Music Trade Review
Issue: 1921 Vol. 72 N. 14 - Page 6
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
APRIL 2,
1921
c
Rgcent Canvass Proves Salability
of Cable-made Instruments
N
OW, when the buying public demands full
one hundred cents' value for each dollar
spent, Cable-made Pianos evidence their ready salability.
Our belief in Cable-made instruments is proved by a recently
conducted canvass of Cable dealers. Following are some of
the facts we found:
^ /"\O/
/ 1 1 y/1
~ ^ ^ /"
INCREASE
A f (ji
One dealer, almost exclusively
^ L r " \ L.
Cable, located in a large mining
• ^^^/
and railroad center, reported a
January business io' { greater than INCREASE
One Cable dealer, drawing busi-
ness from a northern mining
district, showed an increase of
46%.
in January of last year.
• • / ^
INCREASE
Another, in a milling territory,
reported an increase of 44/;, this
January over that month in 1920.
m
Another Cable dealer, also in a
large city, but in a northern agri-
%
cultural state, showed an increase
INCREASE of slightly more than 15%.
Two Cable dealers, located in
the heart of the automobile man-
ufacturing district, averaged 13%
INCREASE greater sales in January, 1921,
than in January a year ago.
Another, situated in the center
of the middle-west corn belt, and
dependent largely on country
INCREASE business, showed a 3'; increase.
-g r\OJ
111//)
^^ /
INCREASE
One Cable dealer situated in a
large New England city reported
sales that up to March 1st this
year exceeded those of the same
period in 1920 by ioTc.
A Cable dealer whose territory
centers in the southeastern cot-
ton district had increased sales
INCREASE this January and February
amounting to 18' I.
Another Cable dealer long es-
tablished in a, large eastern me-
tropolis had a February business
INCREASE which surpassed that of February
a year ago by i4 r ;.
Still another, located in a large
'Q winter resort and citrus fruit
section doubled business the first
INCREASE two months this year over the
same period last year.
14%
/-^ of
J/o
18%
100%
Here is definite, unquestionable evidence of the advantage the Cable dealer en-
joys, wherever located. Here is proven the worth of the Cable selling franchise
and here, too, is demonstrated that pianos can be sold right now, in all parts of
the country, if sufficient selling effort is put in play.
Dealers not now so fortunate as these Cable representatives would
• do well to see\ a Cable agency. The desired territory may be open.
THE CABLE COMPANY
^Makers of Conover, Cable, Kingsbury and Wellington Pianos; Carola, Solo
Carola, Euphona, Solo Euphona and Euphona Reproducing Inner-Players
CHICAGO
1
i
THE
MUSIC TRADE
REVIEW
APRIL 2,
1921
c
Rgcent Canvass Proves Salability
of Cable-made Instruments
N
OW, when the buying public demands full
one hundred cents' value for each dollar
spent, Cable-made Pianos evidence their ready salability.
Our belief in Cable-made instruments is proved by a recently
conducted canvass of Cable dealers. Following are some of
the facts we found:
^ /"\O/
/ 1 1 y/1
~ ^ ^ /"
INCREASE
A f (ji
One dealer, almost exclusively
^ L r " \ L.
Cable, located in a large mining
• ^^^/
and railroad center, reported a
January business io' { greater than INCREASE
One Cable dealer, drawing busi-
ness from a northern mining
district, showed an increase of
46%.
in January of last year.
• • / ^
INCREASE
Another, in a milling territory,
reported an increase of 44/;, this
January over that month in 1920.
m
Another Cable dealer, also in a
large city, but in a northern agri-
%
cultural state, showed an increase
INCREASE of slightly more than 15%.
Two Cable dealers, located in
the heart of the automobile man-
ufacturing district, averaged 13%
INCREASE greater sales in January, 1921,
than in January a year ago.
Another, situated in the center
of the middle-west corn belt, and
dependent largely on country
INCREASE business, showed a 3'; increase.
-g r\OJ
111//)
^^ /
INCREASE
One Cable dealer situated in a
large New England city reported
sales that up to March 1st this
year exceeded those of the same
period in 1920 by ioTc.
A Cable dealer whose territory
centers in the southeastern cot-
ton district had increased sales
INCREASE this January and February
amounting to 18' I.
Another Cable dealer long es-
tablished in a, large eastern me-
tropolis had a February business
INCREASE which surpassed that of February
a year ago by i4 r ;.
Still another, located in a large
'Q winter resort and citrus fruit
section doubled business the first
INCREASE two months this year over the
same period last year.
14%
/-^ of
J/o
18%
100%
Here is definite, unquestionable evidence of the advantage the Cable dealer en-
joys, wherever located. Here is proven the worth of the Cable selling franchise
and here, too, is demonstrated that pianos can be sold right now, in all parts of
the country, if sufficient selling effort is put in play.
Dealers not now so fortunate as these Cable representatives would
• do well to see\ a Cable agency. The desired territory may be open.
THE CABLE COMPANY
^Makers of Conover, Cable, Kingsbury and Wellington Pianos; Carola, Solo
Carola, Euphona, Solo Euphona and Euphona Reproducing Inner-Players
CHICAGO
1
i
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