columbia
Graphophone Co. sent out the following an-
nouncement:
"The case provides a convenient change re-
ceiver. Alongside your cash register or at your
cashier's desk, it suggests that the customer take
a package or two of needles instead of equiva-
lent change. The counter case measures \2%
inches by 14J4 inches outside. Of stamped metal
beautifully finished in Pullman imitation mahog-
any grain, lithographed in bright colors, the case
has four compartments a trifle larger than the
Clever Display Case for Columbia Needles
regular carton which holds 5,000 needles, one
each for a carton of the four styles of Columbia
steel needles which readily drop into compart-
ments without necessitating transfer of needle
packages.
"The needle envelopes in their cartons stand
vertically in compartments with the bright col-
ored tops of the packages showing. Ranging
side by side, the four compartments face the
customer, corresponding with the reproduction
of the envelopes lithographed on the face of
the case in colors.
"The clear cast-glass change tray rests se-
curely between the two groups of needles on
display. Behind the tray is a small compart-
ment for Columbia fibre needles. The Colum-
bia case will prove an acceptable addition to the
equipment of the finest shop. Round feet pre-
vent scratching of counters."
NEW INCORPORATION
The F. F. Herrmann Talking Machine Co., of
Richmond County, New York, has been incorpo-
rated under v the laws of the State of New York
with a capital stock of from $10,000 to $20,000.
The Blackmail Talking Machine Co., Victor
wholesaler, is now established in its new home
on the second floor of the building at 28-30 West
Twenty-third street, New York. The company
moved into its new quarters on May 1; the mov-
ing took place without the loss of even one
hour's work, the entire force occupying their
desks at 81 Reade street until closing time on
April 30.
In its new home the Blackman Talking Ma-
chine Co. has 20,000 square feet, which is more
than twice as much floor space as it occupied in
its former quarters. The building runs through
to 9-19 West Twenty-second street, giving a
single floor of tremendous area. There are five
freight elevators on the Twenty-second street
side, and shipping facilities are ideal from every
angle.
The floor is now being fitted up most attrac-
tively, the color scheme being mahogany and
ivory. New mahogany furniture has been in-
stalled in every department of the general offices,
and the private office of J. Newcomb Blackman,
president of the company, will be located at the
eastern corner of the floor facing Twenty-third
street.
According to Mr. Blackmail's plans, there will
be installed on this floor several service rooms,
including a model Victor store which will give
visiting dealers an opportunity to visualize the
most effective methods of using their windows
and store fronts to advantage. A handsome
period model room will also be a part of the
Blackman quarters, and this room will be de-
voted exclusively to the display of period Vic-
trolas.
Under Mr. Blackman's persona! direction, as-
sisted by Fred P. Oliver, vice-president and
general manager of the company, and the mem-
bers of the sales staff, an ideal system of han-
dling dealers' orders has been evolved, and this
system will give the company's clientele maxi-
mum efficiency in every detail. In addition to
the excellent shipping facilities at the command
of the shipping department, the service division
of the business will have exceptional opportuni-
ties to serve the Blackman clientele.
For the past few years the Blackman Talking
Machine Co. has been established at 81 Reade
street, occupying space on the main floor, to-
gether with two basements, but the company's
business increased so rapidly that the space was
found far inadequate. In fact, for over a year
Mr. Blackman had been looking for suitable
quarters in order to handle his company's activi-
ties, and the building at 28-30 West Twenty-third
street was finally chosen as best suited.
Located between Fifth and Sixth avenues, the
new home of the Blackman Talking Machine Co.
is accessible to all modes of travel, being closely
adjacent to the Broadway subway, Broadway
and Sixth avenue surface car lines and the Sixth
avenue "L." It is only a few blocks from the
Lexington and Seventh avenue subways and the
same distance from the Fourth avenue surface
car line.
PHONOGRAPH DEALERS MEET
ARTIST HELPS RECORD SALES
Local Association Holds Business Meeting—
New Agencies and Record Exchange Plan Dis-
cussed—Next Meeting to Be Held May 27
Bert Williams Assists Columbia Dealers in Stim-
ulating Business—Autographs His Records~-
More than thirty dealers attended the meeting
of the United Phonograph Dealers' Association,
which was held last Friday, May 13, at the Hotel
McAlpin. President Tylkoff opened the meet-
ing with a timely address, asking the dealers to
co-operate with the officers and the executive
committee in every possible way.
An interesting-discussion was held relative to
the establishment of new agencies by the talk-
ing machine manufacturers. It was suggested
that the dealers ask the manufacturers whose
lines they are handling to give them every pos-
sible assistance in securing the full benefits of
the publicity and sales campaigns inaugurated
by the dealers in their respective localities. In
view of existing conditions many of the dealers
expressed the hope that the manufacturers would
not establish new dealers in too close proximity
to the present agencies.
A resolution was passed asking the dealers to
advise their Congressmen in Washington to pro-
test against the proposed increases in excise
taxes and to request the repeal of the present
excise tax on musical instruments.
