Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
MARCH 26, 1921
A MESSAGE FROM THE FAR WEST
To the Dealers—The Overnight Hit
Words by
M. J. GUNSKY
SPECIAL
INTRODUCTORY
PRICE
15 CENTS
RE-ORDERS
18 [CENTS
PATSY
The Season's Sensational Fox-Trot Song Is Published by
Nat Goldstein Music Pub. Co-
706-708 Pantages Bldg.
San Francisco, Cal.
These Songs Should Be on Your Counter
Order front Your Jobber or Direct
Music by
NAT GOLDSTEIN
We Also Publish
"HAREM EYES"
"I'M LEARNING
TO LOVE YOU"
Wonderful Songs
entering the field those who are quite worthy
and should not be excluded solely on account
The Entry of Unknown and Unpractical Individuals Into the Publishing Field Constitutes a of youth.
Our only object in this instance is, primarily,
Genuine Menace When Their Business Is Conducted, as It Often Is, Along Unsound Lines
to show just how the activities of unsound or-
From time immemorial, a man has been en- but, if on the other hand, his wares have no ganizations work towards the detriment of the
titled to invest his money as he thought best. commercial value he simply becomes an annoy- entire industry. It is also to show the dealer
He could even give it to a Ponzi, if he was so ance, to say the least. Many of these new en- that publications from unknown houses are not,
disposed, and the law might stop Mr. Ponzi tries are organized for the purpose of publish- in most instances, to be considered as having
from taking it, but unless they were to place ing an initial edition, at minimum cost, of one any material sales value. We don't know if
the investor in the psychopathic ward of some or two songs which they have selected for the there is any way to abolish the evil—we doubt
hospital there was hardly any legal method of
purpose, following which they offer to various if there is unless the dealers demand some evi-
restraining him from doing with his property jobbing organizations a low special price, to dence of stability from the concerns with which
as he pleased. All of which leads us to re- introduce their goods to the trade—goods really they do business.
mark the evident rush, in recent months, of
having no value. They call the issuance of such
There are always thousands in the country
small and poorly equipped organizations to en- songs an investment. Following their prelim- who feel they have the ability to write songs
ter the field of sheet music publishing, demon- inary activities they make the rounds of the and are willing to back up their belief with
strating that there are always investors, so long various recording rooms in the player roll and enough cash to insure the printing of an initial
as a glib-tongued individual promises returns.
talking machine record fields. These organi- edition. It is true that there are lots of people
Why anyone should want to enter the music zations are bombarded with letters, literature, who think they can write short stories and
publishing field at this particular time is a mys- and by a series of telephone calls asking for novels, but the expense involved in the printing
tery. Certainly the mystery is accentuated when appointments and other like annoyances.
and binding of books deters them from setting
one considers the caliber of the material that
There is no intention on the part of The Re- themselves up as authors and publishers. There-
is too often issued by some new houses and view to complain against the entry of those fore, their works are only published on their
when organizations enter the field with little or who have legitimate wares. Indeed, when an merits. It is really too bad the same situation
no capital they actually become a menace— organization was formed some years ago whose does not exist in the music publishing field.
a menace for the simple reason that with their constitution eliminated from membership those
initial noise and hurrahs they are apt to give who were not in business for a period of two
Consult the universal Want Directory of
one the impression that there is something sub- years or more we took exception, for there are The Review. In it advertisements are inserted
stantial and permanent behind them when in
free of charge for men who desire positions.
the great majority of instances such is untrue.
If a new music publisher has goods of sal-
able quality he certainly is justified in setting
up shop and.making an effort to do business,
FLY-BY-NIGHT PUBLISHERS A MENACE TO THE TRADE
Waltz Ballad Success
BIG SELLERS
selected from the
**• Popular Standard
Pictorial Catalog of
M. Witmark & Sons
All 30 cent numbers
DOWN THE TRAIL. TO HOME, SWEET HOME
LET THE BEST OF THE WORLD (JO BY
TRIPOLI (On the Shores of Tripoli)
MY MOTHER'S EVENING PRAYER
KENTUCKY BLUES (I'\e Got the Blue* for My
Kentucky Home)
IN THE DUSK
JUST A WEEK FROM TO-DAY
MY HOME TOWN IS A ONE-HORSE TOWN
WHO'LL TAKE THE PLACE OF MARY?
BECKY FROM BABYLON
THAT'S HOW YOU CAN TELL THEY'RE IRISH
DEENAH (My Argentina Rose)
JUST LOVE—FANCIES
LILAH (Sugar Baby of Mine)
COTTON (Cotton Was a Little Dixie Rose)
I'M DOUBLIN' BACK TO DUBLIN
LITTLE CRUMBS OF HAPPINESS
CROONING
ON A FAR ALONE ISLE
MICHIGAN
I WANT YOU MORNING, NOON AND NIGHT
STAND UP AND SING FOR YOUR FATHER AN
OLD TIME TUNE
Special Price 15 cents
STARTING VERY BIG!
McKinley Music Co.