Music Trade Review

Issue: 1921 Vol. 72 N. 14

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
APRIL 2,
1921
c
Rgcent Canvass Proves Salability
of Cable-made Instruments
N
OW, when the buying public demands full
one hundred cents' value for each dollar
spent, Cable-made Pianos evidence their ready salability.
Our belief in Cable-made instruments is proved by a recently
conducted canvass of Cable dealers. Following are some of
the facts we found:
^ /"\O/
/ 1 1 y/1
~ ^ ^ /"
INCREASE
A f (ji
One dealer, almost exclusively
^ L r " \ L.
Cable, located in a large mining
• ^^^/
and railroad center, reported a
January business io' { greater than INCREASE
One Cable dealer, drawing busi-
ness from a northern mining
district, showed an increase of
46%.
in January of last year.
• • / ^
INCREASE
Another, in a milling territory,
reported an increase of 44/;, this
January over that month in 1920.
m
Another Cable dealer, also in a
large city, but in a northern agri-
%
cultural state, showed an increase
INCREASE of slightly more than 15%.
Two Cable dealers, located in
the heart of the automobile man-
ufacturing district, averaged 13%
INCREASE greater sales in January, 1921,
than in January a year ago.
Another, situated in the center
of the middle-west corn belt, and
dependent largely on country
INCREASE business, showed a 3'; increase.
-g r\OJ
111//)
^^ /
INCREASE
One Cable dealer situated in a
large New England city reported
sales that up to March 1st this
year exceeded those of the same
period in 1920 by ioTc.
A Cable dealer whose territory
centers in the southeastern cot-
ton district had increased sales
INCREASE this January and February
amounting to 18' I.
Another Cable dealer long es-
tablished in a, large eastern me-
tropolis had a February business
INCREASE which surpassed that of February
a year ago by i4 r ;.
Still another, located in a large
'Q winter resort and citrus fruit
section doubled business the first
INCREASE two months this year over the
same period last year.
14%
/-^ of
J/o
18%
100%
Here is definite, unquestionable evidence of the advantage the Cable dealer en-
joys, wherever located. Here is proven the worth of the Cable selling franchise
and here, too, is demonstrated that pianos can be sold right now, in all parts of
the country, if sufficient selling effort is put in play.
Dealers not now so fortunate as these Cable representatives would
• do well to see\ a Cable agency. The desired territory may be open.
THE CABLE COMPANY
^Makers of Conover, Cable, Kingsbury and Wellington Pianos; Carola, Solo
Carola, Euphona, Solo Euphona and Euphona Reproducing Inner-Players
CHICAGO
1
i
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Alum, 2, 1921
THE MUSIC TRADE REVIEW
A. W. JOHNSTON PRESIDENT OF STANDARD ACTION CO.
Elected at Annual Meeting of Directors at Which W. A. Mennie Becomes Vice-president and
.Treasurer and J. B. Fiala Is Elected Secretary—John H. Parnham Chairman of Directors
At a meeting of the board of directors of the
Standard Pneumatic Action Co., Fifty-second
street and Twelfth avenue, New York, held re-
cently, A. W. Johnston was elected president,
W. A. Mennie vice-president and treasurer and
j
Standard Player Monthly was originated as a
medium whereby the dealer, salesman and tuner
could get together and discuss the player-piano,
a topic so important to each of them.
Mr. Johnston is also in a large way respon-
sible for the phenomenal progress made by the-
Standard Pneumatic Action Co., which has in
the short period of a little over ten years placed
the Standard player action in an enviable posi-
tion.
Outside of Mr. Johnston's duties as active
head of this company during the past several
years he has also been an enthusiastic worker
in any movement which bettered conditions gen-
erally in the music trade.
He acted as one of the chairmen of the vari-
ous Liberty Loan drives and is credited with
conceiving the slogan, "Music Will Help Win
the War."
He is also one of the sponsors for the first
National Player-piano Week, which will be
IMPORTS AND EXPORTS INCREASE
Musical Instrument Trade With Foreign Coun-
tries Shows Decided Increase During the Past
Seven Months—Detailed Figures
D. C, March 28.—The summary
of exports and imports of the commerce of the
United States for the month of January, 1921,
the latest period for which it has been com
piled, has just been issued as follows:
The dutiable imports of musical instruments
and parts, including strings, during January,
1921, amounted to $202,366, as compared with
A. W. Johnston
$174,656 which were imported during the same
Joseph B. Fiala secretary. John II. Parnliam month of 1919. The seven months' total ending
v.as elected' a director and chairman of the January showed importations valued at $2,060,-
640 against $992,874 worth of musical instru-
board of directors.
Mr. Johnston has been associated with the ments imported during the same period of 1920,
Standard Pneumatic Action Co. since the in- and $227,721 in 1919. This gives an increase in
ception of the business. He became first con- imports for the seven months of $1,067,766.
nected with the organization under the late J.
The total domestic exports of musical instru-