Joseph Mayers, chairman of the committee
appointed to investigated the record exchange
bureau in Philadelphia, gave the dealers valu-
able information regarding this plan of mer-
chandising, and a committee of five was ap-
pointed to further investigate this idea. Other
pertinent topics were discussed and important
suggestions were made relative to the next meet-
ing, which will be held on May 27.
- The Universal Phonograph Co., of Rockford,
111., has been incorporated under the laws of
that State with the following incorporators: B.
H. Guess, president; H. V. Guess, secretary and
treasurer, and F. M. Ramor, sales manager.
DETROIT, MICH., May 16.—Bert Williams, popular
musical comedy star and exclusive Columbia ar-
tist, appeared in this city recently at the Shubert
Detroit' Opera House in connection with "Broad-
way Brevities." During his two weeks' stay the
house was packed and the show was enthusias-
tically praised by the public and the newspapers.
Bert Williams co-operated with the local Co-
lumbia dealers in every possible way and one of
How Bert Williams Was Featured
the features of his appearance here was the
autographing of his own records. Mr. Williams
visited the different stores and wherever possible
assisted in stimulating the sale of his auto-
graphed records.
Crowley-Milnor & Co., local Columbia deal-
ers, by having special window displays, including
an attractive poster and a huge Columbia record
four feet in diameter, featuring "Bright Eyes,"
secured valuable publicity and increased the sale
of Bert Williams records materially.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
44
MAY
21, 1921
PROF. FARNSWORTH'S NEW WORK
MUSICAL PROGRAM AT ELLIS ISLAND
PAUL BIESE IN NEW YORK
Noted Authority on Music Education Takes
Charge of Edison School Research Depart-
ment and Will Accompany the Caravan
Col'ombia Co. Furnishes Immigrants With Ex-
Cellent Program—Well-known Artists Appear
Well-known Orchestra Leader Arrives in New
York to Join Columbia Organization—Active
in Musical Circles for Many Years
Professor Charles H. Farnsworth, who is one
of the foremost authorities on music education
in America, is to accompany the Edison dealers'
1921 caravan convention on its transcontinental
tour in June. Recently Professor Farnsworth
agreed to undertake the direction of the Edison
school research department, and will address
those who attend the caravan convention on the
subject of the vital part that music should play
in the life of children, both in the school and at
home. To quote Grove's Dictionary of Music
and Musicians:
"Popular education in music has been his main
On Saturday afternoon, May 7, the immigrants
at Ellis Island were favored with an all-Colum-
bia musical program furnished by the Interna-
tional record department of the Columbia
Graphophone Co. R. F. Bolton, sales manager
of this department, was present, together with
the members of his staff, and was congratulated
upon the splendid character of the program.
All the artists appearing on the program, with
one exception, were exclusive Columbia artists,
and the selections included the most popular
American national anthems, which were placed
on the program with the idea of inculcating in
the hearts of the immigrants the true spirit of
American ideals as expressed in these national
anthems. The program also included Russian,
Jewish, Greek, Sicilian, Italian and Ukrainian folk
songs, and the artists singing these folk songs
were introduced by the interpreters.
The concert was a signal success, and among
the Columbia artists appearing were the follow-
ing: Raoul Romito, Fernando Guarneri, David
Medoff, Joseph Feldman, Manhattan Quartet
and George Georgion. Weiss's Band, making
Columbia records exclusively, played all of the
national anthems and Romano Romani, one of
tl:e Columbia musical directors, played the piano.
Paul Biese, one of the country's leading ex-
ponents of modern dance music, arrived in New
York May 1 to become a conductor in the
Columbia recording laboratories. Mr. Biese is
one of the greatest saxophonists of the present
day, having been the leader of the Paul Biese
College Inn Orchestra in Chicago and the
founder of the Paul Biese Trio. This trio makes
Columbia records exclusively and its rendition of
the popular dance hits has gained for this trio
an enviable reputation.
Mr. Biese's musical experience dates back to
the davs he was four years old and he has
PLANS FOR CARAVAN CONVENTION
Phonograph Co. of Chicago Announces Plans
for Chicago Meet, June 20 and 21
Prof. Chas. H. Farnsworth
object, and he has specialized in the systematic
treatment of public school music and in musical
appreciation."
For years Professor Farnsworth has been as-
sociate supervisor of music at Teachers' Col-
lege, Columbia University, and he has been re-
sponsible for the training of a great many of the
supervisors of music in American public, schools.
It is a matter of pedagogical history that Teach-
ers' College was one of the first schools to give
a four-year course for music supervisors.
Professor Farnsworth made an intensive study
of school music in Europe and he has done
similar work in various parts of America. He
has been especially influential in the standardi-
zation of methods. Professor Farnsworth has
been president of the Music Teachers' National
Association for a number of years and he is
chairman of the Educational Council of the Na-
tional Conference of Music Supervisors. Among
the books which Professor Farnsworth has writ-
ten and compiled are: "Education Through Mu-
sic," "How to Study Music" and "Grammar
School Songs."
Doubtless Professor Farnsworth will sow
seed of lasting benefit 1 in the minds of the
audiences which attend the Edison caravan con-
vention in June.
VICTOR DEALERS ORGANIZE
DALLAS, TEX., May 14.—Southwestern Victor
dealers . perfected permanent organization re-
cently in this city at a meeting held in the Bush
Temple. Constitution and by-laws were adopted,
officers elected and a number of talks heard
from prominent men in the music industry and
in Dallas business circles. The following offi-
cers were elected: B.. W. Gratigny, Dallas,
president; W. Howard, Beasley, Texarkana, vice-
president; Lester Gunst, Dallas, secretary; E.
S. Goodell, Beaumont, Tex., treasurer. Mem-
bers of the board of directors chosen were:
Henry P. Mayer, E. E. Hall, J. Culberson, Deal,
Guy M. Adams and G. N. Copley.
CHICAGO, I I I . , May 16.—W. C. Eckhardt, mana-
ger of the wholesale department of the Phono-
graph Co. of Chicago, announces that plans have
been completed for the "Caravan" Convention,
which is to be held in Chicago June 30 and 31.
The Convention proper will be held at the
Blackstone Theatre, Monday, June 20, and Tues-
day, June 21. There will be a dinner, show and
dance on the Tuesday evening at the Drake
Hotel. It will be largely attended by dealers
from all parts of the Central West and from
present indications there will be Edison men
from as far West as Denver, from Cleveland on
the East and the Canadian border on the North.
The meeting is expected to be one of the most
successful Conventions that has been held for
some time and much work of importance is
expected to be accomplished. Thomas Leonard,
sales manager of Thos. A. Edison, Inc., was in
Chicago a few .days ago conferring with Mr. Eck-
hardt and perfecting plans for the Edison meeting.
VISIT REMINGTON EXHIBIT
Chicago Convention Visitors Inspect Remington-
Olympic Exhibit
The exhibit of the Remington Phonograph
Corp. and the Olympic Disc Record Corp. at
the Drake Hotel in Chicago was the center of
much activity during convention week. James
S. Holmes, vice-president of the company, and
Everett H. Holmes, sales manager, were on
hand at all times to greet their many friends.
Clear Havana cigars, as well as vest-pocket size
personal telephone books bearing the imprint
of the well-known Olympic disc record thrower,
were generously distributed among the many
visitors.
VICTOR AIDS FOR DEALERS
The Victor Co. has just sent out its regular
monthly budget of literature to dealers, includ-
ing the June supplement and new record sup-
plements, in the following languages: Bohemian,
Hebrew, Italian, Mexican, Polish, Portuguese
and Swedish. There are also many proofs of
ready-made advertisements and advance copies
of Victor national advertising. There is mate-
rial enough here for dealers to do some effective
work in their local territories.
Paul Biese
been identified with musical affairs since child-
hood. He has seen service in the United States
Army as a bandmaster, spending eight months
in the Philippines, and in the recent World War
was a divisional bandmaster with the commis-
sion of a first lieutenant, seeing duty overseas.
Prior to the World War Mr. Biese spent
eight or nine years in Chicago, conducting the
orchestra at the Palace Theatre for two years
and playing at the Tip Top Inn, College Inn,
Rainbow Gardens, Marigold Gardens, Planters
Hotel and other well-known theatres and hotels.
After returning from France he became con-
ductor of the Pantheon Theatre Orchestra, one
of the finest moving picture houses in Chicago,
and, incidentally, Mr. Biese started playing the
saxophone about that time. He soon became
famous as one of the leading saxophonists in the
country, and one day decided to make records.
He selected five of his best men and after mak-
ing several test records signed a contract with the
Columbia Graphophone Co. exclusively. The
company instituted an aggressive national cam-
paign, featuring Paul Biese records, and this
campaign was a tremendous success.
He left the Pantheon Theatre and played at
the Green Mill Gardens for a while, attracting
a capacity house. Mr. Biese then went to the
College Inn of the Sherman Hotel and stayed
there until he joined the Columbia organization.
The Paul Biese College Inn Orchestra has been
the most extensively advertised orchestra play-
ing in Chicago. Every theatre program in the
city carried a full-page advertisement over the
signature of the Sherman Hotel, featuring Paul
Biese and his orchestra, and Chicago music lovers
keenly regret his departure for New York.
PATHE OFFICERS RE-ELECTED
The annual meeting of the stockholders of
the Pathe Freres Phonograph Co., Brooklyn.
N. Y., was held May 4th, and resulted in the
election of the entire directorate. At the meeting
of the directors the following officers were re-
elected: president, Eugene A. Widmann; treas-
urer, A. W. Copp; secretary, James Watters.
The Board of Directors expressed their satis-
faction at the results attained by Mr. Widmann
and his associates during the past year, and a
vote of confidence was extended to the officers.

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