A. LeCato, then president, and proved in. a ments for January. 1921, amounted to $771,603,
short time that he was one of the most able as compared with $422,027 for the same period
• factors in the organization, becoming its treas- of the previous year. The seven months' ex-
portations of musical instruments amounted to
urer.
Those intimately- associated with Mr. John- ?7.243,476 in 1921, as against $3,985,386 in 1920,
ston know him as a progressive thinker, full of and $3,017,896 in 1919. This shows an increase
original ideas, and with the ability to put his for the seven months of $3,258,090.
Of the aggregate exportations in January
ideas across in a practical way.
He is one of the foremost preachers of the there were 190 org-iin, valued at $18,574, as com-
gospel of co-operation, which has been the pared with 155 organs, valued at $14,936, in 1919.
means of creating closer relationship of player- The seven months' total showed that we ex-
ported 1,721 organs, valued at $207,385, in 1921,
piano manufacturers.
as
against 1,233 organs, valued at $113,360, for
Mr. Johnston's rise has been marked by a
series of steps from the bottom of the ladder the same period in 1920, and 839 organs, valued
by which he ascended through almost every at $69,935, during 1919.
in January we exported 901 pianos, valued at
position in the Standard Pneumatic Action Co.'s
$279,599,
as compared with 512 pianos, valued
offices.
The Standard Player Monthly, now nationally a< $135,929, for the same period of the previous
known to dealers, salesmen and tuners, received year. The seven months' total shows 9,735
its birth through an idea conceived by him. The pianos, valued at $3,174,971, as compared with
6,625 pianos, valued at $1,730,505, for the same
period of 1920, and 5,687 pianos, valued at $1,-
239,118, in 1919.
The exports of player-pianos show that 467 of
THE LEADING LINE
these instruments, valued at $233,678, were ex-
ported during January, 1921, as compared with
WEAVER PIANOS i/9. valued at $6S,898, exported in 1920. The
seven months' total shows that 5,529 player-
Grands, Uprights
pianos,
valued at $2,343,153, were exported dur-
and' Players
ing 1921, as compared with 2,160, valued at $826.-
076, for the same period of 1920, and 2,585, valued
YORK PIANOS
at $932,065, in 1919.
Uprights and Players
Of the aggregate exportations there were 18
piano
players, valued at $7,246, in 1921, as com-
LIVINGSTON PIANOS
pared with one piano player, valued at $550, in
Uprights and Player-Pianos
1920. For the seven months' period 72 of these
instruments, valued at $26,456, were sent abroad,
If your competitor does not already have this
line, go after it at once.
as compared with 102, valued at $31,807, in 1920,
and 67, valued at $17,253, in 1919.
Weaver Piano Co., Inc.
The exports of^perforated music rolls for the
FACTORY
YORK, PA.
month of January, 1921, amounted in value to
Established 1870
$39,656, as compared with $21,261 in 1920. The
WASHINGTON,
launched during the week of April 2-9, for which
player-piano manufacturers have gotten together
to make a nationally concerted educational and
sales drive possible. The slogan, "Give a
Thought to Music," was also originated by Mr.
Johnston and has been universally used for
almost two years.
In general musical organization and promo-
tion work he has been active as treasurer of the
Musical Supply Association of America and a
director of the Music Industries Chamber of
Commerce.
It is expected that the Standard Pneumatic
Action Co., under its new administration, guided
by Mr. Johnston and his new group of experi-
enced executives, will hit a new mark in pro-
duction and distribution during the year 1921.
Mr. Mennie and Mr. Fiala have been con-
nected with ihe Standard organization from its
inception, Mr. Mennie holding various impor-
tant positions in the- corporation and having
been treasurer for the last few years. Mr. Fiala
has had the directing of the manufacturing in his
capable hands for many years and knows thor-
oughly the requirements necessary for quality
production.
seven months' tola! amounted in value to $219,-
7o4, as compared with $188,497 in exports for
the same period in 1920, and $106,103 in 1919.
The value of all other musical instruments and
pnrts thereof sent abroad during January, 1921,
amounted to $- > ()2,S5O.
American
P
iano Wire
•PERFECTED" "CROWN"
Highest acoustic excellence dating
back to the days of Jonas
Chickering. Took prize over whole
world at Paris, 1900. For
generations the standard, and used
on the greatest number of pianos
in the world
P
ipe Organ
Wire
Modern organ mechanism is of wire.
Round and flat wire; springs; wire
rope; reinforcing wire; electrical wires,
such as Americore rubber-covered for
conveyance of current; magnet wire,
silk-insulated, for releasing wind to
pipes; paraffined cotton-insulated, for
connecting keyboards with stop action;
console cables.
"American Piano Wire and Pipe Organ
News" "Wood and the Piano Build-
ers' Art," also "Piano Tone
Building"—sent free
Services
of our Acoustic Engineer
always available—free
American Steel & Wire
Company
Acoustic Department
208 S. La Salle Street, Chicago

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